市场调查报告书
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全球风味咖啡市场 - 2024 年至 2029 年预测Global Flavored Coffee Market - Forecasts from 2024 to 2029 |
风味咖啡市场预计将从 2022 年的 6,851,154,000 美元增加到 2029 年的 9,039,126,000 美元,复合年增长率为 4.04%。
有几个关键因素推动风味咖啡市场的发展。这些口味列出了多种口味,包括焦糖、榛果、香草、黑莓和苹果。由于客製化口味的日益普及以及人们对咖啡糖浆消耗相关健康益处的认识不断增强,风味咖啡市场预计将显着扩大。因此,公司正在扩大其业务和产品范围,以满足这种不断增长的需求,提供各种口味。
消费者,尤其是年轻一代,对咖啡独特和创新风味的需求正在增加。这一趋势与人口变化相对应,预计未来几年劳动年龄人口将大幅增加,尤其是在印度等国家。从印度的年龄分布来看,预计2021年至2031年,劳动年龄人口每年将增加约970万人,2031年至2041年,每年将增加420万人。此外,新兴经济体可支配收入的快速成长也推动了风味咖啡市场的成长。
此外,社群媒体平台在创造新口味和趋势的热门话题方面发挥着重要作用,进一步推动了市场扩张。公司正在利用这些平台来推广其产品并与消费者互动,充分利用全球咖啡消费不断增长的趋势。
此外,在竞争激烈的市场中,製造商不断创新,创造新的风味组合併融入独特的成分,使其产品脱颖而出。这包括尝试受异国风香辛料、水果和甜点启发的口味。这些努力的累积培育了一个充满活力且快速发展的风味咖啡市场。
创新产品的推出可望提振市场
随着世界各地的公司推出创新产品以扩大其产品组合,风味咖啡产业正在不断扩张。因此,由于多种产品推出,风味咖啡市场预计将在预测期内快速成长。例如,2022 年 10 月,直接面向消费者的饮料公司、印度首款即时咖啡块的创造者Bevzilla 扩大了其产品范围,推出了独特且有吸引力的口味,这将是所有咖啡爱好者的终极享受。 Bevzilla 的最新收购表明了该公司致力于为所有客户提供顺滑、美味、营养和泡沫的咖啡的承诺。即时咖啡粉由 100% 纯阿拉比卡咖啡豆製成,不含防腐剂。这种即时咖啡混合物含有植物性维生素,永续从泰米尔纳德邦的农民那里采购。 Bevzilla 在 100 多家零售店和领先零售商处有售,例如 Amazon、Nilgiris、Foodhall、The New Shop 等。
此外,2021年12月,印度最大的专门食品咖啡公司Blue Tokai Coffee Roasters推出了期待已久的冷萃咖啡罐。该系列将传统的冷萃咖啡方法和知识提炼成有趣且平易近人的形式,有六种不同的口味:嫩椰子、咖啡樱桃、百香果、经典淡味、经典大胆和拉特纳吉里农场单一起源。我们的阿拉比卡咖啡豆源自印度着名庄园和庄园,并由专业烘焙师团队进行精准烘焙。然后将咖啡蒸至少 18 小时,以製作出风味浓郁、苦味和甜味恰到好处的理想咖啡。罐头采用硝基冲罐方式,可在相当长的时间内保持罐头原有的味道。
此外,为全球食品和饮料行业提供香精、萃取物和香精的领先供应商 Synergy Flavors 在亚洲推出了 Coffee Flavors,以满足对正宗咖啡风味产品不断增长的需求。罗布斯塔咖啡、黑咖啡、现酿咖啡、浓缩咖啡、烘焙咖啡、摩卡咖啡、焦糖玛奇朵咖啡、拿铁咖啡和卡布奇诺咖啡都是新口味。这些新口味是在协同效应位于曼谷附近北榄府的泰国工厂开发的,该工厂使用大规模气相层析法质谱法来实现创建真实咖啡口味 (GC-MS) 所需的高级分析。
全豆咖啡市场预计将成长
根据美国农业部资料,2023-2024年(7月-6月)巴西咖啡产量为6,640万袋60公斤,比上一季增加380万袋。由于该地区有利的天气条件,阿拉比卡咖啡产量预计将比上一季增加 12%,达到 4,470 万袋。此外,美国农业部预测,由于圣埃斯皮里图州的天气导致生产力下降,罗布斯塔产量将为 2,170 万袋,比上一季下降 5%。咖啡豆现已应用于多种行业,包括药品、化妆品、食品和饮料,预计对整豆的需求将大幅增加。
两种咖啡豆主导市场:阿拉比卡咖啡豆和罗布斯塔咖啡豆。根据国际咖啡组织估计,2020年全球产量中58%是阿拉比卡咖啡,42%是罗布斯塔咖啡。
美国农业部2022年6月宣布,全球咖啡产量与前一年同期比较增加780万袋,达到1.75亿袋,但这是因为巴西阿拉比卡咖啡每年两次的生产週期受到严重霜冻影响。 7 月遭受了损害,许多种植区的高温和低于平均值的降雨量一直持续到2021 年9 月。由于有利的天气和有效的作物管理支持圣埃斯皮里图州主要种植区的水果发育和坐果,罗布斯塔的产量预计将继续增加。由于开花和结果期间的有利天气,印度的产量预计将达到 570 万袋,从而导致阿拉比卡和罗布斯塔的产量更高。
由于快速的技术创新和压力时期的适应能力,风味咖啡全豆产业得以发展。此外,在 2022 年初完成 720 万美元的 IPO 后,Reborn Coffee 计划扩大其在美国和国际市场的业务。 Reborn Coffee 在美国各地的零售店、摊位和咖啡馆销售全豆咖啡、手冲咖啡和冷泡咖啡产品。该公司计划在美国开设多达40家自营店和4家旗舰店,瞄准旧金山、圣地牙哥、休士顿和堪萨斯城等市场。
咖啡文化正在世界各地兴起。例如,高级手工咖啡馆品牌Third Wave Coffee自成立以来,在班加罗尔、普纳和德里建立了一个深受咖啡爱好者欢迎和忠诚的社区,并于2022年3月在孟买的Lokhandwala开设了旗舰店。随着这家新咖啡馆的加入,该公司目前在印度拥有 43 家咖啡馆,并计划到 2023 年 3 月在 20 多个城市拥有超过 150 家咖啡馆。总体而言,咖啡文化正在发生变化,咖啡店和零售商越来越希望为顾客提供选择全豆并以多种方式冲泡的体验,而不仅仅是烘焙和销售它们。
印度风味咖啡市场可望扩大
由于全球和区域市场参与企业的存在,印度风味咖啡市场预计将出现合理成长。像 Sleepy Owl 这样的本地新兴企业和雀巢这样的跨国公司提供各种产品来满足消费者的口味。雀巢在该国提供利乐咖啡产品,口味有榛果、拿铁和浓缩咖啡等。
此外,该国可支配收入的增加预计也将透过扩大市场客户群来促进风味咖啡市场的成长,这将使咖啡成为更容易获得的产品并推动市场需求。
各市场参与企业纷纷投入市场活动,创新推出各类产品,进一步巩固其市场地位,可望为市场带来有利的途径。目前,许多公司正在尝试透过为即时咖啡添加风味来创新产品。许多跨国品牌和本土咖啡製造商都致力于创造创新且正宗的新口味,以满足独特的地区口味偏好。 Levista是印度即时咖啡公司SLN Coffee Pvt Ltd.旗下的咖啡品牌,于2021年1月推出了四种口味的咖啡,分别是焦糖、香草、榛果和巧克力橙;主要针对千禧世代和Z世代消费者,随着顾客偏好的不断改变。
此外,星巴克等跨国饮料公司在该国的存在预计也将推动市场发展。星巴克将于2022年9月在德拉敦开设印度第一家星巴克门市,使其成为印度的第300家门市。该公司提供 Java 碎咖啡和焦糖玛奇朵等风味咖啡,预计在国内扩张的同时,也将扩大区域市场。
此外,2021年4月,雀巢推出了Roastery Collection系列以扩大其产品组合。它的目标是提供顾客期望从咖啡馆获得的手工咖啡风味。 Roastery 系列包括两种即时咖啡口味:深度烘焙和浅度烘焙,均采用阿拉比卡咖啡豆製成。此外,印度即时咖啡新兴企业Sleepy Owl 还在其产品组合中推出了一系列优质即时咖啡,以扩大品牌的可及性。三种新口味是原味香草、榛果和法国香草。
The global flavored coffee market is projected to rise at a compound annual growth rate (CAGR) of 4.04% to reach a market valuation of US$9,039.126 million by 2029, from US$6,851.154 million in 2022.
Several key factors are driving the global flavored coffee market. These flavors offer a range of tastes, including caramel, hazelnut, vanilla, blackberry, apple, and more. The market for flavored coffee is expected to expand significantly due to the rising popularity of customized flavors and increased awareness of the health benefits associated with coffee syrup consumption. As a result, companies have expanded their operations and product offerings to meet this growing demand, offering a variety of flavors.
The demand for unique and innovative flavor profiles in coffee is rising among consumers, especially younger generations, who are increasingly exploring beyond conventional choices. This trend corresponds with demographic changes, notably in countries like India, where a significant expansion is projected in the working-age population over the next years. India's age distribution forecasts an annual increase of approximately 9.7 million in the working-age group during 2021-2031, followed by 4.2 million per year from 2031 to 2041. Moreover, the surge in disposable income in developing economies is also fueling the global flavored coffee market growth.
Furthermore, social media platforms play a crucial role in creating buzz around new flavors and trends, further fueling market expansion. Companies leverage these platforms to promote their products and engage with consumers, capitalizing on the growing trend of coffee consumption worldwide
Moreover, in a competitive market, manufacturers are continually innovating by creating new flavor combinations and incorporating unique ingredients to distinguish their products. This involves experimenting with exotic spices, fruits, and dessert-inspired flavors. The cumulative impact of these efforts is fostering a dynamic and swiftly evolving global flavored coffee market.
Innovative product launches are anticipated to boost the market
The global flavored coffee industry is expanding as companies all around the world are launching innovative products to broaden their portfolio. Owing to the several launches, this market is anticipated to witness a surge during the projected period. For instance, in October 2022, Bevzilla, a D2C Beverage company and the creator of India's first Instant Coffee Cubes, extended its range and introduced Turkish Hazelnut, a unique and fascinating flavor that is a great treat for all coffee enthusiasts. Bevzilla's newest acquisition demonstrates its commitment to providing smooth, tasty, nutritious, and foamy coffee to all of its customers. The Instant Coffee Powder is manufactured from 100% Pure Arabica Beans and contains no preservatives. This instant coffee mix contains plant-based vitamins and is sustainably obtained from Tamil Nadu farmers. Bevzilla is available in over 100 retail locations, Amazon, and other top retailers such as Nilgiris, Foodhall, The New Shop, and others.
Furthermore, in December 2021, Blue Tokai Coffee Roasters, India's largest specialty coffee company, released its long-awaited cold brew cans. The collection, which distills the traditional cold brew method and knowledge into a delightful and approachable form, is offered in six distinct flavors: Tender Coconut, Coffee Cherry, Passion Fruit, Classic Light, Classic Bold, and Ratnagiri Estate Single Origin. Arabica beans are sourced from prominent Indian farms and estates and roasted with precision by a professional team of roasters. The coffee is then steeped for at least 18 hours to produce the ideal brew with rich flavor notes and appropriate bitterness and sweetness. The cans use the nitro-flushing method to keep the original tastes in the can for a considerably longer time.
Moreover, Synergy Flavors, a major provider of flavorings, extracts, and essences to the worldwide food and beverage industry, launched coffee flavors in Asia to meet the rising demand for real coffee-flavored products. Robusta, Black, Brewed, Espresso, Roasted, Coffee mocha, Caramel macchiato, Latte, and Cappuccino are among the new flavors. These new flavors were developed at Synergy's Thailand plant, which is located in Samut Prakan, near Bangkok, and has invested in a major gas chromatography-mass spectrometry (GC-MS) technology that allows it to conduct the high degree of analysis necessary to make realistic coffee flavors.
The whole-bean coffee market is expected to grow
According to USDA data, Brazil produced 66.4 million 60-kg bags of coffee in the Marketing Year 2023-2024 (July-June), an increase of 3.8 million bags over the previous season. Post projects that growing areas' favorable weather would result in a rise of 12 percent in arabica production to 44.7 million bags, compared to the previous season. Additionally, USDA projects robusta production was 21.7 million bags, a 5% drop from the previous season as a result of Espirito Santo weather-related productivity losses. Due to the growing use of coffee beans in a variety of industries, including medicines, cosmetics, and food and drinks, the demand for whole beans is predicted to increase significantly.
The two primary species of whole-bean coffee that have come to dominate the market are Arabica and Robusta. The International Coffee Organization in 2020 estimated that 58% of the world's production was from Arabica and 42% was from Robusta.
As stated by the United States Department of Agriculture in June 2022, global coffee production increased by 7.8 million bags from the previous year to 175.0 million bags, mostly as a result of Brazil's Arabica crop starting the second year of its biannual production cycle which were affected by severe frosts in June and July 2021, as well as from the high temperatures and below-average rainfall that persisted until September 2021, in many growing zones. The Robusta harvest is anticipated to keep growing as favorable weather and effective crop management support fruit development and setting in Espirito Santo's primary growing zone. As a result of excellent weather during the blooming and fruit set phase, it is anticipated that Arabica and Robusta yields will increase, bringing India's production up to 5.7 million bags.
The flavored coffee whole bean industry grew due to rapid technological innovation and adaptability to adjust during times of stress. Furthermore, following a $7.2 million IPO earlier in 2022, Reborn Coffee is looking to expand its US and international presence. Reborn Coffee distributes whole bean coffee, pour-over packs, and cold brew products at retail locations, kiosks, and cafes across the United States. The company plans to open up to 40 company-owned retail locations and four flagship locations in the United States, with cities such as San Francisco, San Diego, Houston, and Kansas City as target markets.
The Coffee Culture is emerging across the nations. For instance, Third Wave Coffee, a premium artisan cafe brand that has created a popular and dedicated community of coffee lovers in Bengaluru, Pune, and Delhi since its inception, has inaugurated its flagship location in Mumbai at Lokhandwala in March 2022. With the addition of this new cafe, the company now has 43 cafes in India, with aspirations to expand to over 150 cafes in over 20 cities by March '23. Overall, the coffee culture is changing, with coffee shops and retailers increasingly seeking to provide customers with the experience of choosing their whole beans and brewing them using a variety of methods in addition to roasting and selling coffee.
India's flavoured coffee market is anticipated to increase
The flavored coffee market in India is expected to grow at a decent rate due to the presence of global and regional market players in the region. Regional start-ups like Sleepy Owl and multinational companies such as Nestle in the market offer various products according to the preferences of the consumer. Nestle offers a range of flavored tetra pack coffee products in the country, which come in flavored variants like hazelnut, latte, and intense cafe.
Furthermore, the growing disposable income in the country is also expected to contribute to the flavored coffee market growth by increasing the customer demographic for the market, which is expected to make coffee a more accessible commodity and hence drive the market demand.
Various market players innovate and launch various products and indulge in market activities to further strengthen their positions in the market, which is likely to hold lucrative avenues for the market. Many companies are now innovating their products by offering flavoring coffee variants in instant form. Many multinational brands and local coffee brewers are focusing on creating new innovative, and authentic flavors to meet localized taste preferences. Levista, a coffee brand from SLN Coffee Pvt Ltd., which is an India-based instant coffee company, launched 4 flavored coffee variants, namely Caramel, Vanilla, Hazelnut, and Choco-Orange in January 2021, that were mainly aimed at millennial and Gen Z consumers due to the evolving customer preferences.
Further, the presence of multinational beverage companies like Starbucks in the country is expected to drive the market. The company has expanded vastly in the country and crossed the 300th store mark in India after launching the first-ever Starbucks outlet in Dehradun in September 2022. The company offers flavored coffees like Java Chip and Caramel Macchiato, among others and its increasing expansion in the country is expected to augment the regional market.
Moreover, in April 2021, Nescafe launched a Roastery Collection range to expand its portfolio. It aimed to offer customers the flavor of artisan coffee that they would expect from a cafe. The Roastery Collection includes two instant coffee flavors made from Arabica beans, namely Dark Roast and Light Roast. Adding to that, Sleepy Owl, which is an Indian instant coffee start-up, launched and added a premium range of instant coffee to its portfolio, to expand the accessibility of its brand. The three newly added flavors comprised Original Vanilla, Hazelnut, and French Vanilla.