全球瓶装水市场规模（按产品、包装类型、分销管道、区域覆盖范围和预测）

瓶装水市场规模及预测

2024 年瓶装水市场规模价值 3,171.8 亿美元，预计到 2032 年将达到 4,812.1 亿美元，2026 年至 2032 年的复合年增长率为 5.90%。

• 瓶装水是指经过过滤、矿化或泉水萃取的饮用水，并以塑胶瓶或玻璃瓶包装密封。瓶装水种类繁多，包括静水、气泡水和调味水。
• 瓶装水通常在家中、办公室和旅行时饮用，其便携性和便利性使其成为紧急情况、户外活动、运动、旅行等的绝佳选择。
• 随着人们健康意识的增强、对安全饮用水的需求以及生物分解性包装等环保倡议的推行，瓶装水产业预计将迎来显着成长。趋势包括高端水产品、添加营养成分的机能水以及旨在减少塑胶废弃物的环保倡议。

全球瓶装水市场动态

影响全球瓶装水市场的关键市场动态是：

关键市场驱动因素

• 健康意识的不断提升：全球健康运动正在大力推动瓶装水市场的发展。根据世界卫生组织 (WHO) 2023 年的调查，全球注重健康的消费者越来越多地选择瓶装水作为含糖饮料的更健康替代品。根据美国疾病管制与预防中心 (CDC) 的数据，工业国家 63% 的成年人正在积极减少糖摄取量，但预计 2020 年至 2023 年间瓶装水的使用量将增加 34%。根据欧睿国际 (Euromonitor International) 2024 年全球饮料偏好调查，72% 的消费者在选择饮料时越来越重视补水和营养成分。
• 水质与安全问题：由于水质和安全问题日益恶化，瓶装水业务正经历显着扩张。根据美国环保署发布的《2024年水质报告》，超过22亿人无法取得安全的饮用水。世界卫生组织（WHO）的数据显示，贫穷国家80%的水传播感染疾病是由水质不佳引起的。美国环保署（EPA）预测，到2023年，45%的市政供水将不符合安全标准，迫使人们寻找其他水源。
• 都市化和不断变化的生活方式：快速的都市化和不断变化的生活方式正在推动瓶装水业务的发展。根据联合国经济和社会事务部的数据，到2030年，全球68%的人口将居住在都市区，因此开发便利的补水解决方案势在必行。麦肯锡公司于2024年进行的一项综合市场研究显示，都市区专业人士的瓶装水使用量比农村人士高出40%，过去三年，便捷消费量增长了27%。
• 环境永续性与创新包装：永续包装创新已成为关键的市场驱动力。根据艾伦麦克阿瑟基金会的《2024年循环经济报告》，62%的消费者会选择使用环保包装的瓶装水品牌。根据《全球包装趋势》报告，投资于可回收和生物分解性包装材料的瓶装水公司市场占有率成长了35%。领先的瓶装水公司声称，永续包装倡议使消费者参与度和品牌忠诚度提高了22%。

主要挑战

• 环境问题：一次性宝特瓶的广泛使用加剧了环境污染和退化。人们日益担忧塑胶废弃物对海洋和垃圾掩埋场的影响，这引发了立法需求，并促使人们寻求永续的替代方案。
• 激烈的竞争和市场饱和：瓶装水市场竞争激烈，全球和本地企业众多。价格战和品牌差异化挑战使企业难以维持盈利和市场占有率。
• 遵守法规和品质：公司必须遵守有关水源、精製技术和标籤检视的严格法律法规。满足严格的品质和安全标准可能成本高昂且耗时，尤其是在政策不断变化的地区。
• 供应链与资源限制：气候变迁和资源限制使得干净、永续的水源获取愈发困难。企业必须在不断增长的需求与合理的水资源管理之间取得平衡，以避免资源枯竭和负面效应。

主要趋势：

• 对优质和功能性水的需求不断增长：随着健康意识和生活方式偏好的不断增强，消费者越来越多地选择优质饮用水，如富含矿物质的瓶装水、碱性饮用水和含有维生素、电解质和抗氧化剂的机能饮料水。
• 永续和环保的包装：为了解决环境问题并实现永续性目标，公司正在转向环保包装替代品，例如生物分解性、可回收和可重复使用的瓶子。
• 风味水和气泡水的成长：风味水和气泡水作为含糖饮料的健康替代品，正日益受到欢迎。天然风味创新和碳酸化技术吸引了许多追求美味和补水的消费者。
• 精製和装瓶技术的进步：逆渗透和紫外线过滤等先进的净化技术可确保水质的高品质。此外，智慧装瓶技术将提高生产力并降低生产成本，从而促进市场成长。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章瓶装水市场（依产品）

• 泉水
• 纯净水
• 矿泉水
• 汽水

第五章瓶装水市场（依包装类型）

• 宝特瓶
• 能

第六章 瓶装水市场通路

• On-Trade
• Off-Trade

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID19对市场的影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Adidas AG
• Nestle
• PepsiCo
• Primo Water Corporation
• Gerolsteiner Brunnen GmbH & Co. KG
• VOSS WATER
• Keurig Dr Pepper Inc.

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Bottled Water Market Size And Forecast

Bottled Water Market size was valued at USD 317.18 Billion in 2024 and is projected to reach USD 481.21 Billion by 2032, growing at a CAGR of 5.90% from 2026 to 2032.

• Bottled water is packaged drinking water that has been filtered, mineralized, or derived from a spring and is sealed in plastic or glass bottles for use. It is offered in several varieties, including still, sparkling, and flavored water.
• Bottled water is commonly used for drinking in homes, offices, and while traveling. It is also useful for emergencies, outdoor activities, sports, and travel due to its portability and convenience.
• The bottled water industry is expected to increase significantly due to rising health consciousness, demand for safe drinking water, and environmental advances such as biodegradable packaging. Premium water products, functional water with additional nutrients, and environmental initiatives aimed at reducing plastic waste are all becoming trends.

Global Bottled Water Market Dynamics

The key market dynamics that are shaping the global bottled water market include:

Key Market Drivers:

• Growing Health and Wellness Awareness: The worldwide health and wellness movement is considerably propelling the bottled water market forward. According to the World Health Organization's 2023 study, worldwide health-conscious consumers are increasingly turning to bottled water as a healthier alternative to sugary drinks. According to the Centers for Disease Control and Prevention (CDC), 63% of adults in industrialized countries are actively lowering sugar intake, but bottled water use is expected to increase by 34% between 2020 and 2023. Euromonitor International's 2024 global beverage preference survey indicated that 72% of consumers now emphasize hydration and nutritional content when choosing a beverage.
• Water Quality and Safety Concerns: The bottled water business is experiencing substantial expansion due to declining water quality and safety concerns. The United Nations Environment Programme's 2024 water quality report stated that over 2.2 billion people do not have access to safe drinking water. According to the World Health Organization, poor water quality accounts for 80% of waterborne infections in poorer nations. In the United States, the Environmental Protection Agency (EPA) predicted that 45% of municipal water systems would fail to achieve full safety standards in 2023, forcing people to seek other water sources.
• Urbanization and Altering Lifestyle Patterns: Rapid urbanization and dynamic lifestyle changes are driving the bottled water business forward. According to the United Nations Department of Economic and Social Affairs, 68% of the world's population will reside in cities by 2030, necessitating the development of simple hydration solutions. A comprehensive market research study conducted by McKinsey & Company in 2024 indicated that urban professionals use 40% more bottled water than rural communities, with on-the-go consumption increasing by 27% over the last three years.
• Environmental Sustainability and Innovative Packaging: Sustainable packaging innovations are emerging as a key market driver. According to the Ellen MacArthur Foundation's 2024 circular economy report, 62% of consumers choose bottled water brands that use environmentally friendly packaging. According to the Global Packaging Trends Report, bottled water firms that invested in recycled and biodegradable packaging materials increased their market share by 35%. Major bottled water firms claimed that sustainable packaging initiatives led to a 22% increase in consumer engagement and brand loyalty.

Key Challenges:

• Environmental Concerns: The widespread usage of disposable plastic bottles adds to pollution and environmental deterioration. Growing concern about plastic waste's impact on oceans and landfills has resulted in legislative demands and a desire for sustainable alternatives.
• Intense Competition and Market Saturation: The bottled water market is extremely competitive, with many global and local firms. Price wars and brand differentiation issues make it challenging for businesses to sustain profitability and market share.
• Regulatory and Quality Compliance: Companies must follow tight laws on water sourcing, purification techniques, and labeling. Meeting strict quality and safety standards can be costly and time-consuming, particularly in locations with changing policies.
• Supply Chain and Resource Constraints: Climate change and resource constraint are making it more difficult to access clean and sustainable water sources. Companies must strike a balance between expanding demand and proper water management to avoid resource depletion and backlash.

Key Trends:

• Increasing Demand for Premium and Functional Water: Consumers are increasingly choosing premium bottled water, such as mineral-rich, alkaline, and functional water filled with vitamins, electrolytes, or antioxidants, as health concerns and lifestyle preferences rise.
• Sustainable and Environmentally Friendly Packaging: Companies are turning to eco-friendly packaging alternatives including biodegradable, recycled, and reusable bottles to address environmental concerns and satisfy sustainability targets.
• Growth in Flavored and Sparkling Water: Flavored and sparkling bottled water are becoming increasingly popular as a healthier alternative to sugary beverages. Natural flavor innovations and carbonation appeal to a wide range of consumers looking for taste and hydration.
• Technological Progress in Purification and Bottling: Advanced purification technologies, such as reverse osmosis and UV filtration, ensure high-quality water. Furthermore, smart bottling techniques increase productivity and lower manufacturing costs, hence boosting market growth.

Global Bottled Water Market Regional Analysis

Here is a more detailed regional analysis of the global bottled water market:

Asia Pacific:

• Asia Pacific dominates the global bottled water market, valued at USD 66.91 Billion in 2023 and predicted to reach USD 136.11 Billion by 2032, representing a compound annual growth rate (CAGR) of 7.94%. This expansion is fueled by expanding health and wellness awareness, urbanization, and higher disposable incomes, particularly in emerging nations.
• In November 2024, Zhong Shanshan, founder of Nongfu Spring, China's top bottled water company, publicly chastised internet titans Pinduoduo and ByteDance for allegedly harming his company and spreading false rumors. This disagreement exposes competitive pressures in the Asian bottled water sector and emphasizes the impact of digital platforms on brand reputation.

North America:

• North America is a major player in the global bottled water industry, with the US market alone valued at USD 47.42 Billion in 2024 and expected to increase at a CAGR of 5.7% from 2025 to 2030. This dominance is fueled by consumers' growing health consciousness and a preference for convenient, safe drinking options.
• In October 2024, the United States Food and Drug Administration (FDA) classified a recall launched by Berkeley Club Beverages, Inc. on September 12 that affected over 150,000 bottles of Berkeley Springs Water Purified and Distilled owing to coliform bacteria. The recall applies to 1- and 5-gallon bottles shipped in West Virginia, Maryland, and Virginia. A class III recall means that the water is unlikely to have major health problems.

Global Bottled Water Market: Segmentation Analysis

The Global Bottled Water Market is segmented on the basis of Product, Distribution Channel, Packaging, and Geography.

Bottled Water Market, By Product

• Spring Water
• Purified Water
• Mineral Water
• Sparkling Water

Based on Product, the Global Bottled Water Market is segmented into Spring Water, Purified Water, Mineral Water, and Sparkling Water. Purified water is the leading sector in the worldwide bottled water market due to its broad availability, low cost, and consumer preference for safe, clean drinking water. Sparkling water is the fastest-growing market, owing to rising demand for healthier alternatives to sugary beverages and increased consumer interest in flavored, carbonated beverages.

Bottled Water Market, By Distribution Channel

• On-Trade
• Off-Trade

Based on Distribution Channel, the Global Bottled Water Market is segmented into On-Trade, Off-Trade. The off-trade segment dominates the worldwide bottled water industry since supermarkets, hypermarkets, and convenience stores are the most convenient and diverse places to buy bottled water. The fastest-growing segment is on-trade, which is being driven by rising demand for premium and sparkling bottled water in restaurants, cafes, hotels, and other food service companies.

Bottled Water Market, By Packaging

• PET
• Cans

Based on Packaging, the Global Bottled Water Market is segmented into PET, Cans. PET (Polyethylene Terephthalate) dominates the global bottled water market due to its lightweight, low cost, and extensive application in still and sparkling water packaging. Cans are the fastest-growing market due to customer demand for sustainable and recyclable packaging, especially for sparkling and premium water products.

Bottled Water Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Bottled Water Market are classified into North America, Europe, Asia Pacific, Rest of the World. Asia Pacific continues to dominate the worldwide bottled water market due to its large population, increasing urbanization, and high demand for safe drinking water. North America is the second fastest-growing market, driven by expanding consumer demand for premium and functional bottled water, as well as growing health and wellness trends.

Key Players

The "Global Bottled Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adidas AG, Nestle, PepsiCo, Primo Water Corporation, Gerolsteiner Brunnen GmbH & Co. KG, VOSS WATER, and Keurig Dr Pepper Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Bottled Water Market: Recent Developments
• In September 2024, Nestle agreed to pay €2 million to avoid a trial in France over charges that its Perrier brand used illegal water treatment technologies. The settlement involves environmental repair and compensation for environmental groups.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Bottled Water Market, By Product

• Spring Water
• Purified Water
• Mineral Water
• Sparkling Water

5. Bottled Water Market, By Packaging Type

• PET
• Cans

6. Bottled Water Market, By Distribution Channel

• On-Trade
• Off-Trade

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Adidas AG
• Nestle
• PepsiCo
• Primo Water Corporation
• Gerolsteiner Brunnen GmbH & Co. KG
• VOSS WATER
• Keurig Dr Pepper Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References