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冷冻肉类和鱼类市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）
市场调查报告书
商品编码
1136264

冷冻肉类和鱼类市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

Frozen Meat and Fish Market - Growth, Trends, and Forecasts ( 2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 85 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

预计冷冻肉和鱼市场在预测期间（2022-2027 年）的复合年增长率为 5.78%。

在 COVID-19 大流行期间，大多数国家/地区都经历了不同程度的封锁或自我隔离，影响了冷冻肉类和鱼类的饮食习惯。在大流行更为严重和广泛的地区，例如意大利的部分地区，禁止运送肉类。在希腊、法国、意大利等地，即使去杂货店购物也需要许可证。在此期间，鲜肉、冷冻肉和罐头肉都有显着增长，但冷冻肉特别受欢迎，因为它不像新鲜肉那样变质。

从中期来看，冷冻肉类和鱼类市场预计将显着增长。企业认识到电子商务的重要性，一些公司现在正在与第三方零售商合作，将产品送到客户家中。透明度也是预计会影响市场的因素之一。有报导称市场上出售的标籤不当和假冒产品。例如，康尼格拉品牌公司在 2022 年 3 月召回了一种冷冻牛肉产品，原因是贴错标籤和未披露的过敏症。

人们愿意为卓越的品质支付更高的价格。消费者总是青睐那些专注于生产不含防腐剂或防腐剂含量低的冷冻肉製品的品牌。因此，消费者对健康饮食的偏好将推动对“有机”和无防腐剂品牌冷冻肉类和鱼类产品的需求。此外，个人对冷冻食品的认知度也将带动行业发展，由于冷冻肉製品相对于生肉的保鲜性等优势，预计会有更多人毫不犹豫地购买。

人们对冷冻肉的认识、有机冷冻肉和鱼的销量增加以及早产，所有这些因素预计将在预测期内推动市场。

主要市场趋势

延长保质期、冷冻食品消费、价格区间，这些因素推动了市场

具有长保质期的产品的诱导、消费者在食品短缺时囤积的愿望、易腐烂性和购物频率是主要的市场驱动因素。这种情况导致家庭需要储存可以长期储存而不会变质的食品，冷冻肉和鱼的销售量正在增加。例如，美国冷冻食品协会（AFFI）在2021年2月宣布，海鲜和禽类等冷冻食品的销售额将比2019年增长21.0%，所有类型的冷冻和冷藏食品的销售额都将达到两位数。 .此外，对上述商品的零售需求比大流行期间高出 15-20%。人们对冷冻肉的看法也在发生变化，越来越多的人认为冷冻肉和鱼和新鲜的肉和鱼一样美味。根据美国劳工统计局的数据，这种公众认知增加了冷冻食品的年度支出，到 2020 年，每位美国消费者的平均冷冻食品支出为 5381 万美元。短期内，预计这些数字的增加将大大推动冷冻肉类和鱼类市场。

除了这些因素外，价格仍然是消费者考虑的最重要因素之一，新鲜肉和鱼通常比冷冻鱼和肉贵。考虑到所有这些因素，预计冷冻肉和鱼市场在预测期间（2022-2027 年）将以更快的速度增长。

欧洲是最大的市场

欧洲是冷冻肉类和鱼类的最大市场，该地区人均肉类消费量近年来有所增加。德国、波兰、法国、意大利、西班牙和英国的冷冻肉类和鱼类销售增长强劲，预计冷冻海产品的市场份额增长速度将超过其他产品类型。根据 2021 年欧洲晴雨表民意调查，大多数欧洲人 (64%) 继续定期食用鱼类，最好是在家中冷冻最受欢迎、新鲜和罐装的鱼类。据说略高于一项民意调查发现，近 80% 的人在杂货店、超市和大卖场购买海鲜，远远多于其他任何地方。这些数字表明需要开发在线销售渠道以进一步推动市场。展望未来，我们希望通过积极投资我们的在线平台来扩大我们在整个欧洲的销售网络。调查还发现，五分之一（21%）的欧洲人每月至少吃一次海鲜。这对市场来说是一个很好的指标。消费频率越高，购物越频繁，但由于人们动态的生活方式，一般很难获得新鲜的肉和鱼，对保质期长的冷冻肉和鱼的需求越来越大。综合来看，预计欧洲市场在预测期内将显着增长。

竞争格局

冷冻肉和鱼市场竞争激烈，有多个区域和全球竞争对手。 Conagra Brands Inc.、Clearwater Seafoods、Pilgrim's Pride Corporation 和其他公司主导着市场。领先的公司正在扩大其製造设施以增加其全球市场占有率并开髮品牌组合以满足不同的客户需求。併购是企业进入国外市场的首选策略之一，宣布已签署协议，以总额约6.15亿欧元的价格收购该公司。此次收购将使 Nomad Foods 能够在中欧和东欧开发新市场。 FFBG 作为欧洲国家的市场领导者活跃。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第1章介绍

  • 研究假设和市场定义
  • 调查范围

第2章研究方法

第 3 章执行摘要

第 4 章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 按产品类型
    • 白肉
      • 鸡
      • 土耳其
    • 红肉
      • 牛肉
      • 猪肉
      • 羊肉
      • 其他
    • 鱼
      • 金枪鱼
      • 三文鱼
      • 其他
  • 按分销渠道
    • 超市/大卖场
    • 便利店/杂货店
    • 网上商店
    • 其他分销渠道
  • 按地区细分
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 北美其他地区
    • 欧洲
      • 英国
      • 德国
      • 西班牙
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中东

第 6 章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Nomad Foods Limited
    • Austevoll Seafood ASA
    • M&J Seafood Holdings Limited
    • Marfrig Global Foods S/A
    • Associated British Foods Plc
    • Pilgrim's Pride Corporation
    • AGROSUPER S.A.
    • Verde Farms, LLC
    • Tyson Foods, Inc.
    • High Liner Foods Inc

第7章 市场机会与将来动向

第8章 COVID-19对市场造成的影响

第9章 免责事项

简介目录
Product Code: 92240

The frozen Meat and Fish Market is projected to register a CAGR of 5.78% during the forecast period (2022-2027).

During the COVID-19 pandemic, the majority of nations experienced varied degrees of lockdown or self-quarantine, which had an influence on frozen meat and fish-eating habits. Meat delivery was forbidden in locations where the pandemic was more severe and widespread, such as parts of Italy. To go grocery shopping in countries such as Greece, France, and Italy, people had to apply for permits. Fresh meat, frozen meat, and canned meat all saw large increases throughout that time period, with frozen meat being one of the most popular since it is not as perishable as fresh meat.

Over the medium term, it is expected that the frozen meat and fish market will grow significantly. Companies have recognized the importance of e-commerce, and several players are now partnering with third-party retailers to deliver products to customers' homes. Transparency is another factor that is expected to influence the market. There have been reports of improperly labelled and counterfeit items being sold in the market. For example, Conagra Brands, Inc. recalled frozen beef goods in March 2022 owing to misbranding and undisclosed allergies.

People are willing to spend a greater price for superior quality. Consumers always favour brands that focus on producing frozen meat items that contain no preservatives or have less of them. Thus, consumer's preference for healthy eating will drive the demand for frozen meat and fish items branded "organically" and free of preservatives. Individuals's attitudes about frozen food are also expected to drive the industry and people increasingly buy frozen meat products without hesitation because of the benefits they offer over fresh meat, such as shelf life.

All these factors such as perpection of people towards frozen meat, rise in sale of organic frozen meat and fish, prematuriztion and other factors will propel the market in the forecast period.

Key Market Trends

Longer shelf lives, expenditure on frozen meals, and price point, these factors are pushing the market

The introduction of products with longer shelf lives, consumer desire to stock up in case of food shortages, perishability, and shopping frequency are the primary drivers of the market. These circumstances have resulted in the necessity to stockpile eatables in homes that may endure for a longer period without spoiling, which has increased sales of frozen meat and fish. For example, the American Frozen Food Institute (AFFI) announced in February 2021 that sales of frozen meals such as seafood and chicken were 21.0% higher than in 2019, with double-digit sales of all sorts of frigid/chilled meals. Furthermore, retail demand for the aforementioned goods has been 15-20% greater than it was during the pandemic. Perception of people regarding frozen meat is also changing, more people are considering frozen meat and fish as good as fresh meat and fish. This perception of people increased annual expenditure on frozen meals, as per the data from the Bureau of Labor Statistics, the average annual expenditure on frozen meals per consumer unit in the United States in 2020 was USD 53.81. In short term, an increase in these numbers is expected which will push the frozen meat and fish market heavily.

Apart from all these factors, price is still one of the most important factors considered by the consumers, Generally fresh meat and fish are more expensive than frozen fish and meat. Taking all these factors into consideration, it is expected that in the forecast period (2022-2027), the market for frozen meat and fish will grow at a faster pace.

Europe is the largest Market

Europe is the largest market for frozen meat and fish, and the per-capita consumption of meat has increased in the last few years in the region. Germany, Poland, France, Italy, Spain, and the United Kingdom are showing significant growth in sales of frozen meat and fish, and the market share of frozen seafood is expected to grow faster than the other product types, as per the Eurobarometer poll 2021, the vast majority of Europeans (64%) continue to consume fish regularly, ideally, at home, frozen items are the most popular, slightly ahead of fresh and canned goods. As per the poll, Nearly 80% of people buy fish or seafood items at the grocery store, supermarket, or hypermarket, considerably outnumbering any other location. These numbers depict the need to develop online-sales channels to push the market further. It is expected that players will expand their reach further across Europe by investing heavily in online platforms. The poll also indicated that one-fifth of Europeans (21%) claim they eat seafood at least once a month. This is also a good indicator for the market, as frequent consumption leads to frequent shopping, but due to the dynamic lifestyle of people getting fresh meat and fish is generally difficult, this generates the need for frozen meat and fish, as they have longer shelf-life. All these factors coupled together will push the market significantly in Europe in the forecast period.

Competitive Landscape

The Frozen meat and fish Market is very competitive, with several regional and worldwide rivals. Conagra Brands Inc., Clearwater Seafoods, Pilgrim's Pride Corporation, and others dominate the market. Major firms are working on increasing their manufacturing facilities in order to increase their worldwide market presence and develop their brand portfolio in order to cater to varied customer demands. Mergers and acquisitions are one of the favored strategies used by firms to enter foreign markets, as example, Nomad Foods Limited announced in March 2021 that it has signed an agreement to buy Fortenova Group's Frozen Food Business Group (FFBG) on a debt-free, the cash-free basis for an aggregate price of approximately EUR 615 million. Nomad Foods Limited will be able to explore new and intriguing markets in Central and Eastern Europe as a result of this Expansion. FFBG is the market leader in various European countries.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 White Meat
      • 5.1.1.1 Chicken
      • 5.1.1.2 Turkey
    • 5.1.2 Red Meat
      • 5.1.2.1 Beef
      • 5.1.2.2 Pork
      • 5.1.2.3 Lamb
      • 5.1.2.4 Others
    • 5.1.3 Fish
      • 5.1.3.1 Tuna
      • 5.1.3.2 Salmon
      • 5.1.3.3 others
  • 5.2 By Distibution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience/ Grocery Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other distribution channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nomad Foods Limited
    • 6.3.2 Austevoll Seafood ASA
    • 6.3.3 M&J Seafood Holdings Limited
    • 6.3.4 Marfrig Global Foods S/A
    • 6.3.5 Associated British Foods Plc
    • 6.3.6 Pilgrim's Pride Corporation
    • 6.3.7 AGROSUPER S.A.
    • 6.3.8 Verde Farms, LLC
    • 6.3.9 Tyson Foods, Inc.
    • 6.3.10 High Liner Foods Inc

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

9 DISCLAIMER