市场调查报告书
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全球放松饮料市场研究报告 - 2023 年至 2030 年的行业分析、规模、份额、增长、趋势和预测Global Relaxation Beverages Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
据预测,到 2030 年,全球放松饮料市场需求将从 2022 年的 3.97 亿美元增至近 1,327.79 亿美元,2023-2030 年的复合年增长率为 16.29%。
放松饮料又称放松饮料或镇静饮料,是一种不含酒精的饮料,其配方旨在促进放松、减轻压力并诱发平静和安宁感。它们专门用于在不使用酒精或其他镇静剂的情况下提供镇静效果。这些饮料通常含有天然成分、植物提取物、维生素和矿物质的组合,据信具有促进放松的特性。这些成分可能包括甘菊、薰衣草、缬草根、西番莲、褪黑素、L-茶氨酸以及其他具有镇静作用的草药和化合物。
现代社会的压力和焦虑水平不断增加,人们对有助于放松和减轻压力的产品产生了需求,从而导致了放松饮料的流行。人们对健康和自我保健的日益关注也起到了重要作用,因为人们寻求能促进放松和帮助他们放松的产品,并将其作为自我保健程序的一部分。消费者的偏好发生了明显的变化,从饮酒转向无酒精选择,放松饮料为希望在不饮酒的情况下放松身心的人们提供了一种无酒精选择。由于洋甘菊、薰衣草和缬草根等成分具有镇静作用,因此天然和植物成分的趋势也促进了市场的增长。有效的营销策略和产品定位,强调缓解压力、改善睡眠和促进放松,在推动市场发展方面发挥了重要作用。此外,现代生活方式压力大,要求平衡工作与生活,因此需要能促进放松的产品,这使得放松饮料成为一种有吸引力的选择。随着消费者偏好和饮料消费模式的不断变化,预计对这些产品的需求将会增加。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清楚地了解行业结构,评估全球范围内的竞争吸引力。此外,这些工具还对全球休闲饮料市场的各个细分市场进行了全面评估。松弛饮料行业的增长和趋势为本研究提供了一种全面的方法。
本部分涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲地区放松饮料市场的当前和未来需求。此外,报告还重点介绍了所有主要地区各个应用领域的需求、估计和预测。
研究报告还涵盖了市场中主要企业的综合概况以及全球竞争格局的深入分析。放松饮料市场的主要参与者包括 Just Chill、Tranquini、Neuro Drinks、Marley Beverage Co、Mary Jane's Relaxing Soda、Lavender Bloom、Chill Gummies、Slow Cow、Koma Unwind、ViB Relaxation Drink、Purple Stuff、Dream Water、Vacation in a Bottle、Malava Relaxation Drinks、Melatonin Calm Sleep Drink、Chillout、GenoVive Calm、Pure Bliss Beverage、Root 9 Relaxation Drink、Herbal Zap、Zenify、Tranquila Relaxation Shots、Sol Relaxation Drinks、Zen Water 和 Dreamalixir。本部分对竞争格局进行了全面分析,包括各种战略发展,如关键并购、未来产能、合作伙伴关系、财务概况、合作、新产品开发、新产品上市及其他发展。
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The global demand for Relaxation Beverages Market is presumed to reach the market size of nearly USD 1327.79 MN by 2030 from USD 397 MN in 2022 with a CAGR of 16.29% under the study period 2023 - 2030.
Relaxation beverages, also known as relaxation drinks or calming drinks, are non-alcoholic beverages formulated to promote relaxation, reduce stress, and induce a sense of calmness and tranquillity. They are specifically designed to provide a calming effect without the use of alcohol or other sedatives. These often contain a combination of natural ingredients, botanical extracts, vitamins, and minerals that are believed to have relaxation-promoting properties. These ingredients may include chamomile, lavender, valerian root, passionflower, melatonin, L-theanine, and other herbs and compounds known for their calming effects.
Increasing stress and anxiety levels in modern society have created a demand for products that help individuals relax and reduce stress, leading to the popularity of relaxation beverages. The growing focus on wellness and self-care has also played a significant role, as individuals seek products that promote relaxation and help them unwind as part of their self-care routines. There has been a noticeable shift in consumer preferences away from alcohol and towards non-alcoholic options, with relaxation beverages offering a non-alcoholic alternative for individuals looking to relax without consuming alcohol. The trend towards natural and botanical ingredients has also contributed to market growth, as consumers are drawn to the calming properties of ingredients like chamomile, lavender, and valerian root. Effective marketing strategies and product positioning, emphasizing stress relief, sleep enhancement, and relaxation promotion, have been instrumental in driving the market. Additionally, the modern lifestyle, with its high-stress levels and demand for work-life balance, has created a need for products that facilitate relaxation, making relaxation beverages an appealing option. As consumer preferences and beverage consumption patterns continue to evolve, the demand for these products is expected to increase.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of relaxation beverages. The growth and trends of relaxation beverages industry provide a holistic approach to this study.
This section of the relaxation beverages market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Relaxation Beverages market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Relaxation Beverages market include Just Chill, Tranquini, Neuro Drinks, Marley Beverage Co., Mary Jane's Relaxing Soda, Lavender Bloom, Chill Gummies, Slow Cow, Koma Unwind, ViB Relaxation Drink, Purple Stuff, Dream Water, Vacation in a Bottle, Malava Relaxation Drinks, Melatonin Calm Sleep Drink, Chillout, GenoVive Calm, Pure Bliss Beverage, Root 9 Relaxation Drink, Herbal Zap, Zenify, Tranquila Relaxation Shots, Sol Relaxation Drinks, Zen Water, and Dreamalixir. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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