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市场调查报告书
商品编码
1627653

全球视讯编码器市场：预测（2025-2030）

Global Video Encoder Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预测期内，全球视讯编码器市场预计将以3.95%的年复合成长率成长，市场规模预计将从2025年的17.04亿美元增至2030年的20.67亿美元。

视讯编码器将类比视讯讯号转换为数位讯号并将其发送到解码器进行观看。编码器连接到摄影机等设备，并且串流透过基于 IP 的网路（例如互联网、内部网路或 LAN）进行路由，从而允许消费者透过任何 Web 浏览器查看即时影像和视讯。视讯编码器有1通道、2通道、4通道、8通道、16通道等多种，分为单通道编码器、多通道编码器。视讯编码器主要实现线上影片观看。

对视讯进行编码可以透过减少传输未压缩视讯所需的频宽来实现即时串流传输。此外，视讯编码器可以转换视讯檔案类型，以便将它们发送到各种设备，例如行动电话、笔记型电脑和平板电脑。高度数位化以及全球技术饱和被认为是视讯编码器市场的主要驱动因素，随着云端基础的软体和云端串流媒体的越来越多的采用，预计会出现高成长。

视讯编码器通常用于广播和监控应用程式中，以广播公司视讯作品的影格速率，而不是仅在一个通道上串流传输所有视讯。编码器用于安全监控，透过将视讯影像数位化并允许在有限的空间内储存大量资料。

全球视讯编码器市场驱动因素：

  • 不断增加的OTT服务预计将在视讯编码器市场的发展中发挥重要作用。

视讯编码器市场预计将从 OTT 平台的新兴成长中受益匪浅。 Netflix、Amazon Prime 和 Hotstar 等 OTT 平台收视率的增加可能会促进未来几年视讯编码器市场的成长。 OTT 内容包括电影和连续剧等视听内容来源，可直接在行动电话、电视、平板电脑和笔记型电脑等装置上观看。 IBEF 预计，2022 年印度视讯 OTT 产业的收益将达到 18 亿美元，预计以 Amazon Prime Video、Disney+Hotstar 和 Netflix 为主的线上 OTT 平台的收视率将成长两倍。

OTT 市场有潜力成长，收视率图表非常健康。数位消费已达到历史最高水准并且呈上升趋势。此外，主要市场参与者发布的视讯编码器最新产品和新产品数量的增加支持了整体市场的后续成长。例如，2024年7月，领先的视讯编解码半导体IP解决方案供应商Allegro DVT宣布推出E320视讯编码器IP，该IP与最近推出的VVC/H.266转码器相容。 VVC转码器的本质与各种视讯应用有关，例如行动电话、VOD、广播、OTT串流、视讯会议、萤幕内容、360度、各种可扩展性编码，由JVET（联合视讯专家团队）开发。 E320 视讯编码器 IP 已准备好满足解析度、位元率和延迟等行业差距。

全球视讯编码器市场的地理前景：

  • 北美在视讯编码器市场占有很大份额。

北美在视讯编码器市场占有很大份额。这是由于其科技产业、蓬勃发展的媒体和娱乐产业、强大的政府倡议以及技术的快速采用。随着新技术的采用越来越多，该地区现在在视讯编码领域拥有强大的基础设施和劳动力。

此外，对高品质视讯内容的需求如此之高，以至于该地区正在部署先进的视讯编码解决方案。支持政府在宽频基础设施和数位媒体方面的倡议的各种活动也正在推动和加强该地区视讯编码器市场的成长。

为什么要购买这份报告？

  • 富有洞察力的分析：获得涵盖关键和新兴地区的深入市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、行业和其他子区隔。
  • 竞争格局：了解世界主要企业采取的策略策略，并了解透过正确的策略渗透市场的潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力做出策略决策，在动态环境中发现新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业有用且具有成本效益。

它有什么用？

产业和市场考虑因素、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范和影响、新产品开发和竞争影响。

调查范围

  • 2022年至2030年实际资料和预测
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争定位、策略和市场占有率分析
  • 细分市场和区域分析，包括收益成长和预测国家/地区
  • 公司概况（策略、产品、财务状况、主要发展等）

全球视讯编码器市场細項分析如下：

按类型

  • 机架安装类型
  • 独立式
  • 其他的

按频道

  • 单通道
  • 多通道

按用途

  • pod送
  • 监视

按地区

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 其他的
  • 中东/非洲
  • 沙乌地阿拉伯
  • 以色列
  • UAE
  • 其他的
  • 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 台湾
  • 澳洲
  • 其他的

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章全球视讯编码器市场：按类型

  • 介绍
  • 机架安装类型
  • 独立式
  • 其他的

第六章全球视讯编码器市场：按管道

  • 介绍
  • 单通道
  • 多通道

第七章全球视讯编码器市场：依应用分类

  • 介绍
  • pod送
  • 监视

第八章全球视讯编码器市场：按地区

  • 介绍
  • 北美洲
    • 按类型
    • 按频道
    • 按用途
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按频道
    • 按用途
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按频道
    • 按用途
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按频道
    • 按用途
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按频道
    • 按用途
    • 按国家/地区

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章 公司简介

  • Bitmovin Inc.
  • Hikvision
  • IRIS.TV
  • Telestream
  • Pelco Corporate
  • Axis Communications
  • Biamp System
  • CISCO
简介目录
Product Code: KSI061612664

The global video encoder market is expected to grow at a compound annual growth rate of 3.95% over the forecast period to reach a market size of US$2.067 billion in 2030, from US$1.704 billion in 2025.

A video encoder converts an analog video signal into a digital signal so that it can be sent to a decoder for viewing. The encoders are attached to a device, for example, to a video camera, and the streams are over an IP-based network such as the internet, intranet, LAN, etc., where consumers can see a live image or video from any web browser. There are many video encoders - 1 channel, 2 channels, 4 channels, 8 channels, 16 channels, and above, as they are mostly classified into single-channel encoders and multiple-channel encoders. Video encoders primarily have enabled online video viewing.

Encoding video makes live streaming possible because it lowers the bandwidth that would be necessary if the uncompressed video were transmitted. In addition, video encoding allows to conversion of the type of video file so that it can be sent to a variety of devices such as mobile phones, laptops, tablets, and so on. The high digitalization along with its worldwide technology saturation, is considered the key driving factor for the global video encoder market, which is predicted to be high by increasingly incorporating cloud-based software and cloud streaming.

Video encoders, which are usually used for broadcasting and surveillance applications, can signal other broadcasters over a number of networks to manage the frame-rate content in video production as opposed to streaming all video over just one channel. Encoders are used in surveillance for security purposes by digitizing video footage and allowing large amounts of data to be stored even in limited space.

Global video encoder market drivers:

  • Increasing OTT services are expected to play a key role in the development of the global video encoder market.

With the emerging growth of an OTT platform, the global video encoder market is predicted to experience significant benefits. The increasing viewership of people indulging in OTT platforms such as Netflix, Amazon Prime, Hotstar, and others is likely to contribute to the video encoder market growth in the coming years. OTT content comprises audio-visual content sources, including movies and series directly viewable on gadgets like mobile, television, tablets, laptops, etc. As per the IBEF, India's video OTT space has the tag of a $1.8 billion revenue generator in 2022, and according to predictions, it will grow to twice that by 2027 with the increase in viewership from online OTT platforms which is dominated by Amazon Prime Video, Disney+ Hotstar, and Netflix.

The market for OTT is potentially growing along with a very healthy viewer graph. Digital consumption has sprung expansion with the best numbers achieved so far. Moreover, the rise in the number of latest and new product launches about video encoders by major market entities propelled the overall growth of the market in the following years. For example, in July 2024, Allegro DVT leading provider of video encoding and decoding semiconductor IP solutions-launched its E320 Video Encoder IP, compatible with the recently introduced VVC/H.266 codec. The nature of the VVC codec concerns a variety of video applications developed by the Joint Video Experts Team (JVET), including mobile telephony, VOD, broadcasting, OTT streaming, video conferencing, screen content, 360-degree, and various scalability coding offerings. The E320 video encoder IP is ready to meet the industry gaps as per resolution, bitrates, and latency.

Global video encoder market geographical outlooks:

  • North America to hold significant shares of the global video encoder market.

North America holds a significant share of the global video encoder market, due to early technology adoption with a strong presence of technology industries, thriving media, and entertainment industry, as well as government initiatives. The growing adoption of new technologies has made the region have a strong infrastructure and workforce in the area of video encoding.

In addition, an extremely high demand for quality video content is causing the deployment of advanced solutions catering to video encoding in the region. Various activities to boost government initiatives in broadband infrastructure and digital media are also an added factor that fuels and strengthens the growth of the video encoder market in the region.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global video encoder market is segmented and analyzed as below:

By Type

  • Rack Mounted
  • Standalone
  • Others

By Channel

  • Single Channel
  • Multi-Channel

By Application

  • Broadcasting
  • Surveillance

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL VIDEO ENCODER MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Rack Mounted
  • 5.3. Standalone
  • 5.4. Others

6. GLOBAL VIDEO ENCODER MARKET BY CHANNEL

  • 6.1. Introduction
  • 6.2. Single Channel
  • 6.3. Multi-Channel

7. GLOBAL VIDEO ENCODER MARKET BY APPLICATION

  • 7.1. Introduction
  • 7.2. Broadcasting
  • 7.3. Surveillance

8. GLOBAL VIDEO ENCODER MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Channel
    • 8.2.3. By Application
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Channel
    • 8.3.3. By Application
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Channel
    • 8.4.3. By Application
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Channel
    • 8.5.3. By Application
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. Israel
      • 8.5.4.3. UAE
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Channel
    • 8.6.3. By Application
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Australia
      • 8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Bitmovin Inc.
  • 10.2. Hikvision
  • 10.3. IRIS.TV
  • 10.4. Telestream
  • 10.5. Pelco Corporate
  • 10.6. Axis Communications
  • 10.7. Biamp System
  • 10.8. CISCO