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市场调查报告书
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社群媒体中的人工智慧：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

AI in Social Media - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

社群媒体中人工智慧的市场规模预计到2024 年为21 亿美元，预计到2029 年将达到72.5 亿美元，在预测期内（2024-2029 年）市场规模将成长28.04%，并以复合年增长率增长。

社群媒体中的人工智慧 - 市场

社群媒体已成为客户情报资料的主要来源之一。随着社群媒体用户的增加，预测期内对了解客户偏好的人工智慧解决方案的需求预计将会增加。

主要亮点

  • 该市场由人工智慧技术和社交媒体的整合所驱动，以实现有效的广告并获得竞争优势。许多在银行助理方面投入大量资金的金融机构现在正在使用具有人工智慧介面的聊天机器人与 BFSI 领域的客户进行对话。
  • 电子商务公司正在利用人工智慧技术根据社群媒体用户的个人资料推荐个人化产品。例如，亚马逊的人工智慧产品建议已融入购买流程的每一步。
  • 此外，预计人工智慧工具的日益使用将增加社交媒体对人工智慧的需求。例如，2022 年 1 月，吉百利发起了一项计划，帮助小型企业主使用利用名人面孔和声音的人工智慧工具免费製作广告。
  • 透过从社群媒体平台收集资料，人工智慧可以预测COVID-19感染疾病的传播情况，创建警报系统，并提供有关敏感地点以及疾病和死亡的有用信息，还可以预测发病率。

然而，人工智慧是一项复杂的技术，公司需要一支具有特定技能的员工来管理、创建和整合人工智慧系统。例如，使用人工智慧系统的员工必须熟悉机器学习、深度学习、认知运算和影像识别等技术。人工智慧技术专家数量有限预计将阻碍市场成长。

社群媒体中的人工智慧市场趋势

零售业将迎来显着成长

  • 网路购物和其他电子商务活动中社交媒体的使用增加预计将推动零售业的成长。随着零售企业利用社群媒体平台来加强与客户的关係，社群媒体平台变得越来越受欢迎。社群媒体人工智慧帮助零售品牌预测行销趋势，使促销更有效，排名高于竞争对手，并获得其他好处。
  • 人工智慧使零售业能够透过个人化产品提案、资料驱动的店内体验以及透过社群媒体贴文进行影像识别搜寻来发现隐藏的模式。
  • Target 和 Walmart 等零售商依赖消费者支出的增加，并面临电子商务平台的激烈竞争，因此他们需要利用人工智慧来提高销售额和客户忠诚度。
  • 2022 年 7 月，Google 与跨国时尚零售商 H&M 集团合作。透过此次合作，双方将设计和建构企业资料主干网，包括核心资料平台、尖端的机器学习和人工智慧能力以及资料产品。
  • 此外，2022 年 3 月，微软与英国时尚零售商 ASOS 合作。两家公司已同意在新计划上进行合作，以加速实现微软的策略成长目标。此外，此次合作预计将使公司能够满足对提高产品可用性和无缝、个人化数位体验日益增长的需求。

预计北美将占据重要市场占有率

  • 在过去的几年里，随着更多资金投入改进人工智慧技术解决方案中，该领域取得了进展。
  • 2022 年 4 月，政府活动和投资将支持市场成长。例如，加拿大政府致力于投资企业和创新技术。南安大略省联邦经济发展机构 FedDev Ontario 宣布向人工智慧 (AI) 企业 Canvas Analytics Inc. (Canvass AI) 投资 570 万美元。
  • 各公司增加对人工智慧的投资预计将推动人工智慧在该地区社交媒体市场的发展。例如，2022年10月，Alphabet Inc.的子公司谷歌将协商向加拿大新兴企业Kohia Inc.投资约2亿美元。这家人工智慧新兴企业已与Google签署了一项长期协议，以获取训练软体模型的处理能力。
  • 社群媒体平台是行销产品和服务的首选之一。因此，BFSI、电子商务和零售等最终用户正在转向人工智慧，以提高他们在社群媒体管道上的表现。

此外，根据政府的人工智慧（AI）准备度指数排名，美国将在2021年以88.16的指数排名全球第一。

社群媒体AI产业概览

市场上竞争对手之间的竞争非常激烈，其中微软公司、谷歌有限责任公司和亚马逊网路服务等公司占据主导地位。市场似乎是分散的。由于人工智慧在社群媒体中的使用越来越多，领先的公司正在实施合作伙伴关係、产品创新、併购等策略。

2022 年 10 月，Google Cloud 宣布与 Snap Inc. (Snap) 建立合作关係，将利用 Google 的资料、AI/ML 和分析技术开发 Snapchat。经过10多年的合作，Snap将进一步利用Google Cloud来改善客户经验并提供更多客製化解决方案。

2022 年 8 月 - 面向企业的超普遍人工智慧 (AI) 平台 aiWARE 的供应商 Veritone, Inc. 宣布与 Amazon Web Services 合作，以更好地服务其媒体和娱乐 (M&E) 客户。我们宣布扩张我们与(AWS) 的合作。 Veritone 去年加入了 AWS 媒体和娱乐计画。该计划帮助版权所有者、内容创作者、发行商和製作人快速识别特定产业的AWS 功能，并加速五个主要行业创新中心的转型。透过持续支援 AWS 媒体和娱乐计划，Veritone 仍然致力于让各种规模的 IP 所有者更轻鬆地创建、分发内容并最终实现内容收益。

2022 年 7 月 - Facebook 的母公司 Meta 推出了 Sphere，一种新的人工智慧驱动工具。该工具有助于打击和检测网路上的错误讯息，也称为「假新闻」。 Meta 声称是第一个可以同时扫描许多引文以确定相关主张是否得到真正支持的 [AI] 系统。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代产品的威胁
    • 竞争公司之间的敌意强度
  • 评估 COVID-19 对市场的影响
  • 技术蓝图
  • 市场驱动因素与阻碍因素简介
  • 市场驱动因素
    • 整合人工智慧技术和社群媒体进行有效的广告
    • 使用智慧型手机提高用户在社群媒体上的参与度
    • 更多地使用人工智慧来了解市场趋势并获得竞争优势
  • 市场限制因素
    • 人工智慧技术专家数量有限
    • 新兴经济体人工智慧采用率较低
  • 市场机会

第五章市场区隔

  • 科技
    • 机器学习和深度学习
    • 自然语言处理（NLP）
  • 目的
    • 客户经验管理
    • 销售和行销
    • 影像识别
    • 预测风险评估
    • 其他用途
  • 服务
    • 管理服务
    • 专业服务
  • 组织规模
    • 中小企业
    • 大公司
  • 最终用户产业
    • 零售
    • 电子商务
    • 银行、金融服务和保险 (BFSI)
    • 媒体与广告
    • 教育
    • 其他最终用户产业
  • 地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 韩国
      • 其他亚太地区
    • 拉丁美洲
    • 中东和非洲

第六章 竞争形势

  • 公司简介
    • Google LLC
    • Microsoft Corporation
    • Meta
    • Amazon Web Services, Inc
    • IBM Corporation
    • Adobe Systems Incorporated
    • Salesforce.com Inc.
    • Baidu Inc.
    • Snap Inc.
    • Clarabridge Inc.
    • HootSuite Media Inc.
    • Meltwater News US Inc.
    • Crimson Hexagon Inc.
    • Sprout Social Inc.

第七章 投资分析

第八章市场的未来

简介目录
Product Code: 63570

The AI in Social Media Market size is estimated at USD 2.10 billion in 2024, and is expected to reach USD 7.25 billion by 2029, growing at a CAGR of 28.04% during the forecast period (2024-2029).

AI in Social Media - Market

Social media has become one of the primary sources of customer intelligence data. With the growth in social media users, the demand for AI solutions to understand customer preferences is projected to increase over the forecast period.

Key Highlights

  • Integration of artificial intelligence technology with social media for effective advertising and to gain a competitive edge is driving the market. Investing a lot in banking assistants, many institutions now use chatbots with AI interfaces to talk to their clients in the BFSI sector.
  • E-commerce companies are leveraging AI technology for personalized product recommendations on social media users' profiles. For example, Amazon's AI-driven product recommendations are built into every step of the buying process.
  • Moreover, the increased use of AI tools is projected to boost demand for AI in social media. For instance, in January 2022, Cadbury launched an initiative to allow small business owners to make free advertisements using an AI tool that uses a celebrity's face and voice.
  • By gathering data from social media platforms, AI was able to predict the spread of COVID-19 infections, create early warning systems, and provide useful information about sensitive locations as well as predict illness and mortality.

However, AI is a complex technology, and firms need a workforce with specific skill sets to manage, create, and integrate AI systems. For instance, employees working with AI systems should be familiar with technologies such as machine learning and deep learning, cognitive computing, and image recognition. The limited number of AI technology experts is expected to hamper market growth.

AI in Social Media Market Trends

Retail Industry to Witness a Significant Growth

  • The growing social media usage for online shopping and other e-commerce activities is expected to propel the retail segment's growth. Social media platforms are becoming increasingly popular as retail businesses use them to strengthen customer relationships. AI in social media helps retail brands predict marketing trends, make their promotions more effective, rank higher than their competitors, and get other benefits.
  • AI makes it possible for the retail industry to offer personalized product suggestions, in-store experiences that are based on data, and image recognition searches through social media posts to find hidden patterns.
  • Retailers like Target, Walmart, and others need to use AI to boost sales and customer loyalty because they depend on consumers spending more and face tough competition from e-commerce platforms.
  • In July 2022, Google partnered with the H&M Group, a multinational fashion retailer. The firms plan to design and create a corporate data backbone through this partnership, including a core data platform, cutting-edge ML and AI capabilities, and data products.
  • Moreover, in March 2022, Microsoft collaborated with ASOS, a British fashion retailer. The firms agreed to collaborate on a new project to accelerate Microsoft's strategic growth ambitions. Furthermore, this collaboration is expected to enable businesses to fulfill the growing demand for improved product availability and seamless and personalized digital experiences.

North America is Expected to Hold Significant Market Share

  • In the last few years, the area has been getting better because more money has been put into it to improve AI technology solutions.
  • In April 2022, government activities and investments assist market growth. For instance, the Government of Canada declared that it would invest in enterprises and innovative technology. The Federal Economic Development Agency for Southern Ontario, FedDev Ontario, has announced a USD 5.7 million investment in the artificial intelligence (AI) business Canvass Analytics Inc. (Canvass AI).
  • The growing investment in AI by various companies is expected to drive AI in the social media market in the region. For instance, in October 2022, Google, a subsidiary of Alphabet Inc., will be in talks to invest around USD 200 million in the Canadian start-up Cohere Inc. The startup in artificial intelligence made a long-term deal with Google to provide processing power for training its software models.
  • Social media platforms are one of the first choices for marketing products and services. As a result, end users, such as BFSI, e-commerce, retail, and others, are shifting toward artificial intelligence to bolster their performance on social media channels.

Further, the United States, with an index score of 88.16, is the top-ranked nation worldwide in 2021, according to the government's artificial intelligence (AI) readiness index rankings.

AI in Social Media Industry Overview

The competitive rivalry in market is highly competitive with the dominance of players like Microsoft Corporation, Google LLC, and Amazon Web Services, among others. The market appears to be fragmented. Due to the growing use of AI in social media, significant players are implementing strategies such as partnerships, product innovation, mergers, and acquisitions.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap), in which the firm will use Google's data, AI/ML, and analytics technologies to enable Snapchat's development. After working together for more than ten years, Snap will use Google Cloud more to improve the customer experience and offer more customized solutions.

August 2022 - Veritone, Inc., the provider of aiWARE, a hyper-extensive corporate artificial intelligence (AI) platform, announced an expansion of its collaboration with Amazon Web Services (AWS) to better serve its Media & Entertainment (M&E) customers. Veritone joined the AWS for Media & Entertainment program last year, which assisted rights holders, content creators, distributors, and producers in quickly identifying industry-specific AWS capabilities and accelerating transformation across five key industry innovation hubs. By continuing to support the AWS for Media & Entertainment program, Veritone shows that it is still committed to making it easier for IP owners of all sizes to create, distribute, and eventually make money from their content.

July 2022 - Meta, Facebook's parent company, will unveil Sphere, a new AI-powered tool. The tool helps to address and detect misinformation, also known as "fake news," on the internet. Meta claims to be the first [AI] system capable of scanning many citations at once to determine whether they genuinely support the relevant assertions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assesment of Impact of COVID-19 on the market
  • 4.4 Technology Roadmap
  • 4.5 Introduction to Market Drivers and Restraints
  • 4.6 Market Drivers
    • 4.6.1 Integration of Artificial Intelligence Technology with Social Media for Effective Advertising
    • 4.6.2 Increase in User Engagement on Social Media by Using Smartphones
    • 4.6.3 Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge
  • 4.7 Market Restraints
    • 4.7.1 Limited Number of Artificial Intelligence Technology Experts
    • 4.7.2 Low Adoption of AI in Developing Economies
  • 4.8 Market Opportunities

5 MARKET SEGMENTATION

  • 5.1 Technology
    • 5.1.1 Machine Learning and Deep Learning
    • 5.1.2 Natural Language Processing (NLP)
  • 5.2 Application
    • 5.2.1 Customer Experience Management
    • 5.2.2 Sales and Marketing
    • 5.2.3 Image Recognition
    • 5.2.4 Predictive Risk Assessment
    • 5.2.5 Other Applications
  • 5.3 Service
    • 5.3.1 Managed Service
    • 5.3.2 Professional Service
  • 5.4 Organization Size
    • 5.4.1 Small and Medium Enterprises
    • 5.4.2 Large Enterprises
  • 5.5 End-User Industry
    • 5.5.1 Retail
    • 5.5.2 E-commerce
    • 5.5.3 Banking, Financial Services and Insurance (BFSI)
    • 5.5.4 Media and Advertising
    • 5.5.5 Education
    • 5.5.6 Other End-user Industries
  • 5.6 Geography
    • 5.6.1 North America
      • 5.6.1.1 US
      • 5.6.1.2 Canada
    • 5.6.2 Europe
      • 5.6.2.1 UK
      • 5.6.2.2 Germany
      • 5.6.2.3 France
      • 5.6.2.4 Spain
      • 5.6.2.5 Rest of Europe
    • 5.6.3 Asia-Pacific
      • 5.6.3.1 China
      • 5.6.3.2 Japan
      • 5.6.3.3 India
      • 5.6.3.4 South Korea
      • 5.6.3.5 Rest of Asia-Pacific
    • 5.6.4 Latin America
    • 5.6.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Google LLC
    • 6.1.2 Microsoft Corporation
    • 6.1.3 Meta
    • 6.1.4 Amazon Web Services, Inc
    • 6.1.5 IBM Corporation
    • 6.1.6 Adobe Systems Incorporated
    • 6.1.7 Salesforce.com Inc.
    • 6.1.8 Baidu Inc.
    • 6.1.9 Snap Inc.
    • 6.1.10 Clarabridge Inc.
    • 6.1.11 HootSuite Media Inc.
    • 6.1.12 Meltwater News US Inc.
    • 6.1.13 Crimson Hexagon Inc.
    • 6.1.14 Sprout Social Inc.

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET