市场调查报告书
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1190273
谷物配料市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Cereal Ingredients Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在预测期内(2022 年至 2027 年),谷物配料市场的复合年增长率预计为 5.2%。
儘管全球谷物价格上涨,但在 COVID-19 大流行期间,谷物配料市场呈现正增长。 粮食及农业组织的价格指数报告显示,谷物和谷物相关产品的价格上涨了 35%。 随着消费者的兴趣转向即食食品,谷物等即食食品可能会在整个市场上脱销。 领先的公司提供了新口味的谷物食品,这些谷物食品具有多种营养选择,例如无麸质和富含纤维的成分,可增强免疫力。
该市场主要包括小麦、大米、大麦和燕麦,份额较小。 原料的高营养价值带动了市场。 对预製产品日益增长的需求也推动了这些成分的使用。 此外,对有机谷物有益健康的需求不断增长,已成为推动有机食品市场发展的关键因素。 在食品行业之外,畜牧业不断增长的需求也在推动市场。
确定成分的营养益处的研究以及强化、基因改造和基因-营养素相互作用等满足消费者需求和偏好的发展将进一步推动市场增长。它在促进谷物成分市场发展方面发挥着不可或缺的作用. 例如,英国已提议用叶酸强化白小麦麵粉以降低 NTD 的发病率,正如英国营养基金会发布的那样。 政府积极的强化政策和法规也推动了市场的发展。
由于乳糜泻 (CD) 的风险增加,无麸质谷物产品的市场正在上升。 例如,美国 CD 患病率在 CD 患者的一级亲属中为 4.5%,在普通人群中为 0.5%-1.0%,并且随着时间的推移而增加。 严格的无麸质饮食是 CD 的唯一治疗方法,可有效缓解症状、治愈粘膜和预防疾病并发症。 这已成为无麸质市场的主要推动力。 根据梅奥诊所 (Mayo Clinic) 的数据,310 万美国人已经过渡到无麸质饮食,其中 72% 被归类为无乳糜泻的无麸质人群 (PWAG)。 这些人,即使没有被诊断出患有乳糜泻,也在食用麸质以接受无麸质饮食。
在亚太地区,中国的份额最大,其次是日本和澳大利亚。 据国家统计局估计,中国平均每年消费谷物超过100公斤。 这是因为早餐麦片的消费模式正在发生变化,人们倾向于更健康的产品。 此外,越来越多的人开始接受西方生活方式,这也是推动市场销售的另一个因素。 市场增长是由低碳水化合物、高纤维、高谷物、强化早餐麦片的开发引发的,这些麦片吸引了注重健康的消费者。 除了功能性健康益处外,将天然成分(如天然防腐剂、抗氧化剂和□)加入早餐麦片中的趋势也越来越明显。 扩大零售分销渠道也推动了农村地区和小城市的销售。
谷物配料市场竞争激烈,许多国内和跨国公司都在争夺市场份额。 公司专注于收购、兼併、合作伙伴关係和扩张,以及以更健康的成分和有机声明作为主要营销策略的新产品发布。 例如,Associated British Foods PLC 于 2014 年收购了英国早餐食品製造商 Dorset Cereals,以补充公司现有的 Jordans 谷物和 Ryvita 脆饼品牌。 主要参与者包括 Archer Daniel Midland Company、Associated British Foods、Bunge Limited、Groupe Limagrain Limited 和 RiceBran Technologies。
The cereal ingredients market is projected to register a CAGR of 5.2% during the forecast period (2022-2027).
The cereal ingredients market witnessed positive growth during the COVID-19 pandemic, even with increased prices of cereals across the world. The Food and Agriculture Organization's Price Index Report indicates a 35% increase in the prices of cereals and cereal-related products. Instant food supplements like cereals ran out of stock across the markets from time to time as consumers' interest shifted toward instant meals. The major players offered new flavored cereals with nutritional choices like gluten-free and ingredients with more fiber content for better immune health.
This market mainly includes wheat, rice, barley, and oats, with insignificant shares. The nutritive quality of the ingredients drives the market. Also, the increasing demand for ready-to-eat products has been boosting the usage of these ingredients. Additionally, the growing demand for health-promoting benefits of organic cereals is a significant factor fueling the organic segment of the market. Apart from the food industries, the increasing demand from the livestock industry is also driving the market.
Research to confirm the nutritional benefits of the ingredients and developments such as fortification, genetic modification, and gene-nutrient interactions are playing an essential role in boosting the cereal ingredients market, in order to meet the requirements and preferences of the consumers to enhance the market growth further. For instance, fortification of white flour with folic acid has been proposed in United Kingdom to decrease the rate of NTD, as stated by the British Nutrition Foundation. Also, the government initiated favorable policies regarding fortification regulations, which may further boost the market.
The market for gluten-free cereal-based products has witnessed an increasing trend due to the rising risk of celiac disease (CD). For example, the prevalence of CD in United States varies from 4.5% among first-degree relatives of CD-affected patients to 0.5%-1.0% in the general population and is increasing over time. A strict gluten-free diet is the only available treatment for CD; it relieves symptoms, achieves mucosal healing, and prevents disease complications. This is majorly driving the gluten-free sector of the market. Also, according to Mayo Clinic, 3.1 million Americans are shifting toward gluten-free diets, where 72% of them are classified as people without celiac disease avoiding gluten (PWAG). These people have been ditching gluten without a celiac diagnosis in order to join the trend of gluten-free consumption.
In the Asia-Pacific region, China dominates the market, contributing the maximum market share, followed by Japan and Australia. According to NBSC, It is estimated that an average Chinese individual consumes more than 100 kilograms of cereals in a year. This is due to the change in breakfast cereal consumption patterns and inclination toward healthier products. Also, increased adoption of the Western lifestyle is one of the driving factors for market sales. Product development of low-carb, high-fiber, multigrain, and fortified breakfast cereals that appeal to health-conscious consumers has triggered the market growth. In addition to functional health benefits, incorporating natural ingredients, such as natural preservatives, antioxidants, and enzymes in breakfast cereals is on the rise. Expanding retail distribution channels are another factor driving sales in rural and relatively small cities.
The cereal ingredients market is competitive in nature, having a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claims, along with acquisitions, mergers, partnerships, and expansions as their key marketing strategies. For instance, Associated British Foods PLC acquired Dorset Cereals, a British breakfast food manufacturer, in 2014, which complemented the company's existing Jordans cereals and Ryvita crispbread brands. The major players include Archer Daniel Midland Company, Associated British Foods, Bunge Limited, Groupe Limagrain Limited, and RiceBran Technologies.