市场调查报告书
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媒体、广告的AI的全球市场:趋势,机会,竞争分析(2023年~2028年)Artificial Intelligence in the Global Media & Advertising Market: Trends, Opportunities and Competitive Analysis [2023-2028] |
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全球媒体、广告的AI的市场规模,预计2023年至2028年以16.1%的年复合成长率成长,至2028年达到估计95亿美元。
全球媒体、广告的AI市场,预计未来在游戏、虚假案例检测、剽窃检测、个性化、生产计划/管理、销售/行销、人才鑑定、内容捕捉、运动自动製作用途有机会。还有数位化趋势的上升,OTT平台日益流行,客户中心的行销策略的采用扩大,是市场主要促进因素。
本报告提供全球媒体、广告的AI市场相关调查分析,市场动态,各市场区隔、各地区的市场趋势与预测分析,竞争分析,企业简介等系统性资讯。
Artificial Intelligence in Media & Advertising Market Trends and Forecast
The future of the global artificial intelligence in the global media & advertising market looks promising with opportunities in gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production applications. Artificial intelligence in the global media & advertising market is expected to reach an estimated $9.5 billion by 2028 with a CAGR of 16.1% from 2023 to 2028. The major drivers for this market are increasing trend of digitalization, growing popularity of OTT platforms, and rise in adoption of customer-centric marketing strategies.
Artificial Intelligence in Media & Advertising Market
A more than 150-page report is developed to help in your business decisions. A sample figure with some insights is shown below.
Artificial Intelligence in Media & Advertising Market by Segments
Artificial Intelligence in Media & Advertising Market by Segment
Artificial Intelligence in Media & Advertising Market by Solution [Value ($B) Shipment Analysis from 2017 to 2028]:
Hardware/Equipment
Services
Artificial Intelligence in Media & Advertising Market by Application [Value ($B) Shipment Analysis from 2017 to 2028]:
Gaming
Fake Story Detection
Plagiarism Detection
Personalization
Production Planning & Management
Sales & Marketing
Talent Identification
Content Capture
Sports Automatic Productions
Video Production
Broadcasting & Live Streaming
Analytics
Artificial Intelligence in Media & Advertising Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:
North America
Europe
Asia Pacific
The Rest of the World
List of Artificial Intelligence in Media & Advertising Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, artificial intelligence companies in the global media & advertising market cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the artificial intelligence companies in the global media & advertising market profiled in this report include-
Amazon Web Services
Gravity Media
GrayMeta
IBM
LMG
Matchroom Sport
Synthesia
Veritone
Pixellot
PlaySight Interactive
Artificial Intelligence in Media & Advertising Market Insights
Lucintel forecasts that services will remain the larger solution segment over the forecast period due to growing demand for computer-generated graphics and visual effects in commercial advertisements and ongoing technological advancements in AI-based technologies.
Within this market, sales & marketing will remain the largest application segment due to increasing adoption of AI for trading or marketing aspects, such as designing, advertising, and promotions, in the media and entertainment fields.
North America is expected to remain the largest region due to increasing investments by the companies in research & development for developing AI-based virtual production software solutions and growing demand for voice & speech recognition using AI in this region.
Features of Artificial Intelligence in the Media & Advertising Market
Market Size Estimates: Artificial intelligence in media & advertising market size estimation in terms of value ($B)
Trend and Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
Segmentation Analysis: Artificial intelligence in media & advertising market size by various segments, such as solution, application, and region
Regional Analysis: Artificial intelligence in media & advertising market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
Growth Opportunities: Analysis on growth opportunities in different solutions, applications, and regions for artificial intelligence in the global media & advertising market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape for artificial intelligence in media & advertising market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
FAQ
Q1. What is the artificial intelligence in media & advertising market size?
Answer: The global artificial intelligence in media & advertising market expected to reach an estimated $9.5 billion by 2028.
Q2. What is the growth forecast for artificial intelligence in media & advertising market?
Answer: The global artificial intelligence in media & advertising is expected to grow with a CAGR of 16.1% from 2023 to 2028.
Q3. What are the major drivers influencing the growth of artificial intelligence in media & advertising market?
Answer: The major drivers for this market are increasing trend of digitalization, growing popularity of OTT platforms, and rise in adoption of customer-centric marketing strategies.
Q4. What are the major segments for artificial intelligence in media & advertising market?
Answer: The future of artificial intelligence in the global media & advertising market looks promising with opportunities in gaming, fake story detection, plagiarism detection, personalization, production planning & management, sales & marketing, talent identification, content capture, and sports automatic production applications.
Q5. Who are the key artificial intelligence companies in media & advertising market?
Answer: Some of the key artificial intelligence companies in the media & advertising market are as follows:
Amazon Web Services
Gravity Media
GrayMeta
IBM
LMG
Matchroom Sport
Synthesia
Veritone
Pixellot
PlaySight Interactive
Q6. Which segment in the global media & advertising market in terms of artificial intelligence usage will be the largest in the future?
Answer:Lucintel forecasts that services will remain the larger solution segment over the forecast period due to growing demand for computer-generated graphics and visual effects in commercial advertisements and ongoing technological advancements in AI-based technologies.
Q7. In the artificial intelligence in media & advertising market, which region is expected to be the largest in next 5 years?
Answer: North America is expected to remain the largest region due to increasing investments by the companies in research & development for developing AI-based virtual production software solutions and growing demand for voice & speech recognition using AI in this region.
Q8. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.