外墙涂料市场报告：2031 年趋势、预测与竞争分析

全球外墙涂料市场前景光明，商业建筑和住宅市场都存在机会。预计 2025 年至 2031 年间，全球外墙涂料市场的复合年增长率将达到 5.6%。该市场的主要驱动力是全球建设活动和基础设施建设的增加，以及住宅和商业领域对耐候涂料的需求不断增长。

• 根据Lucintel的预测，溶剂型外墙涂料预计在预测期内将实现高速成长。
• 在应用方面，工业用途预计将出现强劲成长。
• 根据地区，预计亚太地区将在预测期内实现最高成长。

外墙涂料市场的策略性成长机会

外墙涂料市场在各种应用领域都呈现多种策略成长机会。这些机会是由技术进步和各行业对特种涂料日益增长的需求所推动的。

• 永续建筑：对永续建筑的日益重视导致了对环保和节能外墙涂料的需求。特别是绿色建筑计划对有助于节约能源和减少建筑对环境影响的涂料的需求日益增长。
• 汽车创新：汽车产业为高性能、耐用的外部涂料提供了巨大的成长机会。自修復和抗刮性涂料等技术创新正在提高车辆的使用寿命和美观度，推动该行业的需求。
• 基础设施发展：随着对基础设施发展的投资不断增加，对即使在恶劣环境下也能提供耐用性和保护性的外部涂料的需求也日益增加。防腐和耐候涂料特别适合基础设施计划。
• 建筑能源效率：能源效率正在成为建筑设计的首要任务，增加了对绝缘涂料的需求。能够改善热性能并有助于降低能耗的涂料在住宅和商业建筑中越来越受欢迎。
• 海洋和工业应用：海洋和工业领域是耐腐蚀、耐化学性和恶劣环境的外部涂料的主要市场。这些应用的专用涂层对于保护设备和结构免受恶劣环境因素的影响至关重要。

这些成长机会正在塑造外墙涂料市场的未来，推动技术创新并扩大各行业的应用。

外墙涂料市场的驱动因素与挑战

外墙涂料市场受到各种技术、经济和监管因素的影响。了解这些市场驱动因素和挑战对于企业有效驾驭市场和利用成长机会至关重要。

推动外墙涂料市场发展的因素有：

• 对永续解决方案的需求不断增加：向环保和永续涂料的转变正在推动市场成长。法规和消费者偏好正在推动对低 VOC、环保配方的需求，以减少对环境的影响。
• 技术进步：自清洁和防腐涂料等涂料技术的创新正在提高产品性能并扩大应用可能性，从而推动市场成长。
• 建筑和基础设施的成长：建筑和基础设施计划投资的增加推动了对耐用、高性能外墙涂料的需求，这些涂料可以承受恶劣条件并延长建筑物的使用寿命。
• 汽车产业的扩张：汽车产业对高品质、美观的外墙涂料的需求正在推动市场成长。汽车涂料的创新提高了耐用性和外观，推动了产业的进步。
• 重视能源效率：建筑设计中对能源效率的重视正在推动对绝缘涂料的需求。绝缘涂层有助于降低能源消耗并提高室内舒适度，符合永续性目标。

外墙涂料市场面临的挑战包括：

• 遵守法规：对于製造商来说，遵守因地区而异的复杂法规可能是一个挑战。遵守环境和安全标准至关重要，但会增加生产成本和复杂性。
• 原材料成本：颜料和树脂等原材料价格的波动给製造商带来了挑战，因为它们会影响生产成本和盈利。
• 市场竞争：在外墙涂料市场，大量公司提供类似的产品，竞争激烈，这可能导致价格战和利润率下降，迫使公司进行创新和差异化。
• 环境法规：有关排放和废弃物管理的环境法规的增加推动了对更清洁的生产流程和配方的需求。
• 技术适应：跟上快速发展的涂料技术并整合创新可能具有挑战性，尤其是对于资源有限的中小型企业。

这些综合的驱动因素和挑战塑造了外墙涂料市场的动态，影响了公司的成长策略和市场定位。

目录

第一章执行摘要

第二章全球外墙涂料市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球外墙涂料市场趋势（2019-2024）及预测（2025-2031）
• 全球外墙涂料市场类型
  • 水溶性涂料
  • 溶剂型涂料
  • 乳胶漆
  • 粉末涂料
  • 其他的
• 全球外墙涂料市场（按应用）
  • 商业大厦
  • 住宅
  • 其他的

第四章区域市场趋势与预测分析（2019-2031）

• 全球外墙涂料市场（按地区）
• 北美外墙涂料市场
• 欧洲外墙涂料市场
• 亚太外墙涂料市场
• 其他地区的外墙涂料市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球外墙涂料市场成长机会（按类型）
  • 全球外墙涂料市场的成长机会（按应用）
  • 全球外墙涂料市场各区域成长机会
• 全球外墙涂料市场的新趋势
• 战略分析
  • 新产品开发
  • 全球外墙涂料市场产能扩张
  • 全球外墙涂料市场的合併、收购与合资企业
  • 认证和许可

第七章主要企业简介

• AkzoNobel
• DuPont
• PPG Industries
• Sherwin-Williams
• BASF Coatings
• Valspar Corp
• Nippon Paint
• Kansai Paint
• Chemolak
• Novochema Cooperative

The future of the global exterior coating market looks promising with opportunities in the commercial building and residential building markets. The global exterior coating market is expected to grow with a CAGR of 5.6% from 2025 to 2031. The major drivers for this market are the increasing construction activities and infrastructure development worldwide, and the growing demand for weather-resistant coatings in the residential and commercial sectors.

• Lucintel forecasts that, within the type category, solvent-thinned coatings for exterior wall is expected to witness higher growth over the forecast period.
• Within this application category, industrial is expected to witness higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Exterior Coating Market

The exterior coating market is witnessing several emerging trends driven by technological advancements, environmental concerns, and evolving consumer needs. These trends are reshaping the market, offering new opportunities for innovation and growth.

• Eco-Friendly Coatings: A growing shift towards eco-friendly and sustainable exterior coatings is underway. This trend is driven by stricter environmental regulations and consumer demand for greener products. Low-VOC and water-based coatings are becoming popular for their reduced environmental impact and improved safety.
• Self-Cleaning Coatings: Self-cleaning coatings are gaining traction due to their ability to reduce maintenance and extend the lifespan of exterior surfaces. These coatings use nanotechnology to repel dirt and grime, making them ideal for buildings and vehicles exposed to harsh environmental conditions.
• Anti-Corrosion Coatings: Advances in anti-corrosion coatings are enhancing the durability of exterior surfaces, especially in industrial and marine applications. These coatings provide long-term protection against rust and corrosion, improving the longevity of structures and reducing maintenance costs.
• Thermal Insulating Coatings: Thermal insulating coatings are being increasingly used to improve energy efficiency in buildings. These coatings help reduce heat loss or gain, contributing to energy savings and better indoor comfort, aligning with global sustainability goals.
• High-Performance Coatings: Demand for high-performance coatings with enhanced resistance to UV radiation, chemicals, and extreme temperatures is growing. These coatings are essential for applications in the automotive, aerospace, and industrial sectors, where durability and performance are critical.

These trends are driving significant changes in the exterior coating market, pushing for innovations that cater to environmental, performance, and maintenance needs.

Recent Developments in the Exterior Coating Market

Recent developments in the exterior coating market reflect advancements in technology, sustainability, and performance. These developments are enhancing the functionality and appeal of coatings across various applications, from construction to automotive.

• Development of Low-VOC Coatings: The introduction of low-VOC and water-based exterior coatings is addressing environmental concerns and regulatory requirements. These coatings offer reduced emissions and are safer for indoor and outdoor use, contributing to improved air quality and user safety.
• Advancements in Self-Cleaning Technologies: Innovations in self-cleaning coatings have led to products that reduce the need for manual cleaning and maintenance. These coatings utilize advanced nanotechnology to create surfaces that repel dirt and pollutants, enhancing durability and aesthetics.
• Introduction of Anti-Corrosion Solutions: New anti-corrosion coating formulations are providing superior protection for metal surfaces in harsh environments. These coatings are designed to withstand extreme conditions, such as high humidity and salt exposure, extending the lifespan of structures and machinery.
• Growth in Thermal Insulating Coatings: Thermal insulating coatings are becoming more prevalent as a means to improve energy efficiency in buildings. These coatings reduce heat transfer, leading to lower energy consumption for heating and cooling, aligning with energy-saving initiatives and sustainability goals.
• Emergence of High-Performance Coatings: High-performance coatings with enhanced properties, such as UV resistance and chemical resistance, are being developed for demanding applications. These coatings are crucial for industries requiring robust and reliable exterior protection, including automotive and aerospace.

These developments are advancing the exterior coating market by improving product performance, environmental impact, and application versatility.

Strategic Growth Opportunities for Exterior Coating Market

The exterior coating market presents several strategic growth opportunities across various applications. These opportunities are driven by advancements in technology and increasing demand for specialized coatings in different sectors.

• Sustainable Construction: Emphasis on sustainable construction practices presents an opportunity for exterior coatings that are eco-friendly and energy-efficient. Coatings that contribute to building energy savings and reduce environmental impact are in high demand, especially in green building projects.
• Automotive Industry Innovations: The automotive sector offers significant growth opportunities for high-performance and durable exterior coatings. Innovations such as self-healing and scratch-resistant coatings are enhancing vehicle longevity and aesthetics, driving demand in this industry.
• Infrastructure Development: With increasing investments in infrastructure development, there is a growing need for exterior coatings that provide durability and protection in harsh environments. Anti-corrosion and weather-resistant coatings are particularly relevant for infrastructure projects.
• Energy Efficiency in Buildings: Demand for thermal insulating coatings is rising as energy efficiency becomes a priority in building design. Coatings that enhance thermal performance and contribute to reduced energy consumption are gaining traction in residential and commercial buildings.
• Marine and Industrial Applications: The marine and industrial sectors are key markets for exterior coatings that offer resistance to corrosion, chemicals, and extreme conditions. Specialized coatings for these applications are essential for protecting equipment and structures from harsh environmental factors.

These growth opportunities are shaping the future of the exterior coating market, driving innovation, and expanding its application across various industries.

Exterior Coating Market Drivers and Challenges

The exterior coating market is influenced by a range of technological, economic, and regulatory factors. Understanding these drivers and challenges is essential for companies to navigate the market effectively and capitalize on growth opportunities.

The factors responsible for driving the exterior coating market include:

• Increasing Demand for Sustainable Solutions: The shift towards environmentally friendly and sustainable coatings is driving market growth. Regulations and consumer preferences are pushing for low-VOC and eco-friendly formulations that reduce environmental impact.
• Technological Advancements: Innovations in coating technologies, such as self-cleaning and anti-corrosion coatings, are enhancing product performance and expanding application possibilities, driving market growth.
• Growth in Construction and Infrastructure: Rising investments in construction and infrastructure projects are increasing the demand for durable and high-performance exterior coatings that can withstand harsh conditions and extend the lifespan of structures.
• Automotive Industry Expansion: Demand for high-quality and aesthetically pleasing exterior coatings in the automotive sector is fueling market growth. Innovations in vehicle coatings are improving durability and appearance, driving industry advancements.
• Focus on Energy Efficiency: Emphasis on energy efficiency in building design is boosting demand for thermal insulating coatings. These coatings help reduce energy consumption and improve indoor comfort, aligning with sustainability goals.

Challenges in the exterior coating market include:

• Regulatory Compliance: Navigating complex and varying regulations across regions can be challenging for manufacturers. Compliance with environmental and safety standards is essential but can increase production costs and complexity.
• Raw Material Costs: Fluctuations in raw material prices, such as pigments and resins, can impact production costs and profitability, posing a challenge for manufacturers.
• Market Competition: Intense competition in the exterior coating market, with numerous players offering similar products, can lead to price wars and reduced profit margins, requiring companies to innovate and differentiate themselves.
• Environmental Regulations: Stricter environmental regulations regarding emissions and waste management are driving the need for cleaner production processes and formulations, adding pressure on manufacturers to adapt.
• Technological Adaptation: Keeping up with rapidly evolving coating technologies and integrating innovations can be challenging for companies, especially smaller ones with limited resources.

The combination of these drivers and challenges is shaping the dynamics of the exterior coating market, influencing growth strategies and market positioning for companies.

List of Exterior Coating Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, exterior coating companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the exterior coating companies profiled in this report include-

• AkzoNobel
• DuPont
• PPG Industries
• Sherwin-Williams
• BASF Coatings
• Valspar Corp
• Nippon Paint
• Kansai Paint
• Chemolak
• Novochema Cooperative

Exterior Coating by Segment

The study includes a forecast for the global exterior coating market by type, application, and region.

Exterior Coating Market by Type [Analysis by Value from 2019 to 2031]:

• Water-Soluble Coatings
• Solvent Coatings
• Emulsion Coatings
• Powder Coatings
• Others

Exterior Coating Market by Application [Analysis by Value from 2019 to 2031]:

• Commercial Building
• Residential Building
• Others

Exterior Coating Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Exterior Coating Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are recent developments by major exterior coating producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The U.S. market is seeing a surge in demand for eco-friendly exterior coatings. Companies are focusing on low-VOC and water-based formulations to meet stringent environmental regulations. Innovations in self-cleaning and anti-corrosion coatings are also driving market growth, especially in the automotive and construction sectors.
• China: China is advancing its exterior coating technologies with a focus on enhancing durability and performance. There is a strong emphasis on developing coatings that can withstand extreme weather conditions, driven by rapid urbanization and infrastructure development. The market is also seeing increased use of high-performance coatings in the automotive and industrial sectors.
• Germany: Germany is leading in the development of advanced exterior coatings, including those with high thermal and UV resistance. The focus is on sustainable and energy-efficient solutions, such as coatings that contribute to building energy savings. The market is also benefiting from innovations in coatings for high-end automotive applications.
• India: In India, the exterior coating market is growing due to increased construction activities and infrastructure development. There is a rising demand for cost-effective and durable coatings that can withstand the local climate. Companies are also investing in advanced coating technologies to cater to the expanding automotive and construction industries.
• Japan: The Japanese exterior coating market is characterized by a focus on high-performance and specialty coatings. The industry is investing in technologies that offer enhanced resistance to environmental factors and extend the lifespan of coatings. Innovations include self-healing coatings and those designed for extreme weather conditions.

Features of the Global Exterior Coating Market

Market Size Estimates: Exterior coating market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Exterior coating market size by type, application, and region in terms of value ($B).

Regional Analysis: Exterior coating market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the exterior coating market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the exterior coating market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the exterior coating market by type (water-soluble coatings, solvent coatings, emulsion coatings, powder coatings, and others), application (commercial building, residential building, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Exterior Coating Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Exterior Coating Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Exterior Coating Market by Type
  • 3.3.1: Water-Soluble Coatings
  • 3.3.2: Solvent Coatings
  • 3.3.3: Emulsion Coatings
  • 3.3.4: Powder Coatings
  • 3.3.5: Others
• 3.4: Global Exterior Coating Market by Application
  • 3.4.1: Commercial Building
  • 3.4.2: Residential Building
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Exterior Coating Market by Region
• 4.2: North American Exterior Coating Market
  • 4.2.1: North American Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.2.2: North American Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.3: European Exterior Coating Market
  • 4.3.1: European Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.3.2: European Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.4: APAC Exterior Coating Market
  • 4.4.1: APAC Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.4.2: APAC Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.5: ROW Exterior Coating Market
  • 4.5.1: ROW Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.5.2: ROW Exterior Coating Market by Application: Commercial Building, Residential Building, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Exterior Coating Market by Type
  • 6.1.2: Growth Opportunities for the Global Exterior Coating Market by Application
  • 6.1.3: Growth Opportunities for the Global Exterior Coating Market by Region
• 6.2: Emerging Trends in the Global Exterior Coating Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Exterior Coating Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Exterior Coating Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: AkzoNobel
• 7.2: DuPont
• 7.3: PPG Industries
• 7.4: Sherwin-Williams
• 7.5: BASF Coatings
• 7.6: Valspar Corp
• 7.7: Nippon Paint
• 7.8: Kansai Paint
• 7.9: Chemolak
• 7.10: Novochema Cooperative