市场调查报告书
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香蕉粉市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Banana Flour Market - Growth, Trends, and Forecasts (2023 - 2028) |
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香蕉粉市场预计在预测期内(2022 年至 2027 年)的复合年增长率为 4.9%。
COVID-19 大流行扰乱了食品消费模式,随后影响了香蕉粉市场。 无麸质产品的兴起增加了对香蕉粉的需求。 然而,由于疾病爆发,供应炼和贸易中断导致香蕉粉产量下降。 消费者正在慢慢养成健康的饮食习惯,增加了对香蕉粉等产品的需求。
此外,疫情改变了消费者对食品的态度,选择健康的食材成为重中之重。 出于这个原因,鼓励麵粉加工业通过将其加工成香蕉粉等产品来利用剩余库存。 由于其高营养价值,越来越多的消费者购买未成熟的香蕉粉。
婴儿越来越喜欢香蕉粉进行消化,先进和尖端製造技术的兴起将推动市场的增长。 该产品在糖果、馅料和调味品、麵包店和零食以及婴儿食品等各种应用的製造中的大量使用对香蕉粉市场产生了积极影响。
香蕉粉被麵包店(包括手工麵包店)和用香蕉粉进行创新的厨师广泛接受。 香蕉粉的效果与小麦粉相同或更好。 小麦或玉米製成的麵粉不能单独使用,必须与其他谷物麵粉混合使用。 然而,香蕉粉可以直接使用。 香蕉粉是烘焙行业中流行的粘合剂。
此外,香蕉粉赋予烘焙食品一种颗粒感、轻盈、透气的感觉。 此外,未成熟的香蕉提供温和的香蕉风味和香气。 这些因素导致烘焙行业越来越多地采用香蕉粉,进一步推动了市场。
北美和亚太地区的香蕉粉市场正在显着推动全球市场的增长。 这两个地区都被认为是香蕉的主要产地之一,预计将支持香蕉麵粉行业的发展。 在亚太地区,印度和澳大利亚被认为是主要的消费市场。 亚太地区,尤其是印度,每年的香蕉产量都很高,导致该地区香蕉粉行业的增长。 另一方面,北美对香蕉粉的需求激增,香蕉粉常用于婴儿食品。 它也越来越多地用于糕点和蛋糕等烘焙产品,并在该地区被广泛消费。 由于其无麸质和适合饮食的特性,在区域市场上需求量很大。 在亚太地区和北美之外,拉丁美洲、中东和非洲的生产率也很高,并可能在未来几年呈现健康增长。
全球香蕉粉市场是分散的,公司正专注于利用在线平台来提高产品知名度和可及性。 因此,为了吸引顾客购买香蕉粉,公司为其产品提供各种特性和优势,例如无麸质和 USDA 认证标籤。 市场上的主要公司是 KADAC Pty Ltd、NuNaturals 和 Natural Evolution (Europe) Limited。 其中许多公司专注于有效的营销和促销策略,并扩大其无麸质产品组合。 此外,旨在全球扩张的併购将继续成为香蕉粉市场上几家公司的关键战略。
The banana flour market is expected to register a CAGR of 4.9% during the forecast period (2022-2027).
The COVID-19 pandemic has disturbed food consumption patterns and subsequently impacted the banana flour market. The rise of gluten-free products has increased the demand for banana flour. Nevertheless, supply chain and trade blockages have decreased banana flour production due to the disease outbreak. Consumers are progressively adopting healthy eating habits, increasing the demand for products such as banana flour.
Moreover, the pandemic has also changed consumer perception toward food consumption, and choosing healthy ingredients has become a top priority. This encourages the flour food industry to utilize the excess stock by processing it into products like banana flour. The purchase volume of these unripe banana flour products is increasing among consumers due to their high nutritional value.
The increase in the preference for banana flour for babies regarding digestion and the rise in advanced and state-of-the-art manufacturing techniques accelerate the market growth. The high usage of the product in manufacturing various applications such as confectionery, filling and dressing, bakery and snacks, and infant food, among others, positively affects the banana flour market.
Banana flour is gaining wider acceptance from bakers (including artisanal bakers) and chefs who innovate with banana flour. Banana flour provides the same or even better results as wheat flour. Flour made from wheat or corn cannot be used alone, as it needs to be blended with other grain-based flour. However, banana flour can be used directly. Banana flour is becoming popular as a binding agent in the baking industry.
Furthermore, banana flour imparts a grainy, light, and fluffy texture to baked products. Unripe bananas also provide a mild flavor and aroma of banana. All these factors contribute to the increasing adoption of banana flour in the baking industry, which is helping in driving the market further.
North America and the Asia Pacific banana flour markets are significantly supporting the growth of the global market. Both the regions are considered to be among the major producer of bananas, which is projected to support the growth of the banana flour industry. Within the Asia-Pacific region, some of the leading consumer markets include India and Australia. The Asia Pacific, especially India, witnesses a large production volume of bananas every year, leading to the growth of the banana flour industry in the region. Meanwhile, North America has been witnessing a surge in demand for banana flour as the product is abundantly used to make infant food. The product is widely consumed in the region due to its rising use in bakery products like pastries, cakes, and others. The product has a high demand in the regional markets as it is gluten-free and helps lose weight. Apart from the Asia Pacific and North America, Latin America and Middle East Africa are also registering higher production rates and are likely to witness healthy growth in the coming years.
The global banana flour market is fragmented, with companies focusing on leveraging online platforms to improve the visibility and reachability of their products. Thus, to attract customers to buy their banana flour, companies offer various characteristics and benefits in their products, such as gluten-free and USDA-certified labels. Key players operating in the market are KADAC Pty Ltd, NuNaturals, and Natural Evolution (Europe) Limited. Most of them focus on effective marketing and promotional strategies and the extension of their gluten-free offerings portfolio. Moreover, mergers and acquisitions targeting global expansion will remain a key strategy for several companies in the banana flour market.