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市场调查报告书
商品编码
1627735
口腔清洁用品市场:未来预测(2025-2030)Oral Care Market - Forecasts from 2025 to 2030 |
口腔清洁用品市场预计将以 7.17% 的复合年增长率成长,从 2025 年的 388.38 亿美元增长到 2030 年的 549.09 亿美元。
牙齿和口腔健康是整体健康和福祉的重要组成部分。口腔卫生不良会导致蛀牙和各种牙龈疾病,也与心臟病、癌症和糖尿病有关。良好的口腔和牙齿卫生有助于预防口臭、蛀牙和牙龈疾病,并有助于随着年龄的增长保护您的牙齿。不健康的口腔,尤其是患有牙周病的口腔,会增加严重健康问题的风险,包括心臟病发作、中风、不受控制的糖尿病和早产。
口腔清洁用品市场的成长显示消费者对口腔卫生及其益处的认识不断提高。此外,它在提高个人美学意识方面也有所成长。口腔清洁用品市场创新产品的推出也推动了成长。电动牙刷和电池供电的牙刷、牙线、假牙黏合剂、口气清新剂和口香糖是一些新开发的产品,正被中高所得者迅速接受。
然而,竞争定价压力正在阻碍市场扩张。为了克服这个问题,公司正在实施併购、地理扩张和新产品开发等策略。
根据地区,口腔清洁用品市场分为北美、南美、欧洲、中东和非洲以及亚太地区。预计亚太地区将占据市场占有率。这主要是由于无牙老年人口的增加、儿童和成人龋齿和其他牙周疾病的盛行率增加、医疗成本上升(加上可支配收入的增加)、口腔保健意识的增强以及在牙科治疗上花费更多资金的意愿。
除此之外,还有多种因素推动北美口腔清洁用品市场的发展。提高消费者对口腔健康重要性及其与整体健康的关係的认识是一个关键驱动因素。蛀牙、牙周病和口臭等牙齿疾病的发生率不断上升,尤其是在老年人群中,也推动了对有效口腔清洁用品的需求。根据美国国家人口问题研究所的数据,美国 65 岁及以上人口数量预计将从 2022 年的 580 亿增加到 2050 年的 825 亿,增幅高达 47%。此外,65岁及以上人口的比例未来也将从17%上升到23%。因此,预计该统计数据将在未来几年推动老年人对口腔清洁用品的需求。
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产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响
The oral care market is projected to grow at a CAGR of 7.17% to reach a market size of US$54.909 billion by 2030, up from US$38.838 billion in 2025.
Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevents bad breath, tooth decay, and gum disease-and helps keep the teeth as a person ages. An unhealthy mouth, especially if a person has gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labor.
The oral care market's growth is substantiated by the rising awareness among the population regarding oral hygiene and its benefits. Moreover, it has also grown because of its ability to improve personal aesthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by middle-income and high-income groups.
However, competitive pricing pressure is hampering the oral care market's expansion. To overcome this, companies are implementing strategies like mergers and acquisitions, geographical expansions, and new product development.
Geography-wise, the oral care market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The Asia-Pacific region is anticipated to hold a significant market share. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, the growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.
Apart from this, several factors drive the North American oral care market. Increasing awareness among consumers regarding the importance of oral health and its link to overall well-being is a major driver. The increasing prevalence of dental problems such as cavities, gum disease, and bad breath, especially in the geriatric population, has also driven the demand for effective oral care products. Following this, as per the Population Reference Bureau, the number of Americans above 65 is projected to grow significantly from 58 billion in 2022 to 82.5 billion by 2050, a 47% increase. Additionally, the proportion of people aged 65 or older will grow from 17% to 23% in the future. Therefore, the statistics mentioned are forecasted to raise the demand for oral care products for the elderly in the coming years.
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