市场调查报告书
商品编码
1518355
护肤品市场:依类型、产品、使用者群组、价格范围、分销管道划分 - 到 2030 年的全球预测Skin Care Products Market by Type (Facial, Lip, Body) Product (Cream, Lotion, Powder, Lotion, Moisturizer, Toner) User Group (Male, Female, Unisex) Price Category (Mass, Premium) Distribution Channel (Supermarket, Retail, Online)-Global Forecast to 2030 |
预计2030年保养品市场将达1,994.2亿美元,2023年至2030年复合年增长率为5.2%。
经过全面的一手和二手研究以及对市场情景的详细分析,报告分析了关键的市场驱动因素/课题、市场限制/机会。该市场的推动因素包括抗衰老产品的使用增加、对有机皮肤产品的需求增加、个人美容的重要性日益增加、消费者对美容和个人护理知识的增加以及个人护理支出的增加。然而,由于脸部保养产品含有有毒有害化学物质,消费者不愿使用脸部保养产品,以及保养品的绿色洗礼正在限制市场的成长。此外,电子商务的渗透、男士护肤品需求的不断增长以及有机产品的出现正在为市场进入者创造机会。然而,消除肤色歧视的努力正在影响肤色霜的采用,这构成了影响市场成长的课题。
从产品类型来看,预计到2023年脸部护理细分市场将占据护肤品市场的最大占有率。洗面乳、脸部精油、保湿霜和防晒霜等脸部护理产品可以让您的肌肤恢復活力,清洁您的脸部,并疏通脸部毛孔。它还有助于减轻压力并增强脸部肌肉。它还可以透过减缓皮肤老化来帮助保持年轻的外观。人们对脸部护理产品的认识不断提高,加上透过各种分销管道获得的便利性,支撑了这一细分市场的巨大占有率。
依产品划分,预计到 2023 年,乳霜细分市场将占据护肤品市场的最大占有率。乳霜是油和水的混合物,具有浓稠的稠度,可保持皮肤湿润和清新。它还有助于维持皮肤健康并治疗干燥皮肤可能发生的感染。乳霜和保湿霜很容易买到,并且有多种选择可供选择。此外,护肤霜价格实惠,使消费者更容易购买,从而促使该细分市场的成长。
从成分来看,天然成分领域预计在预测期内复合年增长率更高。该细分市场的高成长是由于消费者越来越倾向于采用有机化妆品、减少接触潜在有害化学物质以及减少刺激和发炎。此外,领先公司越来越注重推出含有天然成分的护肤产品。例如,2021年6月,LEA NATURE集团(法国)旗下品牌SO'BiO etic在美国推出了用越南荷花製成的保养品Pour une Peau Parfaite。
从分销管道来看,预计到2023年超市领域将占据护肤品市场的最大占有率。由于在一个地方可以买到多种产品,超市比其他分销管道更受青睐。人们更喜欢超市而不是线上管道,因为超市可以进行面对面的品质检查、即时获取产品、自由选择产品类型以及获得独家优惠和优惠。
以价格范围来看,大众市场护肤品细分市场预计将在 2023 年占据护肤品市场的更大占有率。消费者护肤品是大规模生产的,是根据护肤考虑和需求的基本因素生产的,包括含有标准且适合所有皮肤类型的成分的产品。
以用户细分来看,预计到2023年,女性细分市场将占据护肤品市场的最大占有率。人们越来越喜欢含有天然和有机成分的护肤品,加上可支配收入的增加,使得女性能够在护肤方案上投入更多资金。此外,女性在保养品上的花费也比男性更多。
对护肤品市场区域状况的详细分析提供了五个主要地区(北美、欧洲、亚太地区、中东和非洲以及拉丁美洲)的详细定性和定量见解以及每个地区主要国家的覆盖范围。2023年,北美预计将占据护肤品市场的最大占有率。该地区巨大的市场占有率归因于高可支配收入、高个人护理支出以及采用有机产品和成分的日益增长的趋势。此外,不断变化的消费者生活方式和日益老化的人口正在推动该地区对护肤品的需求。
(註:将提供前5名企业的SWOT分析)
Skincare Products Market Size, Share, Forecast, & Trends Analysis by Type (Facial, Body), Product (Cream, Lotion, Moisturizer, Toner), User Group (Male, Female, Unisex), Price (Mass, Premium), Distribution Channel (Supermarket, Online)-Global Forecast to 2030
The skincare products market is projected to reach $199.42 billion by 2030, at a CAGR of 5.2% from 2023 to 2030.
Following comprehensive primary and secondary research and an in-depth analysis of the market scenario, this report provides an analysis of the key market drivers, restraints, opportunities, and challenges. This market is driven by the increasing adoption of anti-aging products, increasing demand for organic skin products, the growing importance of personal grooming, increased consumer knowledge regarding beauty and personal care, and increased spending on personal care. However, consumers' reluctance to use facial care products due to the presence of toxic and harmful chemicals and the greenwashing of skincare products restrain the market's growth. Furthermore, the growing penetration of e-commerce, rising demand for men's skincare products, and the emergence of organic products are generating opportunities for market players. However, initiatives for ending colorism are affecting the adoption of skin tone creams, which is a challenge impacting market growth.
Based on type, in 2023, the facial care segment is expected to account for the largest share of the skincare products market. Facial care products such as face washes, face oils, moisturizers, and sunscreens rejuvenate the skin, remove dirt from the face, and help unclog pores on the face. They help reduce stress and strengthen facial muscles. They also help retain a youthful appearance by controlling skin aging. Increased awareness regarding such facial care products, coupled with their high accessibility through various distribution channels, supports the large share of this segment.
Based on product, in 2023, the creams segment is expected to account for the largest share of the skincare products market. Creams are a mixture of oil and water with a thick consistency that keeps the skin hydrated and fresh. They are also known to help maintain skin health and treat infections that can occur with dry skin. Creams and moisturizers are easily available, with a wide range of options to choose from. Skin care creams are also affordable, making it easier for consumers to buy them, leading to the segment's growth.
Based on composition, the natural composition segment is projected to register the higher CAGR during the forecast period. The high growth of this segment is driven by consumers' rising inclination toward the adoption of organic cosmetics, reduced exposure to potentially harmful chemicals, and reduced irritation and inflammation. Additionally, key players are increasingly focused on launching skincare products with natural composition. For instance, in June 2021, SO'BiO etic, a brand of LEA NATURE group (France), launched Pour une Peau Parfaite, a skin care product made using lotus flowers from Vietnam, in the U.S.
Based on distribution channel, in 2023, the supermarkets segment is expected to account for the largest share of the skincare products market. Supermarkets are preferred over other distribution channels due to the high availability of various products in one place. People prefer supermarkets over online channels due to in-person quality checks, immediate access to products, and the freedom of choosing the type of products and availing exclusive deals and offers.
Based on price category, in 2023, the mass skincare products segment is expected to account for the larger share of the skincare products market. Mass skincare products are manufactured on a large scale and are made under the basic factors considered and required for skin care, including products with ingredients that are standard and suitable for all skin types.
Based on user group, in 2023, the female segment is expected to account for the largest share of the skincare products market. The growing preference for skincare products containing natural and organic ingredients and increasing disposable incomes are enabling women to invest more in their skin care regimen. Furthermore, the spending on skincare products is higher among women than among men.
An in-depth analysis of the geographical scenario in the skincare products market provides detailed qualitative and quantitative insights into five major geographies (North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America) along with the coverage of major countries in each region. In 2023, North America is expected to account for the largest share of the skincare products market. The large share of this regional market is attributed to high disposable incomes, high spending on personal care, and the rising trend of adopting organic products and ingredients. Additionally, evolving consumer lifestyles and the rising aging population are increasing the demand for skincare products in the region.
The key players operating in the skincare products market are L'Oreal S.A. (France), Johnson & Johnson, Inc. (U.S.), Unilever PLC (U.K.), Revlon, Inc. (U.S.), Avon Products, Inc. (U.S.), Colgate-Palmolive Company (U.S.), Shiseido Co., Ltd. (Japan), The Procter & Gamble Company (P&G) (U.S.), Oriflame Holding Limited (Switzerland), Estee Lauder Companies, Inc. (U.S.), Beiersdorf AG (Germany), Coty Inc. (U.S.), Kao Corporation (Japan), Amorepacific Corporation (South Korea), and Caudalie (France).
Skincare Products Market Assessment-by Type
Skincare Products Market Assessment-by Product
Note: Other skincare products include lip balms, serums, chemical peels, sunscreens, face masks, and face oils.
Skincare Products Market Assessment-by Composition
Skincare Products Market Assessment-by Packaging Type
Note: Other packaging types include pouches & sachets, roller bottles, dispensers, and closures.
Skincare Products Market Assessment-by Distribution Channel
Note: Other distribution channels include cosmetic stores and spas & salons.
Skincare Products Market Assessment-by Price Category
Skincare Products Market Assessment-by User Group
Skincare Products Market Assessment-by Geography
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)