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全球在线约会服务市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）
市场调查报告书
商品编码
1135890

全球在线约会服务市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

Global Online Dating Services Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

预计在预测期间（2022-2027 年），全球在线约会服务市场将以 6.9% 的复合年增长率增长。

主要亮点

  • 市场需求正在从基于照片和个人简介的随意滑动的历史模式演变为需要更具吸引力的功能，让人们可以通过应用相互联繫。在线约会服务正朝着在其应用程序中包含音频和视频的方向发展，以提高可靠性和连接性。
  • 世界各地的人们都在寻找伴侣的某些特质。这些特征包括相似的兴趣、相似的心态等等。在线约会可以帮助您找到具有这些特征的人，这就是在线约会如此受欢迎的原因。随着基于年龄、性取向和种族等指标的针对人群的分组算法的多样化，以及代表所有用户的能力，这个市场将变得更具包容性和新意。期待见证应用程序的推出。
  • 在线约会易于使用、方便、快捷、省力。此外，通过使用各种功能，您可以限制可以联繫的人。因此，它被广泛使用并促进了市场的增长。
  • 在线约会服务市场主要在美国等发达国家流行，但在整个地区的相关性越来越高。我们正在目睹新兴国家迅速采用智能手机和互联网。
  • 由于 COVID-19 大流行，世界各地越来越多的人转向在线约会平台。政府在多个国家实施了旅行限制，加速了在线约会平台的全球采用，并关闭了商店、商场和咖啡馆。

主要市场趋势

智能手机的普及推动了在线约会应用的下载

  • 智能手机等计算机终端的普及是在线约会应用增加的主要因素之一。智能手机在发达国家和发展中国家的普及率都在提高，可以实时使用的应用也很多，因此对在线约会服务的需求也在增加。
  • 亚太地区，尤其是印度和中国等国家/地区的智能手机普及率最高，该地区越来越多的人每天都可以使用廉价且便捷的互联网接入。因为有
  • 因此，智能手机允许用户扩大其地理覆盖范围并增加与不同地点的人互动的机会。根据世界银行集团的数据，欧洲的手机普及率最高，其次是北美和亚太地区。
  • 此外，由于全球主要地区的互联网普及率提高，智能手机上在线约会应用的使用有所增加。对于开发增强智能手机便利性的应用程序的约会服务提供商来说，这是一个巨大的商机。

北美市场份额最大

  • 预计在预测期内，北美市场份额最大，美国是市场收入增长的主要驱动力。 Tinder、Bumble 和 Badoo 等成熟的在线约会平台的存在是市场的驱动因素之一。
  • 在线约会服务市场参与者在该地区出现了显着增长，这表明该地区对约会应用的市场需求很大。例如，在北美，Match Group 的在线约会服务提供商 2018 年平均拥有 410 万用户，到 2021 年上升到 490 万。
  • 此外，该地区还开发了在线约会网站，以匹配具有特定兴趣的情侣。例如，eHarmony 是拥有大约 1500 万匹配项的在线约会网站之一。此外，网站广告工具和消费者兴趣跟踪工具的重大进步预计将进□□一步促进市场增长。
  • 该地区市场对集成高级功能的需求不断增长，例如通过虚拟约会应用推出相亲功能，尤其是在 COVID-19 流行期间。然而，市场在确保一些用户的安全方面面临挑战，因为该地区的一些女性用户在骚扰的背景下提出了担忧。预计接受调查的市场将见证算法的整合，这些算法采取了严格的措施来纠正任何平台滥用和骚扰用户的情况。

竞争格局

全球在线约会市场与各种规模的公司竞争激烈。随着组织继续进行战略投资以抵消他们目前正在经历的放缓，预计该市场将遇到数次合作伙伴关係、併购和收购。市场包括主要的解决方案和服务，例如 Match Group, Inc. (Tinder)、Bumble Inc、The Meet Group (Cupid Media Pty Ltd.)、The Meet Group (eHarmony Inc.)、Match Group, Inc. (OkCupid)由提供商。

  • 2022 年 2 月 Bumble 收购了法国约会应用程序“Fruitz”，并扩大了其在加拿大和西欧的基地。此次收购旨在实现公司的战略性跨境扩张。
  • 2022 年 3 月-Match Group 宣布，除了现有的 Tinder、Match、OkCupid、Hinge 等产品组合外，还将推出约会应用“Stir”。该应用程序专为单亲父母而设计。通过此版本，我们旨在解决美国现有约会应用程序服务不足的 2000 万单亲父母。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第1章介绍

  • 研究假设和市场定义
  • 调查范围

第2章研究方法

第 3 章执行摘要

第 4 章市场洞察

  • 市场概览
  • 工业吸引力 - 波特五力分析
    • 供应商的议价能力
    • 买家和消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • COVID-19 对全球在线约会服务市场的影响

第5章市场动态

  • 市场驱动力
    • 提高智能手机普及率
    • 由于婚恋网站上的结婚率上升，对匹配服务的需求增加
  • 市场挑战
    • 虚假账户的增加给在线约会服务市场造成了障碍。
  • 市场机会
    • 随着在线约会服务的高普及率和人们外表意识的提高而发展壮大。

第 6 章市场细分

  • 按类型（用户数、渗透率等趋势分析）
    • 免费在线约会
    • 付费在线约会
  • 按地区
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 其他欧洲地区
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 阿根廷
    • 中东和非洲
      • 沙特阿拉伯
      • 南非

第 7 章竞争格局

  • 公司简介
    • Match Group, Inc.（Tinder）
    • Bumble Inc
    • The Meet Group（Cupid Media Pty Ltd.）
    • HAPPN
    • TrulyMadly
    • Badoo Trading Limited
    • Kunlun Tech Co Ltd（Grindr LLC）
    • Spark Networks SE
    • Momo（Tantan）
    • Zhenai
    • Coffee Meets Bagel Inc
    • Love Group Global Ltd

第8章 投资分析

第9章 市场的将来性

简介目录
Product Code: 91653

Global Online Dating Services Market is expected to grow at a CAGR of 6.9% over the forecast period (2022-2027).

Key Highlights

  • The market demand has been evolving from its historical model of casually swiping based on photographs and biography to the need for more engaging features which allow establishing human connections through apps. Online dating services are moving towards including audio and video in the app to enable greater credibility and connectivity.
  • People worldwide are looking for specific characteristics in their partners. Such characteristics include similar interests, like-mindedness, and others. Online dating helps them find people who share these characteristics, which is why online dating is becoming more popular. The market is expected to witness the introduction of new apps with the diversification of the grouping algorithm to target people based on their age, sexual orientation, ethnicity, and other metrics and become more inclusive by allowing representation of all its users.
  • Online dating is simple to use, convenient, quick, and requires less effort. Furthermore, it allows one to limit the number of people who can contact them by utilizing the various available features. As a result, it is widely used and propelling the market growth.
  • The online dating services market was predominantly popular amongst developed nations, like the United States but is increasingly becoming relevant across geographies. The market has witnessed fast adoption in developing countries with easy access to smartphones and the internet.
  • The COVID-19 pandemic has increased the number of people using online dating platforms worldwide. Governments have imposed travel restrictions in several countries, as well as the closure of shops, malls, and cafes, has fueled the global adoption of online dating platforms.

Key Market Trends

Increased Smartphone Penetration has Boosted the Download of Online Dating Apps

  • One of the major reasons for the increase in online dating apps is the rising penetration of smartphones and other computer devices. The usage of smartphones has increased in both developed and developing countries giving rise to boosting the demand for online dating services as most of the applications work in real-time based locations.
  • The penetration of smartphones is growing the fastest in the Asia Pacific region, especially in countries like India and China, because more people across the region are getting cheap and easy internet connectivity with every passing day.
  • Hence the usage of smartphones enables the users to have more chances to expand their geographic reach and will be able to interact with people across different locations. As per World Bank Group, the penetration of mobile phones is highest in Europe, followed by North America and Asia Pacific region.
  • Furthermore, the rise in internet penetration in the major parts of the globe has led to an increased usage of the online dating apps in their smartphones. This factor provides immense opportunity for dating service players to develop apps that are convenient to use on smartphones.

North America to hold largest Market share

  • North America is expected to have the largest market share over the forecasted period, with the United States being a primary contributor to the increase in market revenue. The presence of well-established online dating platforms such as Tinder, Bumble, Badoo, and others is one of the market's driving factors.
  • The players in the online dating services market have witnessed significant growth in the region, which is indicative of the large market demand for dating apps in the area. For instance, in North America, the average number of subscribers of Match Group online dating service providers was 4.1 million in 2018, which increased to 4.9 million in 2021.
  • Furthermore, online dating websites in the region are developed to match couples with specific interests. For instance, eHarmony is one of the online dating websites that has around 15 million matches. Additionally, the significant advancements in website advertising tools and consumer interest tracing tools are further projected to contribute to market growth.
  • The region's market has witnessed a rise in demand for the integration of advanced features, especially during the COVID-19 pandemic, which includes the launch of Blind Date through virtual dating apps. However, the market has witnessed challenges in ensuring safety for several users as several female users from the region have raised concerns in the context of harassment. The studied market is expected to witness the integration of algorithms that put stringent measures to remedy any instance of abuse of the platform and harassment of its users.

Competitive Landscape

Global Online Dating Services Market is competitive with diverse firms of different sizes. This market is anticipated to encounter several partnerships, mergers, and acquisitions as organizations continue to invest strategically in offsetting the present slowdowns they are experiencing. The market comprises key solutions and service providers, such as Match Group, Inc.(Tinder), Bumble Inc, The Meet Group(Cupid Media Pty Ltd.), The Meet Group(eHarmony Inc.), and Match Group, Inc.(OkCupid​).

  • February 2022 - Bumble acquired Fruitz, a French dating app, to expand its footprint into Canada and Western Europe. The acquisition is aimed at the company's strategic expansion across borders.
  • March 2022 - Match Group announced the launch of a dating app, Stir, in addition to its existing portfolio of Tinder, Match, OkCupid, Hinge, and others. The app is designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps, the company says.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the global online dating services market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Smartphone Penetration
    • 5.1.2 As marriage agreements on matrimonial websites increase, the demand for matchmaking services.
  • 5.2 Market Challenges
    • 5.2.1 Rising fake accounts is set to create hurdles for the Online Dating Services Market.
  • 5.3 Market Opportunities
    • 5.3.1 Growing to high adoption of online dating services and increasing consciousness regarding appearance among population.

6 MARKET SEGMENTATION

  • 6.1 By Type (Trend Analysis with coverage on number of users and penetration rate)
    • 6.1.1 Non- Paying Online Dating
    • 6.1.2 Paying Online Dating
  • 6.2 Geography
    • 6.2.1 North America
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
    • 6.2.2 Europe
      • 6.2.2.1 Germany
      • 6.2.2.2 United Kingdom
      • 6.2.2.3 France
      • 6.2.2.4 Spain
      • 6.2.2.5 Rest of Europe
    • 6.2.3 Asia Pacific
      • 6.2.3.1 India
      • 6.2.3.2 China
      • 6.2.3.3 Japan
      • 6.2.3.4 Rest of Asia Pacific
    • 6.2.4 Latin America
      • 6.2.4.1 Brazil
      • 6.2.4.2 Argentina
    • 6.2.5 Middle East and Africa
      • 6.2.5.1 Saudi Arabia
      • 6.2.5.2 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Match Group, Inc.(Tinder)
    • 7.1.2 Bumble Inc
    • 7.1.3 The Meet Group (Cupid Media Pty Ltd.)
    • 7.1.4 HAPPN
    • 7.1.5 TrulyMadly
    • 7.1.6 Badoo Trading Limited
    • 7.1.7 Kunlun Tech Co Ltd(Grindr LLC)
    • 7.1.8 Spark Networks SE
    • 7.1.9 Momo(Tantan)
    • 7.1.10 Zhenai
    • 7.1.11 Coffee Meets Bagel Inc
    • 7.1.12 Love Group Global Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET