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市场调查报告书
商品编码
1775460

行动应用市场：2025-2030 年预测

Mobile Applications Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计行动应用市场规模将从 2025 年的 2,438.44 亿美元成长至 2030 年的 5,438.69 亿美元，复合年增长率为 17.40%。

网路普及率不断提高

价格合理的高速网路服务，尤其是 5G 的广泛应用，是行动应用市场的主要驱动力。根据产业报告，到 2024 年，全球网路使用者数量将超过 54 亿，印度和越南等新兴经济体将显着成长。主要通讯业者推出的 5G 增强了连接性，使无缝存取资料密集型应用（如视讯串流、线上游戏和银行服务）成为可能。这种增强的连接性，加上智慧型装置和智慧家庭技术的普及，正在推动对支援这些生态系统的行动应用程式的需求。网路业者为满足消费者对更快、更可靠服务的需求而进行的开发，为应用程式开发者创造了巨大的机会，并推动了市场成长。

手机游戏的流行

受多人游戏、即时游戏和定位游戏流行的推动，行动游戏产业正在经历显着成长。 2024 年，由于网路速度提高和智慧型手机价格实惠，全球行动游戏市场用户数量将激增。各大游戏公司正大力投资研发热门 PC 和主机游戏的行动版本，并挖掘该领域的潜力。例如，Riot Games 于 2023 年推出了其旗舰游戏的行动扩展，增加了休閒游戏玩家的可及性。与热门媒体专利权相关的游戏的推出，例如 Netflix 于 2024 年推出的游戏计划，将进一步推动成长。在网路速度加快和智慧型手机效能增强的推动下，这些发展正推动对游戏应用的强劲需求。

社群媒体使用率增加

全球社群媒体用户数量的成长是推动市场成长的关键因素。 Facebook、Instagram、WhatsApp 和 Snapchat 等平台将继续占据主导地位，预计到 2024 年，其有效用户将达到数十亿。社群应用以其即时通讯、内容共用和电商整合等功能，正被各年龄层的用户广泛采用。尤其是在新兴市场，个人和商业互动对社群媒体的日益依赖，正在推动此类应用市场占有率的大幅增长，从而进一步刺激应用的开发和创新。

为教育和培训目的招聘

行动应用程式在教育和培训领域的日益普及，带来了显着的成长机会。受远距学习和专业发展工具需求的推动，2023年全球整体教育应用程式下载量将成长15%。提供互动学习、虚拟教室和技能培训的应用正日益普及，尤其是在智慧型手机和网路服务日益普及的新兴经济体。

市场区隔分析

按类别

社群应用领域占有显着的市场占有率，这得益于Instagram和WhatsApp等平台的全球流行。预计到2028年，游戏领域将呈现最快的成长速度，这得益于新游戏的发布和智慧型手机普及率的提高。商务和娱乐等其他类别的应用也不断扩张，这得益于满足工作和休閒需求的多样化应用功能。

按平台

市场细分为 iOS、Android 和其他系统。 Android 因其在新兴市场的广泛采用而占据主导地位，而 iOS 在北美等已开发地区也保持着强劲的影响力。

地理洞察力

预计亚太地区将呈现最快的成长速度，这得益于印度、中国和越南等国互联网和智慧型手机普及率的不断上升。预计到2024年，光是印度就将拥有超过9亿智慧型手机用户，而5G的推出也正在加速应用程式的使用。北美占据了相当大的份额，这得益于先进的基础设施、高消费支出以及苹果和谷歌等主要企业的参与。欧洲则因数位转型和教育应用程式的普及而稳步增长。

竞争考察

微软、Google、苹果和 WillowTree, LLC 等主要企业凭藉强大的品牌影响力和创新产品占据市场主导地位。 2024 年，Google强化了开发者工具，以扩展其 Play Store 生态系统；苹果则在其 iOS 应用中引入了注重隐私的新功能，以增强用户信任。策略伙伴关係和对 AI主导应用功能的投资是关键的竞争策略，每家公司都注重用户体验和跨平台相容性。

市场挑战

低成本或免费替代品的出现带来了挑战，尤其是在价格敏感的市场。此外，对资料隐私和安全的担忧使得合规性和用户信任计划的持续投资成为必要。技术创新的快速发展也要求持续的研发，以保持应用程式的竞争力。

本报告的主要优点

  • 深刻分析：获得涵盖主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解主要企业采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，都是有益且具有成本效益的。

它有什么用途？

产业和市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

研究范围

  • 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测细分市场和区域分析（包括国家）
  • 公司概况（尤其是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 研究范围
  • 市场区隔

第三章 商业景气

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

5. 全球行动应用市场（按平台）

  • 介绍
  • iOS
  • Android
  • 其他的

第六章：全球行动应用市场（按类别）

  • 介绍
  • 游戏
  • 音乐和音频
  • 商业
  • 社会
  • 娱乐
  • 金融
  • 教育
  • 其他的

7. 全球行动应用市场（按地区）

  • 介绍
  • 北美洲
    • 按平台
    • 按类别
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按平台
    • 按类别
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按平台
    • 按类别
    • 按国家
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按平台
    • 按类别
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 其他的
  • 亚太地区
    • 按平台
    • 按类别
    • 按国家
      • 中国
      • 日本
      • 印度
      • 韩国
      • 台湾
      • 其他的

第八章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • WillowTree, LLC
  • Microsoft
  • Apple Inc.
  • Verbat Technologies
  • Intellectsoft US
  • Consagous Technologies LLC
  • Google LLC
  • ENVATIVE
  • Algoworks
  • Salesforce, Inc.

第十章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061613569

The Mobile Applications Market is expected to grow from USD 243.844 billion in 2025 to USD 543.869 billion in 2030, at a CAGR of 17.40%.

Rising Internet Penetration

The proliferation of affordable and high-speed internet services, particularly 5G, is a primary driver of the mobile applications market. In 2024, global internet users surpassed 5.4 billion, with significant growth in developing economies like India and Vietnam, according to industry reports. The deployment of 5G by major telecom providers has enhanced connectivity, enabling seamless access to data-intensive applications such as video streaming, online gaming, and banking services. This increased connectivity, coupled with the growing adoption of smart devices and smart home technologies, has boosted demand for mobile applications that support these ecosystems. Investments by internet providers to meet consumer demand for faster, reliable services are creating substantial opportunities for app developers, driving market growth.

Growing Adoption of Mobile Gaming

The mobile gaming segment is experiencing significant growth, fueled by the popularity of multiplayer, real-time, and location-based games. In 2024, the global mobile gaming market saw a surge in users, driven by improved internet speeds and affordable smartphones. Major gaming companies are investing heavily in R&D to develop mobile versions of popular PC and console games, tapping into the segment's potential. For instance, in 2023, Riot Games launched mobile extensions of its flagship titles, enhancing accessibility for casual gamers. The introduction of games tied to popular media franchises, such as Netflix's gaming initiatives in 2024, further accelerates growth. These developments, supported by faster internet and advanced smartphone capabilities, are driving robust demand for gaming apps.

Increasing Social Media Usage

The rise in social media users globally is a key factor propelling market growth. Platforms like Facebook, Instagram, WhatsApp, and Snapchat continue to dominate, with billions of active users in 2024. The social apps segment benefits from widespread adoption across all age groups, driven by features like real-time communication, content sharing, and e-commerce integration. The growing reliance on social media for personal and business interactions, particularly in emerging markets, ensures a significant market share for this category, further fueling app development and innovation.

Adoption for Educational and Training Purposes

The increasing use of mobile applications for education and training is a notable growth opportunity. In 2023, educational apps saw a 15% increase in downloads globally, driven by demand for remote learning and professional development tools. Apps offering interactive learning, virtual classrooms, and skill-based training are gaining traction, particularly in developing economies with expanding access to smartphones and internet services.

Market Segmentation Analysis

By Category

The social apps segment holds a significant market share, driven by the global popularity of platforms like Instagram and WhatsApp. The gaming segment is projected to exhibit the fastest growth through 2028, fueled by new game launches and increasing smartphone penetration. Other categories, such as business and entertainment, are also expanding, supported by diverse app functionalities catering to professional and leisure needs.

By Platform

The market is segmented into iOS, Android, and others. Android dominates due to its widespread adoption in emerging markets, while iOS maintains a strong presence in developed regions like North America, driven by premium device usage and higher consumer spending on apps.

Geographical Insights

The Asia-Pacific region is projected to exhibit the fastest growth, driven by rising internet penetration and smartphone adoption in countries like India, China, and Vietnam. In 2024, India alone reported over 900 million smartphone users, with 5G rollout accelerating app usage. North America holds a significant share, supported by advanced infrastructure, high consumer spending, and the presence of key players like Apple and Google. Europe follows, with steady growth driven by digital transformation and educational app adoption.

Competitive Insights

Major players, including Microsoft, Google, Apple Inc., and WillowTree, LLC, dominate the market due to their strong brand presence and innovative offerings. In 2024, Google expanded its Play Store ecosystem with enhanced developer tools, while Apple introduced new privacy-focused features for iOS apps, strengthening user trust. Strategic partnerships and investments in AI-driven app functionalities are key competitive strategies, with companies focusing on user experience and cross-platform compatibility.

Market Challenges

The availability of low-cost or free alternative apps poses a challenge, particularly in price-sensitive markets. Additionally, concerns over data privacy and security require continuous investment in compliance and user trust initiatives. The rapid pace of technological change also demands ongoing R&D to keep apps competitive.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Platform

  • iOS
  • Android
  • Others

By Category

  • Gaming
  • Music and Audio
  • Business
  • Social
  • Entertainment
  • Finance
  • Education
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL MOBILE APPLICATIONS MARKET BY PLATFORM

  • 5.1. Introduction
  • 5.2. iOS
  • 5.3. Android
  • 5.4. Others

6. GLOBAL MOBILE APPLICATIONS MARKET BY CATEGORY

  • 6.1. Introduction
  • 6.2. Gaming
  • 6.3. Music and Audio
  • 6.4. Business
  • 6.5. Social
  • 6.6. Entertainment
  • 6.7. Finance
  • 6.8. Education
  • 6.9. Others

7. GLOBAL MOBILE APPLICATIONS MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Platform
    • 7.2.2. By Category
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Platform
    • 7.3.2. By Category
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Platform
    • 7.4.2. By Category
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Spain
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Platform
    • 7.5.2. By Category
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. UAE
      • 7.5.3.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Platform
    • 7.6.2. By Category
    • 7.6.3. By Country
      • 7.6.3.1. China
      • 7.6.3.2. Japan
      • 7.6.3.3. India
      • 7.6.3.4. South Korea
      • 7.6.3.5. Taiwan
      • 7.6.3.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. WillowTree, LLC
  • 9.2. Microsoft
  • 9.3. Apple Inc.
  • 9.4. Verbat Technologies
  • 9.5. Intellectsoft US
  • 9.6. Consagous Technologies LLC
  • 9.7. Google LLC
  • 9.8. ENVATIVE
  • 9.9. Algoworks
  • 9.10. Salesforce, Inc.

10. APPENDIX

  • 10.1. Currency
  • 10.2. Assumptions
  • 10.3. Base and Forecast Years Timeline
  • 10.4. Key benefits for the stakeholders
  • 10.5. Research Methodology
  • 10.6. Abbreviations