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市场调查报告书
商品编码
1456950

加烈葡萄酒市场－2024年至2029年预测

Fortified Wine Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

加烈葡萄酒市场预计将从2022年的189.21亿美国成长到2029年的291.01亿美元，复合年增长率为6.34%。

近年来，由于行业相关人员在葡萄酒中添加大麻，出现了一种酒精浓度较高、风味独特的新类别加烈葡萄酒。这项创新是对北美各州大麻合法化的直接回应，吸引了渴望探索新的尖端酒精饮料的年轻客户群。

对加烈葡萄酒的需求受到优质化趋势的强烈影响。随着可支配收入的增加和劳动力的成长，消费者开始选择优质加烈葡萄酒而不是本地品牌。预计未来几年新兴国家的这种溢价趋势将持续下去。

此外，随着研究强调适度饮酒对健康的潜在益处，人们对加烈葡萄酒的兴趣也增加。抗氧化剂和潜在的心血管益处等因素使得加烈葡萄酒作为平衡生活方式的一部分很有吸引力。 S. Renaud 和 M. De Lorgeril 在《刺胳针》杂誌上进行了一项名为「里昂饮食心臟研究」的着名研究，调查了补充红酒的地中海饮食对心血管健康的影响。这项研究以及类似的研究都支持适量饮用葡萄酒（包括加烈葡萄酒），因为它对心血管有益。

市场驱动力

  • 优质化支持市场扩张

优质加烈葡萄酒越来越受到消费者的青睐，因为它们被认为与更高的品质、独特的风味和更精緻的饮用体验有关。这种正面的看法导致市场不断成长，越来越多的人希望投资这些高级产品。社群媒体影响者的影响力，尤其是年轻人的影响力，也促使人们对加烈葡萄酒的兴趣日益浓厚。

此外，加烈葡萄酒贸易正在扩大，特别是在新兴经济体，这为整体市场的成长做出了贡献。美国农业部的资料显示，美国向日本出口的葡萄酒及相关产品的需求正在稳步增长。据报道，2020年出口额为7,964万美元，2022年迅速成长至1,0892万美元，与前一年同期比较增28.3%。这种上升趋势预示着全球市场上加烈葡萄酒领域的广阔前景。

  • 不断变化的消费者偏好

消费者对产品创新的需求不断增加，例如额外的风味选择，正在推动对加烈葡萄酒的需求。酿酒师正在生产具有新颖和异国风风味的加烈葡萄酒，以满足不断变化的消费者偏好。随着製造商寻求差异化产品并增加市场占有率，这种模式预计将持续下去。

对不同口味和酒精型态的加烈葡萄酒的渴望也受到了年轻消费者对多样性和独特口味的吸引的推动。客户需求促使酿酒师透过开发混合不同葡萄酒品种、口味和酒精饮料的新产品来创新市场。

阻碍因素

  • 可用性和分发有限

它可能并非在所有零售店和餐厅都能买到，尤其是在专卖店和具有既定加烈葡萄酒文化的地区之外。此外，消费者可能会发现加烈葡萄酒的品质和价格不一致，并且不同品牌和类型之间差异很大，这可能会让他们感到困惑并阻止他们购买。

加烈葡萄酒市场依类型分为波特酒、雪莉酒、马德拉酒、苦艾酒、Muscat和马萨拉酒。

市场区隔按类型分为波特酒、雪莉酒、马德拉酒、苦艾酒、Muscat和马萨拉酒。在加烈葡萄酒市场的波特酒细分市场，随着新口味的开发和高度发达的全球分销网络，波特酒产品的优质化不断推进，中国、印度等新兴国家被其甜美华丽的风味所吸引由于波特酒在顾客中越来越受欢迎，因此预计会出现成长。

预计北美将在加烈葡萄酒市场中占据主要份额。

随着单一烈酒酒吧的采用，加烈葡萄酒在美国越来越受欢迎。雪莉酒和波特酒等年份加烈葡萄酒在这些酒吧尤其受欢迎。公司已经开始积极的品牌推广工作和社群媒体广告，以提高品牌知名度。在美国，2021 年居民人均葡萄酒消费量为 3.18 加仑。人均葡萄酒消费量增加的主要原因是大麻合法化。

加拿大也是该市场仅次于美国的第二大国家，这得益于人们对葡萄酒文化的兴趣日益浓厚、精酿饮料行业不断扩大、当地酒庄和葡萄园的兴起以及葡萄酒旅游的日益普及等因素。

公司产品

  • Liberty Wines Limited 的卡布拉尔白波特酒（Cabral White Port）（18.99 美元）来自葡萄牙。卡布拉尔生产的这款葡萄酒源自杜罗河谷地区。
  • GOLD MEDAL PORT 1970 - Mazuran's Vineyards Limited 出品的 GOLD MEDAL PORT 1970 采用 750 毫升瓶装，售价为 495.00 纽西兰元。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章加烈葡萄酒市场：依类型

  • 介绍
  • 港口
    • 市场机会和趋势
    • 成长前景
    • 地域盈利
  • 雪莉酒
    • 市场机会趋势
    • 成长前景
    • 地域盈利
  • 马德拉
    • 市场机会和趋势
    • 成长前景
    • 地域盈利
  • 苦艾酒
    • 市场机会趋势
    • 成长前景
    • 地域盈利
  • Muscat
    • 市场机会和趋势
    • 成长前景
    • 地域盈利
  • 马沙拉
    • 市场机会和趋势
    • 成长前景
    • 地域盈利

第六章加烈葡萄酒市场：依地区

  • 介绍
  • 北美洲
    • 按类型
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按国家/地区

第七章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第八章 公司简介

  • Liberty Wines Limited
  • Sogevinus Fine Wines SL（Kopke）
  • Taylor's Port
  • Albina & Hanna
  • Backsberg
  • Mazuran's Vineyards Limited
  • Lombardo winery
  • Curatolo Arini
  • EMILIO HIDALGO SA
  • McWilliam's Wines Group Ltd
简介目录
Product Code: KSI061611789

Fortified Wine Market is expected to grow at a CAGR of 6.34% from US$18.921 billion in 2022 to US$29.101 billion in 2029.

In recent years, a new category of fortified wines has emerged, featuring higher alcohol content and distinct flavors, thanks to industry players infusing cannabis into wine. This innovation is a direct response to the legalization of marijuana in various North American states, attracting a younger customer base eager to explore novel and cutting-edge alcoholic beverages.

The demand for fortified wines is significantly influenced by the trend of premiumization. With a rise in disposable income and an expanding working population, consumers are increasingly opting for luxurious fortified wines over local brands. This inclination towards premium options is expected to persist in emerging nations in the coming years.

Additionally, the interest in fortified wines has been fueled by studies highlighting potential health benefits associated with moderate wine consumption. Factors such as antioxidants and potential cardiovascular advantages contribute to the growing appeal of fortified wines as part of a balanced lifestyle. A noteworthy study conducted by S. Renaud and M. De Lorgeril in The Lancet, known as the Lyon Diet Heart Study, explored the impact of a Mediterranean diet supplemented with red wine on cardiovascular health. This research, along with similar studies, supports the enthusiasm for moderate wine consumption, including fortified wines, for potential cardiovascular benefits.

Market Drivers

  • Premiumization to boost the market expansion-

Premium fortified wines are increasingly gaining favor among consumers due to their perceived higher quality, distinctive flavors, and association with a more sophisticated drinking experience. This positive perception has led to a growing market, with more individuals willing to invest in these premium products. The influence of social media influencers, particularly in younger demographics, is also contributing to the rising interest in fortified wines.

Furthermore, the trade of fortified wines is expanding, especially among developed economies, contributing to the overall market growth. According to data from the USDA, there has been a steady increase in the demand for wine and related products exported from the United States to Japan. In 2020, the export value was reported at US$ 79.64 million, and by 2022, it had surged to US$ 108.92 million, marking an impressive 28.3% gain in the previous year. This upward trend indicates a promising outlook for the fortified wine segment in the global market.

  • Evolving Consumer preferences-

An increase in consumer demand for product innovations, such as additional flavor options, is driving the demand for fortified wine. Wine manufacturers produce novel and exotic flavors of fortified wine to meet changing customer tastes and preferences. This pattern is anticipated to persist as manufacturers try to distinguish their goods and gain market share.

The desire for fortified wines with various flavors and forms of alcohol is also being driven by young customers drawn to the diversity and distinctive taste. Due to client demand, winemakers have innovated the market by developing new products that blend various wine varieties, flavors, and alcoholic beverages.

Restraint-

  • Limited availability and distribution-

Fortified wines face challenges related to their limited availability and distribution, which may result in them not being easily found at all retail outlets or dining establishments, particularly outside of specialty stores or regions with established fortified wine cultures. Moreover, consumers may encounter inconsistency in quality and pricing, as well as significant variations in these aspects across different brands and types of fortified wines, leading to confusion and reluctance to make purchases.

The fortified wine market is segmented based on type into port, sherry, Madeira, vermouth, muscat, and marsala.

The fortified wine market is segmented based on type into port, sherry, Madeira, vermouth, muscat, and marsala. The port segment of the fortified wine market is expected to grow due to the premiumization of port wine goods, together with new flavor developments and highly developed global distribution networks and the rising popularity of port wine among customers in developing nations like China and India, who are drawn to its sweet and opulent flavor.

North America is anticipated to hold a significant share of the fortified wine market.

Fortified wines have increased in popularity across the US due to the introduction of single-spirit bars. The love of vintage fortified wines like sherry and port is especially evident in these pubs. Businesses have started aggressive branding initiatives and social media advertising to increase brand recognition. In the United States, the consumption of wine per resident in 2021 was 3.18 gallons per person. The main reason behind the increase in per capita consumption of wine was the legalization of marijuana.

Canada is another country that holds a significant share of this market after the United States, supported by factors such as the growing interest in wine culture, the expanding craft beverage industry, the emergence of local wineries and vineyards, and the rising popularity of wine tourism.

Market Developments

  • March 2023- As per the press release by Mazurans, a fortified wine producer with a New Zealand base, announced the launch of its New Yellow Label Sparkling Chardonnay. According to its description, the barrel-fermented beverage is "delightfully dry, with fruity overtones of creamy peach and perfumed nectarine. It costs $19 for each single or double gift package.
  • September 2022- Taylor's announced the launch of its Very Very Old Tawny Port (VVOP). This is the most recent in a series of limited rolls out of extremely rare and high-quality Ports. As described in Taylor's new release, it is a "rare privilege" It can also draw in new clients searching for a distinctive and private wine experience.
  • January 2022- The Rose Vermouth, produced by Maison Mirabeau, was introduced in the UK. It is an 'aromatic' aperitif that honors southern French botanicals called rose vermouth.

Company Products

  • Cabral White Port - The Cabral White Port by Liberty Wines Limited, priced at $18.99, is from Portugal. Produced by Cabral, it originates from the Duoro Valley region.
  • GOLD MEDAL PORT 1970- Mazuran's Vineyards Limited offers the GOLD MEDAL PORT 1970 in a 750ml bottle, priced at NZ$495.00.

Market Segmentation

By Type

  • Port
  • Sherry
  • Madeira
  • Vermouth
  • Muscat
  • Marsala

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Japan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. FORTIFIED WINE MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Port
    • 5.2.1. Market opportunities and trends
    • 5.2.2. Growth prospects
    • 5.2.3. Geographic lucrativeness
  • 5.3. Sherry
    • 5.3.1. Market opportunities and trends
    • 5.3.2. Growth prospects
    • 5.3.3. Geographic lucrativeness
  • 5.4. Madeira
    • 5.4.1. Market opportunities and trends
    • 5.4.2. Growth prospects
    • 5.4.3. Geographic lucrativeness
  • 5.5. Vermouth
    • 5.5.1. Market opportunities and trends
    • 5.5.2. Growth prospects
    • 5.5.3. Geographic lucrativeness
  • 5.6. Muscat
    • 5.6.1. Market opportunities and trends
    • 5.6.2. Growth prospects
    • 5.6.3. Geographic lucrativeness
  • 5.7. Marsala
    • 5.7.1. Market opportunities and trends
    • 5.7.2. Growth prospects
    • 5.7.3. Geographic lucrativeness

6. FORTIFIED WINE MARKET BY GEOGRAPHY

  • 6.1. Introduction
  • 6.2. North America
    • 6.2.1. By Type
    • 6.2.2. By Country
      • 6.2.2.1. United States
        • 6.2.2.1.1. Market Trends and Opportunities
        • 6.2.2.1.2. Growth Prospects
      • 6.2.2.2. Canada
        • 6.2.2.2.1. Market Trends and Opportunities
        • 6.2.2.2.2. Growth Prospects
      • 6.2.2.3. Mexico
        • 6.2.2.3.1. Market Trends and Opportunities
        • 6.2.2.3.2. Growth Prospects
  • 6.3. South America
    • 6.3.1. By Type
    • 6.3.2. By Country
      • 6.3.2.1. Brazil
        • 6.3.2.1.1. Market Trends and Opportunities
        • 6.3.2.1.2. Growth Prospects
      • 6.3.2.2. Argentina
        • 6.3.2.2.1. Market Trends and Opportunities
        • 6.3.2.2.2. Growth Prospects
      • 6.3.2.3. Others
        • 6.3.2.3.1. Market Trends and Opportunities
        • 6.3.2.3.2. Growth Prospects
  • 6.4. Europe
    • 6.4.1. By Type
    • 6.4.2. By Country
      • 6.4.2.1. Germany
        • 6.4.2.1.1. Market Trends and Opportunities
        • 6.4.2.1.2. Growth Prospects
      • 6.4.2.2. France
        • 6.4.2.2.1. Market Trends and Opportunities
        • 6.4.2.2.2. Growth Prospects
      • 6.4.2.3. United Kingdom
        • 6.4.2.3.1. Market Trends and Opportunities
        • 6.4.2.3.2. Growth Prospects
      • 6.4.2.4. Spain
        • 6.4.2.4.1. Market Trends and Opportunities
        • 6.4.2.4.2. Growth Prospects
      • 6.4.2.5. Others
        • 6.4.2.5.1. Market Trends and Opportunities
        • 6.4.2.5.2. Growth Prospects
  • 6.5. Middle East and Africa
    • 6.5.1. By Type
    • 6.5.2. By Country
      • 6.5.2.1. Saudi Arabia
        • 6.5.2.1.1. Market Trends and Opportunities
        • 6.5.2.1.2. Growth Prospects
      • 6.5.2.2. UAE
        • 6.5.2.2.1. Market Trends and Opportunities
        • 6.5.2.2.2. Growth Prospects
      • 6.5.2.3. Israel
        • 6.5.2.3.1. Market Trends and Opportunities
        • 6.5.2.3.2. Growth Prospects
      • 6.5.2.4. Others
        • 6.5.2.4.1. Market Trends and Opportunities
        • 6.5.2.4.2. Growth Prospects
  • 6.6. Asia Pacific
    • 6.6.1. By Type
    • 6.6.2. By Country
      • 6.6.2.1. China
        • 6.6.2.1.1. Market Trends and Opportunities
        • 6.6.2.1.2. Growth Prospects
      • 6.6.2.2. India
        • 6.6.2.2.1. Market Trends and Opportunities
        • 6.6.2.2.2. Growth Prospects
      • 6.6.2.3. South Korea
        • 6.6.2.3.1. Market Trends and Opportunities
        • 6.6.2.3.2. Growth Prospects
      • 6.6.2.4. Taiwan
        • 6.6.2.4.1. Market Trends and Opportunities
        • 6.6.2.4.2. Growth Prospects
      • 6.6.2.5. Thailand
        • 6.6.2.5.1. Market Trends and Opportunities
        • 6.6.2.5.2. Growth Prospects
      • 6.6.2.6. Indonesia
        • 6.6.2.6.1. Market Trends and Opportunities
        • 6.6.2.6.2. Growth Prospects
      • 6.6.2.7. Japan
        • 6.6.2.7.1. Market Trends and Opportunities
        • 6.6.2.7.2. Growth Prospects
      • 6.6.2.8. Others
        • 6.6.2.8.1. Market Trends and Opportunities
        • 6.6.2.8.2. Growth Prospects

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 7.1. Major Players and Strategy Analysis
  • 7.2. Market Share Analysis
  • 7.3. Mergers, Acquisition, Agreements, and Collaborations
  • 7.4. Competitive Dashboard

8. COMPANY PROFILES

  • 8.1. Liberty Wines Limited
  • 8.2. Sogevinus Fine Wines SL (Kopke)
  • 8.3. Taylor's Port
  • 8.4. Albina & Hanna
  • 8.5. Backsberg
  • 8.6. Mazuran's Vineyards Limited
  • 8.7. Lombardo winery
  • 8.8. Curatolo Arini
  • 8.9. EMILIO HIDALGO SA
  • 8.10. McWilliam's Wines Group Ltd