肉品零食市场报告：2031 年趋势、预测与竞争分析

未来全球肉类零食市场很可能在线下和线上市场都面临机会。预计到 2031 年，全球肉食零食市场规模将达到 251 亿美元，2025 年至 2031 年的复合年增长率为 6.0%。该市场的主要驱动力是消费者对便携式零食产品的偏好日益增长，以及草饲肉类零食的日益普及。

• 根据产品类型，Lucintel 预计肉干在预测期内将经历最高的增长。
• 根据分销管道，预计预测期内线下通路将出现高速成长。
• 根据地区，预计北美将在预测期内实现最高成长。

肉品零食市场的策略性成长机会

肉类零食产业在一系列应用领域提供了策略性成长机会，并提供了多种扩张和创新的机会。识别并利用这些机会可以帮助您成功进入市场并实现以客户主导的目标。

• 扩大健康产品：开发具有营养优势的肉类零食（如低脂肪和高蛋白质功能成分）具有巨大的机会。热爱运动和保持健康的人可能会被这种趋势所吸引，因为它可以让他们能够在当地市场上获得更健康的选择。
• 采用植物性零食：植物性饮食的日益普及为肉类替代品创造了增长机会。这包括开发针对素食者、纯素和弹性素食者的植物性肉类零食，扩大公司的影响力，同时满足对永续、无农药产品的需求。
• 高端和手工趋势：对高端和手工肉类零食的需求不断增长，推动了消费者对独特风味和高品质原料的偏好。公司可以利用这一趋势，提供满足挑剔消费者的手工优质美食产品。
• 新兴市场的成长：扩展到亚洲和拉丁美洲等新兴市场提供了巨大的成长机会。这可以透过使产品适应当地偏好同时解决包括分销在内的监管挑战来开发新的收益来源并增加市场占有率实现。
• 利用电子商务管道：网路购物的兴起为肉类零食公司创造了透过电子商务平台直接与顾客接触的机会。为了提高品牌知名度和加强销售，负责人应该制定一个由数位行销宣传活动支持的强大的线上销售策略。

这些策略性成长机会，包括提供符合健康趋势和饮食偏好的产品、开发新的细分市场以及透过数位管道扩张，正在塑造肉类零食产业的未来。以正确的方式利用这些机会将为您带来竞争优势并带来长期的业务成功。

肉品零食市场的驱动因素与挑战

肉类零食产业受到各种驱动因素​​和挑战的影响，包括技术进步、经济因素和立法变化。了解这些方面对于驾驭产业和做出合理的策略决策至关重要。

推动肉品零食市场发展的因素有：

• 技术进步：食品加工和包装技术的进步正在推动肉类零食产业的发展。脱水过程中去除水分方法的改进和调味技术的进步延长了食品的保质期并生产更高品质的产品。
• 健康与保健趋势：消费者对健康饮食的兴趣日益浓厚，这是肉类零食市场发展的主要驱动力。这导致人们越来越偏好低盐、低脂肪、添加营养的零食，最终影响产品开发和行销策略。
• 永续性问题：一个主要驱动因素是消费者和监管机构对永续性的关注度不断提高。这促使公司采用永续采购、减少废弃物的倡议和环保包装，以满足客户期望并遵守法规。
• 全球化和市场扩张：食品市场的全球化性质为成长和多样化创造了机会。进入新市场并根据当地偏好调整产品可扩大市场并提高全球覆盖率。
• 电子商务的成长：电子商务的兴起创造了新的销售管道和行销机会。品牌纷纷走向线上，接触更多客户、吸引消费者註意力并产生消费者互动。

肉品零食市场面临的挑战包括：

• 监理挑战：由于各国标准各异，遵守各种法规十分困难。由于食品安全法规、标籤要求、进出口限制等，这可能会影响产品开发和市场进入。
• 供应链问题：中断通常会导致供应链内部出现问题，例如原材料短缺或运输问题，进而影响生产和分销。因此，公司需要建立机制来应对这些风险，同时确保能够继续向客户提供产品。

了解影响肉类零食产业的因素和挑战可以帮助企业做出相应调整，在竞争条件下取得成功。这种理解塑造了产品开发、市场开发、商业策略等的动态。技术进步和健康趋势正在推动创新，但由于永续性问题和监管挑战，应对这些变化需要谨慎管理。

目录

第一章执行摘要

第二章全球肉品零食市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球肉食零食市场趋势（2019-2024）及预测（2025-2031）
• 依产品类型
  • 肉干
  • 戳
  • 酒吧
  • 其他的
• 本质上
  • 有机的
  • 传统的
• 按分销管道
  • 线下商店
  • 网路商店

第四章2019年至2031年区域市场趋势与预测分析

• 按地区划分：全球肉品零食市场
• 北美肉品零食市场
• 欧洲肉品零食市场
• 亚太肉类零食市场
• 世界其他地区的肉品零食市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 依产品类型
  • 本质上
  • 按分销管道
  • 按地区
• 全球肉食零食市场的新趋势
• 战略分析
  • 新产品开发
  • 全球肉类零食市场产能扩张
  • 全球肉类零食市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业简介

• GENERAL MILLS
• CONAGRA BRANDS
• JACK LINK'S
• Tyson Foods
• HORMEL FOODS
• Nestle
• ASSOCIATED BRITISH FOODS
• The Meat snacks
• Monogram Food Solutions
• Golden Valley Natural

The future of the global meat snack market looks promising with opportunities in the offline and online markets. The global meat snack market is expected to reach an estimated $25.1 billion by 2031 with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the rising consumer preference for on-the-go snacking products and the growing popularity of grass-fed meat snacks.

• Lucintel forecasts that, within the product type category, jerky is expected to witness the highest growth over the forecast period.
• Within the distribution channel category, offline is expected to witness higher growth over the forecast period.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Meat Snack Market

The meat snack industry is presently experiencing key trends that are shaping its future. These trends include changing consumer preferences, advances in technology, and a focus on health and sustainability.

• Health-Conscious Options: Meat snacks with high protein, low fat, and reduced sodium are now being demanded by people who want to watch their weight. Consumers are increasingly concerned about what they eat as a substitute for regular food. Added nutrients and healthier ingredients are now common in products due to this trend.
• Plant-Based Alternatives: The shift toward vegetarianism has led to the entry of meat substitutes in the snack market. Plant-based proteins and flavors are being used by firms targeting vegan and vegetarian customers, thereby broadening the target market beyond traditional meat consumers.
• Sustainable Practices: The issue of the environment has prompted companies to embrace sustainable sourcing and packaging methods in the meat snacks industry. Practices such as using responsibly raised animals and eco-friendly packaging help reduce environmental impact while appealing to ecologically minded buyers.
• Convenience and Portability: Due to growing demand for handy on-the-go snacks, innovations in packaging styles and product types have been observed. Single-use, resealable take-away packs have become popular to satisfy the lifestyles of busy individuals and increase convenience for consumers.
• Global Flavor Fusion: In meat snacks, global flavor fusion is a trend driven by consumers' search for diverse and adventurous flavors. Unique taste experiences are created when brands experiment with herbs, international spices, and culinary processes.

These trends are reshaping the meat snack industry through products that align with health and sustainability goals, innovative alternatives that expand market segments, and increased convenience and variety in flavors. While exploring new flavor horizons, the industry is adjusting to a more health-conscious and environmentally friendly consumer base.

Recent Developments in the Meat Snack Market

Significant developments have recently influenced product offerings and market dynamics in the meat snack industry. These developments reflect broader trends in consumer preferences and technological advancements.

• Innovation in Flavors: A major development is the introduction of unusual flavors into meat snacks. Brands are experimenting with global spices and culinary techniques to offer unique taste experiences. By innovating in areas such as digital marketing strategies, companies can differentiate themselves from competitors while appealing to adventurous customers seeking new tastes.
• Technological Advancements: Food technology has shifted the course of development for new meat snack products. Companies can now produce better-quality products that last longer due to innovations like improved dehydration methods, enhanced preservation techniques, and advanced flavoring processes.
• Health and Wellness Focus: Increasingly, brands are offering products with lower salt content and sodium levels; they will include extra nutrients or be eco-friendly regarding the natural ingredients used. The idea behind this shift is to target health-conscious individuals, creating healthier meal options and providing nourishing food sources that many people crave but may not easily find due to busy lifestyles.
• Sustainable Practices: More sustainable practices are being adopted by companies engaged in the production of meat snacks. They do this by sourcing their raw materials from responsible farms and packaging them using environmentally friendly materials, thus reducing waste generated during the packaging process. This addresses questions about how their products affect the environment and promotes corporate social responsibility.
• Expansion into New Markets: Expanding the presence of meat snack companies in geographical areas is a result of increasing demand for these products by global consumers. This expansion involves tailoring products specifically to suit local tastes and preferences while navigating the necessary regulatory processes to establish a presence in emerging markets.

These developments are transforming the meat snack industry through the introduction of innovative products, enhanced quality via technology, a focus on health and sustainability, and market expansion. As consumer expectations change and environmental considerations grow more important, the industry is becoming a vibrant competitive space.

Strategic Growth Opportunities for Meat Snack Market

The meat snack industry offers strategic opportunities for growth across a range of applications, with several opportunities for expansion and innovation. Identifying and capitalizing on these openings can lead to successful market entry and the achievement of customer-driven objectives.

• Expansion of Health-Conscious Products: There is substantial opportunity for developing meat snacks that offer nutritional advantages, such as low-fat content or functional ingredients like high protein. Those who love working out or staying fit will find this trend appealing, as there will be better choices available for healthier options in local marketplaces.
• Introduction of Plant-Based Meat Snacks: The rising popularity of plant-based diets creates an opportunity for growth in meat alternatives. This includes developing plant-based meat snacks targeting vegetarians, vegans, and flexitarians, thereby expanding companies' reach while meeting demand for sustainable, cruelty-free products.
• Premium and Artisanal Focus: Increased demand for premium and artisanal meat snacks has led customers to prefer unique tastes and high-quality ingredients. Companies can take advantage of this trend by providing gourmet products that focus on craftsmanship and quality to satisfy discerning consumers.
• Growth in Emerging Markets: Expansion into emerging markets such as Asia and Latin America presents significant growth opportunities. This can be achieved by tailoring products to local tastes while addressing regulatory challenges, including distribution, to unlock new revenue streams and increase market share.
• Leveraging E-Commerce Channels: With the rise of online shopping, opportunities have emerged for meat snack companies to engage directly with customers through e-commerce platforms. To boost brand presence and enhance sales, marketers should develop strong online sales strategies supported by digital marketing campaigns.

By aligning product offerings with health trends and dietary preferences, exploring new market segments, and expanding through digital channels, these strategic growth opportunities are shaping the future of the meat snack industry. The correct utilization of these opportunities will result in a competitive edge, leading to long-term success in business.

Meat Snack Market Driver and Challenges

The meat snack industry is influenced by various drivers and challenges, such as technological advancements, economic factors, and legal changes. Understanding these aspects is vital for navigating the industry and making sound strategic decisions.

The factors driving the meat snack market include:

• Technological Advancements: Advances in food processing and packaging are driving growth in the meat snack industry. Improved methods for removing water during dehydration and better flavoring techniques preserve food products longer, resulting in high-quality goods.
• Health and Wellness Trends: There is a growing concern about healthy eating among consumers, which is a key driver for the development of the meat snack sector. This has led to an increasing preference for low-sodium snacks with less fat content and nutritional additives, ultimately affecting product development and marketing strategies.
• Sustainability Concerns: Growing consumer and regulatory emphasis on sustainability is a major driver. This has led firms to adopt sustainable sourcing, waste reduction initiatives, and environmentally friendly packaging to meet customer expectations and comply with regulations.
• Globalization and Market Expansion: The global nature of food markets creates growth and diversification opportunities. Entering new markets and adapting products to local preferences can lead to market expansion and increased global coverage.
• E-Commerce Growth: The rise of e-commerce has created new sales channels and marketing opportunities. Brands are going online to reach more customers, engage them, and create interactions with consumers.

Challenges in the meat snack market include:

• Regulatory Challenges: Complying with different regulations can be challenging due to varying standards across countries. This can affect product development and market access due to food safety regulations, labeling requirements, and import/export restrictions.
• Supply Chain Issues: Disruptions often lead to problems within supply chains, such as shortages of raw materials or transportation issues, which can affect production and distribution. Companies must therefore have mechanisms in place to handle these risks while ensuring that their products remain available to customers.

Understanding the drivers and challenges affecting the meat snack industry helps companies adjust accordingly to thrive under competitive conditions. This understanding shapes dynamics such as product development, market expansion, and operational strategies. Technological advancements coupled with health trends lead to innovation, while navigating these changes requires careful management due to sustainability concerns and regulatory challenges.

List of Meat Snack Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies meat snack companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the meat snack companies profiled in this report include-

• GENERAL MILLS
• CONAGRA BRANDS
• JACK LINK'S
• Tyson Foods
• HORMEL FOODS
• Nestle
• ASSOCIATED BRITISH FOODS
• The Meat snacks
• Monogram Food Solutions
• Golden Valley Natural

Meat Snack by Segment

The study includes a forecast for the global meat snack market by product type, nature, distribution channel, and region.

Meat Snack Market by Product Type [Analysis by Value from 2019 to 2031]:

• Jerky
• Sticks
• Bars
• Others

Meat Snack Market by Nature [Analysis by Value from 2019 to 2031]:

• Organic
• Conventional

Meat Snack Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Offline Store
• Online Store

Meat Snack Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Meat Snack Market

Changes in the global market for meat snacks are rapid due to shifting consumer tastes, health trends, and local regulations. The United States, China, Germany, India, and Japan have all experienced innovations and shifts that impact the meat snack industry. This trend demonstrates a movement toward healthier choices, unique flavors, and sustainable production methods that cater to varied consumer interests in these key markets.

• United States: The meat snack market in the U.S. has expanded with a focus on high-protein, low-carbohydrate options targeting health-conscious consumers. Examples include gourmet-flavored premium products and plant-based alternatives. Companies are also focusing on transparent labeling to address concerns raised by customers regarding environmental impact and food quality.
• China: Western-style snacks and premium items are gaining popularity in the Chinese meat snacks market. Local corporations incorporate traditional Chinese flavors into their dried meats to accommodate domestic preferences while establishing an international presence. A distinct preference for spicy and cooked flavors is evident, reflecting regional tastes.
• Germany: Recently, there has been a significant shift toward healthier, organic-based meat snacks, driven by increased consumer awareness about health issues. This sector is seeing more products with no artificial ingredients and those sourced from ethically raised animals. There is also a trend towards convenience, with single-serve, ready-to-eat packages dominating.
• India: The Indian dried beef market is still in its early stages but focuses on indigenous flavors and regional spices. Growing urbanization and lifestyle changes create rising demand for premium and value-added items. However, this market is still emerging, requiring established regulatory norms and distribution channels.
• Japan: Meat snacks have become popular among Japanese consumers due to unconventional flavor combinations inspired by traditional cuisine. Consumers now prioritize quality over quantity in artisanal food products. Japanese brands also emphasize convenience; portion control is important for many busy individuals.

Features of the Global Meat Snack Market

Market Size Estimates: Meat snack market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Meat snack market size by product type, nature, distribution channel, and region in terms of value ($B).

Regional Analysis: Meat snack market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, natures, distribution channels, and regions for the meat snack market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the meat snack market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the meat snack market by product type (jerky, sticks, bars, and others), nature (organic and conventional), distribution channel (offline store and online store), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Meat Snack Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Meat Snack Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Meat Snack Market by Product Type
  • 3.3.1: Jerky
  • 3.3.2: Sticks
  • 3.3.3: Bars
  • 3.3.4: Others
• 3.4: Global Meat Snack Market by Nature
  • 3.4.1: Organic
  • 3.4.2: Conventional
• 3.5: Global Meat Snack Market by Distribution Channel
  • 3.5.1: Offline store
  • 3.5.2: Online Store

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Meat Snack Market by Region
• 4.2: North American Meat Snack Market
  • 4.2.1: North American Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
  • 4.2.2: North American Meat Snack Market by Distribution Channel: Offline store and Online Store
• 4.3: European Meat Snack Market
  • 4.3.1: European Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
  • 4.3.2: European Meat Snack Market by Distribution Channel: Offline store and Online Store
• 4.4: APAC Meat Snack Market
  • 4.4.1: APAC Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
  • 4.4.2: APAC Meat Snack Market by Distribution Channel: Offline store and Online Store
• 4.5: ROW Meat Snack Market
  • 4.5.1: ROW Meat Snack Market by Product Type: Jerky, Sticks, Bars, and Others
  • 4.5.2: ROW Meat Snack Market by Distribution Channel: Offline store and Online Store

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Meat Snack Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Meat Snack Market by Nature
  • 6.1.3: Growth Opportunities for the Global Meat Snack Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global Meat Snack Market by Region
• 6.2: Emerging Trends in the Global Meat Snack Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Meat Snack Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Meat Snack Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: GENERAL MILLS
• 7.2: CONAGRA BRANDS
• 7.3: JACK LINK'S
• 7.4: Tyson Foods
• 7.5: HORMEL FOODS
• 7.6: Nestle
• 7.7: ASSOCIATED BRITISH FOODS
• 7.8: The Meat snacks
• 7.9: Monogram Food Solutions
• 7.10: Golden Valley Natural