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封面
市场调查报告书
商品编码
1417103

Over-The-Top市场报告：2030 年趋势、预测与竞争分析

Over The Top Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 - page report | 商品交期: 3个工作天内

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简介目录

过多的趋势和预测

到 2030 年，全球Over-The-Top市场预计将达到 6,419 亿美元，2024 年至 2030 年复合年增长率为 18.0%。该市场的主要驱动力是新兴市场越来越多地采用基于订阅的服务（SVOD）以及持续的商品化。体育和娱乐服务、OTT 供应商之间的竞争日益激烈，智慧型装置的采用和高速网路的使用不断增加。全球Over-The-Top市场的未来看起来充满希望，媒体和娱乐、教育和学习、游戏和服务公用事业市场充满机会。

对Over-The-Top市场的洞察

Lucintel 预测，由于智慧型手机Over-The-Top使用 OTT 串流媒体以及新兴国家大萤幕智慧型手机的潜在市场不断增长，智慧型手机和平板电脑将在预测期内实现最高成长。将实现这一目标。

预计北美地区在预测期内将出现最高的成长。

常问问题

Q.1 Over-The-Top的市场规模有多大？

A1. 到 2030 年，全球过剩市场预计将达到 6,419 亿美元。

Q.2 Over-The-Top市场的成长预测是多少？

A2. 2024年至2030年，全球Over-The-Top市场预计将以18.0%的复合年增长率成长。

Q.3 影响Over-The-Top市场成长的关键因素有哪些：

A3. 该市场的关键驱动力是为客户提供简化且直觉的体验。

Q4.市场的主要细分市场是：

A4. Over-The-Top市场的未来看起来充满希望，媒体和娱乐、教育和学习、游戏和服务公用事业市场都有机会。

Q5.市场的主要企业是：

A5. 一些主要的顶级公司如下。

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, And
  • Tencent Holdings

Q6.未来最大的细分市场是什么？

A6.Lucintel预计，由于智慧型手机Over-The-Top使用OTT串流媒体以及新兴国家大萤幕智慧型手机的市场潜力不断增长，智慧型手机和平板电脑将在预测期内表现最佳。我们预计成长。

Q7. 未来五年预计哪些地区的市场成长最大？

A7. 预计北美在预测期内将经历最高的成长。

Q8. 可以客製化报告吗？

A8. 是的，Lucintel 提供 10% 的客製化服务，无需额外付费。

目录

第一章执行摘要

第二章 全球Over-The-Top市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球Over-The-Top市场趋势（2018-2023）与预测（2024-2030）
  • 全球Over-The-Top市场（按串流媒体设备）
    • 智慧型手机和平板电脑
    • 桌上型电脑和笔记型电脑
    • IPTV 和主机
  • 全球Over-The-Top市场（按类型）
    • 游戏串流媒体
    • 音讯串流
    • 视讯串流
    • 沟通
  • 以收益模式分類的全球Over-The-Top市场
    • 基于订阅
    • 基于广告的
    • 基于交易
  • 全球Over-The-Top市场（依最终用途产业）
    • 媒体和娱乐
    • 教学与学习
    • 游戏
    • 服务实用程式

第四章 2018-2030年区域市场趋势及预测分析

  • 按地区分類的全球Over-The-Top市场
  • 北美Over-The-Top市场
  • 欧洲Over-The-Top市场
  • 亚太地区Over-The-Top市场
  • 其他地区的Over-The-Top市场

第五章 竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第六章 成长机会与策略分析

  • 成长机会分析
    • 串流媒体设备的全球Over-The-Top市场成长机会
    • 按类型分類的全球Over-The-Top市场成长机会
    • 按收益模式分類的全球Over-The-Top市场成长机会
    • 最终用途产业的全球Over-The-Top市场成长机会
    • 按地区分類的全球Over-The-Top市场成长机会
  • 全球Over-The-Top市场的新兴趋势
  • 战略分析
    • 新产品开发
    • 扩大全球Over-The-Top市场产能
    • 全球Over-The-Top市场的合併、收购和合资企业
    • 认证和许可

第七章主要企业概况

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, and
  • Tencent Holdings
简介目录

Over The Top Trends and Forecast

The future of the global over the top market looks promising with opportunities in the media and entertainment, education and learning, gaming, and service utilities markets. The global over the top market is expected to reach an estimated $641.9 billion by 2030 with a CAGR of 18.0% from 2024 to 2030. The major drivers for this market are growing subscription-based services (SVOD) adoption in emerging markets, constant commoditization of sports and entertainment services and increasing rivalry among ott providers, and increasing smart device adoption and access to faster internet .

A more than 150-page report is developed to help in your business decisions.

Over The Top by Segment

The study includes a forecast for the global over the top by streaming devices, type, monetization model, end use industry, and region.

Over The Top Market by Streaming Devices [Shipment Analysis by Value from 2018 to 2030]:

  • Smartphones and Tablets
  • Desktops and Laptops
  • IPTV and Consoles

Over The Top Market by Type [Shipment Analysis by Value from 2018 to 2030]:

  • Game Streaming
  • Audio Streaming
  • Video Streaming
  • Communication

Over The Top Market by Monetization Model [Shipment Analysis by Value from 2018 to 2030]:

  • Subscription-Based
  • Advertising-Based
  • Transaction-Based

Over The Top Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • Media and Entertainment
  • Education and Learning
  • Gaming
  • Service Utilities

Over The Top Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Over The Top Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies over the top companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the over the top companies profiled in this report include-

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, And
  • Tencent Holdings

Over The Top Market Insights

Lucintel forecasts that smartphones and tablets is expected to witness highest growth over the forecast period due to the rising use of smartphones for over-the-top (OTT) streaming and the expanding potential market in emerging nations for smartphones with bigger screens

North America is expected to witness highest growth over the forecast period.

Features of the Global Over The Top Market

Market Size Estimates: Over the top market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Over the top market by various segments, such as by streaming devices, type, monetization model, end use industry and region in terms of($B).

Regional Analysis: Over the top market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different , streaming devices, type, monetization model, end use industry , and regions for the over the top market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the over the top market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the over the top market size?

Answer: The global over the top market is expected to reach an estimated $641.9 billion by 2030.

Q.2 What is the growth forecast for over the top market?

Answer: The global over the top market is expected to grow with a cagr of 18.0% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the over the top market?

Answer: The major drivers for this market are empower your customers with a streamlined and intuitive experience, , and .

Q4. What are the major segments for over the top market?

Answer: The future of the over the top market looks promising with opportunities in the media and entertainment, education and learning, gaming, and service utilities markets.

Q5. Who are the key Over The Top Market companies?

Answer: Some of the key over the top companies are as follows.

  • Facebook
  • Microsoft Corporation
  • Amazon Web Services
  • Hulu
  • Rakuten
  • Apple
  • Google
  • Netflix
  • Telstra Corporation, And
  • Tencent Holdings

Q6. Which over the top market segment will be the largest in future?

Answer: Lucintel forecasts that smartphones and tablets is expected to witness highest growth over the forecast period due to the rising use of smartphones for over-the-top (OTT) streaming and the expanding potential market in emerging nations for smartphones with bigger screens

Q7. In over the top market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to witness highest growth over the forecast period.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the over the top market by streaming devices (smartphones and tablets, desktops and laptops, and IPTV and consoles), type (game streaming, audio streaming, and video streaming, and communication), monetization model (subscription-based, advertising-based, and transaction-based), end use industry (media and entertainment, education and learning, gaming, and service utilities), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Over The Top Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Over The Top Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Over The Top Market by Streaming Devices
    • 3.3.1: Smartphones and Tablets
    • 3.3.2: Desktops and Laptops
    • 3.3.3: IPTV and Consoles
  • 3.4: Global Over The Top Market by Type
    • 3.4.1: Game Streaming
    • 3.4.2: Audio Streaming
    • 3.4.3: Video Streaming
    • 3.4.4: Communication
  • 3.5: Global Over The Top Market by Monetization Model
    • 3.5.1: Subscription-Based
    • 3.5.2: Advertising-Based
    • 3.5.3: Transaction-Based
  • 3.6: Global Over The Top Market by End Use Industry
    • 3.6.1: Media and Entertainment
    • 3.6.2: Education and Learning
    • 3.6.3: Gaming
    • 3.6.4: Service Utilities

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Over The Top Market by Region
  • 4.2: North American Over The Top Market
    • 4.2.2: North American Over The Top Market by End Use Industry : Media and Entertainment, Education and Learning, Gaming, and Service Utilities
  • 4.3: European Over The Top Market
    • 4.3.1: European Over The Top Market by Streaming Devices: Smartphones and Tablets, Desktops and Laptops, and IPTV and Consoles
    • 4.3.2: European Over The Top Market by End Use Industry : Media and Entertainment, Education and Learning, Gaming, and Service Utilities
  • 4.4: APAC Over The Top Market
    • 4.4.1: APAC Over The Top Market by Streaming Devices: Smartphones and Tablets, Desktops and Laptops, and IPTV and Consoles
    • 4.4.2: APAC Over The Top Market by End Use Industry: Media and Entertainment, Education and Learning, Gaming, and Service Utilities
  • 4.5: ROW Over The Top Market
    • 4.5.1: ROW Over The Top Market by Streaming Devices: Smartphones and Tablets, Desktops and Laptops, and IPTV and Consoles
    • 4.5.2: ROW Over The Top Market by End Use Industry : Media and Entertainment, Education and Learning, Gaming, and Service Utilities

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Over The Top Market by Streaming Devices
    • 6.1.2: Growth Opportunities for the Global Over The Top Market by Type
    • 6.1.3: Growth Opportunities for the Global Over The Top Market by Monetization Model
    • 6.1.4: Growth Opportunities for the Global Over The Top Market by End Use Industry
    • 6.1.5: Growth Opportunities for the Global Over The Top Market by Region
  • 6.2: Emerging Trends in the Global Over The Top Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Over The Top Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Over The Top Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Facebook
  • 7.2: Microsoft Corporation
  • 7.3: Amazon Web Services
  • 7.4: Hulu
  • 7.5: Rakuten
  • 7.6: Apple
  • 7.7: Google
  • 7.8: Netflix
  • 7.9: Telstra Corporation, and
  • 7.10: Tencent Holdings