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市场调查报告书
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1521069

行动位置分析市场 – 2024 年至 2029 年预测

Mobile Location Analytics Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 136 Pages | 商品交期: 最快1-2个工作天内

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简介目录

行动位置分析市场预计将从 2024 年的 179.89 亿美元增至 2029 年的 317.57 亿美元，复合年增长率为 12.04%。

行动位置分析 (MLA) 在智慧型手机和其他网路装置离开商店后立即追踪。此解决方案可让零售商收集资料来优化楼层平面图布局、广告投放和结帐通道人员配置。对增强运输和物流规划、风险分析和诈欺侦测的需求不断增长，推动了全球对 MLA 技术的需求。

智慧型手机普及率的不断提高，尤其是在主要已开发国家，正在推动对行动位置洞察的需求，从而推动整体市场的成长。由于中国和印度等新兴经济体零售连锁店的激增，以及该地区智慧型手机用户数量的不断增长，预计亚太地区将拥有最快的市场成长。然而，隐私问题和组织缺乏熟练的人力资源是预测期内阻碍 MLA 市场成长的因素。

移动位置分析市场驱动因素：

对智慧型手机的需求不断增长正在推动全球市场的成长。

智慧型手机的需求正在迅速扩大。根据GSM协会2023年10月发表的《行动网路连线现况》，全球有43亿智慧型手机拥有者。该报告也预测，未来几年智慧型手机普及率将持续成长。此外，消费者前景的改善、在家工作和持续学习预计将进一步推动智慧型手机销售。

此外，能源管理和智慧家庭产品等整合物联网应用对高速资料连接的需求不断增长，预计将增加 5G 智慧型手机的采用，并刺激 MLA 市场的扩张。此外，利润丰厚的政府倡议，例如印度政府的旗舰计画“数位印度计画”，旨在将国家转变为数位赋能的社会，预计将进一步推动市场扩张。

此外，在中国，随着智慧型手机的普及和5G的普及，行动网路使用量激增，使用行动网路服务的人口已超过9.9亿人。因此，由于MLA主要应用于智慧型手机技术，如此高的渗透率预计将刺激MLA市场的成长。

  • 网路人口的增加将进一步扩大市场成长。

由于改善宽频网路存取的投资和努力，全球网路普及率正经历大幅成长。根据国际通讯联盟《衡量数位发展》报告，2023年，全球离线人口将下降至26亿，约54亿。这比 2022 年的数字增加了 4.7%。

此外，对高速资料通讯的需求不断增长也推动了对 5G 的需求，许多通讯业者在全球扩大了 5G 业务。据同一消息人士称，到2023年，全球约40%的人口将被5G网路覆盖，其中欧洲等关键地区的人口覆盖率达到68%，其次是美洲为59%，亚太地区为42%。 。网路人口的成长为行动位置分析带来了新的成长机会。

行动定位分析市场区隔分析

  • 零售业预计将占据重要的市场占有率。

根据最终用户产业，行动位置分析市场分为医疗保健、BFSI、旅游、零售等。零售商预计将占据大量市场占有率，因为移动位置分析使他们能够收集有关每个位置的信息，包括人口统计、竞争、商店规模/位置以及店内与客户的互动。这些考虑因素可以帮助零售商在特定地区保持相对于同业的竞争优势。

亚太地区预计将快速成长。

受中国、印度和韩国等主要区域经济体智慧型手机和网路普及率的推动，亚太地区行动位置分析市场预计将在预测期内强劲成长。此外，这些经济体零售通路的实力以及商店的设立也显示出积极的成长，预计将进一步改善区域市场的成长。印度购物中心协会的数据显示，2024 年第一季零售商销售额比 2023 年第一季成长了 11%。该收益包括现有商店的商品销售和新市场的扩张。

同样，根据中国百货商业协会发布的《2022-2023年中国百货报告》显示，2022年文化办公用品企业零售额与前一年同期比较增长4.4%。

该地区的网路使用量也在蓬勃发展，亚洲对行动位置分析的需求预计将进一步增加。根据通讯的资料，到2023年，亚洲66%的个人将成为网路用户，而根据同一消息来源，亚洲15岁至24岁的年轻人将有81%是活跃的网路用户。

由于新零售商店的投资以及旅游业的蓬勃发展，预计北美和欧洲等其他地区也将出现正成长。

移动位置分析市场的主要发展

  • 2024 年 1 月：Kalibrate 与 INRIX Inc. 建立全公司范围的合作伙伴关係，后者为道路当局、城市和企业提供行动资料和分析。
  • 2023 年 2 月：HERE Technologies 与 Cognizant 合作，为 Cognizant 的物流、製造、汽车、叫车和零售客户提供即时分析和位置见解。
  • 2022年1月：精准宣布收购PLacelQ。 PLAcelQ 是领先的资料和技术提供者之一，提供基于位置的消费者洞察以支援业务和行销决策。此次收购扩展了 Precisely 的资料完整性产品组合，使其能够为客户提供企业范围的资料管理解决方案。
  • 2021 年 8 月 - Wipro Ltd 宣布与 HERE Technologies 建立合作伙伴关係，为各行业的客户提供位置分析解决方案。

移动位置分析市场细分为：

按工具

  • 彙报/视觉化工具
  • 地理编码/反向地理编码工具
  • 资料整合/ETL工具
  • 专题地图/空间分析工具
  • 其他的

按成分

  • 硬体
  • 软体
  • 服务

按最终用户产业

  • 卫生保健
  • BFSI
  • 旅游/旅游
  • 零售
  • 其他的

按地区

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 其他的
  • 中东/非洲
  • 沙乌地阿拉伯
  • UAE
  • 以色列
  • 其他的
  • 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳洲
  • 韩国
  • 印尼
  • 泰国
  • 台湾
  • 其他的

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章移动位置分析市场：依工具分类

  • 介绍
  • 彙报/视觉化工具
  • 地理编码/反向地理编码工具
  • 资料整合/ETL工具
  • 专题地图/空间分析工具
  • 其他的

第六章移动位置分析市场：依组成部分

  • 介绍
  • 硬体
  • 软体
  • 服务

第 7 章行动位置分析市场：依最终用户产业划分

  • 介绍
  • 卫生保健
  • BFSI
  • 旅游/旅游
  • 零售
  • 其他的

第 8 章移动位置分析市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 韩国
    • 印尼
    • 泰国
    • 台湾
    • 其他的

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章 公司简介

  • Oracle Corporation
  • IBM Corporation
  • Pitney Bowes Inc.
  • Cisco Systems
  • PlaceIQ（Precisely）
  • TIBCO Software Inc.
  • Galigeo
  • Google LLC
简介目录
Product Code: KSI061610329

The mobile location analytics market will reach US$31.757 billion in 2029 at a CAGR of 12.04% from US$17.989 billion in 2024.

Mobile location analytics (MLA) tracks smartphones and other internet devices as soon as they leave the store. This solution enables retailers to gather data to optimize floor plan layouts, advertisement placement, and checkout lane staffing. Factors such as the growing need for enhanced transportation/logistics planning, risk analysis, and fraud detection are boosting the demand for MLA technology globally.

Growing smartphone penetration, especially in major developed nations, has bolstered the need for mobile location insights, thereby augmenting the overall market growth. The Asia Pacific region is expected to have the fastest market growth owing to the increasing number of retail chains in emerging economies such as China and India, coupled with the rising number of smartphone users in the region. However, privacy concerns and a lack of skilled personnel in organizations are the factors that will hinder the MLA market growth during the forecast period.

Mobile Location Analytics Market Drivers:

Increasing demand for smartphones to propel the global market growth.

The demand for smartphones has been growing rapidly. According to the GSM Association's "State of Mobile Internet Connectivity," published in October 2023, there were 4.3 billion smartphone owners globally. The report also states that smartphone penetration is expected to show further growth in the coming years. Additionally, the improvement in consumers' outlooks, working from home, and sustained learning are some factors that are expected to further propel smartphone sales.

Further, the rising demand for high-speed data connectivity for integrated IoT applications, like energy management and smart home products, will likely augment the adoption of 5G smartphones, thus fuelling the MLA market expansion. Further, favorable government initiatives such as the Digital India program, which is a flagship program of the Government of India, aim to transform the country into a digitally empowered society and are expected to further the market expansion.

Additionally, in China, the rising smartphone adoption and the availability of 5G have resulted in a spike in mobile internet usage, with more than 990 million people using mobile internet services. Hence, such a high adoption rate is expected to stimulate MLA market growth due to its major application in smartphone technology.

  • Growth in the internet population to further augment the market growth.

Internet penetration is witnessing a major boom globally owing to favorable investments and efforts to improve access to high-bandwidth networks. According to the International Telecommunication Union's "Measuring Digital Development" report, in 2023, the global offline population declined to 2.6 billion and 5.4 billion in approx. 67% of the global population is now online. This represents a 4.7% increase over 2022's figure.

Moreover, the demand for 5G is also being fuelled by the growing demand for high data speed, which has made many telecom providers expand their 5G operations on a global scale. As per the same source, in 2023, approximately 40% of the global population was covered by the 5G network, with major regions such as Europe showing 68% of its population coverage under 5G, followed by the Americas with 59% and the Asia Pacific with 42%. The rising internet population creates new growth opportunities for mobile location analytics.

Mobile Location Analytics Market Segmentation Analysis

  • The retail sector is expected to account for a considerable market share.

Based on the end-user industry, the mobile location analytics market is segmented into healthcare, BFSI, travel and tourism, retail, and others. The retail sector is expected to account for a significant market share as mobile location analytics enables retailers to gather information regarding each location in the context of demographics, competition, store size & location, and customer in-store interaction. Such insights enabled retailers to maintain their competitive advantage over similar businesses in the specific area.

Asia Pacific is expected to show rapid growth.

The Asia Pacific mobile location analytics market is projected to witness significant growth during the forecast period, fuelled by the booming smartphone and internet penetration in the major regional economies, namely China, India, and South Korea. Moreover, the strength of retail channels, coupled with store establishments, is also witnessing positive growth in such economies, which is further expected to improve the regional market growth. According to the Shopping Centers Association of India, in Q1 of 2024, the reported revenue of retailers witnessed 11% growth over Q1 of 2023. The revenue included sales of products in existing stores and expansion in new markets.

Likewise, according to the "China's Department Stores Report 2022-2023" issued by the China Commerce Association for General Merchandise, the retail sales by enterprises dealing in cultural & office appliances witnessed 4.4% Y-o-Y growth in 2022.

Internet usage in the region is also booming, which is anticipated to further the demand for mobile location analytics in Asia. According to the data provided by the International Telecommunication Union, in 2023, 66% of the individuals in Asia were internet users, and the same source stated that 81% of the youths aged 15 to 24y years were active internet users in Asia.

Other regions such as North America and Europe are also expected to witness positive growth which is attributable to the investment in new retail stores and the booming travel & tourism sector.

Mobile Location Analytics Market Key Developments

  • January 2024: Kalibrate formed an enterprise-wide partnership with INRIX Inc., which provides mobility data and analytics for road authorities, cities, and businesses. The collaboration would assist Kalibrate in enhancing its location-based consulting services.
  • February 2023: HERE Technologies formed a collaboration with Cognizant to provide real-time analytics and location insight to the latter's customers in the logistics, manufacturing, automotive, ride-hailing, and retail sectors.
  • January 2022: Precisely announced the acquisition of PLacelQ, one of the leading data and technology providers that assists in business and marketing-related decision-making by offering location-based consumer insights. The acquisition expanded Precisely's data integrity portfolio and enabled the company to offer its customers enterprise-wide data management solutions.
  • August 2021 - Wipro Ltd announced its partnership with HERE Technologies to offer location analytics solutions to customers from various industry verticals.

The Mobile Location Analytics market is segmented as follows:

By Tool

  • Reporting and Visualization Tool
  • Geocoding and Reverse Geocoding Tool
  • Data Integration and ETL Tool
  • Thematic Mapping and Spatial Analysis Tool
  • Others

By Component

  • Hardware
  • Software
  • Services

By End-User Industry

  • Healthcare
  • BFSI
  • Travel and Tourism
  • Retail
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits for the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. MOBILE LOCATION ANALYTICS MARKET BY TOOL

  • 5.1. Introduction
  • 5.2. Reporting and Visualization Tool
  • 5.3. Geocoding and Reverse Geocoding Tool
  • 5.4. Data Integration and ETL Tool
  • 5.5. Thematic Mapping and Spatial Analysis Tool
  • 5.6. Others

6. MOBILE LOCATION ANALYTICS MARKET BY COMPONENT

  • 6.1. Introduction
  • 6.2. Hardware
  • 6.3. Software
  • 6.4. Service

7. MOBILE LOCATION ANALYTICS MARKET BY END-USER INDUSTRY

  • 7.1. Introduction
  • 7.2. Healthcare
  • 7.3. BFSI
  • 7.4. Travel and Tourism
  • 7.5. Retail
  • 7.6. Others

8. MOBILE LOCATION ANALYTICS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Italy
    • 8.4.5. Spain
    • 8.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. Australia
    • 8.6.5. South Korea
    • 8.6.6. Indonesia
    • 8.6.7. Thailand
    • 8.6.8. Taiwan
    • 8.6.9. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Oracle Corporation
  • 10.2. IBM Corporation
  • 10.3. Pitney Bowes Inc.
  • 10.4. Cisco Systems
  • 10.5. PlaceIQ (Precisely)
  • 10.6. TIBCO Software Inc.
  • 10.7. Galigeo
  • 10.8. Google LLC