基于云的 POS 市场 - 增长、趋势、COVID-19 的影响和预测 (2023-2028)

在预测期内，基于云的 POS 市场预计将以 24.2% 的复合年增长率增长。

大型企业依靠云 POS 来了解销售业绩，并根据吸引最多客户的产品/服务更好地管理库存。 随着与处理现金相关的风险增加，在线交易由于流程的简化而越来越受欢迎。

主要亮点

• Cloud POS 是一种基于网络的解决方案，可让您通过互联网处理付款。 系统将交易处理数据存储在云端。 随时随地通过 Internet 访问正在推动该解决方案的普及。 电子商务和无现金交易在零售和消费品行业的日益普及是推动市场增长的关键因素。
• 基于云的 POS 系统在零售和电子商务行业发展势头强劲，可以提供更好的客户服务。 多渠道销售开始受到重视，加上移动化趋势，有望带动云端POS市场的扩张。
• 业务流程优化、电子商务全球化和无现金交易的兴起等某些因素正在推动零售、娱乐、医院和其他行业对自动化的采用率。 在零售业，POS 系统正在推动自动化率的上升。 初始成本降低、数据安全、灵活性和可扩展性等优势正在推动市场对基于云的 POS 终端的需求。
• 由于零售、旅游、旅游和医疗保健等各个行业的需求激增，尖端技术正在蓬勃发展。 对自动化、人工学习、数据分析和改进的客户服务不断增长的需求正在对基于云的 POS 行业产生积极影响。 在当前情况下，物联网在 POS 生态系统革命中发挥着关键作用，由更多联网设备驱动，直接影响全球基于云的 POS 市场。 持续的基础设施开发和云技术的进步预计将显着推动市场。
• 云 POS 市场领导者通过专注于改进解决方案和参与战略合作伙伴关係来提高其全球能力和足迹。 2022 年 6 月，Lightspeed Commerce Inc. 宣布推出其新的 Lightspeed B2B 平台，这是一个使世界各地的商家能够简化、扩展和创造卓越客户体验的商务平台。 该平台将面向北美时尚、户外和运动零售商开放，预计将在未来几个月内提供更多垂直领域和功能。 随着这一开创性的新解决方案的推出，数以千计的世界领先品牌和零售商现在可以使用尖端的供应商网络工具，将 B2B 订单直接连接到销售点。
• COVID-19 大流行加速了从现金支付向数字和非接触式支付的转变。 结果，新的收入来源开始出现，例如电子商务和其他互联网服务。

主要市场趋势

预计零售业将占据主要市场份额

• 在零售行业，先进数字技术的引入正在取得进展，以提高商店的效率，并且对基于云的 POS 服务的需求正在增加。 该系统允许商店经理远程监控各种运营活动。
• 市场上的主要参与者都在采用新技术并推出新的基于云的 POS 服务。 2022 年 5 月，企业技术供应商 NCR Corporation 宣布推出 NCR Aloha Cloud，这是一种基于云的 POS 解决方案，具有强大的功能，可以在行业领先的 Aloha 品牌下进入市场。
• 世界各地的零售商都在应对 COVID-19 以及由此导致的劳动力短缺、供应链问题和不断提高的客户期望。 2022 年 1 月，NCR Corporation 和 Google Cloud 联手帮助将这些障碍转化为机遇。 通过战略合作伙伴关係，NCR 和 Google Cloud 引入了额外的平台和云功能，包括 AI 和机器学习解决方案。 这种合作伙伴关係为零售商提供一流的工具和无与伦比的灵活性，以提供卓越的店内客户体验。
• 由于全球移动模式和对多渠道销售的重视，移动 POS 系统越来越受欢迎。 随着无现金交易技术的出现，由于同步销售和库存、改善客户体验和客户保留的要求，基于云的 POS 的采用率正在增加。
• 越来越多地使用在线送餐应用，推动了基于云的 POS 市场的扩张。 餐馆老闆正在采用基于云的解决方案在单一平台上管理各种订单、交易和交付细节。 这些解决方案提供了有关其业务的有用信息。
• 基于云的 POS 功能（例如销售报告、库存管理、财务管理和客户分析）可帮助企业克服保留客户的挑战。 因此，客户保留需求和日益激烈的行业竞争正在推动 POS 终端的增长。 此外，云 POS 可以消除数据存储、安全困难和软件维护问题，因为 POS 提供商在远程安全位置管理数据。

北美有望占据主要份额

• 美国在北美的 POS 终端行业占有压倒性的份额。 多年来，各种 POS 终端已在世界各地的网点使用，越来越需要更新的技术来取代它们。 硬件销售、数字 POS、云合同和 mPOS 交易在北美呈上升趋势，产品范围从带有支付终端的未来移动平板电脑到復杂的一体化设备。
• 整个地区的支付方式都随着最新趋势而不断改进。 2020年，信用卡是北美最流行的POS支付方式，占所有POS支付的38.60%。 预计2024年仍将是北美使用最多的POS支付方式，占比38.40%。 到 2023 年，数字和移动钱包支付预计将占 POS 支付的 15.5%，反映出数字钱包支付的全球趋势。
• 凭藉最新的触摸屏硬件、功能齐全的基于云的 POS 软件以及对中小型商家的高需求，该地区的 POS 市场正在经历一场重大变革。
• 虽然基于云的应用程序有望在未来取代机器驻留程序，但稳健、可靠且经过验证的混合多功能可配置 POS 系统（例如 POS-n-go）将满足小型企业的业务需求以及北美的中型商户和餐馆。 大多数北美便利店都依赖 NCR POS 硬件和软件。
• 该地区的主要参与者正在建立战略合作伙伴关係，以提高市场知名度并保持竞争力。
• 例如，2021 年 10 月，消费金融公司 Synchrony 扩大了与支付和金融服务技术解决方案供应商 Fiserv, Inc. 的战略合作伙伴关係。 因此，小型企业可以使用 Fiserv 的 POS 和业务管理平台“Clover”访问 Synchrony 的产品和服务，并接受私人标籤信用卡支付。 此外，我们能够增加消费者的购买自由度和选择权。 随着 Synchrony 的功能和产品现已在 Clover App 市场上可用，Synchrony 商户将能够通过提供多元化融资来吸引更多消费者并产生更多收入。

竞争格局

基于云的 POS 市场高度分散，大量参与者占据了近一半的市场份额。 主要参与者包括 Square, Inc.、Intuit, Inc.、Shopify, Inc.、Vend Limited 和 Lightspeed POS Inc.。 这些参与者大量投资于研发活动，以将创新的支付技术推向市场。

2021 年 10 月，现金技术解决方案提供商 Glory Global Solutions 宣布与 HRS Hospitality & Retail Systems 合作，提供完全的即插即用集成。 这种集成是在 CASHINFINITY 销售点现金循环解决方案和领先的云 POS 平台 Oracle MICROS Simphony 软件之间实现的。 HRS Hospitality & Retail Systems 是 Oracle 的合作伙伴，也是该公司最大的全球酒店合作伙伴，为全球 9,500 多家酒店、餐饮和零售客户提供 IT 解决方案。

2021 年 6 月，Ascent360 宣布与 Lightspeed 连接的应用商店，支持 POS 和电子商务数据。 这些技术的集体力量使企业能够吸收关键的消费者数据、细分客户并提供个性化的全渠道通信，以更好地参与和保留客户。。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 调查先决条件和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场概览
• 工业价值链分析
• 产业吸引力 - 波特五力分析
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 市场驱动力
  • 推进无现金支付
  • 提高业务敏捷性和灵活性
• 市场製约因素
  • 缺乏基础设施并且高度依赖遗留系统
• 新冠肺炎-19 市场影响评估

第 5 章市场细分

• 按组件
  • 硬件
  • 软件与服务
• 按类型
  • 固定销售点
  • 移动 POS
• 最终用户
  • 娱乐
  • 医院
  • 医疗保健
  • 零售
  • 其他行业
• 区域信息
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第六章竞争格局

• 公司简介
  • Block, Inc.
  • Intuit Inc.
  • Shopify Inc.
  • Lightspeed POS Inc.
  • Clover Network, Inc.
  • Vend Limited
  • Toshiba Global Commerce Solutions
  • Seiko Epson Corp.
  • Samsung Electronics Co. Ltd
  • Micros Retail Systems Inc.（Oracle）
  • Hewlett Packard Enterprise
  • Panasonic Corporation
  • NEC Corporation
  • Casio Computer Co. Ltd
  • NCR Corporation
  • Dell Corporation

第七章投资分析

第八章市场机会与未来趋势

The Cloud Point of Sale (PoS) market is expected to register a CAGR of 24.2% during the forecast period. Large businesses rely on cloud PoS to understand sales performance and better manage their inventory based on the products/services that attract the most customers. With increasing risk related to cash handling, online transactions are gaining popularity owing to the streamlined processes involved.​

Key Highlights

• The cloud point of sale (PoS) is a web-based solution that allows the processing of payments via the internet. This system stores transaction processing data in the cloud. The solution's capability to access it anytime and anywhere through the internet drives its adoption. The increasing prevalence of e-commerce and cashless transactions in the retail and consumer goods industries is a key factor driving the market's growth.
• Because of better customer service delivery, the cloud PoS system is gaining momentum in the retail and e-commerce industries. The increased emphasis on multi-channel selling, combined with mobility trends, is expected to drive the expansion of the cloud PoS market.
• Certain factors, such as increased emphasis on business process optimization, globalization of e-commerce, and growth in cashless transactions, drive the rate of automation adoption in retail, entertainment, hospitality, and other such industries. PoS systems are driving the growth in automation in the retail sector. Increased benefits, such as cheaper upfront costs, data security, flexibility, and scalability, drive the market demand for cloud PoS terminals.
• Because of the spike in demand in various industries, such as retail, travel and tourism, and healthcare, advanced technology is shooting up. The growing demand for automation, artificial learning, data analysis, and improved customer service is positively influencing the cloud PoS industry. In the current scenario, IoT plays a vital role in revolutionizing the PoS ecosystem, which is being pushed by more internet-connected devices, directly impacting the worldwide cloud PoS market. Continuous infrastructure development and cloud technology advancements are projected to drive the market considerably.
• The prominent players in the cloud PoS market are focusing on improving their solutions and involving themselves in strategic partnerships to increase their global capability and footprint. In June 2022, Lightspeed Commerce Inc., a commerce platform for merchants worldwide to simplify, scale, and create exceptional customer experiences, announced the launch of the new Lightspeed B2B platform. The platform was to serve North American fashion, outdoor, and sports retailers, with additional vertical and feature availability in the coming months. With the debut of this game-changing new solution, thousands of the world's finest brands and retailers were able to access a cutting-edge supplier network tool that combined B2B orders straight into the PoS.
• The COVID-19 pandemic accelerated the switch from cash-based to digital and contactless payment options. As a result, new revenue streams, such as e-commerce and other internet services, are now available for utilization.

Key Market Trends

Retail Segment is Expected to Hold Major Share

• The retail sector's growing adoption of advanced digital technology to improve store efficiency will drive demand for cloud PoS services. The system enables store administrations to monitor a variety of operational activities remotely.
• The significant players in the market are adopting new technologies and launching new cloud-based PoS services. In May 2022, NCR Corporation, an enterprise technology supplier, unveiled NCR Aloha Cloud, a cloud-based point of sale (POS) solution that provided robust capabilities to come to market under the industry-leading Aloha brand.
• Retailers worldwide dealt with COVID-19 and consequent labor shortages, supply chain concerns, and increased customer expectations. In January 2022, NCR Corporation and Google Cloud collaborated to help turn these obstacles into opportunities. With their strategic partnership, NCR and Google Cloud introduced additional platforms and cloud capabilities, including AI and machine-learning solutions. The partnership provided retailers with best-in-class tools and unparalleled flexibility to deliver exceptional in-store customer experiences.
• Mobile POS systems are gaining traction due to global mobility patterns and a growing emphasis on multichannel selling. With the emergence of cashless transactional technology, the adoption rate of cloud PoS has increased due to the requirement for sales and inventory synchronization, improved customer experience, and retention.
• The increasing use of online food delivery apps will drive the expansion of the cloud PoS market. Restaurant operators are implementing cloud-based solutions to manage various orders, transactions, and delivery details from a single platform. These solutions provide helpful information regarding their business.
• Cloud PoS capabilities, such as sales reporting, inventory management, financial management, and customer analytics, help firms overcome client retention challenges. Thus, the demand for client retention and the expansion of industry competition drive the growth of PoS terminals. Furthermore, because the PoS provider manages the data at a remote and secure location, Cloud PoS eliminates data storage, security difficulties, and software maintenance issues.

North America is Expected to Hold Major Share

• United States dominates the PoS terminal industry in North America. For many years, various PoS terminals have been used in outlets around the country, increasing the demand for replacement with new technology. Hardware sales, digital PoS, cloud subscriptions, and mPoS transactions are on the rise in North America, with anything from futuristic hand-held tablets with payment terminals to sleek all-in-one equipment. ​
• The payment methods across the region are improving with the updating trends. In 2020, credit cards were North America's most commonly used Point of Sale payment method, accounting for 38.60% of all PoS payments. It is also expected to be the most popular PoS payment option in North America in 2024, accounting for 38.40% of payments. Digital and mobile wallet payments are expected to account for 15.5% of PoS payments by 2023, mirroring a global trend toward digital wallet payments.
• There is a considerable need for modern touchscreen hardware, fully loaded Cloud PoS software, and small and medium-sized merchant demand, resulting in a significant transformation in the region's PoS market.
• With cloud-based apps on the rise, which are expected to replace machine resident programs in the future, robustly reliable and proven hybrid multi-function configurable PoS systems, like PoS-n-go, will meet the business needs of small and medium-sized merchants and restaurants across North America. Most of the convenience retailers in North America depend on NCR PoS hardware and software.​
• The key players across the region are involved in strategic partnerships to increase their visibility and remain competitive in the market.
• For instance, in October 2021, Synchrony, a consumer finance company, expanded its strategic alliance with Fiserv, Inc., a payment and financial services technology solutions supplier. This enabled small companies to access Synchrony goods and services and accept private label credit card payments using Fiserv's Clover Point of Sale and business management platform. It also provided more freedom and choices in consumer purchases. The Clover App market's availability of Synchrony's capabilities and products assisted Synchrony's merchants in attracting more consumers and driving more revenue through a diverse array of financing offerings.​

Competitive Landscape

The Cloud Point of Sale (PoS) market is highly fragmented, with a large number of players occupying almost half the market share. Square, Inc., Intuit, Inc., Shopify, Inc., Vend Limited, and Lightspeed POS Inc. are some major players in the market. These players are investing large amounts of money in R&D activities to introduce innovative payment technologies in the market.

In October 2021, Glory Global Solutions, a provider of cash technology solutions, announced a collaboration with HRS Hospitality & Retail Systems to provide a complete plug-and-play integration. The integration was delivered between CASHINFINITY Point of Sale Cash Recycling Solutions and Oracle MICROS Simphony Software, a significant cloud PoS platform. HRS Hospitality & Retail Systems is an Oracle Partner and the company's largest global hotel partner, delivering IT solutions to over 9500 hospitality, food and beverage, and retail customers worldwide.

In June 2021, Ascent360 announced an app store connected with Lightspeed to bring PoS and e-commerce data to life. Because of the combined power of these technologies, businesses were able to absorb critical consumer data, segment customers, and provide personalized omnichannel communications to engage better and retain customers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions And Market Definition
• 1.2 Scope Of The Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitutes
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Market Drivers
  • 4.4.1 Increasing Cashless Transaction
  • 4.4.2 Increased Business Mobility and Flexibility
• 4.5 Market Restraints
  • 4.5.1 Lack of Infrastructure and High Dependence on Legacy Systems
• 4.6 Assessment Of The Impact Of Covid-19 On The Market

5 MARKET SEGMENTATION

• 5.1 By Component
  • 5.1.1 Hardware
  • 5.1.2 Software & Services
• 5.2 By Type
  • 5.2.1 Fixed Point of Sale
  • 5.2.2 Mobile Point of Sale
• 5.3 By End-user Industry
  • 5.3.1 Entertainment
  • 5.3.2 Hospitality
  • 5.3.3 Healthcare
  • 5.3.4 Retail
  • 5.3.5 Other End-user Industries
• 5.4 By Geography
  • 5.4.1 North America
  • 5.4.2 Europe
  • 5.4.3 Asia-Pacific
  • 5.4.4 Latin America
  • 5.4.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Block, Inc.
  • 6.1.2 Intuit Inc.
  • 6.1.3 Shopify Inc.
  • 6.1.4 Lightspeed POS Inc.
  • 6.1.5 Clover Network, Inc.
  • 6.1.6 Vend Limited
  • 6.1.7 Toshiba Global Commerce Solutions
  • 6.1.8 Seiko Epson Corp.
  • 6.1.9 Samsung Electronics Co. Ltd
  • 6.1.10 Micros Retail Systems Inc. (Oracle)
  • 6.1.11 Hewlett Packard Enterprise
  • 6.1.12 Panasonic Corporation
  • 6.1.13 NEC Corporation
  • 6.1.14 Casio Computer Co. Ltd
  • 6.1.15 NCR Corporation
  • 6.1.16 Dell Corporation

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS