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市场调查报告书
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1830935

网际网路协定电视（IPTV）市场

Internet Protocol Television (IPTV) Market
出版日期: | 出版商: The Insight Partners | 英文 150 Pages | 商品交期: 1-5个工作天内

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简介目录

网际网路协定电视 (IPTV) 市场预计将从 2024 年的 512.5 亿美元扩大到 2031 年的 827.2 亿美元，2025 年至 2031 年期间的复合年增长率预计为 10.2%。

分析师观点：近年来，网路协定电视 (IPTV) 市场经历了显着增长，这得益于视讯点播和高清频道需求的不断增长，以及另类投资兴趣的不断增长。此外，数位化转型技术的日益普及和行动装置的广泛使用也对产业成长产生了积极影响。 5G 技术的日益普及也正成为推动市场扩张的关键趋势。

市集概况：IPTV，即网际网路协定电视，利用网路提供直播或随选的电视节目和电影。 IPTV 是指透过宽频或网路连接，利用网路协定技术向使用者提供数位电视服务的一种方式。 IPTV 的部署架构主要有两种：集中式和分散式，取决于服务提供者的网路结构。分散式架构在频宽效率和整合系统管理能力方面具有优势，这些能力对于管理更大规模的伺服器网路至关重要，但其可扩展性不如集中式架构。

分散式架构需要先进的内容分发系统，以增强透过服务供应商网路高效交付多媒体资源的能力。相反，集中式架构是一种实用且易于管理的解决方案，因为所有媒体内容都託管在集中式伺服器上，无需复杂的内容分发基础架构。即使只部署有限数量的视讯点播服务，网路也能保持充足的核心和边缘容量，并受益于集中式设计（内容分发网路），从而实现高效的内容交付。

战略洞察

市场驱动力：另类投资需求增加推动市场成长

另类投资是快速发展的产业，新的机会不断涌现。预计该行业将出现新的投资管道和另类投资类型。此外，服务供应商正在大力投资三网合一服务的交付和行销，提供包含电话、视讯和资料的捆绑套餐，只需支付一次接入费，这显着扩大了他们的客户群。此外，由于客户对目前提供者提供的服务不甚满意，他们正在寻求根据自身偏好创建客製化套餐。因此，MatrixStream Technologies, Inc. 和 AT&T, Inc. 等公司根据客户需求提供个人化解决方案，协助他们扩大用户群。例如，2022 年 2 月，Allente 与 KAONMEDIA、NAGRA、Broadcom、3SS 和 Google 合作，透过卫星、IPTV 和 OTT 串流推出了其下一代 Android TV 服务。 Google 开发了标准化的通用广播堆迭 (CBS)，以促进更广泛地存取由 Android TV 作业系统 (OS) 支援的下一代应用丰富的服务。采用 CBS 可以使混合 Android TV OS 装置更轻鬆、更快速地集成，缩短上市时间，简化更新，并降低整体拥有成本 (TCO)，从而推动行业成长。

IPTV部署和网路安全为内容製作商和广告商提供专业体验，营造充满活力的商业环境。其优点包括：

增强的使用者体验、内容消费的灵活性、多样化的内容提供、多播功能、频宽优化、家长控制互动功能、成本效益、与各种装置的兼容性、客製化和个人化。

IPTV（网际网路协定电视）的普及已获得显着发展，彻底改变了用户观看电视内容的方式。 IPTV已成为传统卫星和有线电视服务的热门替代方案，提供许多优势和更个人化的观看体验。因此，IPTV解决方案的普及正在推动市场成长。

细分和范围：「网际网路协定电视 (IPTV) 市场」根据组件、设备类型、最终用户和地理位置进行分类。就组件而言，市场分为硬体、软体和服务。按设备类型划分，包括智慧型手机和平板电脑、智慧型电视以及桌上型电脑和笔记型电脑。最终用户细分包括商业用户和住宅用户。依地理位置划分，市场分为北美、欧洲、亚太地区、中东和非洲以及南美。

細項分析：就终端用户而言，市场分为商业和住宅两部分。预计住宅部分将在2022年占据最大份额。 IPTV服务通常比传统的有线或卫星服务更具成本效益，对于希望降低电视支出的住宅用户来说，IPTV服务是一个相当吸引人的选择。此外，与传统服务相比，IPTV服务提供了更大的灵活性，允许住宅用户透过各种设备（包括智慧型手机、平板电脑和智慧电视）观看自己喜爱的节目。此外，IPTV服务通常比传统的有线或卫星服务提供更多的客製化选项，使住宅用户能够选择最适合自己喜好的频道和节目。整体而言，住宅终端使用者部分是市场成长的关键驱动力，成本效益、灵活性、客製化、随选内容和增强的观看体验等因素都有助于市场扩张。随着越来越多的住宅用户将IPTV服务视为传统有线或卫星服务的可行替代方案，预计未来几年市场将继续保持成长动能。

区域分析：北美在全球网路协定电视 (IPTV) 市场占有相当大的份额。该地区对串流媒体服务和随选视讯内容的需求激增。越来越多的消费者选择提供广泛随选内容的 IPTV 服务，以便他们随时观看喜爱的电影和节目。此外，由于 IPTV 服务的相关优势，北美观众正在从传统的有线和卫星电视服务转向 IPTV 服务。 IPTV 的成本效益、丰富的内容选择和便利性对寻求更多控制电视体验的观众具有吸引力。此外，行动内容分送网路 (CDN) 的出现等技术进步进一步推动了北美市场的成长，使智慧型手机和平板电脑等各种装置之间的内容无缝传输成为可能。

网际网路协定电视（IPTV）市场报告范围

主要参与者分析：互联网协议电视 (IPTV) 市场的分析包括 Tripleplay Services Ltd.、Akamai Technologies、Verizon Communications Inc.、华为技术有限公司、思科系统公司、德国电信股份公司、AT&T Inc.、爱立信、Airtel India 和 Broadcom Inc. 等主要参与者，报告中对这些参与者进行了介绍。

最新动态：市场上的公司正在积极采用无机和有机策略，例如併购。以下是互联网协定电视 (IPTV) 市场近期的一些重要发展：

2023年7月，全球领先的技术驱动型服务公司Lytus Technologies Holdings PTV. Ltd.发布了其IPTV和宽频服务的最新进展，宣布将在印度推出这些服务。该公司已建立配备先进技术的专用IPTV前端，为用户提供高品质视频，并已获得广播公司的IPTV内容。透过收购Sri Sai，该公司已成为该地区领先的有线串流媒体提供商之一。 2023年3月，FMUSER推出了一款专为饭店业量身订製的先进饭店IPTV系统。这款全面的解决方案为酒店经营者提供了提升盈利能力的理想工具，具有线上订购、线上服务、视讯点播和本地区域介绍等功能。该系统支援多种语言，包括英语、阿拉伯语、俄语、法语、韩语、葡萄牙语、日语、西班牙语和义大利语，使其成为全球饭店的理想IPTV解决方案。

2023年6月，Mega Max Media在法国IPTV网路Freebox TV上推出了Duck TV，Freebox TV旨在播放学龄前儿童的教育节目。 2023年6月，土耳其电信与中兴通讯和Netas合作，在土耳其推出了基于其IPTV/OTT平台的下一代电视平台Tivibu。该平台透过新的视讯应用程式增强了最终用户体验，并透过其Tivibu服务提供了更多用户友好功能和更丰富的内容。 2023年9月，MBC集团旗下的Al Arabiya与法国公司Vianeos建立了策略伙伴关係。 Vianeos专门为各种平台提供灵活、先进的IPTV和OTT中间件伺服器，并提供直觉的使用者介面，Al Arabiya将利用尖端技术升级其现有的内部IPTV系统。

2021年6月，德国能源公司兼替代电信营运商EWE与Ocilion合作，增强了其IPTV产品ZuhauseTV。 Ocilion是电视技术和内容专家，为EWE的IPTV服务提供了本地基础设施，包括4K机上盒、第一屏和第二屏应用程序以及内容包，服务于德国西北部、勃兰登堡州、吕根岛和波兰部分地区的70多万用户。 2019年2月，德国电信股份公司推出了全新的Nick+服务，在其IPTV平台MagentaTV上推出了900多集儿童新剧集，旨在吸引更多观众，并确保公司业务策略的有效性。

目录

第一章：简介

第 2 章：执行摘要

  • 关键见解
  • 市场吸引力分析

第三章：研究方法

第四章：网际网路协定电视（IPTV）市场格局

  • 概述
  • PEST分析
  • 生态系分析
    • 价值链中的供应商列表

第五章：网际网路协定电视（IPTV）市场－关键市场动态

  • 关键市场驱动因素
  • 主要市场限制因素
  • 关键市场机会
  • 未来趋势
  • 驱动因素和限制因素的影响分析

第六章：网际网路协定电视（IPTV）市场－全球市场分析

  • 网际网路协定电视（IPTV）-全球市场概览
  • 网际网路协定电视 (IPTV) - 全球市场及 2030 年预测

第七章：网际网路协定电视（IPTV）市场-收入分析-按组件，2020-2030年

  • 概述
  • 硬体
  • 软体
  • 服务

第 8 章：网际网路协定电视 (IPTV) 市场 - 收入分析 - 按设备类型，2020-2030 年

  • 概述
  • 智慧型手机和平板电脑
  • 智慧电视
  • 桌上型电脑和笔记型电脑

第九章：网际网路协定电视（IPTV）市场-收入分析-按最终用户，2020-2030年

  • 概述
  • 商业的
  • 住宅

第 10 章：网际网路协定电视 (IPTV) 市场 - 收入分析，2020-2030 年 - 地理分析

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 法国
    • 西班牙
    • 英国
    • 俄罗斯
    • 欧洲其他地区
  • 亚太
    • 澳洲
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 中东和非洲其他地区
  • 南美洲和中美洲
    • 巴西
    • 阿根廷
    • 南美洲和中美洲其他地区

第 11 章：新冠疫情前后的影响

第 12 章：产业格局

  • 併购
  • 协议、合作、合资企业
  • 新产品发布
  • 扩张和其他策略发展

第 13 章：竞争格局

  • 关键参与者的热图分析
  • 公司定位与集中度

第 14 章：网际网路协定电视 (IPTV) 市场 - 主要公司简介

  • Tripleplay Services Ltd.
  • Akamai Technologies
  • Verizon Communication
  • Huawei Technologies Co., Ltd.
  • Cisco Systems, Inc.
  • Deutsche Telecom AG
  • Erricsson
  • Airtel
  • Broadcom
  • ATandT

第 15 章：附录

简介目录
Product Code: TIPRE00004829

The Internet Protocol Television (IPTV) market is projected to expand from US$ 51.25 billion in 2024 to US$ 82.72 billion by 2031, with an estimated CAGR of 10.2% during the period from 2025 to 2031.

Analyst Perspective:The Internet Protocol Television (IPTV) market has experienced notable growth in recent years, fueled by the rising demand for video-on-demand and high-definition channels, alongside an increase in interest for alternative investments. Additionally, the growing adoption of digital transformation technologies and the widespread use of mobile devices have positively impacted industry growth. The increasing implementation of 5G technology is also becoming a key trend driving market expansion.

Market Overview:IPTV, or Internet Protocol Television, leverages the internet to deliver live or on-demand television shows and movies. The IPTV sector represents a method of providing digital television services to subscribers through Internet protocol technology over a broadband or internet connection. There are two primary architectural types for deployment: centralized and distributed, depending on the service provider's network structure. The distributed architecture offers advantages in bandwidth efficiency and integrated system management capabilities necessary for overseeing a larger server network, although it is less scalable than the centralized model.

The distributed architecture requires advanced content distribution systems to enhance the effective delivery of multimedia resources through the service provider's network. Conversely, the centralized architecture is a practical and manageable solution, as all media content is hosted on centralized servers, eliminating the need for complex content distribution infrastructure. A network that implements a limited number of VOD services can maintain sufficient core and edge capacity, benefiting from a centralized design (CDN) for efficient content delivery.

Strategic Insights

Market Driver:Growth of the Market Driven by Increased Demand for Alternative Investments

Alternative investments are a rapidly expanding sector, with new opportunities consistently emerging. The industry is expected to see new investment avenues and types of alternatives. Moreover, service providers are heavily investing in the delivery and marketing of triple-play services, offering bundled packages that include phone, video, and data for a single access fee, which has significantly expanded their customer base. Additionally, customers are seeking to create customized packages tailored to their preferences, as they find current offerings from providers unsatisfactory. Consequently, companies like MatrixStream Technologies, Inc. and AT&T, Inc. provide personalized solutions based on customer needs, helping them grow their subscriber base. For example, in February 2022, Allente launched its Next-Gen Android TV service through satellite, IPTV, and OTT streaming, in partnership with KAONMEDIA, NAGRA, Broadcom, 3SS, and Google. Google developed the standardized Common Broadcast Stack (CBS) to facilitate broader access to next-generation app-rich services enabled by the Android TV operating system (OS). The adoption of CBS allows for easier and quicker integration for hybrid Android TV OS devices, faster time-to-market, simpler updates, and reduced overall total cost of ownership (TCO), thereby driving industry growth.

IPTV deployments and network security provide a professional experience for both content producers and advertisers, fostering a vibrant business environment. The benefits include:

Enhanced user experience, Flexibility in content consumption, Diverse content offerings, Multicast capabilities, Bandwidth optimization, Parental controlsInteractive features, Cost-effectiveness, Compatibility with various devices, Customization and personalization.

The adoption of IPTV (Internet Protocol Television) has gained substantial traction, transforming how users consume television content. IPTV has emerged as a favored alternative to traditional satellite and cable TV services, providing numerous advantages and a more tailored viewing experience. Thus, the increased implementation of IPTV solutions is driving market growth.

Segmentation and Scope:The "Internet Protocol Television (IPTV) Market" is categorized based on component, device type, end user, and geography. In terms of components, the market is divided into hardware, software, and services. By device type, it includes smartphones and tablets, smart TVs, and desktops and laptops. The end-user segmentation comprises commercial and residential users. Geographically, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Segmental Analysis:In terms of end-users, the market is divided into commercial and residential segments. The residential segment is anticipated to dominate with the largest share in 2022. IPTV services are generally more cost-effective than traditional cable or satellite services, making them an appealing choice for residential users looking to reduce their television expenses. Additionally, IPTV services provide greater flexibility compared to traditional options, allowing residential users to access their favorite programming on various devices, including smartphones, tablets, and smart TVs. Furthermore, IPTV services often offer more customization options than traditional cable or satellite services, enabling residential users to select channels and programming that best suit their preferences. Overall, the residential end-user segment is a crucial driver of market growth, with factors such as cost-effectiveness, flexibility, customization, on-demand content, and enhanced viewing experiences all contributing to the market's expansion. As more residential users consider IPTV services as a viable alternative to traditional cable or satellite options, the market is expected to continue its growth trajectory in the coming years.

Regional Analysis:North America holds a significant share of the global Internet Protocol Television (IPTV) market. The region is experiencing a surge in demand for streaming services and video-on-demand content. Consumers are increasingly choosing IPTV services that offer a broad array of on-demand content, allowing them to watch their favorite movies and shows at their convenience. Additionally, viewers in North America are shifting from traditional cable and satellite TV services to IPTV services due to the associated benefits. The cost-effectiveness, extensive content options, and convenience of IPTV are attractive to viewers seeking more control over their television experience. Moreover, technological advancements, such as the emergence of mobile content delivery networks (CDNs), have further fueled market growth in North America, enabling seamless content streaming across various devices, including smartphones and tablets.

Internet Protocol Television (IPTV) Market Report Scope

Key Player Analysis:The analysis of the Internet Protocol Television (IPTV) market includes key players such as Tripleplay Services Ltd., Akamai Technologies, Verizon Communications Inc., Huawei Technologies Co., Ltd., Cisco Systems Inc., Deutsche Telekom AG, AT&T Inc., Ericsson, Airtel India, and Broadcom Inc., all of whom are profiled in the report.

Recent Developments:Companies in the market are actively employing both inorganic and organic strategies, such as mergers and acquisitions. Below are some recent significant developments in the Internet Protocol Television (IPTV) market:

In July 2023, Lytus Technologies Holdings PTV. Ltd., a leading global technology-driven services company, provided updates on its IPTV and Broadband Services, announcing the launch of these services in India. The company has established a dedicated IPTV headend equipped with advanced technology to deliver high-quality video to its users and has secured broadcasters' IPTV content. With the acquisition of Sri Sai, the company has positioned itself as one of the region's top cable streaming providers.In March 2023, FMUSER unveiled a state-of-the-art hotel IPTV system tailored for the hospitality sector. This comprehensive solution offers hoteliers an ideal tool for enhancing profitability, featuring capabilities such as online ordering, online services, video-on-demand, and local area introductions. The system supports multiple languages, including English, Arabic, Russian, French, Korean, Portuguese, Japanese, Spanish, and Italian, making it an ideal IPTV solution for hotels worldwide.

In June 2023, Mega Max Media launched Duck TV on Freebox TV, a French IPTV network aimed at broadcasting educational programs for preschool children.In June 2023, Turk Telekom introduced the next-generation TV platform Tivibu in Turkey, based on its IPTV/OTT platform, in collaboration with ZTE Corporation and Netas. This platform enhances end-user experiences with new video applications and offers more user-friendly features and richer content through its Tivibu service.In September 2023, Al Arabiya, a subsidiary of MBC Group, formed a strategic partnership with Vianeos, a French company specializing in flexible and advanced IPTV & OTT middleware servers with intuitive UIs for various platforms, to upgrade its existing internal IPTV system with cutting-edge technologies.

In June 2021, EWE, a German energy company and alternative telco, enhanced its IPTV product, ZuhauseTV, in collaboration with Ocilion. The TV technology and content expert provided EWE's IPTV service with on-premises infrastructure, including 4K set-top boxes, first and second-screen applications, and content bundles, serving over 700,000 customers in northwestern Germany, Brandenburg, Rugen, and parts of Poland.In February 2019, Deutsche Telekom AG launched the new Nick+ service, featuring over 900 new episodes for children on its IPTV platform, MagentaTV, designed to attract a larger audience and ensure the company's business strategies remain effective.

Table Of Contents

1. Introduction

  • 1.1 Scope of the Study
  • 1.2 Market Definition, Assumptions and Limitations
  • 1.3 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness Analysis

3. Research Methodology

4. Internet Protocol Television (IPTV) Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in the Value Chain

5. Internet Protocol Television (IPTV) Market - Key Market Dynamics

  • 5.1 Key Market Drivers
  • 5.2 Key Market Restraints
  • 5.3 Key Market Opportunities
  • 5.4 Future Trends
  • 5.5 Impact Analysis of Drivers and Restraints

6. Internet Protocol Television (IPTV) Market - Global Market Analysis

  • 6.1 Internet Protocol Television (IPTV) - Global Market Overview
  • 6.2 Internet Protocol Television (IPTV) - Global Market and Forecast to 2030

7. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By Component, 2020-2030

  • 7.1 Overview
  • 7.2 Hardware
  • 7.3 Software
  • 7.4 Services

8. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By Device Type, 2020-2030

  • 8.1 Overview
  • 8.2 Smartphones and Tablets
  • 8.3 Smart TV
  • 8.4 Desktop and Laptops

9. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million) - By End User, 2020-2030

  • 9.1 Overview
  • 9.2 Commercial
  • 9.3 Residential

10. Internet Protocol Television (IPTV) Market - Revenue Analysis (USD Million), 2020-2030 - Geographical Analysis

  • 10.1 North America
    • 10.1.1 North America Internet Protocol Television (IPTV) Market Overview
    • 10.1.2 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts to 2030
    • 10.1.3 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Component
    • 10.1.4 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Device Type
    • 10.1.5 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By End User
    • 10.1.6 North America Internet Protocol Television (IPTV) Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.6.1 United States Internet Protocol Television (IPTV) Market
        • 10.1.6.1.1 United States Internet Protocol Television (IPTV) Market, by Component
        • 10.1.6.1.2 United States Internet Protocol Television (IPTV) Market, by Device Type
        • 10.1.6.1.3 United States Internet Protocol Television (IPTV) Market, by End User
      • 10.1.6.2 Canada Internet Protocol Television (IPTV) Market
        • 10.1.6.2.1 Canada Internet Protocol Television (IPTV) Market, by Component
        • 10.1.6.2.2 Canada Internet Protocol Television (IPTV) Market, by Device Type
        • 10.1.6.2.3 Canada Internet Protocol Television (IPTV) Market, by End User
      • 10.1.6.3 Mexico Internet Protocol Television (IPTV) Market
        • 10.1.6.3.1 Mexico Internet Protocol Television (IPTV) Market, by Component
        • 10.1.6.3.2 Mexico Internet Protocol Television (IPTV) Market, by Device Type
        • 10.1.6.3.3 Mexico Internet Protocol Television (IPTV) Market, by End User
  • 10.2 Europe
    • 10.2.1 Germany
    • 10.2.2 France
    • 10.2.3 Spain
    • 10.2.4 United Kingdom
    • 10.2.5 Russia
    • 10.2.6 Rest of Europe
  • 10.3 Asia-Pacific
    • 10.3.1 Australia
    • 10.3.2 China
    • 10.3.3 India
    • 10.3.4 Japan
    • 10.3.5 South Korea
    • 10.3.6 Rest of Asia-Pacific
  • 10.4 Middle East and Africa
    • 10.4.1 South Africa
    • 10.4.2 Saudi Arabia
    • 10.4.3 U.A.E
    • 10.4.4 Rest of Middle East and Africa
  • 10.5 South and Central America
    • 10.5.1 Brazil
    • 10.5.2 Argentina
    • 10.5.3 Rest of South and Central America

11. Pre and Post Covid-19 Impact

12. Industry Landscape

  • 12.1 Mergers and Acquisitions
  • 12.2 Agreements, Collaborations, Joint Ventures
  • 12.3 New Product Launches
  • 12.4 Expansions and Other Strategic Developments

13. Competitive Landscape

  • 13.1 Heat Map Analysis by Key Players
  • 13.2 Company Positioning and Concentration

14. Internet Protocol Television (IPTV) Market - Key Company Profiles

  • 14.1 Tripleplay Services Ltd.
    • 14.1.1 Key Facts
    • 14.1.2 Business Description
    • 14.1.3 Products and Services
    • 14.1.4 Financial Overview
    • 14.1.5 SWOT Analysis
    • 14.1.6 Key Developments
  • 14.2 Akamai Technologies
  • 14.3 Verizon Communication
  • 14.4 Huawei Technologies Co., Ltd.
  • 14.5 Cisco Systems, Inc.
  • 14.6 Deutsche Telecom AG
  • 14.7 Erricsson
  • 14.8 Airtel
  • 14.9 Broadcom
  • 14.10 ATandT

15. Appendix

  • 15.1 Glossary
  • 15.2 About The Insight Partners
  • 15.3 Market Intelligence Cloud