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市场调查报告书
商品编码
1843922
2025年全球笔记应用市场报告Note Taking App Global Market Report 2025 |
近年来,笔记应用市场发展迅速,市场规模从 2024 年的 95.4 亿美元成长至 2025 年的 110.2 亿美元,复合年增长率达 15.6%。这一历史性增长可归因于社群和用户的回馈、免费和免费增值模式、个人和专业用途、对生产力和组织能力的关注以及用户介面的改进。
预计未来几年笔记应用市场将呈指数级增长,到2029年将达到233亿美元,复合年增长率为20.6%。预测期内的成长可归因于订阅式经营模式、离线存取和同步、不断扩展的教育和工作应用、扩增实境(AR) 和手写识别以及增强的隐私和安全性。预测期内的主要趋势包括协作功能、跨平台相容性、与生产力工具的整合、改进的组织和搜寻功能以及富媒体支援。
笔记应用程式是一种旨在从各种来源和事件收集资料的工具,通常使用云端基础的系统以数位方式储存笔记和重要资讯。该软体允许用户在其设备上打字、书写或绘图,为传统的纸质笔记方法提供了数位化的替代方案。
Notes 应用程式为 Windows、Android、iOS 和其他作业系统提供了多种产品。 Windows 是微软开发的专有平台,也是该应用程式的专用环境。这款功能丰富的应用既适合商业用户,也适合个人用户,能够满足使用各种装置的多样化用户群的需求。
2025 年春季美国关税飙升及其引发的贸易摩擦对资讯科技产业产生了重大影响,尤其是硬体製造、资料基础设施和软体部署。进口半导体、电路基板和网路设备的关税上调推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品的公司面临更长的前置作业时间和价格压力。同时,对专业软体征收的关税以及主要国际市场的报復性措施扰乱了全球 IT 供应链,减少了海外对美国製造技术的需求。作为应对措施,该行业正在增加对国内晶片生产的投资,扩大供应商网络,并利用人工智慧自动化来提高弹性并更有效地管理成本。
本研究报告是商业研究公司 (The Business Research Company) 新报告系列的一部分,该系列提供记事本应用市场统计数据,包括全球记事本应用行业市场规模、各地区市场份额、各竞争对手的市场份额、详细的记事本应用市场细分、市场趋势和商业机会,以及在记事本应用行业取得成功所需的数据。本记事本应用市场研究报告透过对产业现状和未来趋势的详细分析,全面展望了您所需的一切。
我们预测未来五年该市场将成长 20.6%,较先前预测略有下降 0.4%。这一下降主要源自于美国与其他国家之间关税的影响。虽然这是一个数位市场,但许多笔记应用的基础设施(例如全球采购的伺服器和 UI 开发工具)可能会因关税而成本上升,从而影响服务和更新的可负担性。此外,互惠关税以及日益加剧的贸易紧张局势和限制对全球经济和贸易的负面影响可能会产生更广泛的影响。
智慧型手机的广泛普及预计将推动笔记应用市场的成长。智慧型手机是指配备内建电脑的行动电话,包括作业系统、网页浏览功能以及运行各种软体应用程式的能力。笔记应用程式有很多好处,包括即时在家工作的便利性,因为它们可以轻鬆下载到智慧型手机上,尤其是在新冠疫情期间,许多人都在家工作。例如,英国一家专门为企业提供网路安全解决方案的公司 Cybercrew 在 2023 年 3 月发布的一份报告预测,2021 年英国91.43% 的家庭使用智慧型手机,到 2026 年这一数字将上升到 93.8%。因此,智慧型手机的广泛普及正在推动笔记应用市场的成长。
人工智慧 (AI) 的日益普及预计将在未来几年推动笔记应用市场的成长。人工智慧是电脑科学的一个分支,专门创造能够执行通常需要人类智慧才能完成的任务的智慧机器。在笔记应用方面,人工智慧透过智慧组织、语音转文字和上下文提案等功能增强功能,显着提高用户效率并实现与其他生产力工具的无缝整合。例如,美国云端软体公司销售团队报告称,2024 年 6 月人工智慧的采用率达到 37%,在调查对象国家最高,比年初增长 6%,比 2023 年 9 月增长 35%。因此,人工智慧 (AI) 的日益普及正在推动笔记应用市场的成长。
技术进步和创新是笔记型应用市场蓬勃发展的显着趋势。市场主要企业正积极致力于开发创新解决方案,以巩固自身地位。 2022年4月,以个人电脑、家用电器和电脑软体闻名的美国公司微软推出了其基于人工智慧的笔记应用程式“日誌”,并将其作为Windows官方应用。该应用程式包含独特的人工智慧功能,例如引入了「Instant Lasso」和「Scratch Out」等新手势。这项创新功能可让用户在无需切换模式的情况下无缝切换手势。人工智慧对手写笔记和内容的理解能力增强,使用户能够在应用程式内存取过去的清单、涂鸦和其他各种类型的笔记,这体现了技术进步对改善笔记应用市场用户体验的影响。
记事本应用程式市场涵盖透过以数位方式储存所有笔记和重要资讯(通常储存在云端基础的储存设备上)产生的收益。市场价值还包括服务供应商出售或包含在其服务产品中的任何相关商品的价值。仅包括企业之间交易或出售给最终消费者的商品和服务。
A note-taking app is a tool designed for collecting data from various sources or events. It provides students with the capability to store their notes and essential information digitally, typically utilizing a cloud-based system. This software allows users to type, write, and draw on their devices, offering a digital alternative to traditional paper-based note-taking methods.
The note-taking app offers a range of products tailored for Windows, Android, iOS, and other operating systems. Windows, a proprietary platform developed by Microsoft, serves as a dedicated environment for the app. The versatile application caters to both commercial and private users, encompassing a diverse user base on various devices.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The note-taking app market research report is one of a series of new reports from The Business Research Company that provides note-taking app market statistics, including note-taking app industry global market size, regional shares, competitors with a note-taking app market share, detailed note-taking app market segments, market trends and opportunities, and any further data you may need to thrive in the note-taking app industry. This note-taking app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The note taking app market size has grown rapidly in recent years. It will grow from $9.54 billion in 2024 to $11.02 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to community and user feedback, free and freemium models, personal and professional use, focus on productivity and organization, user interface improvements.
The note taking app market size is expected to see exponential growth in the next few years. It will grow to $23.3 billion in 2029 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to subscription-based business models, offline accessibility and synchronization, expansion in education and work applications, augmented reality (AR) and handwriting recognition, privacy and security enhancements. Major trends in the forecast period include collaborative features, cross-platform compatibility, integration with productivity tools, enhanced organization and search capabilities, rich media support.
The forecast of 20.6% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Though a digital market, the infrastructure behind many note-taking apps-such as servers and UI development tools sourced globally-could become costlier due to tariffs, impacting service affordability and updates. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing adoption of smartphones is anticipated to drive the growth of the note-taking app market in the future. A smartphone is defined as a cellular phone that incorporates an integrated computer, including features such as an operating system, web browsing capabilities, and the ability to run various software applications. Note-taking apps offer numerous advantages, including the convenience of instant note-taking, especially during the COVID-19 pandemic when many people were working from home, as these applications are easily downloadable on smartphones. For example, in March 2023, a report by Cybercrew, a UK-based company specializing in cybersecurity solutions for businesses, indicated that 91.43% of UK households were using smartphones in 2021, with projections suggesting this figure will rise to 93.8% by 2026. Thus, the increasing use of smartphones is driving the growth of the note-taking app market.
The growing adoption of artificial intelligence (AI) is expected to drive the growth of the note-taking app market in the coming years. AI is a branch of computer science dedicated to creating intelligent machines capable of performing tasks that typically require human intelligence. In the context of note-taking apps, AI enhances functionality through features like intelligent organization, voice-to-text conversion, and context-aware suggestions, which significantly boost user efficiency and allow for seamless integration with other productivity tools. For example, in June 2024, Salesforce Inc., a U.S.-based cloud software company, reported that AI adoption had reached 37%, the highest among all surveyed countries, marking a 6% increase since the beginning of the year and a 35% rise since September 2023. Therefore, the increasing adoption of artificial intelligence (AI) is propelling the growth of the note-taking app market.
Technological advancement and innovation are prominent trends gaining momentum in the note-taking app market. Leading companies in this market are actively focusing on the development of innovative solutions to fortify their positions. In April 2022, Microsoft, a US-based company renowned for personal computers, consumer electronics, and computer software, introduced the AI-powered note-taking app Journal as an official Windows app. Notably, the app incorporates unique features enabled by AI, including the introduction of new gestures such as instant lasso and scratch out. This innovation allows users to seamlessly transition between gestures without the need to switch modes. The improved AI comprehension of handwritten notes and content empowers users to access historical lists, doodles, and various other types of notes within the app, showcasing the impact of technological advancements on enhancing the user experience in the note-taking app market.
Major players in the note-taking app market are intensifying their efforts to launch cloud-based community platforms, such as GoodNotes Community, to gain a competitive advantage. A cloud-based community platform serves as an online space where individuals or groups can connect, collaborate, and share information within a specific network. For example, in August 2023, Goodnotes, a digital paper app company based in Hong Kong, introduced GoodNotes 6. This version includes numerous features designed to enhance the user experience in creating, learning, working, and taking notes. Notable advancements in GoodNotes 6 are its AI tools, which encompass Spellcheck for handwritten notes and AI Math Assistance for problem-solving and studying. Additionally, the app offers a revamped interface with customizable templates and folders, allowing for personalized note-taking. Enhanced usability is provided through new pen gestures, such as Scribble to Erase and Circle to Lasso.
In November 2022, Bending Spoons, an Italy-based mobile application developer company, successfully acquired Evernote for an undisclosed sum. This strategic acquisition aligns with Bending Spoons' aspirations to enhance customer capabilities in organizing and searching through their notes, offering features such as embedding images, audio, and web content. Evernote, a note-taking company based in the United States, operates on a freemium model, providing services tailored for teams, individual professionals, and personal use.
Major companies operating in the note taking app market include Apple Inc., Alphabet Inc., Microsoft Corporation, Dropbox Inc., Zoho Corporation Pvt Ltd., Evernote Corporation, Notion Labs Inc., Turtl Labs Inc., MyScript Inc., GoodNotes Inc., Simplenote Software LLC, Boost Note GmbH, Notejoy Inc., Quip LLC, TagSpaces GmbH, Standard Notes AG, Slite AS, Ulysses GmbH & Co KG, Milanote Inc., Shiny Frog Ltd., Typora LLC, Nimbus Note Technologies Inc., JoplinApp, CintaNotes Inc., Write! App LLC, TiddlyWiki Community, Notability LLC
North America was the largest region in the note taking app market in 2024. The regions covered in the note taking app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the note taking app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The note-taking app market includes revenues earned by storing all notes and crucial information digitally, commonly in a cloud-primarily based storage gadget. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Note Taking App Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on note taking app market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for note taking app ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The note taking app market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.