市场调查报告书
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全球饮料市场 - 2024 年至 2029 年预测Global Beverage Market - Forecasts from 2024 to 2029 |
全球饮料市场预计将从2022年的16,450.83亿美元增至2029年的22,133.06亿美元,复合年增长率为4.33%。
由于消费者对即饮饮料的偏好发生变化,特别是在新兴市场,预计饮料市场在预测期内将出现温和成长。此外,人均酒精饮料消费量的增加和对高级产品的偏好预计将有助于市场扩张。
全球饮料市场按包装类型细分,例如罐装、瓶装和其他选择。罐装重量轻、方便携带且易于打开,适合在旅途中饮用。
另一方面,瓶子用途广泛,因为它们可以由玻璃、塑胶(PET、HDPE)和金属等多种材料製成,从而可以容纳多种饮料类型。其他包装选项(例如纸盒)通常用于包装牛奶、果汁和类似饮料。
此外,人们对文明病的认识不断增强、健康意识增强以及可支配收入水平不断提高,正在促使消费者选择更健康的饮料。例如,根据美国经济分析局的数据,个人可支配所得从2022年的57,577美元增加到2023年的61,242美元。
此外,对低酒精浓度饮料的需求正在增加,尤其是千禧世代和婴儿潮世代。各种口味改进的产品的出现增加了低酒精饮料的销量,并为消费者提供了更多适合其偏好的选择。
全球饮料市场预计将以温和的速度成长。消费者越来越多地选择低热量和机能饮料等健康产品,对市场动态产生了重大影响。此外,追求便利的生活方式不断发展,对便携式和即饮饮料的需求不断增加,从而促进了配方和包装的改进。新兴国家经济的扩张和可支配收入的增加正在增加对优质诱人饮料的需求。
然而,在印度和中国等预计将出现健康成长的国家,随着都市化的推进,市场预计将稳定成长。此外,对包装饮料含糖量日益增长的健康担忧可能最终导致对含糖量较低的水果饮料的需求增加。
例如,根据美国疾病管制与预防中心的数据,美国有 3,840 万人患有糖尿病,18 岁以上的成年人中有 9,760 万人患有糖尿病前期。此外,根据爱沙尼亚社会事务部的数据,根据绝对酒精量,2022年爱沙尼亚公民平均每名成人饮用11.2公升(3美国加仑,2.5英制加仑)酒精。
啤酒、葡萄酒和其他低度酒精饮料的消费量也略有增加,但消费量增加的主要原因是威士忌、琴酒和利口酒等烈性酒精饮料的增加。
全球饮料市场依分销管道分为线上和线下超级市场、百货公司、便利商店、独立商店和餐厅。
全球饮料市场依分销管道分为线上和线下通路,如超级市场、百货公司、便利商店、独立商店和餐厅。
线上管道描述了消费者订购饮料并在舒适的家中送货的便利性。某些线上零售商可能提供比实体店更广泛的饮料选择,尤其是特色品牌和小众品牌。将饮料直接送到消费者家中的订阅服务也越来越受欢迎。
超级市场等线下通路在饮料销售中发挥重要作用,因为它们提供杂货和生活必需品的一站式采购。超级市场出售各种品牌、类型和价格分布的饮料。虽然百货公司可能不是饮料的主要目的地,但有些百货公司设有专用的杂货区,备有流行的饮料品牌。
便利商店和独立商店通常位于社区或加油站附近,在帮助忙碌的消费者快速购买饮料方面发挥重要作用。
最后,餐饮通路包括餐厅、咖啡馆和其他提供店内消费或外带饮料的场所。这些场所为消费者提供了在户外享用饮料的选择,并对饮料销售做出了重大贡献。
预计北美地区市场将会成长。
更健康、更永续的饮料是一种持续的趋势,包括植物奶、能量饮料、机能饮料和无糖饮料。人们对方便和随身饮料的需求不断增长,预计将在预测期内推动市场成长。例如,着名的苹果醋产品製造商 Bragg Live Food Products 和领先的玻璃容器製造商 Ardagh Group 宣布建立合作伙伴关係,在其苹果醋饮料系列中引入新型 16 盎司玻璃瓶。
此外,电子商务为顾客提供了便利的购物体验,使他们能够在舒适的家中购买自己喜欢的饮料,并享受宅配服务的便利性。疫情加速了向网路购物的转变,预计将进一步支持饮料市场的扩张。
The global beverage market is projected to rise at a compound annual growth rate (CAGR) of 4.33% to reach a market valuation of US$2,213.306 billion by 2029, from US$1,645.083 billion in 2022.
The beverage market is expected to experience moderate growth over the forecast period, driven by changing consumer preferences towards ready-to-drink beverages, especially in developing and emerging markets. Furthermore, increasing consumption of alcoholic beverages per capita and a preference for premium products are likely to contribute to market expansion.
The global beverage market is segmented by packaging type, including cans, bottles, and other options. Cans are favored for their lightweight, portable nature and easy-to-open design, making them ideal for on-the-go consumption.
Bottles, on the other hand, offer versatility as they can be crafted from various materials such as glass, plastic (PET, HDPE), and metal, catering to different beverage types. Other packaging options, such as paperboard cartons, are commonly used for packaging milk, juice, and similar beverages.
Moreover, consumers are increasingly opting for healthier beverage choices due to rising awareness of lifestyle diseases, heightened health consciousness, and growing disposable income levels. For instance, according to the U.S. Bureau of Economic Analysis, personal disposable income rose from US$57,577 in 2022 to US$61,242 in 2023.
Additionally, there is a rising demand for beverages with lower alcohol content, particularly among millennials and baby boomers. The availability of a broader range of products with improved flavors has boosted sales of low-alcohol beverages, providing consumers with greater options to align with their preferences.
The global beverage market is projected to rise at a moderate growth rate. Market dynamics have been greatly affected by consumers' shifting choices for healthier products, such as low-calorie and functional drinks. Furthermore, the demand for portable and ready-to-drink drinks has increased due to the expansion of convenience-driven lifestyles, which has prompted improvements in formulations and packaging. The demand for upscale and decadent beverages has increased due to economic expansion in emerging nations and rising disposable incomes.
However, with projections of a healthy growth rate, the market is expected to rise steadily with growing urbanization in nations like India and China. Furthermore, growing health concerns about the sugar content of packaged beverages may eventually lead to an increase in demand for fruit-based beverages with lower sugar content.
For instance, as per the Centers for Disease Control and Prevention, 38.4 million people worldwide have diabetes, while 97.6 million adults who are at least 18 years old have prediabetes. Furthermore, according to the Estonian Ministry of Social Affairs, based on absolute alcohol content, Estonian citizens drank an average of 11.2 litres (three US gallons; 2.5 imperial gallons) of alcohol per adult in 2022.
There was also a small increase in the consumption of beer, wine, and other mild alcoholic beverages, but the main cause of the increase in consumption was the increase in strong alcoholic beverages like whisky, gin, and liqueur.
Global beverage market segmentation by distribution channel into online and offline supermarkets, departmental stores, convenience and independent stores, and food service.
The global beverage market is segmented by distribution channel into online and offline channels, including supermarkets, departmental stores, convenience and independent stores, and food service establishments.
Online channels offer consumers the convenience of ordering beverages from the comfort of their homes and having them delivered. Certain online retailers may provide a broader selection of beverages compared to physical stores, particularly specialty or niche brands. Subscription services that deliver beverages directly to consumers' homes are also gaining popularity.
Offline channels, such as supermarkets, serve as one-stop destinations for groceries and household items, making them key players in beverage sales. They offer a diverse range of beverages, accommodating various brands, types, and price points. While department stores may not be the primary beverage destination, some feature dedicated grocery sections stocking popular beverage brands.
Convenience and independent stores, often situated in neighbourhoods or near gas stations, play a crucial role in facilitating quick beverage purchases for consumers on the go.
Lastly, the food service channel encompasses restaurants, cafes, and other establishments that offer beverages for on-premise consumption or takeout. These establishments contribute significantly to beverage sales, providing consumers with options for enjoying beverages outside the home.
The market is projected to grow in the North American region.
There is an ongoing trend towards healthier and more sustainable beverage options like plant-based milk, energy drinks, functional beverages, and sugar-free drinks. An increasing demand for convenient and on-the-go beverage options is being witnessed which is expected to drive the market growth over the forecast period. For instance, Bragg Live Food Products, a well-known producer of apple cider vinegar products, and Ardagh Group, a leading producer of glass containers, announced a partnership to introduce a new 16oz glass bottle for its line of apple cider vinegar beverages.
Furthermore, e-commerce provides a convenient shopping experience for customers, who can purchase their favourite beverages from the comfort of their homes, with the added convenience of delivery services. This shift to online shopping has been accelerated by the pandemic, which will further aid beverage market expansion.