优质瓶装水市场规模、份额和成长分析（按产品类型、包装类型、分销管道和地区）- 2025-2032 年行业预测

预计到 2023 年全球高端瓶装水市场规模将达到 323.2 亿美元，并从 2024 年的 346.1 亿美元增长到 2032 年的 599.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.1%。

随着消费者补水和健康意识的不断增强，高檔瓶装水市场预计将经历显着成长。都市化和可支配收入的增加预计将推动高级产品的销售，而全球旅游业的激增预计将增加对优质酒店服务的需求。包括名人代言在内的积极的营销策略可能会增加这些高品质水品牌的吸引力。此外，消费者的真实性取向和感知品质可能会对市场需求产生正面影响。然而，高价格分布、普通瓶装水的竞争、影响奢侈品消费的经济不确定性以及对塑胶废弃物日益增长的环境担忧等挑战可能会在不久的将来阻碍销售成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

优质瓶装水市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 普通水
• 汽水
• 功能水

优质瓶装水市场规模（按包装类型和复合年增长率） (2025-2032)

• 市场概况
• 塑胶
• 玻璃
• 能

优质瓶装水市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场和大卖场
• 便利商店
• 网路零售
• On-Trade（饭店餐厅咖啡厅）

优质瓶装水市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Bling H2O（USA）
• Roiwater（South Africa）
• Beverly Hills Drink Company（USA）
• NEVAS GmbH（Germany）
• Lofoten Arctic Water AS（Norway）
• VEEN（Finland）
• Uisge Source（Scotland）
• Berg Water（Canada）
• BLVD Water（USA）
• Alpine Glacier Water Inc.（Canada）
• Minus 181 GmbH（Germany）
• Perrier（Nestle Waters）（France）
• Evian（Danone Group）（France）
• Fiji Water（USA）
• San Pellegrino（Nestle Waters）（Italy）
• Voss Water（Norway）
• Mountain Valley Spring Company（USA）
• Icelandic Glacial（Iceland）
• Aqua Carpatica（Romania）
• Hildon Natural Mineral Water（UK）

结论和建议

Global Premium Bottled Water Market size was valued at USD 32.32 billion in 2023 and is poised to grow from USD 34.61 billion in 2024 to USD 59.92 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The premium bottled water market is poised for significant growth, driven by heightened hydration awareness and increasing health consciousness among consumers. Urbanization and rising disposable incomes are expected to elevate sales of premium products, while a surge in global tourism will enhance demand for superior hospitality offerings. Aggressive marketing strategies, including celebrity endorsements, are likely to amplify the appeal of these high-quality water brands. Additionally, consumers' desire for authenticity and perceived quality will positively influence market demand. However, challenges such as a higher price point, competition from standard bottled water, economic uncertainty affecting luxury spending, and growing environmental concerns regarding plastic waste may hinder potential sales growth in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Bottled Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Bottled Water Market Segments Analysis

Global Premium Bottled Water Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Still Water, Sparkling Water and Functional Water. Based on Packaging Type, the market is segmented into Plastic, Glass and Cans. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retail and On-Trade (Hotels, Restaurants, Cafes). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Bottled Water Market

The global premium bottled water market is experiencing significant growth as more individuals prioritize their health and wellness. The critical role of hydration in maintaining overall well-being has led to a heightened awareness of its importance. Consequently, there's an increasing demand for premium bottled water that guarantees purity, contains natural minerals, and provides various health benefits. This shift in consumer preferences, combined with the growing emphasis on healthy living, is propelling the market forward, as people are more inclined to invest in high-quality bottled water options that align with their health-conscious lifestyles.

Restraints in the Global Premium Bottled Water Market

The premium bottled water market faces significant challenges due to its elevated pricing, which makes it out of reach for a substantial portion of the global population. This high cost can hinder widespread accessibility, particularly in emerging economies where a large segment of the population belongs to middle- and low-income brackets. Over time, this financial barrier is likely to significantly impact demand for premium bottled water in these regions, limiting market growth and adoption. As affordability remains a critical issue, the market may struggle to penetrate these demographics effectively, ultimately restraining its expansion potential globally.

Market Trends of the Global Premium Bottled Water Market

The Global Premium Bottled Water market is witnessing a significant trend towards infused and functional waters, as consumers increasingly prioritize health and wellness in their beverage choices. Companies are strategically investing in innovative products that blend hydration with essential vitamins, minerals, antioxidants, and natural flavors, catering to the rising demand for nutritionally-enhanced beverages. This trend is further amplified by the broader consumer shift toward functional foods, positioning infused bottled water as a desirable alternative that offers both refreshment and health benefits. As awareness of healthy lifestyles continues to grow, the popularity of these premium products is projected to surge, driving market growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Premium Bottled Water Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Still Water
• Sparkling Water
• Functional Water

Global Premium Bottled Water Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Plastic
• Glass
• Cans

Global Premium Bottled Water Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• On-Trade (Hotels, Restaurants, Cafes)

Global Premium Bottled Water Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bling H2O (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roiwater (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beverly Hills Drink Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEVAS GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofoten Arctic Water AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VEEN (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uisge Source (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berg Water (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLVD Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Glacier Water Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minus 181 GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier (Nestle Waters) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evian (Danone Group) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Pellegrino (Nestle Waters) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voss Water (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Valley Spring Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icelandic Glacial (Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Carpatica (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hildon Natural Mineral Water (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations