企业行动安全 - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029）

Enterprise Mobility Security - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年企业行动安全市场规模估计为12.1亿美元，预计到2029年将达到21.0亿美元，在预测期内（2024-2029年）CAGR为11.70%。

企业行动性或商务行动性被认为是企业提供远端工作选项的日益增长的趋势，这也允许将个人行动/笔记型电脑设备用于商业目的，并高效且有效地利用云端技术进行资料存取。

主要亮点

企业采用基于云端的服务对供应商来说是一个巨大的推动因素，因为这提供了交付解决方案的灵活性，这些解决方案可以根据用户数量提供，并且还可以在不中断服务的情况下进行更新。由于这些解决方案很难从一个解决方案提供者转换到另一个解决方案提供商，因此获得新客户的竞争非常激烈。创建可以支援的基础设施需要大量的时间和金钱。
所研究市场中的供应商为其解决方案提供跨平台支持，以满足企业支援其员工使用的多种设备类型的需求。 Android、Windows、iOS、macOS 和 Samsung Knox 是受支援的一些此类平台。 EMS 可以透过提供这些服务之一或所有服务来提供安全的业务生产力，例如存取所有应用程式的统一启动器、安全浏览器、电子邮件、日历、联络人或卡片、个人装置上的独立企业身分、安全即时讯息、安全笔记、以及存取云端储存的文件。
在现代工作空间中，自带设备 (BYOD) 和行动场景变得越来越重要，EMS 帮助 IT 管理员应对资料保护和风险管理的挑战。此外，5G 的引入预计将进一步塑造企业移动领域的格局。这是因为5G将能够让远距工作变得更快、更轻鬆。它将提供更可靠的体验，并为企业及其员工提供更大的灵活性。
市场供应商面临市场挑战，因为多个企业的遗留作业系统仍然在其企业中运作。这些挑战使得市场参与者有必要为旧版本作业系统提供支持，作为向新平台的一次性切换成本，这使得多个供应商以最低价格提供解决方案成为一个复杂的选择。
COVID-19 的传播增加了对 EMS 解决方案的需求。根据 Owl Labs 的数据，全球约 16% 的公司完全远距办公，而 40% 的公司提供办公室内和远距工作，符合大多数员工的偏好。随着公司接受在家工作文化，这一数字预计将很快增加。

企业行动安全市场趋势

银行/保险业将占据重要市场份额

银行/保险服务正在经历数位化、网路服务和国际交易的业务转型，需要快速修正。银行、金融服务和保险 (BFSI) 已从一种要求客户亲自上门获取服务的服务，发展成为一家可以在客户家中为客户提供服务的银行。 BFSI 储存客户和客户的重要财务和个人资料，并使用它们来提供服务。这对全球许多国家的金融机构造成安全漏洞威胁。例如，根据印度政府的数据，2022 年 8 月，该国报告了 248 起银行资料外洩事件，其中私部门银行报告了 205 起资料外洩事件，而公共银行报告了 41 起。
随着银行生态系统的变化，银行人员需要随时随地存取核心服务，并使用公共网路连接服务来创造独特的使用者体验。区块链和语音命令整合等新兴技术预计将在预测期内成为 BFSI 的主流，而多因素身份验证将成为该细分市场的常态。
金融机构采用现代网路安全方法，即透过 EMS 的零信任模型。采用这种模型可以帮助银行加强安全态势，从而可以自信地支持为员工和客户提供更大灵活性的措施。
EMS 的采用主要是由于满足 BFSI 领域安全合规性的需求。例如，装置配置可协助 BFSI 组织远端配置行动装置并提供对企业资料资源和企业应用程式的存取。 BFSI 应用程式包括财富管理、抵押贷款和保险等工具，员工需要透过银行外部的平板电脑存取金融应用程式以连接到客户，这需要 EMS 软体来实现安全目的，从而推动市场。
细分市场的机会主要集中在小型合作银行，这些银行仍有数位化和采用此类服务的空间。视讯银行服务的出现预计将为企业级银行和保险业务创造机会。

亚太地区成长最快

亚太地区由许多新兴经济体组成，该地区各行业日益增长的数位化趋势正在为企业行动安全市场创造机会，因为由于业务流程的数位化和分散化以提高灵活性，许多行动装置的使用，例如智慧型手机、笔记型电脑和平板电脑的服务不断增加。
此外，根据联合国2022年8月发布的亚太数位转型报告，过去五年行动产业每年在服务、基础设施和其他进步方面进行投资。其中超过 4000 亿美元投资于亚太地区。因此，亚太地区国家之间以及与全球其他地区的联繫日益紧密，这推动了该地区的市场成长。
亚太地区的公司正在采用 BYOD 来提高员工满意度和生产力，特别是在中国和印度。高速网路覆盖范围和智慧型手机普及率的成长导致亚太地区行动资料的使用量激增。
银行已启动远距工作工具，允许员工在家工作。金融服务提供者已经部署了从实体客户活动转向虚拟客户活动的直播活动，并且远端服务的线上培训正在兴起。然而，这些场景预计将增加对行动安全服务的需求。
5G 在政府管理中的采用支持智慧公用事业、城市和公共安全机构的发展。中央银行正在使用区块链等底层技术，并且支持使用技术来鼓励进一步创新。由于5G和AI，每个行业都在不断发展；政府可以透过实施智慧交通技术和连网车辆来提高交通生产力。数位连结也为社会提供了一种全新的方式来帮助人们。这种采用智慧技术的趋势增加了该地区安全漏洞的风险，这为该地区各个最终用户行业的企业行动安全市场创造了机会。

企业行动安全产业概述

企业行动安全市场需要更具凝聚力。由于企业对行动安全的认知不断增强，市场参与者采取了併购、合作伙伴关係和新产品供应等策略性措施。市场的一些最新发展是：

2022 年 10 月，领先的行动安全和资料遗失防护独立软体供应商 SyncDog Inc 宣布与 3Eye Technologies 合作，为其行动和云端策略加速开发更具创新性、更复杂的产品。 SyncDog 将透过这些合作伙伴关係利用 3Eye Technologies 的分销能力，以扩大其不断增长的市场影响力，并与新商业市场和国家的更多客户互动。

2022 年 8 月，爱尔兰行动和云端安全公司 CWSI 收购了位于比利时迪尔贝克和卢森堡卡佩伦的现代工作场所和行动公司 mobco。透过此次收购，mobco 的客户将能够获得 CWSI 广泛的技术资源和专业知识，包括其专门的 Microsoft 安全实践，该实践得到了 CWSI 的 Microsoft 金牌安全能力和 Microsoft 智慧安全协会会员资格的支持。

2022 年 7 月，专注于 Apple 的行动供应商 Jamf 与 Microsoft 的企业行动安全合作，为在企业应用程式中使用 Mac 提供 Mac 安全性。由于这些合作伙伴关係，组织可以在允许存取之前验证使用者凭证并检查 Mac 是否已使用 Microsoft EMS 和 Jamf Mac 管理进行管理且合规。

额外的好处：

Excel 格式的市场估算 (ME) 表
3 个月的分析师支持

Key Highlights

The enterprise's adoption of cloud-based services has been a massive enabler for vendors, as this provides the flexibility of delivering solutions that can be offered based on the number of users and can also be updated without disrupting the services while doing so. Since these solutions are difficult to switch from one solution provider to another, the competition in getting new customers is high. It requires a considerable amount of time and money to create an infrastructure that can be supported.
The vendors in the market studied offer cross-platform support for their solutions to address the need of enterprises to support multiple device types used by their employees. Android, Windows, iOS, macOS, and Samsung Knox are a few such platforms that are supported. The EMS can provide secure business productivity by providing either or all these services, such as a unified launcher to access all apps, secure browser, email, calendar, contacts or cards, separate corporate identity on personal devices, secure instant messaging, secure notes, and access to cloud-stored files.
In a modern workspace, where bring-your-own-device (BYOD) and mobility scenarios are gaining increased significance, EMS helps IT administrators meet the challenges of data protection and risk management. Additionally, the introduction of 5G is expected to shape the landscape of enterprise mobility further. This is because 5G will be able to make remote work faster and easier. It will provide a more reliable experience and will also offer businesses and their employees greater flexibility.
Market vendors face challenges in the market as multiple enterprises have legacy OS still functional in their enterprises. Such challenges make it necessary for the market players to provide support for older versions of OS as a one-time switch cost to a new platform, making it a complicated option for multiple vendors to offer solutions with minimum price.
The spread of COVID-19 increased the demand for EMS solutions. According to Owl Labs, about 16% of global companies are fully remote, whereas 40% offer in-office and remote work, which is in line with what most employees prefer. This number is expected to increase soon as companies embrace the work-from-home culture.

Enterprise Mobility Security Market Trends

Banking/Insurance Industry to Hold Significant Market Share

Banking/insurance services have been experiencing a business transition with digitization, internet services, and international transactions require fast redressal. Banking, financial services, and insurance (BFSI) have evolved from being a service that requests the customers to visit for the service to a bank that reaches customers at their homes. BFSI stores critical financial and personal data of the customer and clients and uses them to provide services. This creates a threat for security breaches across financial institutes of many countries worldwide. For instance, in August 2022, according to the government of India, the country reported 248 successful data breaches in the banks, out of which Private sector banks reported 205 data breaches, while PSBs reported 41.
With the changing banking ecosystem, the banking officers need to access the core services on the move and use public network connectivity services to create a unique user experience. Emerging technologies, such as blockchain and voice command integration, are expected to emerge as mainstream for the BFSI over the forecast period, with multi-factor authentication becoming a norm in the market segment.
Financial institutions employ a modern cybersecurity approach, the Zero Trust model through EMS. Adopting this model can help banks strengthen their security posture, so they can confidently support initiatives that give employees and customers more flexibility.
The adoption of EMS has been majorly driven owing to the need to meet security compliance in the BFSI sector. Device provisioning, for instance, aids the BFSI organizations in remotely configuring mobile devices and providing access to corporate data resources and enterprise apps. BFSI apps include tools, such as wealth management, mortgages, and insurance, which the employees need to access financial apps through the tablets outside the banks to connect to the customers, which requires EMS software for security purposes, hence driving the market.
The market segment's opportunity is majorly in the small-scale and cooperative banks, which still have the scope for digitization and adoption of such services. The emergence of video-based banking services is expected to create an opportunity for enterprise-level banking and insurance businesses.

Asia-Pacific to Witness the Highest Growth

The Asia-pacific region consists of many emerging economies, and increasing digitalization trends across industries in the region is creating an opportunity for the Enterprise mobility security market because due to digitalization and decentralization of business process for flexibility, the usage of many mobile devices such as smartphones, laptops, and tablets are increasing in the services.
Additionally, according to the Asia-Pacific digital transformation report published in August 2022 by the United Nations, the mobile industry has made yearly investments in services, infrastructure, and other advancements over the past five years. More than USD 400 billion of this total was invested in Asia and the Pacific. As a result, the countries of the Asia-Pacific are becoming more connected to one another and to the rest of the globe, which is fuelling the market growth in the region.
Companies in the Asia-Pacific region are embracing BYOD to increase employee satisfaction and productivity, especially in China and India. The growth in high-speed network coverage and smartphone adoption leads to a surge in the use of mobile data in Asia-Pacific.
Banks have activated remote working tools, allowing their employees to work from home. Financial service providers have deployed live-stream events moving from physical to virtual customer events, and online training for remote servicing is picking up. However, these kinds of scenarios are expected to increase the demand for mobility security services.
The adoption of 5G in government administration supports the development of smarter utilities, cities, and public safety agencies. Central banks are using the underlying technologies, such as blockchain, and they support the use of technology to encourage further innovation. Due to 5G and AI, every industry is evolving; the government can increase its transportation productivity by implementing smart transportation technologies and connected vehicles. Digital connections have also given society a whole new way to help people. This trend of adoption of smart technology increases the risk of security breaches in the region, which is creating an opportunity for the enterprise mobility security market across various end-user industries in the region.

Enterprise Mobility Security Industry Overview

The enterprise mobile security market needs to be more cohesive. Players in the market adopt strategic initiatives such as mergers and acquisitions, partnerships, and new product offerings due to increasing awareness regarding mobility security among enterprises. Some of the recent developments in the market are:

In October 2022, SyncDog Inc, the leading Independent Software Vendor for mobile security and data loss prevention, announced a partnership with 3Eye Technologies to accelerate the development of a more innovative, more complex product for its mobility and cloud strategy. SyncDog would leverage 3Eye Technologies' distribution capabilities through these partnerships to build upon its growing market presence and engage with more customers across new commercial markets and nations.

In August 2022, CWSI, a mobile and cloud security company in Ireland, acquired mobco, a modern workplace and mobility firm located in Dilbeek, Belgium, and Capellen, Luxembourg. Due to the acquisition, the customers of mobco would have access to the extensive technical resources and expertise of CWSI, including its dedicated Microsoft Security Practice, which has been supported by CWSI's Microsoft Gold Security competency and membership in the Microsoft Intelligent Security Association.

In July 2022, Jamf, an Apple-focused mobility provider, partnered with Microsoft's enterprise mobility security to offer Mac security for using Macs in Enterprise applications. Due to these partnerships, organizations could verify user credentials and check the Mac has been managed and compliant using Microsoft EMS and Jamf Mac management before allowing access.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
4.5 Assessment of COVID-19 Impact on the Enterprise Mobility Security Market

5 MARKET SEGMENTATION

5.1 By Device
- 5.1.1 Smartphones
- 5.1.2 Laptops
- 5.1.3 Tablets
5.2 By End-User
- 5.2.1 Banking/Insurance
- 5.2.2 Healthcare
- 5.2.3 IT and Telecom
- 5.2.4 Government
- 5.2.5 Other End-user Industries
5.3 Geography
- 5.3.1 North America
- 5.3.2 Europe
- 5.3.3 Asia-Pacific
- 5.3.4 Latin America
- 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles
- 6.1.1 Blackberry Limited
- 6.1.2 MobileIron
- 6.1.3 AirWatch
- 6.1.4 Citrix Systems Inc.
- 6.1.5 Microsoft Corporation
- 6.1.6 Cisco Systems Inc.
- 6.1.7 McAfee LLC
- 6.1.8 Symantec Corporation
- 6.1.9 SAP SE
- 6.1.10 Oracle Corporation
- 6.1.11 Honeywell International Inc.
- 6.1.12 IBM Corporation