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市场调查报告书
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1995914

绿色交通行动服务(MaaS) 市场：策略性洞察与预测 (2026–2031)

Green Mobility-as-a-Service (MaaS) Market - Strategic Insights and Forecasts (2026-2031)
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2个工作天内

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简介目录

绿色交通行动服务(MaaS) 市场预计将从 2026 年的 524 亿美元成长到 2031 年的 1,151 亿美元，复合年增长率为 17.1%。

绿色交通行动服务(MaaS) 是新一代城市交通平台，它将永续出行方式整合到一个统一的数位生态系统中。这些平台将公共交通、共享电动车、微出行服务和共乘方案整合到一个应用程式中，使用户能够透过单一介面规划、预订和支付行程。随着城市推广低碳交通策略并寻求减少对私家车的依赖，这个市场正变得日益重要。数位旅游平台使通勤者能够组合公车、地铁、电动自行车、电动滑板车和共享电动车，从而选择最环保、最优化的出行路线。随着城市人口的成长和交通拥堵的加剧，政府和市政当局正越来越多地将 MaaS 解决方案作为智慧城市发展的关键要素。数位支付系统、物联网车辆管理和即时路线优化技术的整合正在加速绿色出行平台在主要大都会圈的部署。

市场驱动因素

各国政府以脱碳和永续城市交通为重点的政策是绿色出行即服务（MaaS）市场的主要驱动力。欧洲、北美和亚洲的城市正在实施排放目标和缓解交通拥堵的措施，鼓励使用共用和低排放量交通途径。旨在实现交通领域净零排放的计画正在鼓励市政当局实施综合性数位化出行平台，以促进公共交通和电动出行。

连接性和数据分析的技术进步也在推动市场成长。即时交通数据的日益普及，以及5G网路和物联网车辆监控系统的扩展，使得出行即服务（MaaS）平台能够提供精准的路线规划和调度。这些技术缩短了等待时间，提高了可靠性，有助于将偶尔使用旅行服务的用户转化为经常使用数位旅行服务的用户。

另一个关键驱动因素是对多模态交通规划日益增长的需求。都市区通勤者正在寻求灵活的出行方式，以便在一次行程中结合不同的交通途径。出行即服务 (MaaS) 平台将购票、路线规划和支付功能整合到一个应用程式中，从而简化了出行流程。这种整合提高了用户便利性，并促进了永续替代交通途径的普及。

市场限制因素

儘管绿色旅游即服务 (MaaS) 市场具有巨大的成长潜力，但仍面临许多营运挑战。其中一个主要障碍是公共运输业者和私人出行业者之间缺乏标准化的资料共用框架。数据系统的分散化常常阻碍不同交通途径之间服务的无缝整合。这种分散化会降低 MaaS 平台的整体效率，并影响使用者体验。

财务永续性也是该产业面临的一大挑战。早期的旅游即服务 (MaaS) 供应商通常依赖面向个人消费者的订阅式经营模式。然而，由于营运成本高、利润率低，一些早期平檯面临财务困境。因此，市场正逐渐转向官民合作关係和企业对政府的服务模式，以提供更稳定的收入来源。

供应链波动也可能影响绿色出行车辆的推广。电动巴士、微型出行车辆和电池系统的采购可能会受到贸易政策和关税的影响，从而增加出行即服务 (MaaS) 营运商的购置成本。

对技术和细分市场的洞察

绿色旅游即服务 (MaaS) 市场可依服务类型、平台功能和交通途径进行细分。自行车共享和电动滑板车共享等微出行服务是 MaaS 生态系统的关键组成部分。这些服务透过将通勤者与主要公共交通枢纽连接起来，解决了「最后一公里」的出行难题。

数位化平台技术是出行即服务 (MaaS) 解决方案的基础。出行应用整合了路线规划演算法、即时车辆追踪、数位支付系统和碳排放追踪功能。这些功能使用户能够根据便利性、成本和环境影响选择出行路线。

另一项新兴技术趋势是将碳会计工具整合到出行即服务 (MaaS) 应用中。这些工具可以衡量选择永续交通方式所减少的排放。检验的减排放将转化​​为排碳权，从而为旅游服务供应商创造新的收入来源。

竞争格局与策略展望

竞争格局包括全球旅游平台、共乘公司和专业交通技术供应商。市场上的主要企业包括 Uber Technologies Inc.、Grab Holdings Inc.、滴滴出行、Bolt Mobility、Moovit、Transit App、Citymapper、FreeNow 和 Voi Technology。

产业相关人员越来越重视与地方政府和公共交通机构的合作。这些合作使出行平台能够将公共交通网路与共享旅游服务整合起来。市场也正在经历从纯粹面向消费者的应用向面向企业和政府的出行平台的转变，这些平台旨在支援城市范围内的交通管理。

重点

随着城市将永续交通途径和数位化出行解决方案列为优先事项，绿色出行即交通行动服务多种交通途径整合到一个统一的数位生态系统中，从而实现更有效率、更环保的出行。儘管数据整合、财务永续性和供应链波动性等方面仍存在挑战，但对智慧城市基础设施和数位化出行技术的持续投资有望支撑该市场的长期发展。

本报告的主要益处

  • 深入分析：获得跨地区、客户群、政策、社会经济因素、消费者偏好和产业领域的详细市场洞察。
  • 竞争格局：了解主要企业的策略倡议，并确定最佳的市场进入方式。
  • 市场驱动因素与未来趋势：我们评估影响市场的关键成长要素和新兴趋势。
  • 实用建议：我们支援制定策略决策以开发新的收入来源。
  • 适合各类读者：非常适合Start-Ups、研究机构、顾问公司、中小企业和大型企业。

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产业和市场洞察、机会评估、产品需求预测、打入市场策略、区域扩张、资本投资决策、监管分析、新产品开发和竞争情报。

报告范围

  • 2021年至2025年的历史数据和2026年至2031年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率评估
  • 细分市场和区域销售成长及预测评估
  • 公司简介，包括策略、产品、财务状况和主要发展动态。

目录

第一章执行摘要

第二章：市场概述

  • 市场概览
  • 市场的定义
  • 调查范围
  • 市场区隔

第三章：商业环境

  • 市场驱动因素
  • 市场限制因素
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术视角

第五章：绿色交通行动服务（MaaS）市场：依服务类型划分

  • 叫车
  • 汽车共享
  • 自行车共享
  • 电动滑板车共享
  • 与公共交通的合作
  • 接驳车服务
  • 其他的

第六章：绿色交通行动服务（MaaS）市场：依部署模式划分

  • 基于云端的
  • 现场

第七章 绿色交通行动服务(MaaS) 市场：依组件划分

  • 解决方案
    • 平台/软体
    • 车队管理
    • 支付和收费系统
    • 路线优化
  • 服务
    • 咨询
    • 支援与维护

第八章：绿色交通行动服务（MaaS）市场：依车辆类型划分

  • 电动车（EV）
  • 混合动力汽车
  • 传统车辆

第九章：绿色交通行动服务（MaaS）市场：依地区划分

  • 北美洲
    • 按服务类型
    • 按部署模式
    • 按组件
    • 车辆类型
    • 国家
      • 我们
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按服务类型
    • 按部署模式
    • 按组件
    • 车辆类型
    • 国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按服务类型
    • 按部署模式
    • 按组件
    • 车辆类型
    • 国家
      • 德国
      • 法国
      • 英国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按服务类型
    • 按部署模式
    • 按组件
    • 车辆类型
    • 国家
      • 以色列
      • 沙乌地阿拉伯
      • 其他的
  • 亚太地区
    • 按服务类型
    • 按部署模式
    • 按组件
    • 车辆类型
    • 国家
      • 中国
      • 日本
      • 韩国
      • 印度
      • 其他的

第十章：竞争环境与分析

  • 主要企业及策略分析
  • 市占率分析
  • 合併、收购、协议和合作关係
  • 竞争环境仪錶板

第十一章：公司简介

  • Uber Technologies Inc.
  • Grab Holdings Inc.
  • Didi Chuxing Technology Co.
  • Bolt Mobility
  • Moovit
  • Transit App
  • Citymapper
  • FreeNow
  • Voi Technology

第十二章附录

简介目录
Product Code: KSI-008360

The Green Mobility-as-a-Service (MaaS) Market will increase from USD 52.4 billion in 2026 to USD 115.1 billion in 2031, reflecting a 17.1% CAGR.

Green Mobility-as-a-Service (MaaS) represents a new generation of urban transportation platforms that integrate sustainable mobility options into a unified digital ecosystem. These platforms combine public transport, shared electric vehicles, micro-mobility services, and ride-sharing solutions into a single application that allows users to plan, book, and pay for journeys through one interface. The market is gaining strategic importance as cities pursue low-carbon transportation strategies and seek to reduce private vehicle dependency. Digital mobility platforms enable commuters to choose environmentally optimized travel routes by combining buses, metro systems, e-bikes, electric scooters, and shared electric vehicles. As urban populations grow and congestion intensifies, governments and municipalities are increasingly adopting MaaS solutions as a key component of smart city development. The convergence of digital payment systems, IoT-enabled fleet management, and real-time route optimization technologies is accelerating the deployment of green mobility platforms across major metropolitan areas.

Market Drivers

Government policies focused on decarbonization and sustainable urban mobility are among the primary drivers of the Green MaaS market. Cities across Europe, North America, and Asia are introducing emission reduction targets and congestion control measures that encourage the use of shared and low-emission transportation options. Programs aimed at achieving net-zero emissions in transportation sectors are motivating municipalities to deploy integrated digital mobility platforms that promote public transit and electric mobility.

Technological advancements in connectivity and data analytics also support market growth. The increasing availability of real-time transit data, combined with the expansion of 5G networks and IoT-enabled fleet monitoring systems, enables MaaS platforms to deliver accurate route planning and scheduling. These technologies reduce wait times and improve reliability, which helps convert occasional users into regular subscribers of digital mobility services.

Another important driver is the growing demand for multimodal transportation planning. Urban commuters are seeking flexible mobility options that combine different transportation modes within a single journey. MaaS platforms simplify travel by integrating ticketing, route planning, and payment functions into one application. This integration improves user convenience and supports higher adoption of sustainable transport alternatives.

Market Restraints

Despite strong growth potential, the Green MaaS market faces several operational challenges. One of the primary obstacles is the lack of standardized data-sharing frameworks between public transport authorities and private mobility providers. Fragmented data systems often limit the seamless integration of services across different transportation modes. This fragmentation can reduce the overall efficiency of MaaS platforms and affect user experience.

Financial sustainability is another challenge for the industry. Early MaaS providers often relied on subscription-based business models targeting individual consumers. However, several early platforms faced financial difficulties due to high operational costs and low margins. As a result, the market is gradually shifting toward public-private partnerships and business-to-government service models that provide more stable revenue streams.

Supply chain volatility can also affect the deployment of green mobility fleets. The procurement of electric buses, micro-mobility vehicles, and battery systems may be influenced by trade policies and tariffs that increase acquisition costs for MaaS operators.

Technology and Segment Insights

The Green MaaS market can be segmented by service type, platform functionality, and transportation mode. Micro-mobility services such as bike-sharing and e-scooter sharing represent important components of MaaS ecosystems. These services address last-mile connectivity challenges by linking commuters to major public transportation hubs.

Digital platform technology is the foundation of MaaS solutions. Mobility applications integrate route planning algorithms, real-time fleet tracking, digital payment systems, and carbon tracking features. These capabilities allow users to select travel routes based on convenience, cost, and environmental impact.

Another emerging technological trend is the integration of carbon accounting tools within MaaS applications. These tools measure the emissions avoided through sustainable travel choices. Verified emission reductions can be converted into carbon credits, creating new revenue streams for mobility service providers.

Competitive and Strategic Outlook

The competitive landscape includes global mobility platforms, ride-hailing companies, and specialized transit technology providers. Key companies operating in the market include Uber Technologies Inc., Grab Holdings Inc., Didi Chuxing Technology Co., Bolt Mobility, Moovit, Transit App, Citymapper, FreeNow, and Voi Technology.

Industry participants are increasingly focusing on partnerships with municipal governments and public transit agencies. These collaborations allow mobility platforms to integrate public transport networks with shared mobility services. The market is also witnessing a transition from purely consumer-focused applications toward enterprise and government mobility platforms designed to support city-wide transportation management.

Key Takeaways

The Green Mobility-as-a-Service market is evolving as cities prioritize sustainable transportation and digital mobility solutions. Integrated mobility platforms are enabling more efficient and environmentally responsible travel by combining multiple transportation modes into unified digital ecosystems. Although challenges related to data integration, financial sustainability, and supply chain volatility remain, continued investments in smart city infrastructure and digital mobility technologies are expected to support the long-term development of the market.

Key Benefits of this Report

  • Insightful Analysis: Gain detailed market insights across regions, customer segments, policies, socio-economic factors, consumer preferences, and industry verticals.
  • Competitive Landscape: Understand strategic moves by key players to identify optimal market entry approaches.
  • Market Drivers and Future Trends: Assess major growth forces and emerging developments shaping the market.
  • Actionable Recommendations: Support strategic decisions to unlock new revenue streams.
  • Caters to a Wide Audience: Suitable for startups, research institutions, consultants, SMEs, and large enterprises.

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Industry and market insights, opportunity assessment, product demand forecasting, market entry strategy, geographical expansion, capital investment decisions, regulatory analysis, new product development, and competitive intelligence.

Report Coverage

  • Historical data from 2021 to 2025 and forecast data from 2026 to 2031
  • Growth opportunities, challenges, supply chain outlook, regulatory framework, and trend analysis
  • Competitive positioning, strategies, and market share evaluation
  • Revenue growth and forecast assessment across segments and regions
  • Company profiling including strategies, products, financials, and key developments

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY SERVICE TYPE

  • 5.1. Introduction
  • 5.2. Ride-hailing
  • 5.3. Car-sharing
  • 5.4. Bike-sharing
  • 5.5. E-scooter sharing
  • 5.6. Public transport integration
  • 5.7. Shuttle services
  • 5.8. Others

6. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY DEPLOYMENT MODEL

  • 6.1. Introduction
  • 6.2. Cloud-based
  • 6.3. On-premises

7. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY COMPONENT

  • 7.1. Introduction
  • 7.2. Solution
    • 7.2.1. Platform/Software
    • 7.2.2. Fleet Management
    • 7.2.3. Payment & Billing Systems
    • 7.2.4. Route Optimization
  • 7.3. Services
    • 7.3.1. Consulting
    • 7.3.2. Support & Maintenance

8. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY VEHICLE TYPE

  • 8.1. Introduction
  • 8.2. Electric Vehicles (EVs)
  • 8.3. Hybrid Vehicles
  • 8.4. Conventional Vehicles

9. GREEN MOBILITY-AS-A-SERVICE (MAAS) MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Service Type
    • 9.2.2. By Deployment Model
    • 9.2.3. By Component
    • 9.2.4. By Vehicle Type
    • 9.2.5. By Country
      • 9.2.5.1. USA
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. By Service Type
    • 9.3.2. By Deployment Model
    • 9.3.3. By Component
    • 9.3.4. By Vehicle Type
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Others
  • 9.4. Europe
    • 9.4.1. By Service Type
    • 9.4.2. By Deployment Model
    • 9.4.3. By Component
    • 9.4.4. By Vehicle Type
    • 9.4.5. By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. France
      • 9.4.5.3. United Kingdom
      • 9.4.5.4. Spain
      • 9.4.5.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. By Service Type
    • 9.5.2. By Deployment Model
    • 9.5.3. By Component
    • 9.5.4. By Vehicle Type
    • 9.5.5. By Country
      • 9.5.5.1. Israel
      • 9.5.5.2. Saudi Arabia
      • 9.5.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. By Service Type
    • 9.6.2. By Deployment Model
    • 9.6.3. By Component
    • 9.6.4. By Vehicle Type
    • 9.6.5. By Country
      • 9.6.5.1. China
      • 9.6.5.2. Japan
      • 9.6.5.3. South Korea
      • 9.6.5.4. India
      • 9.6.5.5. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Uber Technologies Inc.
  • 11.2. Grab Holdings Inc.
  • 11.3. Didi Chuxing Technology Co.
  • 11.4. Bolt Mobility
  • 11.5. Moovit
  • 11.6. Transit App
  • 11.7. Citymapper
  • 11.8. FreeNow
  • 11.9. Voi Technology

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key Benefits for the Stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations