市场调查报告书
商品编码
1486914
线上语言学习市场规模、占有率、预测和趋势分析:依学习模式、年龄组、语言、最终用户、地区 - 到 2031 年的全球预测Online Language Learning Market Size, Share, Forecast, & Trends Analysis by Learning Mode, Age Group, Language, End User, and Geography - Global Forecast to 2031 |
语言学习是学习者获得多种语言沟通的能力的过程。线上语言学习是指透过数位平台学习新语言技能或提高现有语言技能的过程。这种学习模式利用网路为您提供各种资源和工具,让您随时随地依照自己的进度学习语言。近年来,这种学习模式受到了语言专家和电脑辅助语言学习(CALL)领域的广泛关注。此外,线上语言学习课程被移民到不同国家接受更好教育以提高沟通技巧的学生广泛采用。
线上语言学习市场的成长是由全球化和跨境交流需求的成长、电子学习市场的成长以及人工智慧在电子学习中的渗透所推动的。然而,对资料安全和隐私的担忧正在限制该市场的成长。此外,教育领域支出的增加、互联网和智慧型手机普及率的提高以及跨国公司对多语言员工的日益偏好预计将为在这个市场上运营的参与者提供成长机会。然而,高实施成本是影响市场成长的主要问题。此外,灵活的定价结构和可穿戴技术的引入是在线语言学习市场的显着趋势。
线上语言学习市场依学习模式(自学APP/应用、辅导)、年龄层(13岁以下、13-17岁、18-20岁、21-30岁、31-40岁及以上)划分40年)、语言(英语、法语、西班牙语、普通话、德语、义大利语、阿拉伯语、日语、韩语等)、最终用户(个人学习者、教育机构、政府机构、企业学习者)、地区分类。它还评估行业竞争对手并分析区域和国家层面的市场。
(註:提供前5名公司的SWOT分析)
The research report titled, 'Online Language Learning Market by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography-Global Forecast to 2031,' provides an in-depth analysis of the online language learning market in five major geographies and emphasizes on the current market trends, size, and share, recent developments, and forecasts till 2031. The online language learning market is projected to reach $44.9 billion by 2031, at a CAGR of 19.5% during the forecast period 2024-2031.
Language learning is a process by which learners develop the ability to communicate in more than one language. Online language learning refers to the process of acquiring new language skills or enhancing existing ones through digital platforms. This mode of learning leverages the internet to provide access to a wide array of resources and tools, enabling learners to study a language at their own pace from any location. In recent years, these formats have been attracting serious attention from the language profession and the field of computer-assisted language learning (CALL). Furthermore, online language learning courses are widely adopted by students to improve communication skills as they move to different countries for better education.
The growth of the online language learning market is driven by globalization and the growing need for cross-border communication, the growing e-learning market, and the penetration of artificial intelligence in e-learning. However, data security and privacy concerns restrain the growth of this market. Furthermore, the increasing expenditure on the education sector, rising penetration of the internet and smartphone user base, and increasing preference for multilingual employees by multinational companies are expected to generate growth opportunities for the players operating in this market. However, high implementation costs are major challenges impacting market growth. Additionally, the flexible pricing structure and introduction of wearable technologies are prominent trends in the online language learning market.
The online language learning market is segmented based on learning mode (self-learning apps and applications and tutoring), age group (13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years), language (English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages), end user (individual learners, educational institutes, government institutes, and corporate learners), and geography. The study also evaluates industry competitors and analyses the regional and country-level markets.
Based on learning mode, the online language learning market is segmented into self-learning apps and applications, and tutoring. The self-learning apps and applications segment is projected to register the highest CAGR during the forecast period. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, a rising demand for immersive and practical language practice, the growing digitalization of educational content, an expanding user base of mobile phones, the easy availability of language learning apps, online courses, and virtual tutors, and a growing demand for personalized and flexible language education experiences.
Based on age group, the online language learning market is segmented into <13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. The <13 years segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the growing significance of learning a language at a young age, easy accessibility and better user interface for online language learning platforms, and the growing trend of gamification in language learning.
Based on language, the online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. The Spanish segment is expected to register the highest CAGR during the forecast period due to the high popularity of the Spanish language in many countries and it being the 3rd most widely used language on the internet. All such factors, along with the increasing need for convenient and adaptive language learning solutions and a growing number of Spanish speakers and learners, represent an increased demand for online language learning solutions.
Based on end user, the online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. The individual learners segment is expected to register the highest CAGR during the forecast period. The segment's large market share is attributed to the widespread adoption of smart devices, increasing access to the internet, online language learning providers' increasing live content transmission on the internet to enhance brand engagement and reach students, the proliferation of social media platforms, and the presence of numerous well-established language learning sites.
Based on geography, the online language learning market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific region is projected to record the highest CAGR during the forecast period. The market growth in Asia-Pacific is driven by government initiatives to strengthen national education networks, the growing government focus on the education sector, rapidly developing economies, and increasing disposable incomes leading to increased internet penetration, which are propelling the demand for online language learning in the region.
The key players profiled in the online language learning market include Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), and Memrise Limited (U.K.).
Online Language Learning Market Assessment -by Learning Mode
Online Language Learning Market Assessment -by Age Group
Online Language Learning Market Assessment -by Language
Online Language Learning Market Assessment -by End User
Online Language Learning Market Assessment -by Geography
(Note: SWOT analysis of the top 5 companies will be provided.)