全球能量棒市场－2025-2030年预测

全球能量棒市场预计将从 2025 年的 51.19 亿美元成长到 2030 年的 68.94 亿美元，复合年增长率为 6.13%。

能量棒是一种食品补充剂，旨在提供浓缩能源来源以及特定的营养和膳食益处。其成分通常以碳水化合物、蛋白质和脂肪的平衡为基础。这些能量棒有双重用途：既可作为便利的代餐食品，又能快速能源来源。碳水化合物和蛋白质在运动过程中能源来源以及透过支持肌肉组织修復和新肌纤维生长来帮助运动后恢復方面发挥着重要作用。由于消费者生活方式的改变以及对健康和健身日益增长的兴趣，全球能量棒市场正在经历显着增长。

主要市场驱动因素

能量棒市场的扩张是由两大相互关联的消费趋势所驱动的：消费者对方便食品的需求不断增长，以及对健康便捷零食的特别渴望。

社会经济模式的改变、食品饮料成本的上涨以及用餐时间的调整，正推动全球对方便食品的需求。忙碌的生活方式，尤其是在上班族、学生和年轻的都市居民中，使得随时随地轻食成为一种主流的饮食习惯。能量棒凭藉其便携性、一次性包装带来的卫生保障以及便捷的食用方式，完美地满足了这一需求。对于那些寻求随时随地都能享用的快速、干净轻食的消费者来说，能量棒提供了一种切实可行的解决方案，能够轻鬆融入忙碌的日常生活。

除了便利性之外，消费者对更健康零食的需求正在推动市场发展。随着人们对营养食品重要性的认识不断提高，消费者开始寻找不仅仅提供空热量的产品。能量棒应运而生，满足了这项需求，其设计不仅能快速补充能量，还能提供人体每日所需的各种营养素和微量元素。这使得能量棒成为比糖果甜点和巧克力等传统零食更明智的选择。消费者普遍认为能量棒是支持健康生活方式的机能性食品，这种认知是强大的购买驱动力，并随着消费者越来越倾向于选择符合自身健康目标的产品，推动市场的扩张。

健身与营养趋势

健身项目和健身文化在全球范围内的日益普及是推动能量棒市场发展的关键因素。健身房会员人数和健身活动参与度的持续成长，催生了大规模的消费群体，他们出于特定功能需求使用这些产品。消费者购买蛋白质棒和能量棒的原因多种多样，包括提升能量水平、促进肌肉生长和辅助体重管理。健身俱乐部和品牌积极开展行销活动，将这些能量棒定位为有效的代餐食品和运动后恢復辅助品，进一步促进了销售成长。市场越来越重视原料研发，包括动物性蛋白质和植物性蛋白质来源，以及添加富含纤维的谷物、种子和水果等功能性成分，以提升营养价值。

区域市场展望

预计北美将占据全球能量棒市场的主要份额。该地区的领先地位与其积极、快节奏的生活方式密切相关，这种生活方式极大地促进了便捷便携零食的消费。北美消费者强烈的健康意识推动了对既方便又营养丰富的产品的需求。在美国等国家，快餐和点心棒在食品支出中的高比例表明，这些产品已深深融入消费者的日常饮食中。北美市场的另一个显着特征是创新，尤其是在蛋白质来源方面。加之消费者对动物性蛋白质的持续需求，植物基能量棒市场也因此蓬勃发展。

欧洲是全球第二大能量棒市场。该地区的成长主要得益于消费者对健康成分及其营养价值的认知不断提高。欧洲消费者更青睐含有莓果、大麻籽、奇亚籽和亚麻籽等功能性成分的能量棒。儘管衝动消费仍然是影响因素，但消费者对具有特定健康属性（例如高纤维、高蛋白、低卡路里和天然成分）的产品的需求显着增长。能量棒被视为比糖果甜点更健康的选择，这种认知促使消费者将其视为一种健康的零食，而有机能量棒在註重健康的消费者中也越来越受欢迎。

本报告的主要优势：

• 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、行业垂直领域和其他细分市场。
• 竞争格局：了解全球主要参与者的策略倡议，并了解透过正确的策略进入市场的机会。
• 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
• 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
• 受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。

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产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

研究范围：

• 2022年至2024年的历史数据和2025年至2030年的预测数据
• 成长机会、挑战、供应链前景、法规结构与趋势分析
• 竞争定位、策略和市场占有率分析
• 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
• 公司概况（策略、产品、财务资讯、关键发展等）

目录

第一章执行摘要

第二章 市场概览

• 市场概览
• 市场定义
• 调查范围

第三章 商业情境

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策与法规
• 策略建议

第四章 技术展望

第五章 全球能量棒市场（按类型划分）

• 介绍
• 有机的
• 传统的

6. 全球能量棒市场（依成分划分）

• 介绍
• 谷物/豆​​类
• 坚果和种子
• 干果
• 其他的

7. 全球能量棒市场依分销管道划分

• 介绍
• 在线的
• 离线
  • 超级市场/大卖场
  • 便利商店

第八章 全球能量棒市场依应用领域划分

• 介绍
• 适用于运动员和营养师
• 一般消费者
• 其他的

9. 全球能量棒市场（依地区划分）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 以色列
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 台湾
  • 其他的

第十章 竞争格局与分析

• 主要企业和策略分析
• 市占率分析
• 合併、收购、协议和合作
• 竞争对手仪錶板

第十一章 公司简介

• Mars Incorporated
• Lotus Bakeries Corporate
• General Mills Inc.
• Mondelez International
• OTE Sports Ltd
• Post Holdings Inc.
• PepsiCo Inc.
• Eat Anytime（ETG Commodities）
• ProBar LLC
• Nestle SA

第十二章附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要收益
• 调查方法
• 简称

Global Energy Bar Market, at a 6.13% CAGR, is anticipated to reach USD 6.894 billion in 2030 from USD 5.119 billion in 2025.

Energy bars are supplemental food products designed to deliver a concentrated source of energy, along with specific nutritional and dietary benefits. Their composition is typically centered on a balance of carbohydrates, proteins, and fats. These bars serve a dual purpose: they act as a convenient meal replacement and provide a quick source of fuel. The carbohydrates and proteins are instrumental for energy during exercise and for aiding post-workout recovery by helping to repair muscle tissue and support the growth of new muscle fibers. The global energy bar market is experiencing significant growth, driven by evolving consumer lifestyles and a heightened focus on health and fitness.

Primary Market Drivers

The expansion of the energy bar market is fueled by two dominant and interrelated consumer trends: the escalating demand for convenience foods and the specific desire for healthy on-the-go snacking options.

The demand for convenience foods is accelerating globally, a shift driven by changes in social and economic patterns, increased expenditure on food and beverage, and altered meal schedules. Busy lifestyles, particularly among the working class, students, and young urban populations, have made on-the-go snacking a mainstream eating habit. Energy bars are perfectly positioned to meet this need due to their inherent portability, disposable packaging that maintains cleanliness, and ease of consumption. They offer a practical solution for consumers seeking a quick and tidy snack that can be consumed anywhere, fitting seamlessly into a fast-paced daily routine.

Beyond mere convenience, the market is being shaped by a growing consumer insistence on healthier snacking alternatives. There is a rising awareness of the importance of nutritious foods, leading consumers to seek out products that offer more than just empty calories. Energy bars have evolved to meet this demand by being formulated to provide not only rapid energy but also essential daily nutrients and micronutrients. This positions them as a smarter snacking choice compared to traditional options like sweets or chocolates. The perception of energy bars as a functional food that supports a healthy lifestyle is a powerful motivator for purchase, influencing the market's expansion as consumers increasingly make choices that align with their wellness goals.

Fitness and Nutritional Trends

The rising global popularity of fitness regimens and gym culture is a significant underlying factor bolstering the energy bar market. A consistently growing number of gym memberships and participation in fitness activities has created a substantial consumer base that uses these products for specific functional purposes. Consumers purchase protein and energy bars for a variety of reasons, including boosting energy levels, supporting muscle building, and aiding in weight management. Aggressive marketing by fitness clubs and brands positioning these bars as effective meal replacements or post-workout recovery aids has further amplified sales. The market continues to see innovation in ingredients, with a strong focus on protein content from both animal and plant-based sources, as well as the inclusion of functional components like fiber-rich grains, seeds, and fruits to enhance nutritional value.

Geographical Market Outlook

North America is projected to be the prominent shareholder in the global energy bar market. The region's dominance is closely tied to its characteristic active and fast-paced lifestyle, where the consumption of quick, portable, and convenient snacks is highly advantageous. A strong health consciousness among North American consumers drives the demand for products that are not only convenient but also provide the correct type of nutrition. The high proportion of food expenditure allocated to quick meals and snack bars in countries like the United States underscores the deep integration of these products into the consumer diet. The market in North America is also characterized by significant innovation, particularly in protein sources, with a growing segment for plant-based bars alongside continued interest in animal-based proteins.

Europe represents the second-largest market for energy bars. Growth in this region is stimulated by high consumer awareness of healthier ingredients and their nutritional benefits. European consumers show a preference for energy bars that include functional components such as berries, hemp, chia, and flaxseed. While impulse purchases remain a factor, there is a clear and growing trend toward products with specific health attributes, including high fiber, high protein, low calories, and natural ingredient lists. The perception of energy bars as a healthier alternative to confectionery items encourages their purchase as a permissible indulgence, and the organic segment is gaining notable popularity among health-focused customers.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Energy Bar Market Segmentation:

• ENERGY BAR MARKET BY TYPE
• Organic
• Conventional
• ENERGY BAR MARKET BY INGREDIENTS
• Cereals & Grains
• Nuts & Seeds
• Dry Fruits
• Others
• ENERGY BAR MARKET BY DISTRIBUTION CHANNELS
• Online
• Offline
• Supermarket/ Hypermarket
• Convenience Stores
• ENERGY BAR MARKET BY APPLICATION
• Athelets & Nutritionnis
• General Consumers
• Others
• ENERGY BAR MARKET BY GEOGRAPHY
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. ENERGY BAR MARKET BY TYPE

• 5.1. Introduction
• 5.2. Organic
• 5.3. Conventional

6. ENERGY BAR MARKET BY INGREDIENTS

• 6.1. Introduction
• 6.2. Cereals & Grains
• 6.3. Nuts & Seeds
• 6.4. Dry Fruits
• 6.5. Others

7. ENERGY BAR MARKET BY DISTRIBUTION CHANNELS

• 7.1. Introduction
• 7.2. Online
• 7.3. Offline
  • 7.3.1. Supermarket/ Hypermarket
  • 7.3.2. Convenience Stores

8. ENERGY BAR MARKET BY APPLICATION

• 8.1. Introduction
• 8.2. Athelets & Nutritionnis
• 8.3. General Consumers
• 8.4. Others

9. ENERGY BAR MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Spain
  • 9.4.5. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Israel
  • 9.5.4. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Taiwan
  • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Mars Incorporated
• 11.2. Lotus Bakeries Corporate
• 11.3. General Mills Inc.
• 11.4. Mondelez International
• 11.5. OTE Sports Ltd
• 11.6. Post Holdings Inc.
• 11.7. PepsiCo Inc.
• 11.8. Eat Anytime (ETG Commodities)
• 11.9. ProBar LLC
• 11.10. Nestle S.A.

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations