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市场调查报告书
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地理营销市场规模和份额分析 - 增长趋势和预测（2023-2028）

Geomarketing Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

地理营销市场规模预计将从 2023 年的 143.5 亿美元增长到 2028 年的 364.7 亿美元，预测期内（2023-2028 年）复合年增长率为 20.50%。

许多公司越来越多地采用数字地图、基于位置的分析技术取得进步，以及为获得空间参考见解而付出的巨大努力，以便在正确的时间向正确的消费者提供正确的产品。对分析业务数据的需求不断增加是其中一些原因推动地理营销市场的主要因素可以增加公司的收入。

主要亮点

  • 随着越来越多的跨国公司在具有不同文化、人口、食品和语言偏好的不同地理位置设立分支机构，公司能够通过营销策略识别潜在客户并与实际客户建立联繫。您被迫选择地理营销软件它为您提供了一组可用于转换的数据和信息。 地理营销提供了一种解决通信服务提供商面临的挑战的方法。
  • 推动地理营销市场的因素包括对先进数字营销技术的需求不断增长、大数据平台的采用以及商业智能解决方案的持续创新。 先进技术（物联网、高级分析、边缘计算、区块链）的采用正在增强设备的连接性。 随着数字化转型的兴起，组织开始从传统工具转向包含目标客户位置智能的数字营销工具。
  • 例如，丹麦家居装饰零售商 Danisches Bettenlager 目前使用 WIGeoGIS 的地理营销解决方案来规划和优化其宣传册广告。 我们还旨在通过新的优化销售结构减少销售经理的日常出差时间。
  • 位置服务是一种使用设备的地理位置向用户提供信息的解决方案。 基于位置的智能解决方案提供的众多好处，例如商店定位、邻近营销、实时信息、天气预报、移动劳动力管理、路边援助、交通信息和欺诈预防，使这项技术变得越来越重要。组织的一个组成部分。 农业、物流和汽车等支持 GPS 的精准应用的兴起正在推动对基于位置的解决方案的需求，以增加业务收入。
  • 许多国家/地区缺乏统一的监管标准，引发了人们对客户数据隐私的担忧。 此外，由于应用程序和网络面临恶意代码和拒绝服务等持续的安全威胁，安全问题可能导致数据丢失和洩漏，从而阻碍未来的市场增长。
  • 新冠肺炎 (COVID-19) 的爆发导致销售从实体店大规模转向数字商店，从而导致各个行业的消费者大规模使用数据。 在全球恐慌性购买和居家指导的时期，公司继续加强和投资技术以吸引客户。 此外，通过数字媒体采用广告和营销策略，公司为客户提供了所有必要的基础设施和技术支持，并减少了生产力损失。 这些因素正在推动公司采用更多的地理营销解决方案，从而促进市场增长。 随着数字地理营销技术的快速采用，先进的营销分析工具正在推动大流行后的市场增长。

地理营销市场趋势

对位置智能的需求不断增长，以提高业务收入，推动市场增长

  • 智能手机、智能可穿戴设备、笔记本电脑、无线连接、物联网和云计算等智能设备的技术进步带来了流量的增加以及分析和提供实时地理数据以进行分析的能力对服务的需求在成长。 据思科系统公司称，到 2023 年，全球移动用户数量将增长至 57 亿。 2018年至2023年整个期间的年均增长率为2%。
  • 数字化程度的提高推动了对基于位置的服务的需求，并有可能提供量身定制的营销策略服务，为采用此类服务□□的服务提供商创造新的增长机会。我就是。
  • 此外，我们还为定位服务提供商提供额外支持，以确定客户要求、确认客户需求，并确保他们提供的服务处于同一水平，从而领先竞争对手一步。对品牌的依赖程度日益加深，推动了这一趋势的发展。市场的增长。 公司还利用定位技术、高级分析和自动化来创建高度个性化的客户体验并建立品牌忠诚度，从而降低因持续竞争而导致的客户流失率。Masu。
  • 此外，基于位置的服务正在吸引政府机构、通信、交通和零售等各个行业领域的广泛关注。 基于位置的服务使得根据客户的生活方式和邻近程度提供促销服务成为可能。 例如，美国叫车公司优步（Uber）使用智能手机来跟踪其客户和司机的位置。 基于位置的功能帮助该公司改善其服务，包括接送、导航、客户支持和促销服务。 通过这种方式，许多公司有望通过基于位置的服务获得卓越的知识，并推动未来的市场发展。
Geomarketing Market-IMG1

北美有望成为最大市场

  • 预计北美将在预测期内主导受调查市场，这主要是由于 IT 支出不断增加、创新和先进技术的接受程度以及该地区众多重要市场供应商的影响。 此外，物联网技术的高采用率对该地区的市场增长做出了重大贡献。 预计美国将主导北美国家市场。
  • 具有高速数据和定位精度的最新 5G 智能手机可能是推动地理营销需求的主要因素。 地理营销预计将增长，因为它允许企业通过实时定制和发送通知和广告来瞄准个人客户。
  • 该地区是 IBM、Oracle 和 Microsoft 等许多知名公司的所在地，正在投资开发地理营销软件工具，利用位置信息帮助企业规划营销活动和策略。这种工具正在不断增加并推动着需求针对地理营销市场。 它还帮助最终用户公司组织和显示数据，并使用数字地图按特定物理位置分析数据。 例如，CAPcargo 使用 PTV xServers 开发组件来实现地理、物流和营销功能。 路线可以在地理地图上可视化，并且可以计算距离、行驶时间和通行费。
  • 此外，技术、监管和客户期望的变化正在改变金融服务，要求金融机构更加敏捷和开放，同时保持严格的安全性和数据隐私。Masu。 据思科系统公司称，到 2023 年底，北美移动用户将达到 3.29 亿。 该地区约 88% 的人口拥有智能手机，金融机构有巨大的机会通过根据客户所在位置向客户提供定制产品和服务来获利，并且许多 BFSI 组织已与 IT 提供商开展合作。
  • 例如，万事达卡与软件公司 Carto 合作开发了一套地图解决方案——万事达卡零售位置洞察 (Mastercard Retail Location Insights)。 它是一种高度灵活的多学科解决方案，可以分析关键变量，从而做出与评估对业务成功至关重要的领土、财产和其他地理位置相关的准确决策。
地理营销市场-IMG2

地理营销行业概述

地理营销市场高度分散，主要参与者包括 Microsoft Corporation、IBM Corporation、Oracle Corporation、Google LLC 和 Cisco Systems Inc.。 市场参与者正在采取联盟、创新和收购等策略来增强其服务产品并获得可持续的竞争优势。

2022 年 11 月，IBM Business Analytics Enterprise 提供了一种在单一视图中统一分析技术的方法，而与供应商或数据位置无关。 IBM 发布了先进的工具来帮助组织打破数据和分析孤岛，快速做出数据驱动的选择，并应对不可预测的挑战。 IBM Business Analytics Enterprise 是一个商业智能规划、预算、报告、预测和仪表板软件包，可提供整个组织中数据源的全面视图。

2022 年 10 月，Microsoft Advertising 在 Google Import 中引入了一种解决方案，让使用 Google AdWords 效果最大化广告系列时能够更轻鬆地跨平台重复工作。 该功能现已普遍推出，允许用户将效果最大化广告系列作为智能购物广告系列和本地库存广告导入 Microsoft。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章研究方法

第 3 章执行摘要

第 4 章市场洞察

  • 市场概览
  • 波特对行业吸引力的五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 评估新冠肺炎 (COVID-19) 对市场的影响

第五章市场动态

  • 市场驱动因素
    • 营销领域更多地采用新技术
    • 对基于位置的情报的需求增加，以增强业务盈利能力
  • 市场製约因素
    • 企业对安全和隐私的担忧日益增加

第六章市场细分

  • 按组件
    • 软件
    • 按服务
  • 通过部署
    • 云
    • 本地
  • 按地点
    • 室内
    • 户外
  • 按最终用户行业
    • BFSI
    • IT/通信
    • 零售/电子商务
    • 媒体/娱乐
    • 旅行/医院
    • 其他最终用户行业
  • 按地区
    • 北美
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章竞争格局

  • 公司简介
    • Microsoft Corporation
    • IBM Corporation
    • Oracle Corporation
    • Google LLC
    • Cisco Systems, Inc.
    • Adobe Systems Inc.
    • Xtremepush Limited
    • Ericsson Inc.
    • ESRI Business Information Solutions Inc
    • Software AG
    • Qualcomm Inc.

第8章 投资分析

第9章 市场机会与将来动向

简介目录
Product Code: 70626

The Geomarketing Market size is expected to grow from USD 14.35 billion in 2023 to USD 36.47 billion by 2028, at a CAGR of 20.50% during the forecast period (2023-2028).

Increasing adoption of digital mapping by many businesses, technological advancement in location-based analytics, and the increasing need to analyze the considerable business data to draw spatial reference insights to supply the right product to the right consumer at the right time can surge a company's revenue are some of the primary factors boosting geomarketing market.

Key Highlights

  • Increasing establishments of multinational companies in different geographical locations with various cultural, demographic, food, and linguistics preference have forced companies to opt for geomarketing software that would provide a series of data and information that can be employed to identify and convert potential customers to actual customers through marketing strategy. Geomarketing provides a way to meet the challenges faced by Communication Service Providers.
  • The factors driving the geomarketing market are the increased demand for advanced digital marketing technologies, the adoption of big data platforms, and ongoing innovation in business intelligence solutions. Adopting advanced technologies (IoT, advanced analytics, edge computing, and blockchain) has increased device connectivity. With the rise in digital transformations, organizations have started moving toward digital marketing tools by incorporating the location intelligence of the target customers rather than traditional tools, as these offer more affordability and customer engagement.
  • For instance, Danisches Bettenlager, a Denmark-based home decor retailer, is currently utilizing the geomarketing solution of WIGeoGIS for planning and optimizing brochure advertising. It also aims to reduce the daily traveling time of sales managers through a new and optimized sales structure.
  • Location-based intelligence services are a solution that utilizes the device's geographical location to provide information to the user. The technology has gained considerable significance and is becoming an integral part of organizations due to the numerous benefits offered by location-based Intelligence solutions, including store locators, proximity-based marketing, real-time information, weather reports, mobile workforce management, roadside assistance, traffic updates, and fraud prevention. The rise in GPS-enabled precision applications, such as farming, logistics, and automotive, has created a high demand for location-based solutions to enhance business revenue.
  • Many countries' lack of uniform regulatory standards has raised customer data privacy concerns. Further, security concerns as applications and networks are under persistent security threats such as malicious code and service denial can lead to data loss and leakage, hampering the market's growth in the future.
  • The outbreak of COVID-19 led to the large-scale transfer of sales from physical stores to digital stores, leading to large-scale data usage by consumers of various sectors. Organizations were keeping up with their technology enhancement and investment to engage customers in times of panic buying and stay-at-home guidelines at the global level. Organizations also reduced productivity declines, with businesses providing all the essential infrastructure and technology support to their customers by adopting advertising and marketing strategies through digital media. Such factors have led organizations to adopt more geomarketing solutions, leading to market growth. With the rapid adoption of digital geomarketing technology, advanced marketing analytics tools drive market growth in the post-pandemic scenario.

Geomarketing Market Trends

Increasing Demand for Location-based Intelligence to Enhance the Business Revenue Drives the Market Growth

  • Technological advancement in smart devices such as smartphones, smart wearables, laptops, wireless connectivity, the Internet of Things, and cloud computing has increased the traffic and driven the demand for analytical services due to their ability to analyze and deliver real-time geo-data. According to Cisco Systems, the number of mobile subscriptions globally will grow to 5.7 billion by 2023. The compound annual growth rate is 2% for the whole period from 2018 to 2023.
  • Advancements in digitization fuel the need for location-based services owing to their potential to deliver tailored marketing strategy services, resulting in new growth opportunities for service providers adopting such services.
  • Moreover, increasing brand dependence on location-based service providers to determine customers' requirements and verify customers' needs and that their offerings are on the same level to remain one step ahead of competitors has driven the market's growth. Companies also utilize location-based technology, advanced analytics, and automation to create a highly personalized customer experience and build brand loyalty to reduce churn rates due to ongoing competition.
  • Furthermore, location-based services have gained significant attention across various industrial sectors such as government authorities, telecommunications, transportation, and retailers. They have empowered players to offer promotional services based on customers' lifestyles and proximity. For instance, Uber, an American ride-hailing company offering services, works on customers' and drivers' location information through smartphones. Location features help the company to improve its services, including pickups, navigation, customer support, and promotional services. Thus, it is expected that many businesses will gain good insights through location-based services and drive the market in the future.
Geomarketing Market - IMG1

North America is Expected to Become the Largest Market

  • North America is expected to dominate the market studied over the forecast period, mainly due to the increasing IT spending, acceptance of innovative and advanced technologies, and many significant market vendors in the region. Moreover, the high adoption of IoT technologies significantly contributes to the regional market's growth. The US is expected to be the dominating country-level Market in North America.
  • The latest 5G-enabled smartphones with high-speed data and location accuracy are likely to be the major factors fueling the demand for geomarketing. It is anticipated to grow as it allows businesses to target individual clients by customizing and distributing notifications and advertisements in real-time.
  • An increase in Investments to develop geomarketing software tools that use location-based information to help companies devise their marketing campaigns and strategies helps drive the demand for the geomarketing market in this region as many prominent players, such as IBM, Oracle, Microsoft, etc., are present. It also helps end-user organizations organize and display data and use digital mapping to analyze this data by a particular physical location. For Instance, CAPcargo uses the PTV xServers developer components for geographical, logistical, and marketing functions. Routes can be visualized on geographic maps, and distance and driving times or toll costs can be calculated.
  • Moreover, changing technology, regulations, and customer expectations are transforming financial services pushing financial institutions to be more agile and open while maintaining tight security and data privacy. According to Cisco Systems, By the end of 2023, North America will have 329 million mobile users. Around 88% of the regional population own a smartphone, so financial institutions have vast opportunities to capitalize by delivering products and services tailored to customers based on location, leading to the collaboration of many BFSI organizations with IT providers.
  • For instance, Mastercard collaborated with Carto, a software company, to develop packaged mapping solution, Mastercard Retail Location Insights, which is a multi-sectoral and very flexible solution that allows the analysis of critical variables for accurate decision-making related to the assessment of territories, properties and other aspects of geolocation, which are essential for business success.
Geomarketing Market - IMG2

Geomarketing Industry Overview

The geomarketing market is highly fragmented, with the presence of major players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

In November 2022, IBM Business Analytics Enterprise offered a way to integrate analytics technologies in a single perspective, independent of vendor or data location. IBM has released advanced tools to assist organizations in breaking down data and analytics silos, allowing them to make data-driven choices fast and handle unpredictable challenges. IBM Business Analytics Enterprise is a business intelligence planning, budgeting, reporting, forecasting, and dashboarding package that gives customers a comprehensive view of data sources throughout their organization.

In October 2022, Microsoft Advertising introduced a solution within Google Import to make it easier to duplicate efforts across platforms when utilizing Google AdWords' Performance Max campaigns. This is now generally accessible and lets users import their Performance Max campaigns into Microsoft as Smart Shopping Campaigns and Local Inventory Advertising.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Emerging Technologies in Marketing Sector
    • 5.1.2 Increasing Demand for Location-Based Intelligence to Enhance the Business Revenue
  • 5.2 Market Restraints
    • 5.2.1 Increasing Security and Privacy Concerns Among Enterprises

6 MARKET SEGMENTATION

  • 6.1 By Components
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 Cloud
    • 6.2.2 On-Premise
  • 6.3 By Location
    • 6.3.1 Indoor
    • 6.3.2 Outdoor
  • 6.4 By End-User Industry
    • 6.4.1 BFSI
    • 6.4.2 IT and Telecommunications
    • 6.4.3 Retail and E-commerce
    • 6.4.4 Media and Entertainment
    • 6.4.5 Travel and Hospitality
    • 6.4.6 Other End-user Industries
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Microsoft Corporation
    • 7.1.2 IBM Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Google LLC
    • 7.1.5 Cisco Systems, Inc.
    • 7.1.6 Adobe Systems Inc.
    • 7.1.7 Xtremepush Limited
    • 7.1.8 Ericsson Inc.
    • 7.1.9 ESRI Business Information Solutions Inc
    • 7.1.10 Software AG
    • 7.1.11 Qualcomm Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS