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市场调查报告书

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1512674

全球益生菌保养品市场 - 2024-2031

Global Probiotic Skin Care Products Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球益生菌保养品市场达到3.301亿美元，预计2031年将达到6.073亿美元，2024-2031年预测期间复合年增长率为9.1%。

消费者越来越多地寻求天然和有机的护肤解决方案，推动了对益生菌护肤产品的需求。这些产品通常被认为是传统保养品的更健康、更安全的替代品。品牌正在投资研发，以创造创新的益生菌护肤配方。这包括开发新的输送系统、与其他活性成分的组合以及提供全面皮肤益处的多功能产品。

例如，2023年3月，美国着名化妆品公司宝洁公司就宣布了进军益生菌保养品领域的计画。该公司与加州大学戴维斯分校的研究人员合作，积极致力于开发创新的益生菌配方，并推动全球益生菌护肤品市场的成长。

人们越来越认识到益生菌对皮肤健康的益处正在推动北美地区的需求。消费者更了解益生菌在维持平衡的皮肤微生物组和改善痤疮和湿疹等皮肤状况方面的作用。整体健康趋势正在影响护肤市场。促进整体皮肤健康而不仅仅是美容功效的益生菌产品引起了重视全面健康方法的消费者的共鸣。

动力学

不断发展的美容和个人护理行业

美容和个人护理行业的成长导致消费者在护肤品上的支出增加，包括益生菌选择。消费者愿意在能够改善皮肤健康的创新和优质产品上投入更多资金。随着美容产业的发展，对天然有机保养品的需求也随之增加。益生菌护肤品通常被宣传为天然且有益于皮肤健康，符合这一趋势，吸引了注重健康的消费者。

美容产业的成长特征是向个人化护肤解决方案的转变。益生菌护肤产品可以针对特定的皮肤问题进行定制，吸引寻求定制护肤方案的消费者。美容产业的扩张促进了持续创新。公司积极开发新的益生菌护肤产品，利用先进技术和研究来满足不断变化的消费者需求和偏好。

例如，2022年11月，来自新加坡的新型益生菌护肤品牌舒芙蕾美容宣布登陆中国市场，提供丰富的产品系列。 Souffle Beauty 强调其对道德实践的承诺，自豪地宣布其反对动物试验的立场，并自豪地拥有经 PETA 认证的无残忍标籤。所有商品均在新加坡 GMP 认证实验室精心製造，并遵守严格的法律标准。

人口老化加剧

随着全球人口老化，对抗老化护肤解决方案的需求不断增长。益生菌护肤品以其改善皮肤健康、减少老化迹象和增强皮肤自然光泽的能力而闻名，这对老年消费者来说很有吸引力。老年人经常会遇到皮肤问题，例如干燥、失去弹性和敏感度增加。益生菌护肤品可促进健康的皮肤微生物组并增强皮肤屏障，对寻求有效皮肤健康解决方案的人特别有吸引力。

老年族群往往喜欢天然温和的保养品，以避免刺激和不良反应。根据联合国最近的调查结果，人口老化趋势正在加速。 65 岁及以上人口的比例增长速度快于较年轻年龄层的人口。因此，全球 65 岁及以上人口比例预计将从 2022 年的 10% 上升到 2050 年的 16%。

对益生菌益处缺乏认识

许多消费者不熟悉益生菌的概念及其对皮肤健康的潜在益处。这种知识的缺乏导致益生菌护肤品的采用率较低，因为消费者可能不明白为什么他们应该选择这些产品而不是传统的护肤品。在益生菌认知度特别低的地区，益生菌保养品的渗透率仍然有限。与认知度和接受度较高的地区相比，这导致这些地区的市场成长较慢。

有效传达益生菌在保养品中的益处可能具有挑战性。如果没有清晰且令人信服的讯息，潜在客户可能会持怀疑态度或不感兴趣。这种沟通差距会阻碍行销策略的有效性，降低消费者的兴趣和市场需求。由于缺乏广泛的认识，益生菌护肤品可能仅限于知情且具有健康意识的消费者的利基市场。这限制了更广泛的市场潜力并限制了整体市场的成长。

Consumers are increasingly seeking natural and organic skincare solutions, driving demand for probiotic skin care products. These products are often perceived as healthier and safer alternatives to conventional skincare products. Brands are investing in research and development to create innovative probiotic skincare formulations. This includes the development of new delivery systems, combinations with other active ingredients, and multifunctional products that offer comprehensive skin benefits.

For instance, in March 2023, Procter & Gamble, a prominent American cosmetics company, introduced its plans to delve into the realm of probiotic skin care products. Collaborating with researchers at the University of California, Davis, the company is actively engaged in crafting innovative probiotic formulations, driving the global probiotic skin care products market growth.

Increasing awareness about the benefits of probiotics for skin health is driving demand in the North American region. Consumers are more informed about the role of probiotics in maintaining a balanced skin microbiome and improving skin conditions such as acne and eczema. The holistic wellness trend is influencing the skincare market. Probiotic products that promote overall skin health and wellness, rather than just cosmetic benefits, are resonating with consumers who prioritize comprehensive health approaches.

Dynamics

Growing Beauty and Personal Care Industry

The beauty and personal care industry's growth leads to higher consumer spending on skincare products, including probiotic options. Consumers are willing to invest more in innovative and premium products that promise better skin health. As the beauty industry grows, there is a parallel increase in demand for natural and organic skincare products. Probiotic skincare, often marketed as natural and beneficial for skin health, aligns with this trend, attracting health-conscious consumers.

The beauty industry's growth is marked by a shift towards personalized skincare solutions. Probiotic skincare products can be tailored to address specific skin concerns, attracting consumers looking for customized skincare regimens. The expansion of the beauty industry fosters continuous innovation. Companies are motivated to develop new probiotic skincare products, leveraging advanced technologies and research to meet evolving consumer needs and preferences.

For instance, in November 2022, Souffle Beauty, a novel probiotic skincare brand originating from Singapore, announced its launch in the Chinese market, offering an extensive array of products. Emphasizing its commitment to ethical practices, Souffle Beauty proudly declared its stance against animal testing and proudly carries the PETA-certified cruelty-free label. All merchandise is meticulously manufactured in a Singapore-based GMP-certified laboratory, adhering to rigorous legal standards.

Growing Aging Population

As the global population ages, there is a rising demand for anti-aging skincare solutions. Probiotic skincare products are known for their ability to improve skin health, reduce signs of aging, and enhance skin's natural radiance, making them attractive to older consumers. Older individuals often experience skin issues such as dryness, loss of elasticity, and increased sensitivity. Probiotic skincare products, which promote a healthy skin microbiome and strengthen the skin barrier, are particularly appealing to this demographic seeking effective skin health solutions.

The aging population tends to prefer natural and gentle skincare products to avoid irritation and adverse reactions. According to recent findings by the United Nations, the demographic trend of population aging is accelerating. The proportion of individuals aged 65 years and older is expanding more rapidly than those in younger age brackets. Consequently, the projected global population aged 65 and above is anticipated to escalate from 10% in 2022 to 16% by the year 2050.

Lack of Awareness about Probiotic Benefits

Many consumers are not familiar with the concept of probiotics and their potential benefits for skin health. This lack of knowledge leads to low adoption rates of probiotic skincare products, as consumers may not understand why they should choose these products over conventional skincare options. In regions where awareness about probiotics is particularly low, the penetration of probiotic skincare products remains limited. This results in slower market growth in these areas compared to regions with higher awareness and acceptance.

Effectively communicating the benefits of probiotics in skincare can be challenging. Without clear and compelling messaging, potential customers may remain skeptical or uninterested. This communication gap can hinder the effectiveness of marketing strategies, reducing consumer interest and market demand. Due to the lack of widespread awareness, probiotic skincare products may be confined to niche markets of informed and health-conscious consumers. This limits the broader market potential and restricts overall market growth.

Segment Analysis

The global probiotic skin care products market is segmented based on product type, ingredient type, form, distribution channel, end-user, and region.

Broad Consumer Base and Innovations in Moisturizers

Moisturizers are a fundamental part of daily skincare routines for a wide range of consumers. The universal need for skin hydration makes moisturizers one of the most frequently purchased skincare products, driving their dominance in the market. Probiotic moisturizers offer multiple benefits, including improved skin hydration, enhanced barrier function, and reduced inflammation. These added benefits make probiotic moisturizers particularly appealing, contributing to their significant market share.

Probiotic moisturizers are formulated to suit various skin types, including dry, oily, sensitive, and combination skin. Their versatility ensures that a broad demographic can use them, increasing their overall market penetration. The skincare industry is continuously innovating, and probiotic moisturizers are no exception. Advanced formulations that combine probiotics with other beneficial ingredients enhance their effectiveness and appeal, driving market growth.

For instance, on April 8, 2024, in November 2023, a novel skincare startup named You're Looking Well emerged onto the scene, recognizing the intrinsic connection between skin and gut health, the company embarked on a mission to bridge this gap by introducing an innovative all-in-one kit. With a keen focus on the gut-skin axis, Bloomfield and Plom assembled a team of dedicated scientists to spearhead the development of a comprehensive skincare regimen.

Geographical Penetration

High Consumer Awareness and Strong Presence of Major Brands in North America

North America dominates the global probiotic skin care products market. The North American market has a high level of consumer awareness regarding the benefits of probiotics in skincare. This awareness is driven by robust marketing campaigns, educational initiatives, and the presence of health-conscious consumers who prioritize skincare products with scientifically backed benefits.

North America has several leading skincare brands that have incorporated probiotics into their product lines. The region is known for its innovation in the skincare industry. Companies in North America invest heavily in research and development to create advanced probiotic formulations that cater to various skin concerns, from anti-aging to acne treatment. This continuous innovation keeps the region's market dynamic and competitive.

For instance, on November 22, 2022, Crown Aesthetics, a subsidiary of Crown Laboratories, Inc., continues to lead the way in skincare innovation with the release of a groundbreaking study featured in the Journal of Cosmetic Dermatology. The study highlights the effectiveness of Crown Aesthetics' patented Xycrobe technology, specifically designed to target the skin biome-a crucial yet often neglected aspect of skincare.

COVID-19 Impact Analysis

The pandemic caused significant disruptions in global supply chains. Lockdowns, travel restrictions, and factory shutdowns affected the production and distribution of probiotic skincare products, leading to delays and shortages in the market. The economic impact of the pandemic led to reduced disposable incomes for many consumers. While some segments of the market saw increased demand, premium probiotic skincare products faced challenges as consumers became more price-sensitive.

With increased time spent at home, consumers shifted their focus towards self-care and skincare routines. This heightened interest in skincare led to a rise in demand for probiotic skincare products as consumers sought to enhance their skin health during the pandemic. COVID-19 heightened awareness about health and wellness. Consumers became more conscious of the ingredients in their skincare products, favoring those with health benefits like probiotics. This increased awareness positively impacted the probiotic skincare market.

Manufacturers have also introduced new products during the pandemic. For instance, in August 2021, a New Zealand-based probiotics company ventured into the cosmetics industry with the launch of its new skincare brand, Unconditional Skincare Co. Harnessing the power of a probiotic strain naturally occurring in the skin, the brand marks its entry into the skincare domain with the development of BLIS Q24, a patented micrococcus luteus strain serving as the brand's primary active ingredient.

Russia-Ukraine War Impact Analysis

The war has caused significant disruptions in global supply chains, impacting the availability of raw materials and finished products. Key ingredients used in probiotic skincare products may face supply shortages, leading to production delays and increased costs. The conflict has led to increased energy prices and transportation costs. These higher operational costs can translate into increased prices for probiotic skincare products, potentially reducing consumer demand.

The war has contributed to broader economic instability and uncertainty in the global market. Economic sanctions, currency fluctuations, and disrupted trade relations affect consumer spending power, impacting the sales of discretionary items like skincare products. The conflict has resulted in restricted access to the Russian and Ukrainian markets. Brands that previously had a significant market share in these regions may experience reduced sales and challenges in maintaining market presence.

By Product Type

Cleansers
Moisturizers
Serums
Masks
Others

By Ingredient Type

Lactobacillus
Bifidobacterium
Others

By Form

Cream
Liquid
Powder
Others

By Distribution Channel

Supermarkets & Hypermarkets
Specialty Stores
Drugstores & Pharmacies
Online Retail
Others

By End-User

Women
Men
Unisex

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On December 5, 2023, L'Oreal completed the acquisition of Lactobio, a leading probiotic and microbiome research firm based in Copenhagen, for an undisclosed amount. The French beauty powerhouse aims to bolster and expedite its microbiome research efforts, which have been ongoing for the past two decades, through this strategic move.
On July 31, 2023, Tula Skincare, renowned for its probiotic-based formulas, continued to diversify its product line with the introduction of its latest offering-the Radiant Skin Brightening Serum Concealer. This innovative product marks Tula's foray into complexion-enhancing cosmetics, aiming to deliver the signature radiance associated with the brand.
In September 2021, Lac2Biome, an innovative microbiome health startup based in Italy, introduced a pioneering white-label skincare formulation named InfiniteSkin Microbiome Serum. This groundbreaking serum features a unique blend of live probiotics and hyaluronic acids, meticulously crafted from a clinically studied combination of hyaluronic acids and Lac2Biome's proprietary live probiotic strain m.biomeLiveSkin88.

Competitive Landscape

The major players in the global probiotic skin care products market include L'Oreal Paris, GLOWBIOTICS, Unilever, Beiersdorf AG, Johnson & Johnson Limited, TULA Life, Inc., Makeup Cartel Pty Ltd, Shiseido Company, Limited, Avon Cosmetics, and AmorePacific US, Inc.

Why Purchase the Report?

To visualize the global probiotic skin care products market segmentation based on product type, ingredient type, form, distribution channel, end-user, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global probiotic skin care products market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global probiotic skin care products market report would provide approximately 78 tables, 77 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Ingredient Type
3.3. Snippet by Form
3.4. Snippet by Distribution Channel
3.5. Snippet by End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Beauty and Personal Care Industry
  - 4.1.1.2. Growing Aging Population
- 4.1.2. Restraints
  - 4.1.2.1. Lack of Awareness about Probiotic Benefits
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Cleansers*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Moisturizers
7.4. Serums
7.5. Masks
7.6. Others

8. By Ingredient Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 8.1.2. Market Attractiveness Index, By Ingredient Type
8.2. Lactobacillus*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Bifidobacterium
8.4. Others

9. By Form

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.1.2. Market Attractiveness Index, By Form
9.2. Cream*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Liquid
9.4. Powder
9.5. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets & Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. Drugstores & Pharmacies
10.5. Online Retail
10.6. Others

11. By End-User

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2. Market Attractiveness Index, By End-User
11.2. Women*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Men
11.4. Unisex

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient Type
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. L'Oreal*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Estee Lauder Companies
14.3. Unilever
14.4. Beiersdorf AG
14.5. Johnson & Johnson
14.6. Procter & Gamble
14.7. Amway
14.8. Shiseido Company
14.9. Avon Products Inc.
14.10. AmorePacific Corporation
14.11. LG Household & Health Care
14.12. The Clorox Company