D2C（直接面向消费者）宠物食品市场规模、份额和成长分析（按类型、形状、宠物类型、健康状况、通路、地区）：产业预测（2025-2032）

全球D2C（直接面向消费者）宠物食品市场规模预计到2023年为21.3亿美元，预测期内（2025-2032年）复合年增长率为25.1%，从2024年到2032年的26.7亿美元。年将成长至159.6亿美元。

由于线上数位管道的日益普及和网路存取的改善，尤其是高速连接，全球直接面向消费者的宠物食品市场预计将显着成长。生活方式的改变，以及用户友好的网站和应用程式的出现，也有助于该市场的扩张，特别是在专注于提供优质宠物食品的发达地区。此外，宠物育儿情绪的上升以及饲主对健康和保健的日益关注预计将在未来几年进一步推动市场成长。值得注意的是，宠物产品的人性化和优质化等趋势预计将在塑造产业发展轨迹方面发挥关键作用，并推动 D2C 宠物食品领域的强劲采用和扩张。

目录

介绍

• 分析目的
• 市场范围
• 定义

分析方法

• 资讯采购
• 次要/主要资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况及展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析

主要市场考虑因素

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场魅力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析

全球D2C宠物食品市场规模与复合年增长率：按类型划分（2025-2032）

• 市场概况
• 一顿饭
  • 标准餐
  • 自订餐
• 小吃
  • 标准零食
  • 牙齿咀嚼
  • 标准咀嚼
• 补充品

全球D2C宠物食品市场规模与复合年增长率：按形状分类（2025-2032）

• 市场概况
• 干燥宠物食品
• 湿宠物食品

全球D2C宠物食品市场规模/复合年增长率：按宠物类型划分（2025-2032）

• 市场概况
• 狗
• 猫
• 其他的

全球D2C宠物食品市场规模与复合年增长率：依健康状况分类（2025-2032）

• 市场概况
• 营养
• 消化器官系统健康
• 心臟健康
• 过敏
• 牙齿健康
• 皮肤问题
• 压力
• 关节健康
• 其他的

全球D2C宠物食品市场规模与复合年增长率：按通路划分（2025-2032）

• 市场概况
• 在线的
• 离线

全球D2C宠物食品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争格局

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• 农夫的狗（美国）
• 现在的Nom Nom（美国）
• Ollie Pets Inc.（美国）
• JustFoodForDogs LLC（美国）
• 金克斯公司（美国）
• Spot & Tango（美国）
• 斯莫斯（美国）
• 野一（美国）
• 屠夫宠物护理有限公司（英国）
• Lily's Kitchen（英国）（雀巢普瑞纳所有）
• tails.com（英国）（普瑞纳拥有）
• 宠物共和国（澳洲）
• Scratch 宠物食品（澳洲）
• 莱卡宠物食品（澳洲）
• 贝尔福（德国）
• 阿尼菲特（瑞士）
• 埃德加德和库柏（比利时）
• Freshpet（美国）
• 耐嚼（美国）
• PetPlate（美国）

结论和建议

Global Direct to Consumer Pet Food Market was valued at USD 2.13 Billion in 2023 and is poised to grow from USD 2.67 Billion in 2024 to USD 15.96 Billion by 2032, growing at a CAGR of 25.1% during the forecast period (2025-2032).

The global direct-to-consumer pet food market is poised for significant growth, driven by the rising popularity of online digital channels and enhanced internet accessibility, particularly with high-speed connections. Changing lifestyles, alongside the availability of user-friendly websites and apps, are also contributing to this market expansion, especially in developed regions with a focus on premium food offerings. Furthermore, the increasing sentiment of pet parenting and heightened awareness among pet owners regarding health and wellness will further propel market growth in the upcoming years. Notably, trends such as humanization and premiumization of pet products are expected to play a vital role in shaping the industry's trajectory, driving robust adoption and expansion in the direct-to-consumer pet food segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Direct To Consumer Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Direct To Consumer Pet Food Market Segmental Analysis

Global Direct To Consumer Pet Food Market is segmented by Type, Form, Pet Type, Health Condition, Distribution and region. Based on Type, the market is segmented into Meals, Treats and Supplements. Based on Form, the market is segmented into Dry Pet Food and Wet Pet Food. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Health Condition, the market is segmented into Nutrition, Digestive Health, Heart Health, Allergies, Dental Health, Skin Problems, Stress, Joint Health and Others. Based on Distribution, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Direct To Consumer Pet Food Market

The Direct To Consumer Pet Food market is experiencing significant growth fueled by heightened awareness around pet health. As consumers increasingly prioritize the wellbeing of their pets, the demand for premium and natural pet food brands has surged. This trend is further supported by rising disposable incomes and the humanization of pets, which collectively contribute to a robust demand for high-quality pet food products. Additionally, the global pet population is on the rise, alongside a growing awareness of zoonotic diseases affecting pets, all of which are anticipated to drive the expansion and development of the DTC pet food sector at a healthy growth rate in the coming years.

Restraints in the Direct To Consumer Pet Food Market

The growth of the Direct to Consumer Pet Food market may be significantly hindered by stringent regulations governing pet food products, particularly in Western countries. In these developed regions, pet food undergoes rigorous testing and scrutiny at every stage, from ingredient selection to product sales. These strict regulatory frameworks are expected to pose considerable challenges for market expansion over the projected period, as compliance with such regulations can increase operational costs and limit product offerings. As a result, companies in the direct-to-consumer segment may face obstacles that could impede their ability to compete effectively and grow within this evolving landscape.

Market Trends of the Direct To Consumer Pet Food Market

The Direct to Consumer (DTC) pet food market is witnessing a burgeoning trend towards personalized pet nutrition, driven by heightened consumer awareness and demand for tailored dietary solutions for pets. This trend is particularly prominent in developed nations such as the United States, France, and Germany, where pet owners increasingly seek customized formulations that cater to their pets' unique dietary needs and wellness goals. Additionally, emerging markets are beginning to embrace personalized pet food offerings, further expanding the potential customer base. This shift not only enhances consumer engagement but also presents lucrative growth opportunities for innovative brands in the pet food sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Direct To Consumer Pet Food Market Size by Type & CAGR (2025-2032)

• Market Overview
• Meals
  • Standard Meals
  • Customized Meals
• Treats
  • Standard Treats
  • Dental Chews
  • Standard Chews
• Supplements

Global Direct To Consumer Pet Food Market Size by Form & CAGR (2025-2032)

• Market Overview
• Dry Pet Food
• Wet Pet Food

Global Direct To Consumer Pet Food Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Direct To Consumer Pet Food Market Size by Health Condition & CAGR (2025-2032)

• Market Overview
• Nutrition
• Digestive Health
• Heart Health
• Allergies
• Dental Health
• Skin Problems
• Stress
• Joint Health
• Others

Global Direct To Consumer Pet Food Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Direct To Consumer Pet Food Market Size & CAGR (2025-2032)

• North America (Type, Form, Pet Type, Health Condition, Distribution)
  • US
  • Canada
• Europe (Type, Form, Pet Type, Health Condition, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Pet Type, Health Condition, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Pet Type, Health Condition, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Pet Type, Health Condition, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Farmer's Dog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nom Nom Now (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ollie Pets Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JustFoodForDogs LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jinx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spot & Tango (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smalls (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild One (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butcher's Pet Care Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lily's Kitchen (UK) (owned by Nestle Purina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tails.com (UK) (owned by Purina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Republic of Pets (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scratch Pet Food (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyka Pet Food (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bellfor (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anifit (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgard & Cooper (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freshpet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chewy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPlate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations