市场调查报告书
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1190292
巧克力酱市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Chocolate Based Spreads Market - Growth, Trends, and Forecasts (2023 - 2028) |
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巧克力酱市场预计在预测期内(2022 年至 2027 年)的复合年增长率为 3.6%。
COVID19 危机对巧克力酱市场产生了重大影响。 几家快餐店、快餐店和麵包店的关闭改变了消费者的购买行为。 消费者积极尝试了几种新食品,例如蛋糕、糕点和巧克力甜点。 主要原因是无聊和无法在外面吃饭。 此外,巧克力酱使用方便,似乎很多消费者都将其用作早餐。 在大流行期间,由于政府规定关闭零售店等,电子商务网站的需求量很大。
作为早餐的一部分,巧克力酱的消费正在推动市场的增长。 消费者越来越意识到与黑巧克力消费相关的积极健康益处,这也补充了市场增长。
此外,巧克力酱的不断创新(例如添加新口味和各种成分)也引起了消费者对该产品的兴趣。
随着生活方式的改变,如今人们正忙于身兼数职和轮班。 所以我没有时间准备饭菜。 因此,许多消费者更喜欢营养健康的零食,既能提供一顿美餐,又有益于他们的健康。 例如,许多消费者将巧克力涂抹在麵包上作为早餐以节省时间,而其他人则将其作为宵夜随身携带。 吃零食已成为全世界的一大趋势,因为它为一天的活动提供能量,并提供蛋白质、矿物质、维生素和纤维等宝贵的营养素。 此外,吃健康的零食有助于减少饥饿感并防止进餐时暴饮暴食。 因此,有必要选择巧克力酱等食物来提供营养和能量。 这些因素导致巧克力酱在不断发展的零售业和不断发展的餐饮服务行业中越来越受欢迎。
亚太地区是增长最快的市场。 这是由于该地区人口的增长。 澳大利亚还占据了巧克力酱市场的最大份额,因为巧克力酱与其他食品酱一起被消费。 生活方式和早餐模式的变化对该地区的巧克力酱销售产生了重大影响。 该地区对巧克力酱的需求不断增加,这催生了许多创新,许多公司推出了消费者喜爱的新口味巧克力酱。
这个市场竞争非常激烈。 这是由于该领域存在国内外参与者。 该行业的主要参与者是 J.M. Smucker Company、Ferrero、The Hershey Company、Nestle 和 Dr. Oetker。 主要参与者专注于产品开发和产品创新,通过提供各种口味和产品质量来保持优质来满足消费者的需求。 一些主要参与者已将併购作为一项重要战略。 这些顶级公司併购所遵循的策略是保持和确保其在行业中的领先地位。 这使公司能够保持相对于其他参与者的优势,并使公司在市场上继续成为其他参与者的强大竞争对手。
The chocolate-based spreads market is projected to record a CAGR of 3.6% during the forecast period (2022-2027).
The COVID19 crisis has significantly affected the chocolate-based spreads market. There was a change in consumers' buying behavior because of the closures of several quick-service restaurants, fast-food shops, bakeries, etc.. The consumers were actively engaged with trying out several new food edibles such as cakes, pastries, and chocolate-based desserts. The main reason for consumers to do so was boredom and inaccessibility of consumption the desserts outside. Moreover, many consumers were also using the chocolate spreads in their breakfast as it was convenient to use. The preference for e-commerce websites was high during the pandemic because of the closures of retail stores and other shops due to government rules and regulations.
Increased consumption of chocolate-based spreads as a part of the breakfast meal is fuelling the market's growth. Consumers are gaining awareness about the favorable health effects associated with the consumption of dark chocolates, thereby becoming another factor supplementing the market growth.
Moreover, rising innovation of chocolate spreads, such as new flavors and the addition of several different ingredients, is also dragging the consumers' focus toward the products.
Due to the changing lifestyle, individuals are getting busy these days with several jobs and varying shifts. Thus, they can't afford the time for the preparation of their meals. Thereby, many consumers prefer healthy snacks which can provide a good diet and be nutritious for health as well. For example, many consumers use chocolate spreads on the slices of bread and use them as breakfast to save time, whereas many carry it with them and consume it as an evening snack. Snacking has become a major trend across regions as it provides energy for activities throughout the day and valuable nutrients, such as proteins, minerals, vitamins, and fiber. People consuming healthy snacks can also decrease their hunger while keeping them from overeating at mealtime. Hence, it becomes necessary for individuals to opt for food products such as chocolate-based spreads for extra nutrients and energy. Such factors, in turn, are leading to the increased popularity of chocolate-based spreads through the evolving retail landscape, coupled with the developing foodservice sector.
Asia-Pacific is the fastest-growing market. This is because of the population growth in this specific region. Moreover, the country Australia holds the largest share in the chocolate spread market as the chocolate spread is largely consumed among other food spreads in the country. The changing lifestyles and breakfast patterns have significantly impacted the chocolate spread sales in the region. Due to the increasing demand for chocolate-based spreads in this region, many innovations are taking place, such as many companies introducing new flavors of chocolate spreads that the consumers can prefer.
The market studied is highly competitive in nature. This is due to the presence of domestic and international players in this sector. The industry's major players are The J.M. Smucker Company, Ferrero, The Hershey Company, Nestle, and Dr. Oetker. Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.