收缩套筒标籤市场报告：趋势、预测和竞争分析（至 2031 年）

全球收缩套筒标籤市场前景光明，在食品饮料、製药和个人护理市场都存在大量机会。预计到 2031 年全球收缩套筒标籤市场规模将达到 253 亿美元，2025 年至 2031 年的复合年增长率为 6.2%。该市场的主要驱动力是对延长保质期的产品的需求不断增加以及对高品质包装的需求不断增长。

• Lucintel 预测，基于产品类型，收缩包装在预测期内仍将占据很大份额，因为它可以在 360 度表面上列印，并可适应成品中的复杂几何形状。
• 根据应用，由于收缩套筒标籤在各种酒精饮料和现代饮料产品的包装中大量使用，食品和饮料预计将继续成为最大的细分市场。
• 根据地区划分，由于电子商务行业的快速扩张和主要企业的存在，预计北美在预测期内仍将是最大的地区。

收缩套筒标籤市场的策略性成长机会

随着品牌寻求新的方式来推动其产品的包装创新，收缩套筒标籤市场继续提供基于应用的策略性成长机会。这些策略性成长机会反映了对标籤的永续性、个人化和技术进步日益增长的需求。

• 食品和饮料行业：食品和饮料行业为收缩套套筒标籤提供了巨大的成长机会。随着消费者追求便利性和产品吸引力，收缩套标提供了一个有吸引力的包装解决方案，增强了产品展示和货架影响力。
• 化妆品和个人护理 化妆品和个人护理行业受益于收缩套筒标籤高品质图形和客製化选项。这些标籤使品牌能够实现优质、独特的包装，并具有独特的竞争优势。
• 製药：收缩套筒标籤在製药业越来越受欢迎，因为它们可以嵌入防篡改和防伪功能，以证明产品的完整性。严格的监管要求促进了该行业的潜在成长。
• 消费性电子收缩套筒标籤也用于家用电器，因为它们可以提供更多资讯和更具吸引力的包装。提供重要的产品资讯可以增强您的品牌影响力并改善消费者体验。
• 家居用品：家居用品领域预计将出现成长，主要原因是对耐用且实用的标籤的需求。收缩套筒标籤具有防潮、防化学品的特性，适用于从清洁用品到清洁剂等各种家用产品。

由于来自各行业的需求，收缩套筒标籤市场正经历策略性成长机会。因此，透过专注于食品和饮料、化妆品、药品、家用电器和家用产品，公司可以获得各种新趋势和机会，以增强其在市场上的存在。

收缩套套筒标籤市场驱动因素与挑战

收缩套筒标籤产业面临与技术变化、经济状况和监管环境相关的各种驱动因素​​和挑战。了解这些因素对于掌握包装解决方案的动态至关重要。

推动收缩套筒标籤市场发展的因素有：

• 技术发展：印刷技术和材料科学的变化推动了收缩套筒标籤使用成长。数位印刷和收缩技术的进步等技术创新为品牌和消费者提供了更高品质的标籤、更多的客製化选项和更强大的功能。
• 消费者对永续性的需求：消费者对永续性的需求正在推动品牌使用环保材料和实践。日益增长的环境问题和监管压力推动了可回收和生物分解性薄膜的使用趋势，影响了对更永续的标籤解决方案的追求。
• 监管要求：日益严格的监管要求正在刺激收缩套筒标籤市场的发展。标籤准确性、安全性和所需揭露的标准正在不断提高。遵守这些法规对于进入许多市场和避免法律问题至关重要，因此采用符合严格标准的标籤至关重要。
• 经济因素：包括原材料成本的波动和全球供应链的中断。在成本效益和高品质、创新标籤解决方案的需求之间找到微妙的平衡，公司面临着巨大的挑战。

收缩套筒标籤市场面临的挑战如下：

• 品牌差异化：企业面临的关键挑战是如何透过独特、引人注目的标籤来区分自己的产品并吸引消费者的注意。利用收缩套筒标籤创新设计和个性化产品的能力使某些品牌在竞争激烈的市场中脱颖而出。
• 环境影响：由于环境问题仍然处于首要地位，因此公司正在寻找减少包装生态足迹的方法。为了解决废弃物和资源消耗问题，我们正在不断开发更多永续和可回收的标籤材料。
• 供应链中断：收缩套筒标籤材料的可用性和定价可能会受到供应链中断的影响。这需要灵活性和策略性采购来持续生产和提供标籤解决方案。

总之，收缩套筒标籤产业的关键驱动因素和挑战凸显了创新和适应的重要性。技术进步、永续性需求、法规遵循、经济因素和品牌差异化正在塑造市场动态。

目录

第一章执行摘要

第套筒标籤章。

• 简介、背景和分类
• 供应链
• 产业驱动因素与挑战

第 3 章 市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）与预测（2025-2031）
• 全球收缩套筒标籤市场趋势（2019-2024）及预测（2025-2031）
• 全球收缩套筒标籤市场类型
  • 拉伸
  • 收缩
• 全球收缩套筒标籤市场（按材料）
  • 聚氯乙烯
  • 聚对苯二甲酸乙二酯
  • 发泡聚苯乙烯薄膜
  • 聚乙烯
  • 聚乳酸薄膜
• 全球收缩套筒标籤市场（按应用）
  • 食品和饮料
  • 药品
  • 个人护理
  • 其他的

第 4 章区域市场趋势与预测分析（2019-2031 年）

• 全球收缩套筒标籤市场区域分布
• 北美收缩套筒标籤市场
• 欧洲收缩套筒标籤市场
• 亚太收缩套筒标籤市场
• 其他地区的收缩套筒标籤市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球收缩套筒标籤市场成长机会（按类型）
  • 全球收缩套筒标籤市场成长机会（按材料）
  • 全球收缩套筒标籤市场的成长机会（按应用）
  • 全球收缩套筒标籤市场各区域成长机会
• 全球收缩套筒标籤市场的新趋势
• 战略分析
  • 新产品开发
  • 扩大全球收缩套筒标籤市场的生产能力
  • 全球收缩套筒标籤市场的企业合併
  • 认证和许可

第七章主要企业简介

• Bemis
• Berry Plastic
• Klockner Pentaplast
• Amcor
• Schur Flexibles
• Cenveo
• Taghleef Industries

The future of the global shrink sleeve label market looks promising with opportunities in the food & beverage, pharmaceutical, and personal care markets. The global shrink sleeve label market is expected to reach an estimated $25.3 billion by 2031 with a CAGR of 6.2% from 2025 to 2031. The major drivers for this market are the increasing demand for products with extended shelf life and the rising need for high-quality packaging.

• Lucintel forecasts that, within the type category, shrink will remain a larger segment over the forecast period due to its ability to print on a 360 degree surface and its adaptability to complex shapes in the finished product.
• Within the application category, food & beverage will remain the largest segment due to the significant use of shrink sleeve labels in the packaging of various alcoholic beverages and contemporary beverage products.
• In terms of regions, North America will remain the largest region over the forecast period due to the rapid expansion of the e-commerce sector and the presence of key players in the region.

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Emerging Trends in the Shrink Sleeve Label Market

The market for shrink sleeve labels is changing at an incredible pace, given the rapid development in technology and changing consumer preferences. This sets the course for three key forces: functionality, sustainability, and design flexibility. While companies seek methods to better reach today's consumer, particularly regarding regulations, emerging trends in shrink sleeve labels are changing the way packaging is used.

• Sustainability Focus: The current trend in the usage of shrink sleeve labels is toward sustainability, introducing more use of eco-friendly materials and processes. Brands now use recyclable and biodegradable films that offer reduced environmental impacts, helping to attract environmentally conscious consumers. Greater regulatory pressures for greener packaging, combined with increasing consumer demands, drive this trend.
• Technology: More detail in artwork and higher quality prints are continuously being achieved in shrink sleeve labels. Innovations in digital printing and color management will continue to enhance customization, leading to greater brand differentiation, visual appeal, and overall effectiveness of packaging.
• Other Value-added Features: This includes security features that incorporate evidence of tampering and anti-counterfeiting onto shrink sleeve labels. This helps protect the brand against counterfeit products while ensuring the integrity of the product to address the growing concern about safety and authenticity.
• Customization and Personalization: Personalization is a growing trend that significantly impacts the concept of shrink sleeve labels. Brands are seeking more customized and unique packaging solutions. Digital printing and design technologies continue to advance, allowing a high level of customization that enables brands to create distinctive labels that appeal to individual consumers.
• Regulatory Compliance: Increasing regulations related to labeling requirements-the main factors driving the development of shrink sleeve labels that meet specific legal standards-include clear ingredient listings, allergen warnings, and other required information that accommodates regional and global legislation.

These emerging trends in shrink sleeve labels reflect broader movements toward sustainability, higher technology, and increased engagement with consumers. Emerging trends within the industry continue to push innovation in the functionality and design of labels as brands navigate changing market expectations and regulatory requirements.

Recent Developments in the Shrink Sleeve Label Market

Recent developments in the shrink sleeve label industry have shown progress in materials, technology, and application practices that reinforce performance, sustainability, and personalization for evolving brand and consumer requirements.

• Biodegradable Materials: The adoption rate of biodegradable materials in shrink sleeve labels has been increasing to address environmental concerns. These biodegradable materials decompose faster than conventional plastics. This helps minimize the ecological footprint of packages and aligns with various global sustainability goals.
• Improved Shrink Technology: Advances in shrink technology have made shrink processes more precise and consistent. Newer shrink films conform better to the shapes of containers, are clearer, and are more resistant to breakage, keeping labels attached throughout the product life cycle.
• Improved Adhesive Solutions: Improvements in adhesives have enhanced the functionality of shrink sleeve labels. New adhesives provide better adhesion on a wide range of container surfaces, from highly textured to temperature-variable containers, ensuring labels remain intact.
• Smart Labels: The inclusion of smart technologies like QR codes or NFC chips on shrink sleeve labels is becoming common. These smart labels offer interactive features such as access to product information, promotions, or authenticity verification, enhancing consumer engagement and offering added value.
• Advanced Printing Techniques: Innovations in printing techniques, such as digital and flexographic printing, allow for high-quality and versatile labels. These techniques enable designers to achieve more detail, color accuracy, and customization options, enhancing the visual appeal and functionality of shrink sleeve labels.

The latest trends in shrink sleeve labels emphasize their functionality, sustainability, and design capability. Improvements in materials and technology, along with advancements in printing techniques, drive label performance and consumer engagement, shaping the future of packaging.

Strategic Growth Opportunities for Shrink Sleeve Label Market

The shrink sleeve label market continues to present application-based strategic growth opportunities, with brands exploring new ways to drive packaging innovation for their products. Such strategic growth opportunities indicate a rising demand for sustainability, personalization, and technological advancement in labels.

• Food and Beverage Industry: The food and beverage industry offers significant opportunities for shrink sleeve labels to grow. The pressure exerted by consumers for products to be convenient and appealing makes shrink sleeves an attractive packaging solution, enhancing product presentation and shelf impact.
• Cosmetics and Personal Care: The cosmetics and personal care sectors benefit from high-quality graphics and customization options available with shrink sleeve labels. These labels enable brands to achieve premium and distinctive packaging with a unique competitive edge.
• Pharmaceuticals: Shrink sleeve labels are gaining acceptance in the pharmaceutical industry as they can embed tamper evidence and anti-counterfeiting features, proving product integrity. Stringent regulatory requirements contribute to their potential growth in this sector.
• Consumer Electronics: Shrink sleeve labels have also found their way into consumer electronics due to their informative and attractive packaging capabilities. They enhance branding by providing important product information, thereby improving the consumer experience.
• Household Products: The household products sector offers good prospects for growth, mainly due to the need for durable and functional labels. Shrink sleeve labels are resistant to moisture and chemicals, making them suitable for a wide range of household items, from cleaning products to detergents.

Demand from diversified sectors creates strategic growth opportunities in the shrink sleeve label market. Thus, focusing on food and beverage, cosmetics, pharmaceuticals, consumer electronics, and household products will provide companies with various emerging trends and opportunities to capture an increasing market presence.

Shrink Sleeve Label Market Driver and Challenges

The shrink sleeve label industry faces a range of drivers and challenges related to changes in technology, economic conditions, and regulatory aspects. Understanding these factors is essential for grasping the dynamics of packaging solutions.

The factors driving the shrink sleeve label market include:

• Technical Development: Growth in the use of shrink sleeve labels has been furthered by changes in printing technology and material science. Innovations such as digital printing and advances in shrink technology offer higher quality labels, more customization options, and greater functionality for both brands and consumers.
• Consumer Demand for Sustainability: Consumer demand for sustainability pushes brands to use eco-friendly materials and practices. Growing environmental concerns, along with regulatory pressures, drive the trend toward recyclable and biodegradable films and influence the push for more sustainable labeling solutions.
• Regulatory Requirements: Increased regulatory requirements have spurred development in the shrink sleeve label market. Standards concerning label accuracy, safety, and necessary disclosures are on the rise. Compliance with these regulations is crucial to accessing many markets and avoiding legal issues; thus, adopting labels that meet stringent criteria is essential.
• Economic Factors: These include fluctuating raw material costs and global supply chain disruptions. Companies face significant challenges in negotiating the delicate balance between cost efficiency and the demand for high-quality and innovative labeling solutions.

Challenges in the shrink sleeve label market include:

• Brand Differentiation: A key challenge is that firms aim to make their products distinct while attracting consumer attention with unique and eye-catching labels. The ability to creatively design and personalize products with shrink sleeve labels allows certain brands to stand out in a competitive market.
• Environmental Impact: As environmental concerns remain significant, companies are exploring ways to reduce ecological footprints in packaging materials. More sustainable and recyclable label materials are continuously being developed to address waste and resource consumption issues.
• Supply Chain Disruptions: The availability and prices of shrink sleeve label materials may be affected by supply chain disruptions. This necessitates flexibility and strategic sourcing to consistently produce and deliver labeling solutions.

In summary, significant drivers and challenges in the shrink sleeve label industry highlight the importance of innovation and adaptation. Technological advancement, demand for sustainability, regulatory compliance, economic factors, and brand differentiation shape market dynamics.

List of Shrink Sleeve Label Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies shrink sleeve label companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the shrink sleeve label companies profiled in this report include-

• Bemis
• Berry Plastic
• Klockner Pentaplast
• Amcor
• Schur Flexibles
• Cenveo
• Taghleef Industries

Shrink Sleeve Label by Segment

The study includes a forecast for the global shrink sleeve label market by type, material, application, and region.

Shrink Sleeve Label Market by Type [Analysis by Value from 2019 to 2031]:

• Stretch
• Shrink

Shrink Sleeve Label Market by Material [Analysis by Value from 2019 to 2031]:

• Polyvinyl Chloride
• Polyethylene Terephthalate Glycol
• Expanded Polystyrene Films
• Polyethylene
• Polylactic Acid Films

Shrink Sleeve Label Market by Application [Analysis by Value from 2019 to 2031]:

• Food & Beverage
• Pharmaceuticals
• Personal Care
• Others

Shrink Sleeve Label Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Shrink Sleeve Label Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below is a summary of recent developments by major shrink sleeve label producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The U.S. has seen advancements in digital printing technologies, enabling more customized and high-quality shrink sleeve labels. Brands are increasingly adopting these labels for their versatility and appeal, driving growth in sectors such as beverages and personal care.
• China: In China, the focus has been on expanding production capabilities to meet growing domestic demand. Investments in eco-friendly materials and improved recycling processes are prominent, reflecting the government's push for sustainability in packaging.
• Germany: Germany is leading in sustainable innovations, with companies investing in recyclable shrink sleeve materials. The country is also witnessing a shift toward automation in the production process, enhancing efficiency and reducing costs.
• India: India's shrink sleeve label market is expanding, driven by growth in the FMCG sector. Local manufacturers are adopting new technologies to produce cost-effective labels, catering to a price-sensitive market while maintaining quality.
• Japan: Japan is focusing on the development of high-performance shrink sleeve labels with advanced barrier properties. These innovations are crucial for preserving product freshness, particularly in the food and beverage industry, aligning with consumer demand for quality packaging.

Features of the Global Shrink Sleeve Label Market

Market Size Estimates: Shrink sleeve label market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Shrink sleeve label market size by type, material, application, and region in terms of value ($B).

Regional Analysis: Shrink sleeve label market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, materials, applications, and regions for the shrink sleeve label market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the shrink sleeve label market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the shrink sleeve label market by type (stretch and shrink), material (polyvinyl chloride, polyethylene terephthalate glycol, expanded polystyrene films, polyethylene, and polylactic acid films), application (food & beverage, pharmaceuticals, personal care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Shrink Sleeve Label Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Shrink Sleeve Label Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Shrink Sleeve Label Market by Type
  • 3.3.1: Stretch
  • 3.3.2: Shrink
• 3.4: Global Shrink Sleeve Label Market by Material
  • 3.4.1: Polyvinyl Chloride
  • 3.4.2: Polyethylene Terephthalate Glycol
  • 3.4.3: Expanded Polystyrene Films
  • 3.4.4: Polyethylene
  • 3.4.5: Polylactic Acid Films
• 3.5: Global Shrink Sleeve Label Market by Application
  • 3.5.1: Food & Beverage
  • 3.5.2: Pharmaceuticals
  • 3.5.3: Personal Care
  • 3.5.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Shrink Sleeve Label Market by Region
• 4.2: North American Shrink Sleeve Label Market
  • 4.2.1: North American Market by Type: Stretch and Shrink
  • 4.2.2: North American Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
• 4.3: European Shrink Sleeve Label Market
  • 4.3.1: European Market by Type: Stretch and Shrink
  • 4.3.2: European Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
• 4.4: APAC Shrink Sleeve Label Market
  • 4.4.1: APAC Market by Type: Stretch and Shrink
  • 4.4.2: APAC Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
• 4.5: ROW Shrink Sleeve Label Market
  • 4.5.1: ROW Market by Type: Stretch and Shrink
  • 4.5.2: ROW Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Shrink Sleeve Label Market by Type
  • 6.1.2: Growth Opportunities for the Global Shrink Sleeve Label Market by Material
  • 6.1.3: Growth Opportunities for the Global Shrink Sleeve Label Market by Application
  • 6.1.4: Growth Opportunities for the Global Shrink Sleeve Label Market by Region
• 6.2: Emerging Trends in the Global Shrink Sleeve Label Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Shrink Sleeve Label Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Shrink Sleeve Label Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Bemis
• 7.2: Berry Plastic
• 7.3: Klockner Pentaplast
• 7.4: Amcor
• 7.5: Schur Flexibles
• 7.6: Cenveo
• 7.7: Taghleef Industries