市场调查报告书
商品编码
1518413
社群媒体管理市场:依解决方案、组织规模、产业、地区划分 - 到2030年的全球预测Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography - Global Forecast to 2030 |
本研究报告 "社群媒体管理市场:依解决方案(电子邮件活动、日程安排、监控)、依组织规模(小型企业、大型企业)、依行业(市场机构、BFSI、FMCG)、依地区- 到2031年的全球预测」对五个主要地区的社群媒体管理市场进行了深入分析,重点介绍了当前的市场趋势、市场规模、市场占有率、近期趋势以及到2031年的预测。
到2031年,社群媒体管理市场预计将达到 150 亿美元,2024年至2031年的年复合成长率为 25%。
社群媒体管理市场的成长是由客户使用社群媒体参与的需求不断成长、对管理各种社群媒体帐户的整合平台的需求以及公司出于潜在客户开发目的进行社群管理的需求所推动的。对解决方案的高需求以及团队之间有效协作和协调的要求。中小企业日益采用社群媒体管理解决方案,以及这些解决方案与各种行销管道的日益整合,预计将为社群媒体管理市场的公司提供巨大的成长机会。然而,激烈的市场竞争、不断变化的社群媒体演算法以及资料隐私和安全问题(尤其是大型企业之间的资料隐私和安全问题)预计将阻碍市场成长。此外,对客製化社群媒体管理平台的高需求以及这些平台与WhatsApp、Messenger和微信等流行讯息应用程式的整合是社群媒体管理市场的最新趋势。
Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031.
The research report titled 'Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Vertical (Market Agencies, BFSI, FMCG), and Geography-Global Forecast to 2031', provides an in-depth analysis of the social media management market in five major geographies and focuses on the current market trends, market sizes, market shares, recent developments, and forecasts to 2031.
The social media management market is projected to reach $15 billion by 2031, at a CAGR of 25% from 2024 to 2031.
The social media management market's growth is driven by the increasing need for customer engagement using social media, the need for integrated platforms for managing various social media accounts, the high demand for social management solutions from businesses for lead generations, and the requirement for effective collaboration and coordination among teams. The increasing adoption of social media management solutions by SMEs and the increasing integration of these solutions with various marketing channels are expected to offer significant growth opportunities for players in the social media management market. However, intense competition, constantly changing social media algorithms, and concerns regarding data privacy & security, particularly among large enterprises, are expected to hinder the market growth. Furthermore, the high demand for tailored social media management platforms and the integration of these platforms with popular messaging apps such as WhatsApp, Messenger, and WeChat is the latest trend in the social media management market.
The social media management market is segmented by solution, organization size, vertical, end-use industry, and geography. This study also evaluates industry competitors and analyzes the market at the country and regional levels.
Based on solution, the social media management market is segmented into e-mail campaigns, scheduling, monitoring, analytics, listening, CRM, team collaboration, advertising management, and AI content writing. In 2024, the e-mail campaign segment is expected to account for the largest share of the social media management market. E-mail campaigns can be a valuable tool in social media management. They enable businesses to reach a specific audience segment that has already shown interest in a product or service and to build customer relationships by providing valuable content & information. This approach increases brand loyalty, leading to repeated purchases. Moreover, e-mail campaigns are cost-effective, offering a more affordable alternative than traditional advertising methods like TV and print ads while delivering a higher return on investment, which contributes to the large market share of this segment.
Based on organization size, the social media management market is segmented into small & medium-sized enterprises and large enterprises. In 2024, the large enterprises segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the increasing demand for comprehensive solutions that assist in managing social media accounts, tracking performance, and making data-driven decisions among large enterprises. Additionally, large enterprises benefit from their size & resources, allowing them to compete more effectively and offer a wider range of services than smaller companies. Some of the leading social media management solutions widely used by large enterprises are Hootsuite, Sprinklr, Sprout Social, Salesforce Social Studio, and Adobe Experience Manager.
Based on vertical, the social media management market is segmented into market agencies, BFSI, FMCG, IT & telecom, electronics & semiconductors, media & entertainment, education, pharma & healthcare, automobile, and other verticals. In 2024, the marketing agencies segment is expected to account for the largest share of the social media management market. This segment's large market share is attributed to the expertise offered by marketing agencies in creating & executing effective social media strategies for businesses. Furthermore, marketing agencies also utilize data & analytics to measure the effectiveness of social media campaigns, enabling data-driven decision-making and optimization. These factors contribute to the significant market share of this segment.
Based on geography, the social media management market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the social media management market. North America's major market share is attributed to the increasing adoption of social media platforms among businesses, the rising demand for social media analytics, and the increasing need for social media management software that can handle multiple accounts & platforms. North America is home to some of the world's largest social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, which has driven the demand for social media management software and services in the region. The U.S. dominates North America's social media management software & services market. Canada is also a major market for social media management, with an increasing number of companies using social media platforms for marketing and consumer involvement.
The key players operating in the social media management market are Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).
Social Media Management Market Assessment-by Solution
Social Media Management Market Assessment-by Organization Size
Social Media Management Market Assessment-by Vertical
Social Media Management Market Assessment-by Geography