市场调查报告书
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1479837
广播设备市场 - 2024 年至 2029 年预测Broadcasting Equipment Market - Forecasts from 2024 to 2029 |
广播设备市场预计将以5.56%的复合年增长率成长,市场规模从2022年的265.32亿美元达到2029年的389.11亿美元。
随着消费者偏好从传统电视转向数位媒体,保持广播媒体的相关性变得越来越困难,但也至关重要。广播电视格局正在发生巨大变化,我们需要适应最新的发展。近年来,消费者对更高品质影像和音讯的需求迅速发展,推动了广播设备产品和技术的进步。 4K和UHD格式的内容製作导致了IP直播製作技术的采用,使得以相同格式进行广播以提高观看品质成为可能。这项技术在现场製作中尤其重要,灵活高效的系统控制非常重要。
在印度,82% 的行动电话应用程式使用量专用于媒体和娱乐。印度媒体和娱乐 (M&E) 产业将成长 20%,到 2022 年达到 2.1 兆印度卢比(286 亿美元)。印度在「ICT服务出口」中占据第四位。预计到 2030 年,该国的媒体和娱乐产业将以 10-12% 的复合年增长率扩大到 1000 亿美元,主要受到 OTT 平台、游戏、动画和视觉效果 (VFX) 增长的推动据预测。
此外,由于收入水平提高、消费者在耐用消费品上的支出增加以及快速且负担得起的互联网服务的可用性不断扩大等因素,预计该市场将出现积极增长。据印度品牌资产基金会(IBEF) 称,到2024 年,电视将占印度媒体市场的40%,其次是数位广告(12%)、印刷媒体(13%)、电影(9%)、OTT 和游戏业。此外,到 2025 年,连网型智慧型电视的数量预计将达到约 400-5000 万台。
视讯串流媒体的成长预计将提振市场
由于影片串流服务领域的成长,预计该市场将在未来几年迅速扩张。智慧型手机的普及预计将在影片广播和串流服务中发挥重要作用。根据联合国和其他地方政府的资料,全球约有52.7亿智慧型手机用户。
此外,全球约有 47.2 亿网路用户。智慧型手机线上直播视讯串流的兴起预计将在整体市场成长中发挥重要作用。近年来,各大公司在市场上取得了重大开拓。例如,2021 年 4 月。流行的社交网站之一 LinkedIn 宣布推出专门针对求职者和雇主的即时影片广播仪表板。
公司和製作人一直致力于开发用于视讯串流和其他广播服务的先进设备。例如,2021 年 6 月,Hi-Vision 宣布对其超低延迟编码器进行更新,称为「Makito X4」。这为远端广播提供了改进的视讯品质和低延迟。该公司表示,其转播网路依赖从云端保护服务到现场和製作中心的即时影像传输。Over-The-Top内容平台 Netflix 表示,其影片和节目总播放时间的 90% 是使用该公司核准的摄影机拍摄的。该公司已核准使用SONY威尼斯相机进行变形拍摄。预计这一市场开拓将对未来几年的广播设备市场产生正面影响。
The broadcasting equipment market is projected to rise at a compound annual growth rate (CAGR) of 5.56% to reach a market valuation of US$38.911 billion by 2029, from US$26.532 billion in 2022.
As consumer preferences shift from traditional television to digital media, it has become increasingly challenging yet crucial for broadcast media to remain relevant. The landscape of broadcast television is experiencing substantial transformations, necessitating adaptation to stay current. In recent years, there has been a rapid evolution in consumer demand for higher-quality video and audio, driving advancements in broadcast equipment products and technology. The production of content in 4k and UHD formats has led to the adoption of IP live-production technology, enabling broadcasting in the same format to enhance viewing quality. This technology is particularly important for live production, where there is a strong emphasis on flexible and efficient system control.
In India, 82% of mobile phone app usage is dedicated to media and entertainment. The Indian media and entertainment (M&E) sector surged by 20% to achieve a value of INR 2.1 trillion (US$ 28.6 billion) in 2022. India holds the fourth position in "ICT Services exports." The country's Media & Entertainment industry is projected to expand to US$100 billion by 2030 at a Compound Annual Growth Rate (CAGR) of 10-12%, primarily driven by the growth of Over-the-Top (OTT) platforms, gaming, animation, and Visual Effects (VFX).
Furthermore, the market is expected to experience positive growth due to factors such as increasing income levels, higher consumer spending on durable goods, and the expanding availability of fast and affordable internet services. According to the India Brand Equity Foundation (IBEF), television accounted for 40% of the Indian media market by 2024, followed by digital advertising (12%), print media (13%), cinema (9%), and the OTT and gaming industries (8%). Additionally, it is predicted that the number of connected smart TVs will reach approximately 40-50 million by 2025
Growth in video streaming is anticipated to boost the market
The market is expected to surge in the coming years due to the growth in video streaming services globally. The rise in the usage of smartphones is expected to play a major role in video broadcasting and streaming services. According to the data given by the United Nations and other local government bodies, there are around 5.27 billion smartphone users, worldwide.
Moreover, there are around 4.72 billion internet users, globally. The increase in online live video streaming on smartphones is expected to play a crucial role in the overall market growth. Major companies have been making significant developments in the market, in the past few years. For instance, in April 2021. LinkedIn, one of the popular social networking sites, announced the rollout of its live video broadcasting dashboard, especially for people searching for jobs and also for employers.
Companies and producers have been working to develop advanced equipment for video streaming and other broadcasting services. For instance, in June 2021, Haivision announced the launch of an update for its ultra-low latency encoder, known as Makito X4. That provides improved video quality and lower latency for remote broadcasting. The company had stated that the broadcast networks have been depending upon the transmission of real-time video from cloud protection services to the field to production centers. Netflix, an over-the-top content platform, has stated that 90% of the total runtime of a video or a program is captured on the company's approved cameras. The company had approved the usage of the Sony Venice camera for anamorphic capture. This development is expected to have a positive impact on the Broadcasting equipment market, in the coming years.