新鲜宠物食品市场规模、份额及成长分析（按宠物类型、产品类型、成分、销售管道和地区）－2025-2032 年产业预测

预计到 2023 年，新鲜宠物食品市场规模将达到 125 亿美元，从 2024 年的 138 亿美元成长到 2032 年的 304.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.4%。

截至 2023 年 10 月，新鲜宠物食品产业正在经历显着成长，这受到宠物人性化趋势的推动，宠物饲主现在将宠物视为家庭的一部分。这种转变导致对更健康、更高品质的食品的需求增加，这些食品符合饲主的健康和保健价值观。消费者优先考虑新鲜食品，因此，宠物食品应具有增强消化和免疫等有益特性的功能。人们对宠物健康的日益关注不仅改变了购买行为，也推动了新鲜宠物食品市场的发展，并反映了世界各地家庭对宠物的照顾和珍惜方式的社会转变。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

新鲜宠物食品市场规模（以宠物类型划分）

• 市场概览
• 狗
• 猫
• 其他的

新鲜宠物食品市场规模（依产品类型）

• 市场概览
• 新鲜宠物食品
• 新鲜干宠物食品
• 新鲜半湿宠物食品

新鲜宠物食品市场规模（依成分）

• 市场概览
• 动物性蛋白质
• 植物蛋白
  • 红萝卜
  • 打
  • 甘薯
  • 蓝莓
  • 古代谷物

新鲜宠物食品市场规模（依销售管道）

• 市场概览
• 线上管道
• 线下通路
  • 超级市场和大卖场
  • 便利商店

新鲜宠物食品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Freshpet, Inc.（USA）
• JustFoodForDogs（USA）
• The Farmer's Dog（USA）
• Ollie（USA）
• PetPlate（USA）
• Mars Petcare Inc.（USA）
• Nestle Purina Petcare（Switzerland）
• Hill's Pet Nutrition, Inc.（USA）
• Wellness Pet Company（USA）
• Smalls Cat Food（USA）
• Bob's Red Mill Natural Foods（USA）
• Tractor Supply Company（USA）
• Colgate-Palmolive Company（USA）
• General Mills, Inc.（USA）
• Nutiva Inc.（USA）
• Manitoba Harvest（Canada）
• Navitas Organics（USA）
• NOW Foods（USA）

结论和建议

Fresh Pet Food Market size was valued at USD 12.5 billion in 2023 and is poised to grow from USD 13.8 billion in 2024 to USD 30.45 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

As of October 2023, the fresh pet food industry is experiencing significant growth driven by the trend of pet humanization, where pet owners increasingly view their pets as family members. This shift is leading to a rising demand for healthier, high-quality food that aligns with the owners' values on health and wellness. Consumers are prioritizing fresh foods, resulting in a preference for pet diets that enhance beneficial traits like improved digestion and immunity. This heightened focus on pet health is not only transforming purchasing behaviors but also propelling the fresh pet food market forward, reflecting an overall societal change in how pets are cared for and valued in households around the globe.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fresh Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fresh Pet Food Market Segments Analysis

Global Fresh Pet Food Market is segmented by Pet type, Product Type, Ingredients, Sales Channel and region. Based on Pet type, the market is segmented into Dogs, Cats and Others. Based on Product Type, the market is segmented into Fresh Wet Pet Food, Fresh Dry Pet Food and Fresh Semi-Moist Pet Food. Based on Ingredients, the market is segmented into Animal-Based Proteins and Plant-Based Proteins. Based on Sales Channel, the market is segmented into Online Channel and Offline Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fresh Pet Food Market

Key players in the global Fresh Pet Food market are actively engaged in creating a wide array of pet food offerings tailored to meet the unique needs of different animal species and age groups, which is anticipated to drive market growth significantly. The overall volume of product shipments is on the rise, as retailers strive to attract a broader customer base by introducing innovative varieties of pet food. The introduction of new products not only enhances sales for businesses but also strategically increases their market share, fostering a competitive environment that benefits consumers and encourages further advancements in pet nutrition.

Restraints in the Fresh Pet Food Market

The Fresh Pet Food market faces a significant challenge due to its limited shelf life compared to processed pet food options. Fresh pet food varieties typically undergo less processing than their packaged counterparts, which results in a much shorter usability period. As a result, these fresh products are less convenient for consumers, impacting their overall adoption. Processed pet foods, which undergo methods like dehydration, canning, and preservation, provide greater longevity and ease of storage, making them more appealing to pet owners. This disparity in shelf life and convenience presents a considerable restraint for the growth of the fresh pet food segment within the global market.

Market Trends of the Fresh Pet Food Market

The Fresh Pet Food market is witnessing a significant upward trend, driven by the proliferation of new pet food stores globally. This expansion is fueled by a growing consumer preference for fresh pet food varieties, which are perceived as healthier due to their minimal handling, absence of additives, and enhanced nutritional benefits. As pet owners become increasingly health-conscious about their pets' diets, market players are ramping up manufacturing and distribution capabilities to meet rising demand. Innovative marketing strategies and novel product lines are being employed by stores and distributors to attract customers, thereby propelling the fresh pet food sector into a promising growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Pet Food Market Size by Pet type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Fresh Pet Food Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fresh Wet Pet Food
• Fresh Dry Pet Food
• Fresh Semi-Moist Pet Food

Global Fresh Pet Food Market Size by Ingredients & CAGR (2025-2032)

• Market Overview
• Animal-Based Proteins
• Plant-Based Proteins
  • Carrots
  • Beet
  • Sweet Potato
  • Blueberry
  • Ancient grains

Global Fresh Pet Food Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online Channel
• Offline Channel
  • Supermarkets & hypermarkets
  • Convenience stores

Global Fresh Pet Food Market Size & CAGR (2025-2032)

• North America (Pet type, Product Type, Ingredients, Sales Channel)
  • US
  • Canada
• Europe (Pet type, Product Type, Ingredients, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Pet type, Product Type, Ingredients, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Pet type, Product Type, Ingredients, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Pet type, Product Type, Ingredients, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freshpet, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JustFoodForDogs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Farmer's Dog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ollie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPlate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars Petcare Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smalls Cat Food (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tractor Supply Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manitoba Harvest (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations