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市场调查报告书
商品编码
1714178
欧洲眼镜市场(截至 2032 年)按类型(眼镜、太阳眼镜、隐形眼镜、其他)、类别、价格范围和分销管道(店面、非店面)划分Report Information on Europe Eyewear Market Research by Type (Spectacles, Sunglasses, Contact Lenses and others), by Category, by Price Range, by Category by Distribution Channel (Store-Based, Non-Store-Based ) Global Forecast till 2032 |
欧洲眼镜市场正在经历强劲成长,这得益于视力矫正需求的不断增长、高级时尚眼镜的普及以及镜片和镜框设计的技术创新。预计 2024 年市场规模将达到 351.3014 亿美元,到 2032 年将达到 497.35 亿美元,复合年增长率为 4.48%。
智慧眼镜等技术创新、矫正镜片的日益普及以及对眼镜製造永续性的日益关注正在推动市场成长。欧洲眼镜市场包括眼镜、隐形眼镜和太阳眼镜,满足不同年龄和风格偏好的需求。人口老化和年轻人萤幕时间的增加加剧了视力相关疾病,从而推动了对处方眼镜的需求。
注重时尚的欧洲消费者正在推动眼镜作为生活方式配件的潮流,从而推动高端品牌和设计师品牌领域的成长。Ray-Ban、Oakley和Gucci等高端品牌继续占据市场主导地位,而中檔和经济实惠的品牌则凭藉时尚的设计和实惠的价格展开竞争。零售通路的数位转型,尤其是电子商务的兴起,在重新定义消费者购买行为方面发挥关键作用。现在,消费者可以透过线上平台享受客製化的眼镜推荐、虚拟试戴和有竞争力的价格,更加便利、更容易取得。然而,线下商店在提供专业的眼部护理和个人化配镜方面仍然发挥着重要作用。
技术进步对眼镜产业产生了重大影响。蓝光阻挡镜片、防反射涂层和轻质材料等创新解决了消费者对数位设备造成的舒适度和眼睛疲劳的担忧。另一个大趋势是永续性,製造商越来越注重环保材料和生产工艺,以满足消费者对道德产品日益增长的需求。此外,扩增实境 (AR) 和人工智慧也被融入眼镜中,提供导航、健身追踪和增强视觉体验等功能,进一步增加了市场成长潜力。
本报告调查了欧洲眼镜市场,并提供了市场定义和概述、影响市场成长的各种因素分析、市场规模趋势和预测、各个细分市场、地区/主要国家的细分、竞争环境以及主要公司的概况。
Report Information on Europe Eyewear Market Research by Type (Spectacles (Lenses and Frame), Sunglasses (Polarized and Non-Polarized), Contact Lenses (Clear and Color) and others), by Category (Prescribed Eyewear and Recreational/Non-Prescribed Eyewear), by Price Range (Classic/Mass and Premium), by Category (Men, Women, Unisex and Kids) by Distribution Channel (Store-Based (Supermarkets, Specialty Stores and Others), Non-Store-Based (Ecommerce and Online Retail Store)) Global Forecast till 2032
The European eyewear market has grown significantly, owing to increased demand for vision correction, the adoption of high-fashion eyeglasses, and the impact of technological breakthroughs in lens and frame design. In 2024, market revenue reached US$ 35,130.14 million, and it is expected to rise at a CAGR of 4.48% to US$ 49,735 million by 2032. The market's growth is being driven by technology improvements such as smart eyewear, increased adoption of corrective lenses, and a growing emphasis on sustainability in eyewear manufacturing. Eyewear in Europe includes spectacles, contact lenses, and sunglasses, catering to a wide range of age groups and style preferences. The region's aging population, combined with increased screen time among younger demographics, has exacerbated the prevalence of vision-related disorders, driving demand for prescription eyewear.
Fashion-forward European customers have pushed the emergence of eyewear as a lifestyle accessory, resulting in growth in the premium and designer segments. Luxury companies like Ray-Ban, Oakley, and Gucci continue to dominate this market, while mid-tier and budget-friendly brands compete by offering affordable prices and stylish designs. The digital transformation of retail channels, notably e-commerce, has been critical to redefining consumer purchasing behavior. Customers may now get customized eyewear solutions, virtual try-ons, and competitive pricing through online platforms, making them more convenient and accessible. However, offline establishments continue to be crucial for providing professional eye care services and personalized fittings.
Technological improvements have had a profound impact on the eyeglasses industry. Blue-light-blocking lenses, anti-reflective coatings, and lightweight materials are among the innovations that answer customer concerns about digital eye strain and comfort. Another major trend is sustainability, with manufacturers focusing more on eco-friendly materials and production procedures to suit increased consumer demand for ethical products. Furthermore, augmented reality (AR) and artificial intelligence (AI) are being integrated into eyewear to provide features such as navigation, fitness tracking, and enhanced visual experiences, boosting the market's growth potential.
The Europe Eyewear market is divided into four types: spectacles (lenses and frames), sunglasses (polarized and non-polarized), contact lenses (clear and color), and others.
The European eyewear market is divided into two categories: prescribed eyewear and recreational/non-prescribed eyewear.
The Europe Eyewear market is divided into two price ranges: classic/mass and premium.
The European eyewear market is divided into four categories: men, women, unisex, and children.
The Europe Eyewear market is divided into two distribution channels: store-based (supermarkets, specialty stores, and others) and non-store-based (ecommerce and online retail stores).
The study on the Europe Eyewear Market is divided into six countries: the United Kingdom, Germany, France, Spain, Italy, and the rest of Europe.
EssilorLuxottica SA, Alcon Inc., Marcolin SpA, Silhouette International Schmied AG, Fielmann AG, Kering S.A., Prada S.p.A., Safilo Group S.p.A., and Zeiss International are the leading participants in the European Eyewear market.