2026-2030年全球旅游即服务市场

全球旅游即服务市场预计在 2025 年至 2030 年间成长 3,732.307 亿美元，预测期内复合年增长率为 27.9%。

本报告对全球移动即服务市场进行了全面分析，包括市场规模和预测、趋势、成长要素和挑战，以及对约 25 家公司的供应商分析。

该报告对当前市场状况、最新市场趋势和驱动因素以及整体市场环境进行了最新分析。市场成长要素包括智慧型手机等智慧连网设备的日益普及、对营运效率日益增长的需求以及从资本支出模式转向营运支出模式的转变。

本研究采用客观的方法，结合一手和二手讯息，包括来自主要行业相关人员的意见。报告包含全面的市场规模数据、区域細項分析、供应商格局以及对主要企业的分析。报告提供历史数据和预测数据。

该研究指出，共乘平台和汽车製造商的兴趣是未来几年推动全球出行即服务 (MaaS) 市场成长的关键因素之一，而自动驾驶汽车的持续发展以及与运输公司日益密切的合作预计将在市场上创造巨大的需求。

目录

第一章执行摘要

第二章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准分析
• 投入与差异化因素的重要性
• 混淆来源
• 驱动因素和挑战的影响

第三章 市场情势

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模表现

• 2020-2024年全球旅游即服务市场
• 2020-2024年服务细分市场分析
• 2020-2024年车辆类型细分市场分析
• 类型细分市场分析 2020-2024
• 2020-2024年区域市场分析
• 2020-2024年国家细分市场分析

第六章 定性分析

• 人工智慧的影响：全球出行即服务市场

第七章五力分析

• 五力分析概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按服务进行市场区隔

• 比较：按服务
• 叫车
• 汽车共享
• 其他的
• 按服务分類的市场机会

9. 按车辆类型分類的市场细分

• 比较：按车辆类型
• 搭乘用车
• 公车
• 摩托车
• 按车辆类型分類的市场机会

第十章 按类型分類的市场细分

• 比较：按类型
• 公共部门
• 私人的
• 按类型分類的市场机会

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非
  • 以色列
  • 土耳其
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 各区域的市场机会

第十三章：驱动因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 令人困惑的局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Avis Budget Group Inc.
• Bolt Technology OU
• Cabify Espana SL
• Comuto SA
• Curb Mobility LLC
• DiDi Global Inc.
• Europcar Mobility Group
• Free Now
• Gett
• Grab Holdings Ltd.
• Hertz Global Holdings Inc.
• Lyft Inc.
• Mobiko GmbH
• SIXT SE
• Uber Technologies Inc.

第十六章附录

The global mobility-as-a-service market is forecasted to grow by USD 373230.7 mn during 2025-2030, accelerating at a CAGR of 27.9% during the forecast period. The report on the global mobility-as-a-service market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in use of smart connected devices such as smartphones, increasing demand for efficiency in operations, rise in adoption from capex model to opex model.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global mobility-as-a-service market is segmented as below:

By Service

• Ride hailing
• Car sharing
• Others

By Vehicle Type

• Cars
• Buses
• Two-wheelers

By Type

• Public
• Private

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the ride-sharing platforms and automotive companies exhibiting interest as one of the prime reasons driving the global mobility-as-a-service market growth during the next few years. Also, ongoing efforts for development of autonomous vehicles and rising partnership with transportation companies will lead to sizable demand in the market.

The report on the global mobility-as-a-service market covers the following areas:

• Global mobility-as-a-service market sizing
• Global mobility-as-a-service market forecast
• Global mobility-as-a-service market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global mobility-as-a-service market vendors that include Avis Budget Group Inc., Bolt Technology OU, Cabify Espana SL, Citymapper Ltd., Comuto SA, Curb Mobility LLC, DiDi Global Inc., Europcar Mobility Group, Free Now, Gett, Grab Holdings Ltd., Hertz Global Holdings Inc., Kakao Mobility Corp., Lyft Inc., Mobiko GmbH, SIXT SE, Toyota Connected Corp., Transdev Group SA, Uber Technologies Inc.. Also, the global mobility-as-a-service market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Vehicle Type
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Mobility-As-A-Service Market 2020 - 2024
  • Historic Market Size - Data Table on Global Mobility-As-A-Service Market 2020 - 2024 ($ million)
• 5.2 Service segment analysis 2020 - 2024
  • Historic Market Size - Service Segment 2020 - 2024 ($ million)
• 5.3 Vehicle Type segment analysis 2020 - 2024
  • Historic Market Size - Vehicle Type Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Mobility-as-a-Service Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Service

• 8.1 Market segments
• 8.2 Comparison by Service
• 8.3 Ride hailing - Market size and forecast 2025-2030
• 8.4 Car sharing - Market size and forecast 2025-2030
• 8.5 Others - Market size and forecast 2025-2030
• 8.6 Market opportunity by Service
  • Market opportunity by Service ($ million)

9 Market Segmentation by Vehicle Type

• 9.1 Market segments
• 9.2 Comparison by Vehicle Type
• 9.3 Cars - Market size and forecast 2025-2030
• 9.4 Buses - Market size and forecast 2025-2030
• 9.5 Two-wheelers - Market size and forecast 2025-2030
• 9.6 Market opportunity by Vehicle Type
  • Market opportunity by Vehicle Type ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Public - Market size and forecast 2025-2030
• 10.4 Private - Market size and forecast 2025-2030
• 10.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increase in use of smart connected devices such as smartphones
  • Increasing demand for efficiency in operations
  • Rise in adoption from CAPEX model to OPEX model
• 13.2 Market challenges
  • Concerns related to poor connectivity of devices
  • Data privacy issues
  • Need for high initial investments in infrastructure
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Ride-sharing platforms and automotive companies exhibiting interest
  • Ongoing efforts for development of autonomous vehicles
  • Rising partnership with transportation companies

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Avis Budget Group Inc.
  • Avis Budget Group Inc. - Overview
  • Avis Budget Group Inc. - Business segments
  • Avis Budget Group Inc. - Key offerings
  • Avis Budget Group Inc. - Segment focus
  • SWOT
• 15.5 Bolt Technology OU
  • Bolt Technology OU - Overview
  • Bolt Technology OU - Product / Service
  • Bolt Technology OU - Key offerings
  • SWOT
• 15.6 Cabify Espana SL
  • Cabify Espana SL - Overview
  • Cabify Espana SL - Product / Service
  • Cabify Espana SL - Key offerings
  • SWOT
• 15.7 Comuto SA
  • Comuto SA - Overview
  • Comuto SA - Product / Service
  • Comuto SA - Key offerings
  • SWOT
• 15.8 Curb Mobility LLC
  • Curb Mobility LLC - Overview
  • Curb Mobility LLC - Product / Service
  • Curb Mobility LLC - Key offerings
  • SWOT
• 15.9 DiDi Global Inc.
  • DiDi Global Inc. - Overview
  • DiDi Global Inc. - Business segments
  • DiDi Global Inc. - Key offerings
  • DiDi Global Inc. - Segment focus
  • SWOT
• 15.10 Europcar Mobility Group
  • Europcar Mobility Group - Overview
  • Europcar Mobility Group - Product / Service
  • Europcar Mobility Group - Key news
  • Europcar Mobility Group - Key offerings
  • SWOT
• 15.11 Free Now
  • Free Now - Overview
  • Free Now - Product / Service
  • Free Now - Key offerings
  • SWOT
• 15.12 Gett
  • Gett - Overview
  • Gett - Product / Service
  • Gett - Key offerings
  • SWOT
• 15.13 Grab Holdings Ltd.
  • Grab Holdings Ltd. - Overview
  • Grab Holdings Ltd. - Business segments
  • Grab Holdings Ltd. - Key offerings
  • Grab Holdings Ltd. - Segment focus
  • SWOT
• 15.14 Hertz Global Holdings Inc.
  • Hertz Global Holdings Inc. - Overview
  • Hertz Global Holdings Inc. - Business segments
  • Hertz Global Holdings Inc. - Key news
  • Hertz Global Holdings Inc. - Key offerings
  • Hertz Global Holdings Inc. - Segment focus
  • SWOT
• 15.15 Lyft Inc.
  • Lyft Inc. - Overview
  • Lyft Inc. - Product / Service
  • Lyft Inc. - Key offerings
  • SWOT
• 15.16 Mobiko GmbH
  • Mobiko GmbH - Overview
  • Mobiko GmbH - Product / Service
  • Mobiko GmbH - Key offerings
  • SWOT
• 15.17 SIXT SE
  • SIXT SE - Overview
  • SIXT SE - Business segments
  • SIXT SE - Key news
  • SIXT SE - Key offerings
  • SIXT SE - Segment focus
  • SWOT
• 15.18 Uber Technologies Inc.
  • Uber Technologies Inc. - Overview
  • Uber Technologies Inc. - Business segments
  • Uber Technologies Inc. - Key offerings
  • Uber Technologies Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations