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全球视讯编码器市场规模（按类型、应用、地区、范围和预测）

Global Video Encoder Market Size By Type (Stand-alone and Rack-mounted), By Application (Surveillance, Broadcast), By Geographic Scope And Forecast

出版日期: 2024年07月17日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

视讯编码器市场规模及预测

2023 年视讯编码器市场规模为 14.4 亿美元，预计在 2024-2030 年预测期内复合年增长率为 3.60%，到 2030 年将达到 23 亿美元。视讯编码器是一种电子设备或软体应用程序，可将类比视讯讯号转换为数位数据，以实现高效传输、储存和播放。该技术在广播、监控、串流媒体和视讯製作领域发挥着重要作用。

基本上，它是一种压缩过程，可以减少视讯资料的檔案大小，以便可以由其他装置管理以进行播放、储存和传输。

视讯消费的不断增长极大地推动了对创新、高效视讯编码解决方案的需求。

网路的普及使迁移过程现代化并支援即时和随选视讯串流，彻底改变了视讯技术。

视讯编码器有助于使用基于 IP 的网路、Web 浏览器或视讯管理软体连接网路视讯系统和类比闭路电视视讯监控或广播。因此，各个领域不断增长的需求预计将推动视讯编码器市场的扩大。

参考资料

视讯编码器的世界市场动态

主要推动因素

视讯串流日益普及：

线上影片串流服务、社群媒体平台和电玩游戏的日益普及创造了对影片内容的巨大需求。因此，对能够压缩和有效分发视讯内容的视讯编码器的需求不断增长。

视讯压缩技术的演进：

新演算法和技术的发展正在彻底改变视讯压缩技术。这些进步有助于提高压缩效率并保持视讯质量，为视讯编码器市场创造利润丰厚的机会。

对基于云端的视讯编码的需求不断增长：

基于云端的视讯编码服务具有可扩展性、灵活性和成本效益，这可能会促进其应用。它还允许内容创作者和广播公司对视讯内容进行编码，而无需投资昂贵的硬体或软体。

物联网 (IoT) 的扩展：

人们对物联网的认识不断增强，推动了对视讯编码器的需求，以对来自安全摄影机和穿戴式装置等物联网装置的视讯串流进行编码。这正在视讯编码器市场创造新的商机。

4K 与 8K 影片简介：

4K 和 8K 视讯的日益普及增加了对支援这些高解析度的视讯编码器的需求。与传统高清视讯相比，4K 和 8K 视讯需要更多的频宽。因此，编码器对于减少檔案大小、确保播放流畅度起着重要作用。

主要挑战

迁移过程中的高成本：

HEVC (H.265) 是最新的视讯压缩技术，比传统的 MPEG-2 和 MPEG-4 效率更高。从传统技术过渡到现代标准的成本高昂，并且会引发专利许可和频宽问题。因此，与迁移相关的成本可能会成为市场成长的挑战。

视讯编码标准的复杂性：

视讯编码器的不断升级增加了复杂性和运算要求，从而减少了企业和组织的采用。

以高压缩比维持视讯品质：

在高压缩期间保持品质的问题对各种行业的视讯编码器应用提出了重大挑战。

智慧财产权保护问题：

影片内容通常包含宝贵的智慧财产权 (IP)。因此，编码器必须采用安全机制来保护智慧财产权并防止未经授权的复製和分发编码视讯资料。这种担忧可能会抑制市场成长。

主要趋势

对 OTT 服务的需求不断增长：

OTT 服务的日益普及预计将为视讯编码器市场提供巨大的成长机会。 OTT中利用网路提供音讯和视讯内容进一步强调了编码器的使用。此外，智慧电视、笔记型电脑和电脑的使用不断增加也扩大了 OTT 业务并提振市场。

行动视讯串流活动增加：

随着公司采用数位化和视讯内容分发网路 (CDN)，行动装置在视讯串流中的使用正在扩大。此外，Facebook 和 YouTube 的日益普及预计将进一步增加行动影片串流活动。这种成长可能会推动市场成长。

Video Encoder Market size was valued at USD 1.44 Billion in 2023 and is projected to reach USD 2.3 Billion by 2030 , growing at a CAGR of 3.60 % during the forecasted period 2024 to 2030. A video encoder is an electronic device or software application that converts analog video signals into digital data for efficient transmission, storage, and playback. This technology plays a vital role in broadcasting, surveillance, streaming and video production sectors.

It is basically a compression process that reduces the size of video data file, making its playback, storage, and transmission manageable on other devices.

Increasing consumption of video substantially drives the demand for innovative and efficient video encoding solutions.

The penetration of the internet has completely revolutionized video technology by modernizing the transitioning process, making real-time and on-demand video streaming possible.

Video encoder helps connect a network video system with an analog CCTV video surveillance or broadcast using IP-based network, web browser, or video management software. Thus, its rising demand in various sectors is projected to fuel the expansion of the Video Encoder Market.

Global Video Encoder Market Dynamics

Key Drivers

Growing Popularity of Video Streaming:

The increasing popularity of online video streaming services, social media platforms, and video games creates a huge demand for video content. This is leading to a growing demand for video encoders to compress and deliver video content efficiently.

Evolution in Video Compression Technology:

With the development of new algorithms and techniques, video compression technology is revolutionizing. Such advancements help improve compression efficiency and maintain video quality, and create resourceful opportunities for the video encoders market.

Rising Demand for Cloud-Based Video Encoding:

The scalability, flexibility, and cost-effectiveness of cloud-based video encoding services is likely to drive its application. It also allows content creators and broadcasters to encode their video content without investing in expensive hardware and software.

Expansion of the Internet of Things (IoT):

Growing awareness about the IoT is spurring the demand for video encoders to encode video streams from IoT devices, such as security cameras and wearable devices. This is creating new opportunities for the Video Encoder Market.

Introduction of 4K and 8K video:

The rising adoption of 4K and 8K video is driving the demand for video encoders with the goal of supporting these higher resolutions. In comparison to conventional HD video, 4K and 8K video require significantly more bandwidth. Thus, encoders play a crucial role in reducing file sizes and ensuring smooth playback.

Key Challenges

High Cost When Transitioning:

The latest video compressing technology, HEVC (H.265) is highly efficient compared to the conventional ones MPEG-2 and MPEG-4. The transitioning from conventional technology to the latest standards proves costly and issues in patent licensing and bandwidth. Thus, the cost associated with the transition is likely to challenge the market growth.

The complexity of Video Encoding Standards:

The constant upgrading of video encoders increases the complexity and computational requirements, thereby lowering its adoption by businesses and organizations.

Maintaining Video Quality at High Compression Ratios:

The Challenge of maintaining quality during high compressions poses a major challenge for the application of video encoders in various businesses.

Issues Associated with Protecting Intellectual Property Rights:

Video content often contains valuable intellectual property (IP). Thus, the encoders need to incorporate secure mechanisms for protecting IP rights and preventing unauthorized copying or distribution of encoded video data. This concern is likely to restrain the growth of the market.

Key Trends

Growing Demand for OTT Services:

The growing popularity of OTT services is projected to create significant growth opportunities for the Video Encoder Market. The use of the internet to provide audio and video content in the OTT, further emphasizes the use of encoders. Also, the rising use of smart TVs, laptops, and computers expands the OTT business, propelling the market.

Rise in Mobile Video Streaming Activities:

The adoption of digitization and video content delivery networks (CDN) by various businesses provides a wider scope for the use of mobiles for video streaming. Also, the growing popularity of Facebook and YouTube is projected to further increase the activity of mobile video streaming. This growth is likely to bolster the growth of the market.

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Global Video Encoder Market Regional Analysis

Asia Pacific

The growing number of terrorist activities and data theft in Asia Pacific drives the demand for surveillance cameras. The increasing use of video surveillance for constant monitoring is projected to bolster the demand for video encoders.

Also, the rising popularity of social networking websites in the region has increased the use of broadcasting services. This is one of the primary factors likely to boost the adoption of video encoders.

The video encoders market in Asia Pacific is anticipated to continue growing at a faster rate during the forecast period.

North America

North America is one of the primary consumers of video encoders and the demand continues to grow in the coming years.

Growing criminal activities and drug pedaling cases in the U.S. is driving the need to install surveillance cameras in public and restricted spaces. This need creates lucrative opportunities for the market in the region.

In addition to this, rising influence of entertainment and media in the region increases the use of OTT services and social networking websites, attributing to the growth of the Video Encoder Market.

Global Video Encoder Market Segmentation Analysis

The Global Video Encoder Market is segmented on the basis of Type, Application, And Geography.

Video Encoder Market, By Type

Stand-alone
Rack-mounted

Based on Type, the global Video Encoder Market is divided into stand-alone and rack-mounted. Rack-mounted video encoders play a significant role when several analog cameras with coaxial connections are involved. Multiple cameras can be connected to and managed by a central rack. Without covering, a video encoder blade performs as a video encoder. The blade must be put in a standard-sized rack to function because it cannot run independently. FA rack offers an expandable and helpful solution. For connecting several video encoder fans, one, four, or six analog cameras can fit on a video encoder blade. The business for rack-mounted video encoders is rapidly expanding due to the widening spectrum of new product introductions.

Video Encoder Market, By Application

Surveillance
Broadcast
Contribution Encoders
Distribution Encoders

Based on Application, the global Video Encoder Market is divided into Surveillance, Broadcast, Contribution Encoder, and Distribution Encoder. The media and entertainment sectors have undergone significant change over the past ten years, opening up many opportunities for traditional broadcasters. In the established media value chain, media is created for a particular channel and then distributed to millions of people worldwide. The most significant change in the broadcasting sector is transmitting media content to any device with an internet connection. Independent of their location, prominent media services are available to individual clients via various devices, including video streaming. The rapid acceptance of different online informational media and the development of high-quality viewing-enabled gadgets like computers and mobile phones are propelling the segment's expansion.

Key Players

The Video Encoder Market is rapidly growing due to continuous innovations from leading players and new market entrants. The global Video Encoder Market is currently led by
Telairity, Hikvision, AB Haivision, Noorsat, VITEC Group, Primecom Technologies, CISCO, Panasonic Security Solutions, Honeywell Security Group, ACTi Corporation, Ateme, Axis Communications, Anvato, Coconut, Cathexis Technologies, Z3 Technologies, Niagara Video Corporation, Beamr, Merit LILIN Ent. Co., Ltd., Dahua Technology, Imagine Communications, Bosch Security Systems, Elecard, MediaKind, Motorola, Matrox, Pelco, CommScope Holding Company, Inc., etc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

In 2020, Motorola acquired Pelco for USD 110 Million with a primary goal of expanding its video encoding business in the coming years.
In June 2021, Motorola developed 2 MPPEG-4 encoders for delivering better HD and SD video services.
In March 2022, Matrox introduced Monarch EDGE 4k/Multi-HD H.264 encoder with remote production and webcasting features. It offers quality up to quad 1920X1080 at 60 fps.
In April 2022, VITEC developed a broad-cast quality openGear (OG) card encoder, HEVC, H.264, the MGW diamond + OG, MPEG-2 encoder with SDI and SMPTE-2110 input with openGear card format, and 4k/multichannel HD.

1 INTRODUCTION OF GLOBAL VIDEO ENCODER MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL VIDEO ENCODER MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL VIDEO ENCODER MARKET, BY TYPE

5.1 Overview
5.2 Standalone
5.3 Rack-mounted

6 GLOBAL VIDEO ENCODER MARKET, BY APPLICATION

6.1 Overview
6.2 Surveillance
6.3 Broadcast
6.4 Others

7 GLOBAL VIDEO ENCODER MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL VIDEO ENCODER MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Telairity
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Hikvision
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 AB Haivision
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Noorsat
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 VITEC Group
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Primecom Technologies
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 CISCO
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Panasonic Security Solutions
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Honeywell Security Group
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 ACTi Corporation
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments

10 KEY DEVELOPMENTS

10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations

11 Appendix

10.1.1 Related Research

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全球视讯编码器市场规模（按类型、应用、地区、范围和预测）

Global Video Encoder Market Size By Type (Stand-alone and Rack-mounted), By Application (Surveillance, Broadcast), By Geographic Scope And Forecast

视讯编码器市场规模及预测

视讯编码器的世界市场动态

目录

第一章全球视讯编码器市场简介

第 2 章执行摘要

第三章验证市场情报研究方法

第四章全球视讯编码器市场展望

第 5 章视讯编码器的全球市场（按类型）

第 6 章全球视讯编码器市场：按应用划分

第 7 章全球视讯编码器市场：按地区

第八章全球视讯编码器市场竞争格局

第九章公司简介

第10章主要进展

第11章附录

Video Encoder Market Size And Forecast