企业移动管理市场 - 增长、趋势、COVID-19 影响和预测（2022-2027 年）

企业移动管理市场在预测期内的复合年增长率为 12.84%。

全面的 EMM 解决方案将移动部署所需的功能（包括应用程序和内容级别的控制）整合到一个统一的平台中。随着越来越多的公司采用灵活的政策，EMM 正在兴起，以克服允许个人设备访问公司数据的缺陷。

主要亮点

• 企业移动管理 (EMM) 解决方案是公司用来允许员工使用外部或内部设备执行公司相关任务的关键功能，例如 BYOD（自带设备）和 CYOD（选择您的设备）政策。由于公司的趋势，它正在引起人们的关注。因此，企业可以期望从移动机会中受益，同时通过实施适当的控制来确保保护敏感数据和设备。
• 越来越多的 ERP 软件和 CRM 系统的应用增加了移动解决方案在市场上的使用。 ERP 通常是一类业务管理软件，通常是一套集成应用程序，组织可以使用它来收集、存储、管理和解释来自各种业务活动的数据。据《计算机周刊》杂誌报导，企业资源规划 (ERP) 和客户关係管理 (CRM) 仍然是业务应用程序最重要的类别。
• EMM 实践通常包含为知识产权保护和数据管理提供丰富安全环境的移动管理系统或服务。零售商等最终用户需要 EMM，因为他们的员工使用智能手机作为销售点设备来扫描条形码、支付和处理交易。与此同时，银行和盟友正在转向 BYOD，要求 EMM 确保数据安全和金融交易所的监管合规。
• 员工使用的智能手机和相关设备不仅要能够运行企业应用程序，还要能够根据工作负载要求处理数据和文件。将端点设备与所有组织系统集成并实现它们之间的无缝同步是组织IT团队面临的主要挑战，也是製约市场增长的因素。
• 由于封锁和社会疏离措施，COVID-19 的爆发已导致大多数组织转向在家工作模式，从而在管理应用程序和设备的同时对应用程序方面的远程监控产生了巨大的需求。我是这里。因此，一些提供应用程序和设备管理服务的公司已经更新了他们的产品，以满足组织对管理其移动设备需求的日益增长的需求。

主要市场趋势

BFSI板块占有很大份额

• BFSI 服务在过去 20 年中发生了重大转变。随着数字化，互联网服务和国际交易需要快速解决方案。银行、金融服务和保险 (BFSI) 已从客户必须上门获得服务的服务发展为交付到客户家中的银行。 BFSI 存储并使用其客户和客户的重要财务和个人数据来提供服务。
• 金融机构正在采用现代化的网络安全方法，例如零信任模型。通过采用这种模式，银行或许能够加强其安全态势。 EMS 的引入主要是出于满足 BFSI 部门安全合规性的需要。
• 例如，设备配置是让 BFSI 组织远程配置移动设备以访问公司数据资源和公司应用程序。 EMM 的单点登录 (SSO) 功能允许经过身份验证的用户访问受信任设备和公司应用程序上的公司数据，从而帮助保护金融应用程序和客户数据。
• 此外，EMM 解决方案可以帮助银行控制移动数据成本。 IT 管理员可以远程配置蜂窝数据阈值和相应的操作，例如触发警报或阻止蜂窝数据。这些功能在使用信息亭终端的服务中变得更加突出。当交易遇到红灯时，银行和保险服务提供商可以控制终端。
• 安装在银行分行的支持企业移动管理的信息亭可以执行受数字标牌、信息亭时钟和安全浏览器技术保护的多项功能，以增强客户体验。此外，随着科技的日益普及，互联网和手机银行等数字渠道正成为客户首选的银行服务选择。因此，银行越来越需要利用复杂的身份验证和访问控制流程。

预计北美将占据最大份额

• 预计北美将占据企业移动管理市场的很大份额。主要供应商的存在以及企业关注度的增加，正在成为该地区市场增长的主要驱动力。
• VMware 为其 Workspace ONE 平台引入了新的远程工作功能。该供应商推出了新的工作场所解决方案，以帮助企业在员工继续与 COVID-19 爆发的影响作斗争时安全地返回办公室。它还通过利用混合云规模和与其他 VMware 技术的独特集成来改善办公体验和业务弹性。该公司的 Workspace ONE 使用户能够在任何设备上安全地交付和管理任何应用程序。该解决方案将访问控制、应用程序管理和多平台端点管理集成到一个平台中，可作为云服务或本地部署使用。
• 美国是北美最重要的企业移动管理市场。移动解决方案在银行、零售、製造和医疗保健领域的高采用率是该国这些解决方案的主要需求来源。医疗保健行业拥有巨大的分析潜力，大数据分析在国内医疗保健生态系统中不断增长。预计这将在预测期内推动该地区 EMM 的增长。
• 随着混合和远程工作成为新常态，管理越来越多的移动设备对企业来说变得越来越重要。 2021 年 10 月，Google 发布了 Android 12，其中包括改进的密码复杂性控制以帮助保护企业数据，并在企业自有设备上禁用 USB 信号以限制基于 USB 的攻击，为企业客户引入更多功能。我们还为 Android 工作配置文件添加了保护隐私的安全控制，包括工作应用程序的网络日誌记录。
• 北美各行各业的企业越来越多地将企业移动管理解决方案纳入其行业数字化战略，以帮助保护、管理和监控敏感的业务和客户数据。.此外，这些解决方案可帮助企业根据该地区各个独立监管机构的指导方针实现必要的安全合规性。因此，北美市场份额最高，该地区市场继续增长。

竞争格局

企业移动管理市场竞争激烈，由几家大型企业组成。从市场份额的角度来看，一些重要的参与者目前主导着市场。在这一领域工作的公司在研发上花费了大量资金。合作、合资和併购等商业战略使 EMM 公司在市场上保持竞争力。许多公司相信升级其当前的产品组合以吸引客户。企业正在转向企业移动公司提供的解决方案，以实现备受追捧的竞争优势。

• 2021 年 2 月 - Checkmarks 宣布为云原生应用程序保持基础架构即代码安全，为开发人员提供增强的基础架构即代码安全性。 KICS 是一个开源静态分析解决方案。
• 2021 年 2 月 - Qualys Inc. 推出了 Qualys SaaS 检测和响应 (SaaSDR)，以进一步增强其 SaaS 应用安全平台产品。这为用户提供了应对日益复杂的应用程序所需的安全性。
• 2021 年 1 月 - OpsRamp 通过 OpsRamp 平台中的新功能将网络、UC 监控扩展到 WFH 领域。解决方案提供商已经看到他们的客户管理混合和多云 IT 环境，并且看到对云应用程序、统一通信 (UC) 和协作工具、视频会议和其他 IT 资源的需求显着增加，以满足远程办公者的需求。现在可以提供一种满足的方式

其他特典

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第 1 章介绍

• 研究假设和市场定义
• 调查范围

第 2 章研究方法

第 3 章执行摘要

第 4 章市场动态

• 市场概览
• 工业吸引力 - 波特五力分析
  • 供应商的议价能力
  • 消费者的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 评估 COVID-19 对行业的影响
• 市场促进因素
  • 移动设备日益成为访问互联网、公司数据和各种其他信息的首选媒介
  • 最终用户行业的 BYOD 趋势不断增长
• 市场抑制因素
  • EMM 部署的成本和升级复杂性

第 5 章市场细分

• 类型
  • 解决方案
    • 设备管理
    • 安全管理
    • 应用管理
    • 其他解决方案
  • 服务
• 最终用户
  • BFSI
  • 医疗保健
  • IT/通信
  • 製造
  • 零售
  • 其他最终用户
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第 6 章竞争格局

• 公司简介
  • BlackBerry Limited
  • AirWatch（Vmware Inc.）
  • Citrix Systems Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Mobile Iron Inc.
  • Sophos Ltd.
  • Soti Inc.
  • Symantec Corporation（Broadcom）
  • NetPlus Mobility（Ventraq Corporation）

第 7 章投资分析

第 8 章市场潜力

The Enterprise Mobility Management market is registering a CAGR of 12.84% over the forecast period. A comprehensive EMM solution comprises features required for mobile deployments, such as application and content-level control, on a single unified platform. Due to more organizations adopting flexible policies, they are turning toward EMM to supersede the pitfalls of allowing personal devices to access corporate data.

Key Highlights

• Enterprise mobility management (EMM) solutions are gaining prominence owing to some of the major enterprise trends, such as bring-your-own-device (BYOD) and choose your device (CYOD) policies, in which companies are allowing employees to use external or internal devices for enterprise-related work. Thus, deploying appropriate controls in companies is expected to benefit them from mobility opportunities while ensuring that sensitive data and devices are safeguarded.
• The growing application of ERP software and CRM systems has increased the use of mobility solutions in the market. ERP is usually a category of business-management software, typically a suite of integrated applications that an organization may use to collect, store, manage, and interpret data from various business activities. According to Computer Weekly, enterprise resource planning (ERP) and customer relationship management (CRM) remain the most vital categories for business applications.
• EMM practices usually incorporate mobile management systems or services to offer intellectual property protections and a security-rich environment for data management. End users, like retailers, require EMM as the employees use smartphones as point-of-sale (POS) devices to scan bar codes, conduct payments, and process transactions. At the same time, banks and allies are pivoting to allow BYOD and require EMM for secure data and regulatory compliance for their financial exchanges.
• The smartphones and related devices used by employees must be able to process data and files in accordance with the workload's requirements in addition to running enterprise apps. Integrating endpoint devices with all organizational systems and achieving seamless synchronization between them is a big challenge for the organization's IT team and is restricting the market growth.
• With the outbreak of COVID-19, most organizations have shifted to the work from the home model due to the lockdown ad social distancing measures that have created a significant demand for managing the application and devices while monitoring the application aspect remotely. Therefore, several companies offering application and device management services are updating and providing a suite of services with the increased demand from the organization for managing their mobile device needs.

Key Market Trends

BFSI Sector Is Contributing A Significant Share

• BFSI services experienced an enormous transition in the past two decades. With digitization, internet services and international transactions require fast redressal. Banking, financial services, and insurance (BFSI) have evolved from a service that requires customers to visit for the service to a bank that reaches customers at their homes. BFSI stores the customer and clients' critical financial and personal data and uses them to provide services.
• Financial institutions are employing modern approaches to cybersecurity, such as the Zero Trust model. Adopting this model may help banks strengthen their security posture. The adoption of EMS has been majorly driven owing to the need to meet security compliance in the BFSI sector.
• Device provisioning, for instance, aids the BFSI organizations in remotely configuring mobile devices and providing access to corporate data resources and enterprise apps. The Single-Sign-On (SSO) feature of EMM helps to secure financial apps and customer data by allowing authenticated users to access corporate data on trusted devices and enterprise applications.
• Moreover, EMM solutions may help banks keep mobile data costs under control. IT admins may remotely set cellular data thresholds and corresponding actions, like triggering an alert or blocking mobile data. These features become more prominent for Kiosks-based services, where the banks and insurance service providers may manage the devices if the transaction returns a red flag.
• Enterprise Mobility Management regulated kiosks at bank branches may perform multiple functions secured by Digital Signage, Kiosk Lockdown, and Secure Browser technology that improve customer experience. Moreover, the growing technological penetration and digital channels, such as internet banking and mobile banking, are becoming customers' preferred choices for banking services. There is a greater need for banks to leverage advanced authentication and access control processes.

North America To Account For The Largest Share

• North America is expected to hold a significant share in the enterprise mobility management market, with the increasing focus of the corporates, along with the presence of major vendors acting as the primary factors driving the market growth in the region.
• VMware, an American company, has introduced new remote work capabilities to the Workspace ONE platform. The vendor announced new workplace solutions to help companies return their employees to offices safely as they keep combatting the effects of the COVID-19 outbreak. It also improves office experiences and business resilience by leveraging hybrid cloud-scale and unique integrations with other VMware technologies. The company's Workspace ONE allows users to securely provide and manage any app on any device. The solution integrates access control, application management, and multi-platform endpoint management into a single platform and is available as a cloud service or on-premises deployment.
• The United States is North America's most significant market for enterprise mobility management. The high adoption rate of mobility solutions in the banking, retail, manufacturing, and healthcare sectors is the primary source of demand for these solutions in the country. The healthcare industry accounts for the huge potential for analytics with growing big data analytics among the country's healthcare ecosystem. This is expected to foster the growth of EMM in the region over the forecast period.
• With hybrid and remote work as the new norm, managing the growing number of mobile devices has become even more critical for businesses. In October 2021, the American company Google launched Android 12, introducing even more, features for enterprise customers, including improving password complexity controls to make it easier to protect company data and disabling USB signaling on company-owned devices to limit USB-based attacks. It has also launched additional privacy-preserving security controls for the Android work profile, like network logging of work apps.
• North American Companies across various industry verticals are increasingly implementing Enterprise Mobily Management solutions in their industry digitalization strategy because these solutions may help safeguard, manage and monitor sensitive corporate and customer data. In addition, these solutions are helping the companies to have required security compliances according to the guidelines of various independent regulatory bodies in the region. Because of this, the North American market contributes the highest market share, and the market is still growing in the region.

Competitive Landscape

The enterprise mobility management market is moderately competitive and consists of several major players. In terms of market share, few significant players currently dominate the market. Companies working in this space are spending abundantly on research and development. Business strategies such as collaboration, joint ventures, and mergers and acquisitions have allowed EMM firms to stay competitive in the market. Many organizations believe in upgrading their current portfolio to attract their customers. Firms are looking at the solutions offered by enterprise mobility companies to achieve a highly sought-after competitive advantage.

• February 2021 - Checkmarx launched Keeping Infrastructure as Code Secure for cloud-native applications, providing developers with increased security in Infrastructure as Code. KICS is an open-source static analysis solution.
• February 2021 - Qualys Inc. launched Qualys SaaS Detection and Response (SaaSDR) to enhance its SaaS application security platform offerings further. This would give users the required security to combat the rising complexities of applications.
• January 2021 - OpsRamp expanded its network, UC monitoring for the WFH world with new functionality in the OpsRamp platform that offers solutions providers a way to help customers manage hybrid and multi-cloud IT environments and meet the needs of work-from-home employees as demand for cloud applications, unified communications (UC) and collaboration tools, video conferencing, and other IT resources had increased significantly.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID-19 on the Industry
• 4.4 Market Drivers
  • 4.4.1 Growth of Mobile Devices as the Preferred Medium of Accessing Internet, Enterprise Data, and Various Other Information
  • 4.4.2 Rising BYOD Trend across End-user Industries
• 4.5 Market Restraints
  • 4.5.1 Cost Associated with EMM Deployment Upgradation Complexities

5 MARKET SEGMENTATION

• 5.1 Type
  • 5.1.1 Solutions
    • 5.1.1.1 Device Management
    • 5.1.1.2 Security Management
    • 5.1.1.3 Application Management
    • 5.1.1.4 Other Solutions
  • 5.1.2 Services
• 5.2 End User
  • 5.2.1 BFSI
  • 5.2.2 Healthcare
  • 5.2.3 IT and Telecom
  • 5.2.4 Manufacturing
  • 5.2.5 Retail
  • 5.2.6 Other End Users
• 5.3 Geography
  • 5.3.1 North America
  • 5.3.2 Europe
  • 5.3.3 Asia Pacific
  • 5.3.4 Latin America
  • 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 BlackBerry Limited
  • 6.1.2 AirWatch (Vmware Inc.)
  • 6.1.3 Citrix Systems Inc.
  • 6.1.4 IBM Corporation
  • 6.1.5 Microsoft Corporation
  • 6.1.6 Mobile Iron Inc.
  • 6.1.7 Sophos Ltd.
  • 6.1.8 Soti Inc.
  • 6.1.9 Symantec Corporation (Broadcom)
  • 6.1.10 NetPlus Mobility (Ventraq Corporation)

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET