市场调查报告书
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1576457
IPTV 市场规模、占有率、预测、趋势分析:按订阅类型、连接方法、串流媒体设备、最终用户、地区划分 - 到 2031 年的全球预测IPTV Market Size, Share, Forecast, & Trends Analysis by Subscription Type, Connection Type, Streaming Device, End User, and Geography - Global Forecast to 2031 |
本研究报告涵盖 "IPTV 市场:按订阅类型(付费、免费增值)、按连接方法(单、多)、按串流设备(智慧电视、笔记型电脑/桌上型电脑、智慧型手机、平板电脑) 、最终用户(个人、企业、酒店/休閒),按地区- 到2031 年的全球预测" ,我们提供了五个主要地区IPTV 市场的详细分析,包括近期市场趋势、市场规模、市场占有率和最新趋势资讯。
到 2031 年,IPTV 市场预计将达到 1,451 亿美元,2024 年至 2031 年的复合年增长率为 12.4%。
该市场的成长是由直播服务的日益普及、智慧型手机、平板电脑、智慧电视和笔记型电脑等串流媒体设备的日益普及以及消费者对视讯内容和个人化观看体验不断增长的需求所推动的。然而,对资料安全和隐私的担忧正在限制市场的成长。此外,云端游戏的日益普及以及IPTV和智慧家庭技术的日益整合预计将在该市场创造巨大的商机。然而,许可和版权法规、技术故障以及定期软体更新的需求为这个市场的成长带来了课题。此外,扩增实境 (AR) 和虚拟实境 (VR) 的整合以及消费者对个人化点播内容的偏好日益增长是该市场的显着趋势。
(註:提供上位5公司的SWOT分析)
IPTV Market by Subscription Type (Paid, Freemium), Connection Type (Single, Multi), Streaming Devices (Smart TV, Laptop & PCs, Smartphones and Tablets), End User (Individuals, Corporate, Hospitality & Leisure), and Geography -Global Forecast to 2031
The research report titled, ''IPTV Market by Subscription Type (Paid, Freemium), Connection Type (Single, Multi), Streaming Devices (Smart TV, Laptop & PCs, Smartphones and Tablets), End User (Individuals, Corporate, Hospitality & Leisure), and Geography -Global Forecast to 2031', provides an in-depth analysis of the IPTV market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The IPTV market is projected to reach $145.1 billion by 2031, at a CAGR of 12.4% from 2024 to 2031.
The growth of this market is attributed to the rising popularity of live streaming services, the increasing adoption of streaming devices such as smartphones, tablets, smart TVs, and laptops, and the growing demand for video content and personalized viewing experiences by consumers. However, data security & privacy concerns restrain the market's growth. Furthermore, the rising adoption of cloud gaming and the increasing integration of IPTV with smart home technology are expected to create significant opportunities for this market. However, licensing & copyright regulations, technical glitches, and the need for regular software updates are some challenges to this market's growth. Additionally, the integration of augmented reality (AR) and virtual reality (VR) and increasing consumer preference for personalized on-demand content are a prominent trend in this market.
The IPTV market is segmented by subscription type (free subscription, paid subscription, and freemium subscription), connection type (single connection and multi-connection), streaming devices (smart TVs, smartphones and tablets, laptops and PCs, and other streaming devices), and end user (individuals, hospitality & leisure, corporate, education, transport, manufacturing, healthcare, and other end users). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on subscription type, the IPTV market is segmented into free subscriptions, paid subscriptions, and freemium subscriptions. In 2024, the free subscription segment is expected to account for the largest share of over 47.0% of the IPTV market. This segment's large market share can be attributed to the growing adoption of video-on-demand platforms, the increasing availability of free channels on IPTV, and the growing trend of transitioning from traditional cable to IPTV. However, the freemium subscription segment is expected to register the highest CAGR during the forecast period.
Based on Connection Type, the IPTV market is segmented into single connection and multi-connections. In 2024, the single connection segment is expected to account for a larger share of over 66.0% of the IPTV market. However, the multi-connections segment is expected to register the highest CAGR during the forecast period. The growth of this segment is attributed to the growing need for simultaneous multi-streaming, increasing demand for flexible content viewing options, and rising need for multi-device connectivity. Multi-connection IPTV enables concurrent streaming on several devices, allowing each user to switch to their preferred channels or programs, thereby enhancing the overall entertainment experience.
Based on streaming devices, the IPTV market is segmented into smart TVs, smartphones and tablets, laptops & pcs, and other streaming devices. In 2024, the smart TVs segment is expected to account for the largest share of over 59.0% of the IPTV market. This segment's large market share can be attributed to the increasing demand for large-screen experiences and user-friendly interfaces, growing adoption of smart TVs due to its built-in internet connectivity feature to access IPTV, and growing sales of smart TVs. However, the smartphones & tablets segment is expected to register the highest CAGR during the forecast period.
Based on end user, the IPTV market is segmented into individuals, hospitality & leisure, corporate, education, transport, manufacturing, healthcare, and other end users. In 2024, the individuals segment is expected to account for the largest share of over 26.0% of the IPTV market. This segment's large market share can be attributed to the rising need for multi-device accessibility and connectivity, a growing demand for on-demand video content, and the increasing use of live-streaming platforms. Additionally, some interactive features such as pause & play, and program recording, smooth streaming, and scheduling flexibility are factors that help the growth of this market. However, the hospitality & leisure segment is expected to register the highest CAGR during the forecast period.
Based on geography, the IPTV market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of over 38.0% of the IPTV market. The region's large share is attributed to the growing proliferation of live streaming services, high-speed internet penetration in the region, rising sales of internet-enabled devices, increasing demand for digital entertainment services, a growing population in the region, and collaboration between key market players in the region. However, Asia-Pacific is expected to register the highest CAGR of over 13.5% during the forecast period.
The key players operating in the IPTV market are KING IPTV (Iceland), IPTVtune.com (U.K.), TrendyScreen (U.S.), TiVistation (U.S.), Fubo IPTV (U.S.), OTTOcean (U.K.), SSTV IPTV (U.K.), Xtreme HD IPTV.ORG (U.S.), CatchON TV (Romania), Kemo IPTV (U.S.), NOMAD IPTV (U.S.), Beast TV (U.S.), Nikon IPTV (U.S.), Xstream7 (U.K.), and Euro IPTV (France).
IPTV Market Assessment-by Subscription Type
IPTV Market Assessment-by Connection Type
IPTV Market Assessment-by Streaming Device
IPTV Market Assessment-by End User
IPTV Market Assessment-by Geography
(Note: SWOT analysis will be provided for the top 5 companies.)