市场调查报告书
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全球瓶装水市场:预测(2025-2030)Global Bottled Water Market - Forecasts from 2025 to 2030 |
全球瓶装水市场预计将从2025年的3,085.21亿美元成长到2030年的3,516.85亿美元,复合年增长率为2.65%。
瓶装水包装涉及专门用于瓶装水产品包装和分销的容器、标籤、盖子和密封件的设计和製造。它专注于确保消费者的便利性、便携性和安全性,包括塑胶、玻璃和金属等多种材料。包装在保持瓶装水的完整性、新鲜度和卫生方面发挥着至关重要的作用,同时满足忙碌生活方式的需求并增加消费者对清洁、方便的水化选择的偏好。
瓶装水市场的推动因素是健康意识的提高以及对添加矿物质的优质水的日益偏好,以实现更健康的生活方式。越来越多的游客也为瓶装水市场做出了贡献。游客正在寻找方便、便携的饮用水,这推动了瓶装水的需求。此外,由于获得安全用水的机会有限,以及可支配收入增加导致都市化加快,消费者在瓶装水上的支出越来越多,而不是自来水。
例如,根据 2024 年 1 月联合国旅游资料报告,光是 2023 年,全球整体国际观光人数增加至约 13 亿人次。我们也预测,中东国际观光人数的变化率将从2023年的22%增加到2024年的36%。此外,世界不同地区对瓶装水的需求不断增长,导致各个主要市场参与者推出新产品。例如,美国碱性离子水先驱Essentia (R) Water于2024年3月推出了首款调味功能水Essentia Hydroboost。这显示未来市场扩张的机会越来越多。
此外,随着消费者渴望更环保的选择,永续性趋势正在影响瓶装水包装。该行业正在转向选择生物分解性材料和可回收包装,以减少对环境的影响。例如,轻量瓶子有助于减少碳排放,同时保持产品纯度。公司也转向可再灌装瓶系统来促进循环经济。
随着消费者偏好转向更健康、更永续的选择,瓶装水市场预计将保持强劲成长。将技术应用于包装设计可以提高使用者体验和产品吸引力。总体而言,瓶装水包装的未来在于将便利性与环境责任结合,确保品牌满足客户的期望,同时积极为永续发展做出贡献。
瓶装水市场的驱动因素
随着消费者迅速意识到自己的健康和忙碌的生活方式,他们倾向于将瓶装水视为纯净、干净的水合作用来源和便利的选择。此外,人们越来越喜欢自来水和含糖饮料的更健康替代品,而越来越多的人在旅途中,以及对便携式瓶装水的需求,似乎将带来市场扩张的机会。
此外,根据国际瓶装水协会(IBWA)的数据,2022年美国瓶装水销售量将创历史新高,达到159亿加仑,连续第七年超过汽水。零售额达 460 亿美元,高于 2021 年的 408 亿美元。此外,仅在 2022 年,美国人平均消耗了 46.5 加仑的瓶装水,而苏打水的消耗量为 36 加仑。
消费者越来越多地转向透过使用含有电解质和维生素等其他健康益处的调味水和机能饮料来获得优质的水合体验。为了获得市场占有率,该公司正在扩大其产品组合,包括苏打水、矿物质强化饮料和环保包装饮料。
瓶装水市场的地理前景
从地区来看,瓶装水市场分为北美、南美、欧洲、中东和非洲以及亚太地区。预计北美将占据主要市场占有率。多种因素对该地区的消费产生影响,包括可用瓶装水的数量和类型以及有利于健康和补水的生活方式选择。此外,活跃的消费者在旅途中获得安全饮用水的能力是行销策略背后的驱动力。
此外,为了满足消费者对瓶装水日益增长的需求,许多公司正在增加预算,同时改善产品品质和交付系统。 2023 年 4 月,总部位于明尼阿波利斯的瓶装水製造商 Premium Waters, Inc. 宣布计划在德克萨斯州建造一座新的装瓶厂。该工厂将耗资 8,000 万美元建在 27 英亩的土地上,预计将于 2024 年投入运作。
此外,一项调查发现,86% 的美国人在旅行时饮用瓶装水,84% 的美国人在职场中饮用瓶装水,81% 的美国人在家中饮用瓶装水,77% 的美国人在提供其他饮料的社交场合饮用。此外,67% 的人在健身房或运动时饮用瓶装水,74% 的人在购物或旅行时饮用瓶装水,73% 的人在体育赛事或娱乐场所饮用瓶装水。
这些统计数据凸显了瓶装水在消费者日常生活中的普遍作用,使其成为适合各种情况和活动的值得信赖的首选补水解决方案。消费者的喜好,加上地区生产能力的提高,可能在不久的将来继续推动瓶装水市场的发展。
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The Global Bottled Water market is expected to grow at a compound annual growth rate (CAGR) of 2.65% from US$308.521 billion in 2025 to US$351.685 billion in 2030.
Bottled water packaging involves the design and production of containers, labels, caps, and seals specifically tailored for packaging and distributing bottled water products. It encompasses various materials such as plastic, glass, and metal, with a focus on ensuring convenience, portability, and safety for consumers. Packaging plays a crucial role in maintaining the integrity, freshness, and hygiene of bottled water while meeting the demands of on-the-go lifestyles and increasing consumer preference for clean and convenient hydration options.
The market for bottled water is driven by the rising health consciousness and a growing preference for premium water that contains added minerals for a healthier lifestyle. Growing tourism also contributes to the bottled water market as tourists require convenient and portable water options, which increases the demand for bottled water. Moreover, limited access to safe water and growing urbanization with the rise in disposable income, which allows consumers to spend more on bottled water in place of tap water, is also increasing.
For instance, according to the UN Tourism data report of January 2024, International tourism increased to about 1.3 billion international arrivals globally in 2023, alone. In addition, they predicted an increment in the percentage change of international tourist arrivals in the Middle East from 22% in 2023 to 36% in 2024. Besides, the various major market players are launching new products with rising demand for bottled water from diverse regions around the world. For instance, in March 2024, Essentia(R) Water, the pioneer of ionized alkaline water within the U.S., launched its first-ever flavored functional water, Essentia Hydroboost, planned to supply hydration for fans while pursuing its objectives. This shows a growing opportunity for market expansion in the years to come.
Furthermore, sustainability trends are influencing bottled water packaging as consumers desire more environmentally friendly options. The industry is shifting towards biodegradable materials and recyclable packaging choices that reduce environmental effect. Lightweight bottles, for example, help to reduce carbon footprints while retaining product purity. Companies are also looking on refillable bottle systems to promote a circular economy.
As consumer preferences shift towards healthier and more sustainable options, the bottled water market is likely to maintain its strong rise. The application of technology in packaging design improves user experience and product appeal. Overall, the future of bottled water packaging is about combining convenience and environmental responsibility, ensuring that brands meet customer expectations while positively contributing to sustainability efforts.
Global Bottled Water market drivers
The rapidly growing awareness among consumers about their health and busy lifestyle tends to incline them towards bottled water, considering it a pure and clean source to stay hydrated and a convenient option. Moreover, people are preferring healthier alternatives in place of tap waters and sugary drinks, and on-the-go population is rising with demand for portable bottled water will have an opportunity in the market expansion.
Additionally, as per International Bottled Water Association (IBWA), in 2022, bottled water in the U.S. reached its highest volume ever, selling 15.9 billion gallons, surpassing carbonated soft drinks for the seventh year in a row. Retail sales reached $46 billion, up from $40.8 billion in 2021. In addition, Americans consumed an average of 46.5 gallons of bottled water, compared to 36 gallons of soda in 2022 alone.
Premium bottled water products trend also on the rise among consumers, who are increasingly focused on premium hydration experiences from the use of flavored waters as well as functional beverages enhanced by the presence of additional health benefits such as electrolytes or vitamins. To gain the market share, the house responds to this with expansion in offerings that are offered as sparkling waters, mineral-enhanced, and green, packaging-friendly options.
Global Bottled Water market geographical outlook
Based on geography, the Global Bottled Water market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America is anticipated to hold substantial market share. Various factors, including the number and variety of available bottled water products and lifestyle choices favoring health and hydration play a role in the region's consumption. Additionally, the marketing strategy has been driven by the availability of on-the-go and safe drinking water for active consumers.
Moreover, to meet the increasing demand of consumers for bottled water, many companies have increased their budgets while, at the same time, improving the quality of the products and their delivery systems. In April 2023, Premium Waters, Inc. - a bottled water manufacturing company based in Minneapolis - unveiled plans for a new bottling plant in Seguin City, Texas. The plant is projected to be constructed on 27 acres of land for USD 80 million and is expected to be operational by the year 2024.
Additionally, a survey found that 86% of Americans occasionally drink bottled water when traveling, 84% of Americans who work drink it at work, 81% of all Americans drink it at home, and 77% of Americans drink it at social gatherings where other drinks are served. Furthermore, 67 percent of people drink bottled water at the gym or while working out, 74 percent do so while shopping and on the go, and 73 percent do so at sporting events and entertainment venues.
These statistics emphasize the widespread role of bottled water in the daily lives of consumers, making it the go-to hydration solution, available and trusted across various settings and activities. Consumer preference, coupled with increased regional production capabilities, will continue to drive the global bottled water market forward in the near future.
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