商业印刷市场报告：2030 年趋势、预测与竞争分析

商业印刷趋势和预测

全球商业印刷市场的未来可能包括包装、广告和出版市场的机会。预计到 2030 年，全球商业印刷市场将达到 5,411 亿美元，2024 年至 2030 年复合年增长率为 2.5%。该市场的主要驱动因素是全球公司和企业对广告的需求不断增长，以及在促销策略中越来越多地使用客製化行销讯息。

• 根据Lucintel的预测，由于数位印刷的经济性和灵活性，印刷技术类别预计将在预测期内实现最高成长。
• 从应用程式来看，由于对标籤、吊牌和软包装印刷的需求不断增加，包装将继续成为最大的细分市场。
• 从地区来看，由于数位技术等印刷行业的创新，预计亚太地区将在预测期内实现最高成长，特别是在中国和印度。

商业印刷市场的策略性成长机会

由于关键应用、新兴技术和消费者需求的变化，商业印刷市场呈现多种策略成长机会。

• 数位印刷的扩展：成长机会来自对数位印刷技术的投资，这些技术可以缩短生产计划并实现客製化。数位印刷是短版印刷和客製印刷的理想选择，使其成为当今快节奏商业环境的完美解决方案。
• 永续印刷实践：采用永续印刷实践具有巨大的成长潜力。透过采用绿色墨水、可回收材料和节能运营，公司可以提高竞争力并赢得市场占有率。它也满足了消费者对环保解决方案的需求。
• 电子商务整合：转向电子商务可以扩大目标客户群并简化订单履行，从而提供成长机会。线上销售可以透过将订单处理和客户互动整合到一个系统中来提高效率和客户体验。
• 包装创新：随着需求的持续成长，尤其是零售和电子商务产业的需求，包装应用具有成长潜力。透过开拓创新的包装技术和解决方案，公司可以开拓新的商机和新市场。
• 3D列印应用：3D列印技术可以开发满足客户特定需求的高度自订产品。这一趋势可以透过为商务用印表机创建新应用程式和开拓新市场来推动成长。

这些成长机会响应不断变化的客户需求、促进创新并扩大商业印刷行业的市场范围。

商业印刷市场的驱动因素与挑战

技术变革、经济因素、法规以及其他力量和挑战影响商业印刷服务需求的成长。

推动商业印刷市场的因素包括：

• 技术进步：数位印刷、自动化和智慧技术等有助于提高效率、降低成本和最佳化功能的先进技术和创新正在推动市场发展。这些趋势使印刷公司能够生产更高品质的产品并服务更广泛的市场。
• 电子商务市场的成长：电子商务的成长和盛行正在增加对商业印刷服务的需求，例如用于直接行销的包装和邮寄。这一趋势正在创造对更好、更客製化的印刷产品的需求，推动市场成长。
• 永续实践：由于越来越多的消费者和监管机构寻求永续性，环保印刷方法的采用正在增加。这种鼓励使用可重复使用资源和环保製程的趋势是全球的发展方向。
• 客製化需求：对独特、个人化印刷产品日益增长的需求推动了产业的创新和发展。在科技的帮助下，个人化数位印刷变得更快、更准确。
• 市场扩张：扩展到新的地区和非传统市场（例如包装和3D列印）为商业印表机创造了更多机会。这些发展为市场带来了新的前景和商机。

商业印刷市场面临的挑战是：

• 成本压力：资源、材料、技术和劳动力价格上涨等因素可能限制利润率。成本控制是商业印刷商在价格、品质和交付方面保持竞争力的核心要素。
• 法规遵循：环境和安全法规以及合规性问题难以执行。合规成本可能是一项额外费用，而不是生产力的提升。
• 市场竞争：从事商业印刷的公司面临激烈的竞争，这可能会侵蚀盈利和市场占有率。竞争的动态使得每个参与者都必须创新并为其产品和服务付加更多价值。

总的来说，这些驱动因素和挑战在技术、市场动态和业务实践方面定义了商业印刷市场格局。

目录

第一章执行摘要

第二章全球商业印刷市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球商业印刷市场趋势（2018-2023）与预测（2024-2030）
• 全球商业印刷市场：依印刷技术分类
  • 数位印刷
  • 平版印刷
  • 柔版印刷
  • 网版印刷
  • 凹版印刷
• 全球商业印刷市场：依应用分类
  • 包裹
  • 广告
  • 发布

第四章 2018-2030年区域市场趋势及预测分析

• 全球商业印刷市场按地区划分
• 北美商业印刷市场
• 欧洲商业印刷市场
• 亚太商业印刷市场
• 其他地区商业印刷市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 印刷技术的全球商业印刷市场成长机会
  • 全球商业印刷市场应用的成长机会
  • 按地区分類的全球商业印刷市场成长机会
• 全球商业印刷市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球商业印刷市场产能
  • 全球商业印刷市场的合併、收购与合资
  • 认证和许可

第七章主要企业概况

• Quad/Graphics
• Acme Printing
• Cenveo
• RR Donnelley
• Transcontinental

Commercial Printing Trends and Forecast

The future of the global commercial printing market looks promising with opportunities in the packaging, advertising, and publishing markets. The global commercial printing market is expected to reach an estimated $541.1 billion by 2030 with a CAGR of 2.5% from 2024 to 2030. The major drivers for this market are the growing demand for advertisements among businesses and enterprises worldwide, and the rising usage of customized marketing messages in promotional strategies.

• Lucintel forecasts that, within the printing technology category, digital printing is expected to witness the highest growth over the forecast period due to the affordability and flexible nature of the technology.
• Within the application category, packaging will remain the largest segment due to the growing need for printing on labels, tags, and flexible packaging.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to innovations in the print industry like digital technologies, particularly in China and India.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Commercial Printing Market

The commercial printing market is shifting due to several emerging trends that are impacting design trends and consumption patterns.

• Expansion of Digital Printing: The transition from traditional printing methods to digital printing is progressing rapidly. Digital printing technologies allow for quicker turnaround, short-run flexible jobs, and time savings at lower costs. This is changing the market landscape by enabling access to high-quality, quick-response print-on-demand services.
• Printing Industry Going Green: Sustainable development is becoming a priority in every sector, including the printing industry. Organizations are adopting green printing inks, recyclable substrates, and energy-saving production methods to comply with regulations and meet consumers' demand for environmentally friendly practices.
• Connectivity with E-Commerce: Order handling and fulfillment in commercial printing have evolved with integration into e-commerce platforms. This trend enables businesses to reach the end consumer easily, streamline processes, and increase sales through online sales models.
• Incorporation of Smart Printing: Smart printing is on the rise, with equipment such as printers integrated with IoT and other automated processes. These technologies improve operational efficiency, minimize errors, and allow printing activities to be supervised and managed in real time.
• Advancements in 3D Printing: 3D printing is making significant inroads into various industries, opening the door to bespoke products and prototypes. This continues to expand the volume of commercial printing and creates new revenue streams and business opportunities.

These trends are driving innovation and transformation in the commercial printing market, shaping the way companies operate and meet the changing needs of their customers.

Recent Developments in the Commercial Printing Market

There have also been several notable developments in the commercial printing market, mainly attributed to improvements in technology and shifting market dynamics.

• Digital Printing Technology: Digital printing technology is still redefining the printing market. Newer digital presses operate at high speed, providing high quality and a wide variety of options without the "one-size-fits-all" approach, optimizing their general-purpose use.
• Sustainable Printing Initiatives: More companies are adopting sustainable printing practices by incorporating the use of additives and recyclable materials. This shift is largely influenced by regulations and consumer demand for products made in environmentally friendly ways.
• Automation and Smart Technologies: Automation and intelligent technologies in printing systems are increasing productivity and lowering costs. Innovations, such as the incorporation of AI into print management systems and workflow automation, are contributing to these improvements.
• Expansion into Packaging: The growth of e-commerce and the retail sector is leading the commercial printing industry to diversify into the packaging segment. Improved digital printing technology and flexographic printing have made it possible to create flexible, high-quality packaging.
• Customization and Personalization: There is a growing demand for custom and personalized printed products. Newer digital printing technologies provide more specific and varied options to meet consumer desires for unique and distinct products.

These developments are impacting the commercial printing space by adding capabilities, meeting regulatory requirements, and targeting new market segments.

Strategic Growth Opportunities for Commercial Printing Market

The commercial printing market presents several strategic growth opportunities, driven by key applications, emerging technologies, and changing consumer demands.

• Digital Printing Expansion: Growth opportunities are made possible by investing in digital printing technologies, which shorten production schedules and allow for greater customization. Digital printing is ideal for short-run and on-demand printing, making it a perfect solution for today's fast-paced business environments.
• Sustainable Printing Practices: There is significant growth potential in adopting sustainable printing practices. By using green inks, recyclable materials, and energy-efficient operations, companies can gain a competitive edge and capture market share while meeting consumer demand for environmentally friendly solutions.
• E-commerce Integration: The move toward e-commerce provides growth opportunities by broadening the target customer base and streamlining order execution. Online sales can be integrated with order fulfillment and customer interaction into a single system, enhancing efficiency and customer experience.
• Innovations in Packaging: There is growth potential in packaging applications, particularly as demand from the retail and e-commerce industries continues to rise. Developing innovative packaging technologies and solutions can help companies tap into emerging revenue opportunities and new markets.
• 3D Printing Applications: 3D printing technologies enable the development of advanced, custom-tailored products that meet customers' specific needs. This trend can drive growth by creating new applications for commercial printers and opening up new markets.

These growth opportunities are responding to the changing needs of customers, promoting innovation, and expanding the market scope of the commercial printing industry.

Commercial Printing Market Driver and Challenges

Technological changes, economic factors, regulations, and other forces and challenges affect the growing demand for commercial printing services.

The factors responsible for driving the commercial printing market include:

• Technological Advancement: The market is driven by advanced technologies and innovations in digital printing, automation, and smart technology, which help improve efficiency, cut costs, and optimize capabilities. These trends enable printers to produce better-quality products and address a wider market.
• Growth of the E-commerce Market: The growth and popularity of e-commerce has raised the demand for commercial printing services such as packaging and mailings for direct marketing. This trend pushes market growth by creating a demand for better and more tailored print products.
• Sustainable Practices: With more consumers and regulatory authorities pushing for sustainability, the adoption of green printing methods is increasing. This trend encourages the use of reusable resources and processes that are environmentally friendly, which is the way forward worldwide.
• Customization Demand: The increasing demand for unique and individualized print products catalyzes innovation and development in the industry. With the help of technology, personalized digital printing is faster and more precise.
• Market Expansion: Expanding into new geographical regions as well as non-traditional markets (e.g., packaging and 3D printing) creates more opportunities for commercial printers. These developments introduce new prospects and revenue opportunities within the market.

Challenges in the commercial printing market are:

• Cost Pressures: Factors such as rising prices for resources, materials, technology, and labor can constrain profit margins. Cost management is a core component for commercial printers to keep their prices, quality, and turnaround times competitive.
• Regulatory Compliance: Regulatory and compliance issues related to environmental and safety concerns can be tricky to implement. The costs of compliance can sometimes become additional expenses, rather than enhancing productivity.
• Market Competition: Companies involved in commercial printing face stiff competition, which can undermine profitability and market share. The competitive dynamics are such that each player must be innovative and add more value to their products and services.

All in all, these drivers and challenges define the landscape of the commercial printing market in terms of technology, market dynamics, and operational practices.

List of Commercial Printing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies commercial printing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the commercial printing companies profiled in this report include-

• Quad/Graphics
• Acme Printing
• Cenveo
• RR Donnelley
• Transcontinental

Commercial Printing by Segment

The study includes a forecast for the global commercial printing by printing technology, application, and region.

Commercial Printing Market by Printing Technology [Analysis by Value from 2018 to 2030]:

• Digital Printing
• Lithography Printing
• Flexographic
• Screen Printing
• Gravure Printing

Commercial Printing Market by Application [Analysis by Value from 2018 to 2030]:

• Packaging
• Advertising
• Publishing

Commercial Printing Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Commercial Printing Market

The commercial printing market is undergoing complex transformations due to changes in technology, consumer behavior, and industry standards. The fact that this industry produces most of the items has led to greater recognition of emerging trends such as digitalization, eco-friendliness, and personalization. The United States, China, Germany, India, and Japan are leading these changes, with each country having its developments and trends that influence the global printing market.

• United States: The U.S. commercial printing market is focused on the adoption of new printing processes, with a growing penetration of digital and hybrid printing practices. Areas of growth include enhanced inkjet and laser printing techniques that offer better functionality and quicker turnaround times. Organizations are also implementing environmentally conscious projects, such as the use of green and recycled printing materials.
• China: East Asia, particularly China, has seen increased construction and marketing activities, driving growth in the commercial printing sector. Key advancements include the launch of cutting-edge digital devices and the computerization of printing processes. Furthermore, there is a push toward smart printed technology, which connects to online shopping to meet high business demand.
• Germany: Germany's commercial printing industry is known for its technological advancements, combined with a strong commitment to environmental responsibility. Other recent developments include the digitalization of printing through the use of high-definition digital presses and eco-friendly printing methods. Recently, Germany has begun exploring 3D printing technologies, as the potential of commercial printing progresses toward being both cost-effective and responsible.
• India: Commercial printing in India is growing due to increased activity in the retail and packaging industries. Major developments include the use of cost-effective digital printing systems and improvements in speed and quality. There is also a greater emphasis on using both digital and offset printing to meet the diverse demands of customers.
• Japan: Japan's commercial printing industry is highly advanced in terms of technology and innovation. Recent techniques, such as UV printing, have emerged, alongside a move toward more automation and AI in production. Japanese firms are also adopting eco-friendly production techniques and pursuing new business opportunities in the packaging and book publishing industries.

Features of the Global Commercial Printing Market

Market Size Estimates: Commercial printing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Commercial printing market size by printing technology, application, and region in terms of value ($B).

Regional Analysis: Commercial printing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different printing technologies, applications, and regions for the commercial printing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the commercial printing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the commercial printing market by printing technology (digital printing, lithography printing, flexographic, screen printing, and gravure printing), application (packaging, advertising, and publishing), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Commercial Printing Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Commercial Printing Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Commercial Printing Market by Printing Technology
  • 3.3.1: Digital Printing
  • 3.3.2: Lithography Printing
  • 3.3.3: Flexographic
  • 3.3.4: Screen Printing
  • 3.3.5: Gravure Printing
• 3.4: Global Commercial Printing Market by Application
  • 3.4.1: Packaging
  • 3.4.2: Advertising
  • 3.4.3: Publishing

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Commercial Printing Market by Region
• 4.2: North American Commercial Printing Market
  • 4.2.1: North American Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.2.2: North American Market by Application: Packaging, Advertising, and Publishing
• 4.3: European Commercial Printing Market
  • 4.3.1: European Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.3.2: European Market by Application: Packaging, Advertising, and Publishing
• 4.4: APAC Commercial Printing Market
  • 4.4.1: APAC Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.4.2: APAC Market by Application: Packaging, Advertising, and Publishing
• 4.5: ROW Commercial Printing Market
  • 4.5.1: ROW Market by Printing Technology: Digital Printing, Lithography Printing, Flexographic, Screen Printing, and Gravure Printing
  • 4.5.2: ROW Market by Application: Packaging, Advertising, and Publishing

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Commercial Printing Market by Printing Technology
  • 6.1.2: Growth Opportunities for the Global Commercial Printing Market by Application
  • 6.1.3: Growth Opportunities for the Global Commercial Printing Market by Region
• 6.2: Emerging Trends in the Global Commercial Printing Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Commercial Printing Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Commercial Printing Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Quad/Graphics
• 7.2: Acme Printing
• 7.3: Cenveo
• 7.4: RR Donnelley
• 7.5: Transcontinental