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市场调查报告书
商品编码
1190272
谷物棒市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Cereal Bar Market - Growth, Trends, and Forecasts (2023 - 2028) |
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预计未来五年全球谷物棒市场的复合年增长率为 8.9%。
谷物棒作为传统早餐的替代品被消费。 生产谷物棒的公司提供多种定制产品，这些产品营养丰富、有益健康且美味可口。 在发展中地区，所研究的市场尚未达到其潜在增长，因为人们尚未完全了解谷物棒，并且仍在消费饼干和薯条等传统零食。我没有。 在全球范围内，由于其口味、营养价值和功能，用格兰诺拉麦片和牛奶什锦早餐製成的谷物棒多年来增长强劲。 在预测期内，观察到含有干果等有机成分的谷物棒的需求量会增长。
谷物棒产品还因其肌肉修復特性和低脂肪、低纤维配方而易于消化，是完美的锻炼零食，使其成为参与运动和锻炼的消费者的热门选择。作为产品出售。 与其他蛋白质棒相比，谷物棒的粗蛋白含量也更高，这诱使消费者在他们的饮食中添加更多的蛋白质。 这些棒可增强体能、滋养并提供蛋白质以及脂肪、碳水化合物、矿物质和维生素的组合，引领谷物棒市场。
主要市场趋势
对移动和小零食的需求不断增长
谷物棒等营养棒非常受欢迎，尤其是在工人阶级、青少年、旅馆居民和单身人士中。 这些营养棒易于携带，通常为旅途中的快餐提供更健康的选择，或立即食用以消除饥饿感。 此外，作为方便健康的营养食品，格兰诺拉麦片作为儿童便当的配菜越来越受欢迎。 公司正在推出各种味道鲜美、营养丰富的产品，尤其是针对儿童的产品。 例如，在2021年，以色列的Nutritional Growth Solutions (NGS) 将推出一款获得专利的零食棒，其中含有儿童成长身体所需的促生长营养素。
不同类型和口味的可用性也是推动市场研究的因素之一。 对富含纤维的零食的需求不断增长以及对谷物棒好处的认识不断提高是推动谷物棒市场增长的主要因素。 生活方式的改变、西方化、对低脂谷物棒等增值产品的需求不断增长、发展中地区对健康零食的需求不断增长以及全球人口不断增长是推动市场发展的关键因素。
北美拥有最大的市场份额。
由于消费者对方便、便携的零食选择的需求，北美谷物棒市场呈现增长态势。 谷物棒和能量棒也是该地区最受欢迎的小吃。 新产品、对低脂谷物棒的需求增加、移动早餐的日益普及、零食文化的变化以及更广泛的零售分销推动了深思熟虑和衝动的购买决策，推动了北美市场的研究。很可能会这样。 在北美，美国拥有大部分市场份额，并且提供最广泛的产品创新和可用性。 家乐氏、雀巢、通用磨坊、Clif Bar and Co. 等公司都采用了产品营销策略。
竞争格局
谷物棒市场拥有 The Kellogg Company、General Mills 和 Clif Bar & Company 等大型企业。 该市场正在见证来自相当多地区的中小型企业的激烈竞争。 市场上的主要参与者正在推出清洁标籤产品，例如“纯素食”、“天然”、“有机”和“不含”，以满足健康意识日益增强的地区消费者对健康、天然产品不断增长的需求。我们专注于改进我们的产品组合，包括
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动因素
- 市场製约因素
- 波特的五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按产品类型
- 格兰诺拉麦片/牛奶什锦早餐棒
- 其他酒吧
- 按分销渠道
- 便利店
- 超市/大卖场
- 专卖店
- 在线商店
- 其他分销渠道
- 按地区细分
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 西班牙
- 英国
- 德国
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 南非
- 阿拉伯联合酋长国
- 其他中东地区
- 北美
第六章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- PepsiCo Inc.
- The Kellogg Company
- General Mills Inc.
- Clif Bar & Company
- Freedom Nutritional Products Limited
- Sproutlife Foods Private Limited（Yoga Bar）
- Kind LLC
- NuGo Nutrition
- Post Holdings
- Simply Good Foods Co（Atkins Nutritionals Inc.）
第7章 市场机会今后动向
The global cereal bar market is projected to record a CAGR of 8.9% during the next five years.
Cereal bars are being consumed as replacements for traditional breakfast. Cereal bar-producing companies offer several tailor-made products that are nutritious, beneficial for health, and delicious. The market studied is yet to reach its potential growth in developing regions, where people are not entirely aware of cereal bars and still consume traditional snack items, like biscuits and chips. Globally, cereal bars made of granola and muesli have been observing strong growth over the years, owing to their taste, nutritional value, and functionality. Cereal bars infused with organic ingredients, like dried fruits, are observed to be gaining demand during the forecast period.
Cereal bar products are also marketed as products for consumers involved in sports and workouts, owing to their muscle repair properties and low-fat/low-fiber formulation, making them easy to digest and acting as perfect workout snacks. Additionally, cereal bars claim to have a higher crude protein content when compared to other protein bars, enticing consumers to demand additional protein content in their diet. These bars enhance physical energy, nourish, and give protein along with a combination of fats, carbohydrates, minerals, and vitamins, driving the cereal bar market.
Key Market Trends
Rising Demand for On-the-go and Small-portion Snacking
Nutrition bars such as cereal bars are becoming extremely popular, especially among working-class people, teenage children, people living in hostels, and bachelors.These nutrition bars offer a portable, convenient, and often healthier choice for a quick, on-the-go meal or an immediate consumption choice to stave off hunger. Additionally, granola bars are becoming prevalent among kids for lunchboxes as parents find them convenient and healthy for nutrition. Companies are launching a wide range of products crafted with delicious flavors and nutrients, especially for kids. For instance, in 2021, Israeli firm Nutritional Growth Solutions (NGS) launched a patented snack bar that contains the growth-boosting nutrients needed to fuel a child's growing body.
The availability of various types and flavors is an added factor responsible for driving the market studied. Rising demand for fiber-rich snacks and growing awareness about the benefits of cereal bars are the major factors fostering the growth of the cereal bars market. Changing lifestyles, westernization, rising demand for value-added products such as low-fat cereal bars, growth in the demand for healthy snacks in developing regions, and the ever-rising global population are important factors acting as market drivers.
North America Holds the Largest Share of the Market
The North American cereal bar market witnessed growth, owing to the consumers' need for convenient and on-the-go snack options. Further, cereal and energy bars are the most popular snacks in this region. New products, increased demand for low-fat cereal bars, the increasing popularity of on-the-go breakfasts, the changing snacking culture, and broad retail distribution that encourages both planned and impulse buying decisions may drive the market studied in North America. United States accounts for a majority share in North America, with innovation in and availability of a wide range of products. Players such as Kellogg's, Nestle, General Mills, and Clif Bar and Co. adopt product-marketing strategies.
Competitive Landscape
The cereal bar market has major players such as The Kellogg Company, General Mills, and Clif Bar & Company. The market has witnessed high competition from a considerable number of regional small-medium scale players. The key players in the market have been focusing on revamping their product portfolios to include products with clean labels, such as "vegan," "natural," "organic," or "free-from," to cater to the rising demand for healthy and natural products among the increasingly health-conscious consumers in the region.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Product Type
- 5.1.1 Granola/Muesli Bars
- 5.1.2 Other Bars
- 5.2 By Distribution Channel
- 5.2.1 Convenience Stores
- 5.2.2 Supermarkets/Hypermarkets
- 5.2.3 Specialty Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 United Arab Emirates
- 5.3.5.3 Rest of Middle East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 PepsiCo Inc.
- 6.3.2 The Kellogg Company
- 6.3.3 General Mills Inc.
- 6.3.4 Clif Bar & Company
- 6.3.5 Freedom Nutritional Products Limited
- 6.3.6 Sproutlife Foods Private Limited (Yoga Bar)
- 6.3.7 Kind LLC
- 6.3.8 NuGo Nutrition
- 6.3.9 Post Holdings
- 6.3.10 Simply Good Foods Co (Atkins Nutritionals Inc.)
