天然冻干宠物食品市场报告：趋势、预测和竞争分析（至 2030 年）

天然冻干宠物食品趋势与预测

全球天然冻干宠物食品市场未来性广阔，线上线下销售市场均充满机会。预计2024年至2030年，全球天然冷冻干燥宠物食品市场将以8.7%的复合年增长率成长。该市场的主要驱动力是宠物人性化趋势的上升、对天然和少加工成分的日益偏好以及优质宠物食品市场的不断增长。

• Lucintel 预测，按类型划分，狗粮预计将在预测期内经历高速成长。
• 从应用程式来看，线上销售预计将出现更高成长。
• 从地区来看，预计北美在预测期内将出现最高成长。

天然冻干宠物食品市场的策略性成长机会

随着天然冷冻干燥宠物食品市场的持续成长，一些策略性成长机会正在出现，为公司扩大业务范围、加强产品供应和接触新客户群提供了途径。这些机会是由不断变化的消费者偏好、技术进步以及对健康和永续性的日益关注所驱动的。

• 拓展新兴市场：新兴市场，特别是亚洲、拉丁美洲和中东，天然冷冻干燥宠物食品具有巨大的成长潜力。随着可支配收入的增加和宠物拥有的增加，这些地区拥有尚未开发的成长机会。产品在地化以及与经销商建立伙伴关係是在这些市场取得成功的关键。
• 线上销售和直接面向消费者模式的成长：日益转向网路购物为天然冷冻干燥宠物食品品牌提供了增加市场占有率的重大机会。电子商务平台和订阅服务等直接面向消费者的模式使品牌能够接触到更多、更活跃的注重健康的宠物饲主受众。
• 客製化宠物食品：对宠物个人化营养的需求不断增加，越来越多的饲主寻找适合宠物健康状况和饮食偏好的食品。提供可解决过敏、消化和体重管理等问题的可客製化天然冷冻干燥食品的品牌能够很好地满足这一需求。
• 强调永续性：随着消费者越来越重视永续性，天然冷冻干燥宠物食品公司在环保包装、道德采购和减少碳排放方面主导。采用永续实践的品牌不仅能吸引具有环保意识的消费者，还能在市场上获得竞争优势。
• 产品创新和新的蛋白质选择：扩大天然冷冻干燥宠物食品中的蛋白质选择，特别是包括新型蛋白质，是一个重大的成长机会。透过提供鹿肉、野牛或异国风肉类等蛋白质，您可以使您的品牌脱颖而出，并满足为宠物寻求独特、低过敏或合乎道德的食品选择的消费者。

这些成长机会凸显了公司可以透过多种途径扩大其在天然冻干宠物食品市场的影响力。透过专注于新兴市场、永续性、创新和客製化，品牌可以利用宠物主人不断变化的需求。

天然冻干宠物食品市场驱动因素与挑战

天然冻干宠物食品市场受到技术进步、消费趋势和监管因素综合影响。儘管有显着的成长动力，但公司也必须克服一些挑战。这些因素塑造市场动态并影响策略决策。

推动天然冻干宠物食品市场的因素有：

• 对健康宠物食品的需求增加：对宠物肥胖、过敏和整体健康的担忧正在促使宠物饲主越来越多地寻求更健康的选择。这导致对天然、优质冷冻干燥宠物食品的需求激增，这些食品可提供营养价值并满足特定的饮食需求。
• 冷冻干燥技术的进步：冷冻干燥技术的创新使生产高品质、营养丰富的宠物食品变得更加容易且更具成本效益。这些进步提高了营养、风味和质地的保留，从而生产出更高品质的产品，吸引註重健康的宠物饲主。
• 宠物人性化和消费：将宠物视为家庭成员的人性化趋势导致高檔宠物用品（包括天然冻干鞋）的支出增加。随着宠物饲主变得更愿意投资宠物的健康和福祉，这一因素正在推动市场成长。
• 对永续和道德产品的需求：随着环境问题的日益严重，消费者正在寻求优先考虑永续性、道德采购和环保包装的宠物食品品牌。符合这些价值观的品牌深受具有社会意识的宠物饲主的欢迎。
• 新兴市场宠物拥有率不断上升：宠物饲主数量的不断增加，尤其是在新兴市场，正在推动对优质营养宠物食品（包括冷冻干燥食品）的需求。随着可支配收入的增加和生活方式的改变，越来越多的消费者需要为其毛茸茸的伴侣提供高品质的宠物食品。

天然冻干宠物食品市场面临的挑战包括：

• 生产成本高：由于冷冻干燥是一个复杂且成本高昂的过程，天然冷冻干燥宠物食品的生产成本高于其他形式的宠物食品。这些高成本可能会限制一些消费者对这些产品的承受能力和可用性。
• 来自传统宠物食品的竞争：传统的湿粮和干粮仍然很受欢迎，而且通常比冷冻干燥食品更便宜。虽然冷冻干燥宠物食品具有营养价值，但来自更成熟的宠物食品类别的竞争给成长带来了挑战。
• 监管障碍和标籤标准：与宠物食品标籤、成分采购和品管相关的监管挑战可能会影响市场。品牌必须应对复杂的法规并保持透明度，这可能会占用大量资源且耗时。

这些市场驱动因素和挑战凸显了天然冷冻干燥宠物食品市场的复杂性。对优质、健康产品的需求是强劲的成长要素，但企业必须解决生产成本、竞争和监管障碍，才能在这个不断发展的市场中取得成功。

目录

第一章执行摘要

第二章全球天然冻干宠物食品市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 市场趋势及预测分析（2018-2030）

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球天然冻干宠物食品市场趋势（2018-2023）与预测（2024-2030）
• 全球天然冻干宠物食品市场：按类型
  • 狗粮
  • 猫粮
  • 其他的
• 全球天然冻干宠物食品市场：依应用分类
  • 网上销售
  • 线下销售

第四章 各地区市场趋势及预测分析（2018-2030）

• 全球天然冻干宠物食品市场：按地区
• 北美天然冷冻干燥宠物食品市场
• 欧洲天然冷冻干燥宠物食品市场
• 亚太天然冻干宠物食品市场
• 其他地区天然冷冻干燥宠物食品市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球天然冻干宠物食品市场成长机会：按类型
  • 全球天然冻干宠物食品市场成长机会：依应用分类
  • 全球天然冻干宠物食品市场成长机会：按地区
• 全球天然冷冻干燥宠物食品市场的新趋势
• 战略分析
  • 新产品开发
  • 扩大全球天然冷冻干燥宠物食品市场产能
  • 全球天然冷冻干燥宠物食品市场的企业合併与合资
  • 认证和许可

第七章主要企业简介

• Mars Petcare
• Wellness Pet Company
• Stella & Chewy
• K9 Natural
• Vital Essentials
• Nature's Variety
• Steve's Real Food
• Primal Pets
• Grandma Lucy's
• Ranova Petfood

Natural Freeze-Dried Pet Food Trends and Forecast

The future of the global natural freeze-dried pet food market looks promising with opportunities in the online sale and offline sale markets. The global natural freeze-dried pet food market is expected to grow with a CAGR of 8.7% from 2024 to 2030. The major drivers for this market are the rising pet humanization trends, a growing preference for natural and minimally processed ingredients, and an increase in the premium pet food market.

• Lucintel forecasts that, within the type category, dog food is expected to witness higher growth over the forecast period.
• Within the application category, online sales are expected to witness higher growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Natural Freeze-Dried Pet Food Market

The natural freeze-dried pet food market is experiencing significant transformation, driven by increasing pet humanization, health-conscious pet owners, and advancements in production technologies. These trends not only influence the types of products available but also reshape the strategies of pet food manufacturers. Companies are focusing on innovation and catering to specific dietary needs, which boosts the demand for high-quality, nutritionally balanced pet food options.

• Health-Conscious Pet Foods: With growing awareness of pet health, pet owners are opting for freeze-dried foods with high protein content, low carbs, and superfoods like spirulina and flaxseeds. This trend caters to pet owners looking to improve the overall well-being of their pets, addressing concerns such as weight management, digestion, and skin health. The shift toward healthier ingredients is influencing the formulation of many new products on the market.
• Sustainability and Eco-Friendly Packaging: The push for sustainability is strong in the pet food industry, and natural freeze-dried food is no exception. Brands are investing in eco-friendly packaging, including recyclable and biodegradable materials. This trend responds to consumer concerns about environmental impact and aligns with broader shifts toward reducing carbon footprints in pet food production and packaging.
• Customized and Specialized Diets: Pet owners are increasingly seeking customized diets that cater to their pets' specific health needs, such as food allergies, sensitivities, and age-specific requirements. Freeze-dried pet foods are gaining popularity due to their ability to offer personalized nutrition, providing options for pets with specific dietary needs, including grain-free, gluten-free, and limited-ingredient formulations.
• Exotic and Novel Proteins: The demand for exotic and novel proteins, such as venison, bison, and kangaroo, is rising in natural freeze-dried pet food. These proteins are considered healthier and easier to digest, particularly for pets with food sensitivities or allergies to more common proteins like chicken or beef. As a result, many pet food manufacturers are incorporating these proteins into their products to cater to a niche but growing market segment.
• Enhanced Transparency and Ingredient Traceability: Pet owners are becoming more discerning about the sourcing and quality of ingredients in their pets' food. Transparency regarding ingredient sourcing and production methods is now a major selling point for pet food brands. Companies are increasingly providing detailed information about where ingredients are sourced, how they are processed, and their benefits for pet health.

These emerging trends highlight the growing consumer focus on health, sustainability, and transparency in the natural freeze-dried pet food market. As these trends continue to reshape the industry, they drive innovation in product offerings and influence consumer purchasing decisions.

Recent Developments in the Natural Freeze-Dried Pet Food Market

The natural freeze-dried pet food sector has seen significant developments in recent years as companies adapt to the growing demand for high-quality, nutritious, and sustainable pet foods. These advancements have focused on improving ingredient quality, production technologies, and consumer engagement. Below are five key developments that have had a profound impact on the market.

• Improved Ingredient Sourcing: Companies are increasingly focusing on sourcing high-quality, organic, and ethically raised ingredients for freeze-dried pet food. This includes using grass-fed meats and non-GMO vegetables and responding to consumer demand for clean and sustainable sourcing practices. This trend has raised the bar for ingredient quality, leading to more transparent labeling and stronger consumer trust.
• Technological Advancements in Freeze-Drying: Innovations in freeze-drying technology have enabled manufacturers to create more nutrient-dense pet foods with better texture and flavor. New processes, such as cold vacuum drying, have improved efficiency while preserving the natural taste and nutritional value of ingredients, leading to higher-quality products and faster production cycles.
• Expansion of Novel Protein Options: As pet allergies and food sensitivities become more common, freeze-dried pet food brands are expanding their range of novel protein options, including fish, lamb, rabbit, and exotic meats like kangaroo. These options are particularly appealing to pet owners seeking specialized diets for their pets with unique nutritional needs.
• Increased Focus on Health Supplements: Many natural freeze-dried pet food brands are now incorporating additional health supplements, such as probiotics, omega-3 fatty acids, and vitamins, into their products. These added nutrients enhance the overall health benefits of freeze-dried food, especially for pets with specific health concerns or dietary needs like joint health or skin issues.
• Retail Expansion and E-Commerce Growth: The natural freeze-dried pet food market is witnessing an increase in retail distribution, with major pet food chains and online platforms offering an expanding range of freeze-dried products. E-commerce has become a significant channel, with brands investing in digital marketing and subscription models to reach health-conscious pet owners.

These developments illustrate how the natural freeze-dried pet food market is evolving in response to consumer demands for higher quality, more sustainable products, and greater convenience. As these trends continue to unfold, they are shaping the future of pet nutrition.

Strategic Growth Opportunities for Natural Freeze-Dried Pet Food Market

As the natural freeze-dried pet food market continues to grow, several strategic growth opportunities have emerged, offering avenues for companies to expand their reach, enhance product offerings, and tap into new customer segments. These opportunities are driven by changing consumer preferences, technological advancements, and a growing interest in health and sustainability.

• Expansion into Emerging Markets: Emerging markets, particularly in Asia, Latin America, and the Middle East, offer significant growth potential for natural freeze-dried pet foods. With rising disposable incomes and increasing pet ownership, these regions present untapped growth opportunities. Localizing products and establishing partnerships with distributors will be key to success in these markets.
• Growth in Online Sales and Direct-to-Consumer Models: The increasing shift to online shopping presents a major opportunity for natural freeze-dried pet food brands to expand their market share. E-commerce platforms and direct-to-consumer models, such as subscription services, are allowing brands to reach a larger, more engaged audience of health-conscious pet owners.
• Customization of Pet Foods: There is a growing demand for personalized pet nutrition, with pet owners seeking foods tailored to their pets' specific health conditions or dietary preferences. Brands offering customizable natural freeze-dried foods that address issues like allergies, digestion, or weight management will be well-positioned to meet this need.
• Focus on Sustainability: As consumers increasingly prioritize sustainability, natural freeze-dried pet food companies have an opportunity to lead the charge in eco-friendly packaging, ethical sourcing, and carbon footprint reduction. Brands that adopt sustainable practices will not only appeal to environmentally conscious consumers but also gain a competitive edge in the marketplace.
• Product Innovation and Novel Protein Options: Expanding the range of protein options in natural freeze-dried pet food, particularly through the inclusion of novel proteins, is a significant growth opportunity. Offering proteins like venison, bison, or exotic meats can differentiate brands and cater to consumers seeking unique, hypoallergenic, or ethical food choices for their pets.

These growth opportunities highlight the diverse avenues through which companies can expand their presence in the natural freeze-dried pet food market. By focusing on emerging markets, sustainability, innovation, and customization, brands can capitalize on the shifting demands of pet owners.

Natural Freeze-Dried Pet Food Market Driver and Challenges

The natural freeze-dried pet food market is influenced by a combination of technological advancements, consumer trends, and regulatory factors. While there are significant growth drivers, there are also challenges that companies must navigate. These factors shape market dynamics and influence strategic decision-making.

The factors responsible for driving the natural freeze-dried pet food market include:

• Increasing Demand for Health-Conscious Pet Foods: Pet owners are increasingly seeking healthier options for their pets, driven by concerns over pet obesity, allergies, and overall well-being. This has led to a surge in demand for natural, high-quality freeze-dried pet foods that offer nutritional benefits and address specific dietary needs.
• Technological Advancements in Freeze-Drying: Innovations in freeze-drying technology have made it easier and more cost-effective to produce high-quality, nutrient-preserving pet food. These advancements allow for better retention of nutrients, taste, and texture, leading to higher-quality products that appeal to health-conscious pet owners.
• Pet Humanization and Spending: The trend of pet humanization, where pets are seen as family members, has led to increased spending on premium pet products, including natural freeze-dried foods. This driver has fueled market growth, as pet owners are willing to invest more in the health and well-being of their pets.
• Demand for Sustainable and Ethical Products: With growing environmental concerns, consumers are increasingly looking for pet food brands that prioritize sustainability, ethical sourcing, and eco-friendly packaging. Brands that align with these values are gaining traction among socially conscious pet owners.
• Rising Pet Ownership in Emerging Markets: The increasing number of pet owners, especially in emerging markets, is driving the demand for premium, nutritious pet foods, including freeze-dried options. With rising disposable income and changing lifestyles, more consumers are seeking high-quality pet food for their furry companions.

Challenges in the natural freeze-dried pet food market include:

• High Production Costs: Freeze-drying is a complex and costly process, which makes natural freeze-dried pet food more expensive to produce than other forms of pet food. These high costs may limit the affordability and accessibility of these products for some consumers.
• Competition from Traditional Pet Foods: Traditional wet and dry pet foods remain popular and are often more affordable than freeze-dried options. While freeze-dried pet food offers superior nutritional benefits, the competition from more established pet food categories poses a challenge to growth.
• Regulatory Hurdles and Labeling Standards: Regulatory challenges related to pet food labeling, ingredient sourcing, and quality control can affect the market. Brands must navigate complex regulations and maintain transparency, which can be resource-intensive and slow to implement.

These drivers and challenges highlight the complexities of the natural freeze-dried pet food market. While the demand for premium, health-conscious products is a strong growth factor, companies must address production costs, competition, and regulatory hurdles to succeed in this evolving market.

List of Natural Freeze-Dried Pet Food Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies natural freeze-dried pet food companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the natural freeze-dried pet food companies profiled in this report include-

• Mars Petcare
• Wellness Pet Company
• Stella & Chewy
• K9 Natural
• Vital Essentials
• Nature's Variety
• Steve's Real Food
• Primal Pets
• Grandma Lucy's
• Ranova Petfood

Natural Freeze-Dried Pet Food by Segment

The study includes a forecast for the global natural freeze-dried pet food by type, application, and region.

Natural Freeze-Dried Pet Food Market by Type [Analysis by Value from 2018 to 2030]:

• Dog Food
• Cat Food
• Others

Natural Freeze-Dried Pet Food Market by Application [Analysis by Value from 2018 to 2030]:

• Online Sale
• Offline Sale

Natural Freeze-Dried Pet Food Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Natural Freeze-Dried Pet Food Market

The natural freeze-dried pet food market has experienced notable advancements driven by growing consumer demand for high-quality, health-conscious pet diets. These developments include product innovations, strategic partnerships, and expanding distribution channels across regions. The U.S., China, Germany, India, and Japan are all key players in this market, where evolving trends and consumer preferences are shaping the future of pet nutrition.

• United States: The U.S. market has seen an increase in natural freeze-dried pet food brands offering diverse protein options like kangaroo and bison. Additionally, companies are investing in transparency by providing clear labeling about ingredient sourcing and processing. Brands are also focused on making freeze-dried products more affordable through economies of scale and broader retail presence.
• China: In China, the demand for premium pet foods is growing alongside the increasing pet ownership trend, especially in urban areas. Freeze-dried pet food is gaining traction, with a focus on ingredients such as fish, lamb, and organic vegetables. Local companies are innovating with region-specific flavors, and international brands are expanding their presence in the market, tapping into the health-conscious pet owner demographic.
• Germany: Germany's pet food industry continues to prioritize sustainability and organic ingredients, making natural freeze-dried options popular. Local brands are adopting eco-friendly packaging and emphasizing cruelty-free practices. The freeze-dried pet food market is also seeing growth in customized formulations aimed at pets with dietary sensitivities, a niche that appeals to discerning German pet owners.
• India: India's emerging pet food market is shifting toward premium, health-focused products, including freeze-dried options. Local and international companies are introducing freeze-dried food with a focus on digestibility and the use of exotic meats like venison and rabbit. The market is also embracing alternative proteins, driven by increased awareness of pet health and wellness.
• Japan: Japan's pet food market is characterized by high consumer awareness regarding the health and well-being of pets. Freeze-dried pet food is increasingly seen as a top choice for its nutrient retention and natural ingredients. The market is responding to consumer preferences for premium, highly digestible foods with ingredients like fish, chicken, and locally sourced vegetables, as well as organic certifications.

Features of the Global Natural Freeze-Dried Pet Food Market

Market Size Estimates: Natural freeze-dried pet food market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Natural freeze-dried pet food market size by type, application, and region in terms of value ($B).

Regional Analysis: Natural freeze-dried pet food market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the natural freeze-dried pet food market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the natural freeze-dried pet food market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the natural freeze-dried pet food market by type (dog food, cat food, and others), application (online sale and offline sale), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Natural Freeze-Dried Pet Food Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Natural Freeze-Dried Pet Food Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Natural Freeze-Dried Pet Food Market by Type
  • 3.3.1: Dog Food
  • 3.3.2: Cat Food
  • 3.3.3: Others
• 3.4: Global Natural Freeze-Dried Pet Food Market by Application
  • 3.4.1: Online Sale
  • 3.4.2: Offline Sale

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Natural Freeze-Dried Pet Food Market by Region
• 4.2: North American Natural Freeze-Dried Pet Food Market
  • 4.2.1: North American Market by Type: Dog Food, Cat Food, and Others
  • 4.2.2: North American Market by Application: Online Sale and Offline Sale
• 4.3: European Natural Freeze-Dried Pet Food Market
  • 4.3.1: European Market by Type: Dog Food, Cat Food, and Others
  • 4.3.2: European Market by Application: Online Sale and Offline Sale
• 4.4: APAC Natural Freeze-Dried Pet Food Market
  • 4.4.1: APAC Market by Type: Dog Food, Cat Food, and Others
  • 4.4.2: APAC Market by Application: Online Sale and Offline Sale
• 4.5: ROW Natural Freeze-Dried Pet Food Market
  • 4.5.1: ROW Market by Type: Dog Food, Cat Food, and Others
  • 4.5.2: ROW Market by Application: Online Sale and Offline Sale

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Natural Freeze-Dried Pet Food Market by Type
  • 6.1.2: Growth Opportunities for the Global Natural Freeze-Dried Pet Food Market by Application
  • 6.1.3: Growth Opportunities for the Global Natural Freeze-Dried Pet Food Market by Region
• 6.2: Emerging Trends in the Global Natural Freeze-Dried Pet Food Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Natural Freeze-Dried Pet Food Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Natural Freeze-Dried Pet Food Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Mars Petcare
• 7.2: Wellness Pet Company
• 7.3: Stella & Chewy
• 7.4: K9 Natural
• 7.5: Vital Essentials
• 7.6: Nature's Variety
• 7.7: Steve's Real Food
• 7.8: Primal Pets
• 7.9: Grandma Lucy's
• 7.10: Ranova Petfood