市场调查报告书
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到 2030 年社交媒体市场人工智慧预测:按解决方案、内容生成类型、技术、应用、最终用户和地区进行的全球分析Artificial Intelligence in Social Media Market Forecasts to 2030 - Global Analysis By Solutions, Content Generation Type, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球社群媒体人工智慧市场规模将达到 20.9 亿美元,预计到 2030 年将达到 104.2 亿美元,预测期内复合年增长率为 30.7%。
应用先进演算法和机器学习来分析来自社交媒体平台的大量资料,这被称为社交媒体中的人工智慧(AI)。人工智慧使我们能够推荐客製化内容,改善用户互动,并透过聊天机器人、情绪分析和有针对性的广告提供自动化客户服务。借助人工智慧识别垃圾邮件、虚假帐户和不良内容,平台安全性将会提高。透过利用用户行为模式和预测分析的洞察,企业可以充分利用其社群媒体策略。
据 Gartner 称,到 2025 年,80% 的负责人将在行销策略中利用人工智慧,导致数位平台上的广告支出增加。
越来越多地使用社群媒体
全球社群媒体使用量的快速成长正在推动社群媒体平台对人工智慧的需求。 Facebook、Instagram 和 Twitter 等平台拥有数十亿用户,人工智慧技术被用来增强内容审核、个人化广告并提高客户参与。人工智慧处理大量用户资料并提供有针对性的体验的能力对于企业满足不断增长的用户需求至关重要,并已成为市场的关键成长要素。
人们对人工智慧监控的担忧日益加剧
人工智慧正在融入社群媒体,引发了人们对资料隐私和人工智慧监控的担忧。使用者和监管机构对于人工智慧主导的系统如何收集和使用他们的个人资讯变得更加谨慎。人工智慧演算法和资料处理流程缺乏透明度,引发了对更严格监管的呼声,并可能减缓人工智慧技术的采用。这些隐私和监控问题已成为更广泛市场扩张的主要障碍。
越来越注重用户个人化
人工智慧主导的演算法分析用户互动、行为和偏好,以策划高度个人化的内容、广告和推荐。随着社群媒体平台增加对人工智慧的投资以提高用户参与度和满意度,企业正在寻找新的方法来提供相关和客製化的体验。这种对个人化的重视预计将推动人工智慧技术的进一步采用,并为市场带来新的成长机会。
网路安全风险
网路安全风险对社群媒体中人工智慧的发展构成重大威胁。随着人工智慧技术融入社群媒体平台,网路攻击的风险增加,潜在威胁包括网路钓鱼、深度造假内容和资料外洩等。这些漏洞可能会破坏用户信任并增加监管审查。随着网路安全问题的日益严重,企业可能会对全面采用人工智慧技术犹豫不决,从而减缓整体市场成长。
COVID-19 大流行显着加速了社群媒体的使用,进而加速了人工智慧跨平台的采用。随着越来越多的用户上网,聊天机器人和虚拟助理等人工智慧工具对于管理流量成长、自动化互动和确保客户参与变得至关重要。随着公司适应远距工作环境,人工智慧技术将在维持用户互动、帮助市场从最初的混乱中恢復并为长期成长奠定基础方面发挥关键作用。
聊天机器人和虚拟助理部分预计将在预测期内成为最大的部分
由于聊天机器人和虚拟助理在各行业的广泛采用,预计将主导市场。这些人工智慧驱动的工具越来越多地被企业用来增强客户支援、管理即时互动并提高社交媒体上的整体用户参与度。它能够经济有效地处理大量查询,这使其成为对于寻求简化沟通的公司来说非常有吸引力的工具。人们对人工智慧主导的聊天机器人和虚拟助理日益增长的信任巩固了主导地位。
影片生成领域预计在预测期内复合年增长率最高
影片生成领域预计将成为市场成长最快的领域,反映出影片内容在社群媒体平台上日益增长的重要性。人工智慧主导的工具使品牌能够创建与用户产生共鸣的动态、个人化影片内容。随着影片在数位行销策略中不断受到关注,该公司正在利用人工智慧大规模创建引人入胜的内容。对此类人工智慧驱动的影片生成解决方案不断增长的需求预计将推动该领域的高成长率。
这主要是由于该地区存在大型科技公司和社交媒体平台。对人工智慧研究的大量投资以及早期采用人工智慧工具进行行销和用户参与正在推动该地区的成长。北美专注于透过人工智慧驱动的解决方案改善用户体验,进一步支持了北美在该市场的领导地位。
在中国、印度和日本等国家数位生态系统扩张的推动下,亚太地区预计将呈现最高成长率。社群媒体用户的激增,加上数位行销和电子商务活动的增加,正在推动对人工智慧技术的需求。随着该地区的公司希望将人工智慧纳入其社群媒体策略,预计亚太地区的市场将出现强劲成长。
According to Stratistics MRC, the Global Artificial Intelligence in Social Media Market is accounted for $2.09 billion in 2024 and is expected to reach $10.42 billion by 2030, growing at a CAGR of 30.7% during the forecast period. The application of sophisticated algorithms and machine learning to the analysis of massive volumes of data from social media platforms is known as artificial intelligence (AI) in social media. It makes it possible to recommend tailored content, improve user interaction, and provide automated customer service through chatbots, sentiment analysis, and targeted advertising. Platform security is improved by AI's assistance in identifying spam, phony accounts, and objectionable content. By using insights from user behavior patterns and predictive analytics, it enables businesses to maximize their social media strategies.
According to Gartner, by 2025, 80% of marketers will utilize AI in their marketing strategies, leading to an increase in ad spend across digital platforms.
Growing social media usage
The rapid increase in global social media usage is driving the demand for AI in social media platforms. With billions of users on platforms such as Facebook, Instagram, and Twitter, AI technologies are being harnessed to enhance content moderation, personalize advertising, and improve customer engagement. AI's ability to process vast amounts of user data and deliver targeted experiences is proving essential for businesses to keep up with growing user demands, making it a key growth driver for the market.
Growing concerns about Ai surveillance
AI is becoming more integrated into social media, and concerns around data privacy and AI surveillance are escalating. Users and regulators alike are becoming more cautious about how personal information is collected and used by AI-driven systems. The lack of transparency in AI algorithms and data handling processes has created a demand for stricter regulations, which could slow the adoption of AI technologies. These concerns about privacy and surveillance are emerging as significant barriers to broader market expansion.
Increased focus on user personalization
AI-driven algorithms analyze user interactions, behaviors, and preferences to curate highly personalized content, advertisements, and recommendations. As social media platforms increasingly invest in AI to enhance user engagement and satisfaction, businesses are finding new ways to deliver relevant and customized experiences. This emphasis on personalization is expected to drive further adoption of AI technologies, unlocking new growth opportunities for the market.
Cybersecurity risks
Cybersecurity risks pose a critical threat to the growth of AI in social media. As AI technology becomes more embedded in social media platforms, the risk of cyberattacks increases, with potential threats including phishing, deepfake content, and data breaches. These vulnerabilities can undermine user trust and prompt increased scrutiny from regulatory bodies. As cybersecurity concerns grow, businesses may hesitate to fully embrace AI technologies, which could slow the overall growth of the market.
The COVID-19 pandemic significantly accelerated the use of social media, which in turn fueled AI adoption across platforms. With more users spending time online, AI tools like chatbots and virtual assistants became essential for managing increased traffic, automating interactions, and ensuring smooth customer engagement. As businesses adapted to remote working conditions, AI technologies played a pivotal role in sustaining user interactions, helping the market recover from initial disruptions, and setting the stage for long-term growth.
The chatbots & virtual assistants segment is expected to be the largest during the forecast period
The chatbots and virtual assistants segment is forecasted to dominate the market, driven by widespread adoption across various industries. These AI-powered tools are increasingly being used by businesses to enhance customer support, manage real-time interactions, and improve overall user engagement on social media. Their ability to handle large volumes of inquiries cost-effectively makes them highly appealing to businesses seeking to streamline communication. This growing reliance on AI-driven chatbots and virtual assistants solidifies their leading position in the market.
The video generation segment is expected to have the highest CAGR during the forecast period
The video generation segment is set to experience the fastest growth in the market, reflecting the increasing importance of video content on social media platforms. AI-driven tools are enabling brands to create dynamic, personalized video content that resonates with users. As video continues to gain prominence in digital marketing strategies, businesses are leveraging AI to produce engaging content at scale. This rising demand for AI-powered video generation solutions is projected to drive the segment's high growth rate.
North America is anticipated to hold the largest share of the AI in the social media market, largely due to the presence of leading technology companies and social media platforms in the region. High levels of investment in AI research and early adoption of AI tools for marketing and user engagement are driving growth in this region. The focus on enhancing user experiences through AI-powered solutions is further supporting North America's leadership in this market.
The Asia Pacific region is poised to grow at the highest rate, driven by the expanding digital ecosystem in countries like China, India, and Japan. The rapid rise in social media users, coupled with increasing digital marketing and e-commerce activities, is fueling demand for AI technologies. As businesses in the region look to integrate AI into their social media strategies, the Asia Pacific is expected to see robust market growth.
Key players in the market
Some of the key players in Artificial Intelligence in Social Media Market include Microsoft Corporation, Meta Platforms, Inc., Alphabet Inc., Amazon Web Services, Inc., International Business Machines Corporation (IBM), Adobe Inc., Salesforce, Inc., Snap Inc., Clarabridge, Inc., Hootsuite Inc., Sprout Social, Inc., Sprinklr, Inc., Converseon, Inc., Unmetric Inc., Cluep Inc., Netbase Solutions, Inc., Meltwater, and Talkwalker Inc.
In August 2024, Reddit (RDDT) made its first acquisition since its initial public offering earlier this year, the social media company announcing that it had purchased advertising technology company Memorable AI. The company uses AI models to analyze reactions to content to determine what resonates with specific audiences, according to Memorable AI's web site.
In March 2024, Google-Reddit AI Deal Heralds New Era in Social Media Licensing. Alphabet Inc.'s Google inked a licensing deal with Reddit Inc. reportedly worth $60 million annually last month to train its large language models on the platform's extensive user-generated content. It's the first major public licensing deal between a US social media giant and an external AI company.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.