市场调查报告书
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1397917
全球 POS 显示市场评估:按配置、显示风格、类型、最终用户、区域、机会、预测(2016-2030 年)Point-of-Sale Display Market Assessment, By Composition, By Display Style, By Type, By End-user, By Region, Opportunities and Forecast, 2016-2030F |
全球 POS 显示器市场规模预计将从 2022 年的 122.9 亿美元增至 2030 年的 212.7 亿美元,2023-2030 年预测期间复合年增长率为 7.1%。我是。
市场成长驱动因素包括日益激烈的零售竞争、对有效行销策略的需求、有组织零售的扩张以及电子商务影响力的不断增强。 此外,数位互动式 POS 显示器的创新、个人化购物体验的需求以及高效库存管理的重要性也促进了市场的扩张。
电子商务的影响力日益增强,需要更具活力的店内购物体验,进而推动市场发展。 为了获得竞争优势,零售商越来越多地转向引人注目的 POS 显示器。 这些展示透过创造有形的、身临其境的购物环境来增加店内销售额并改善客户体验。
根据 Manaferra Inc. 的预测,到 2023 年,电子商务将占整个零售市场的 20.8% 份额,电子商务销售额预计将超过 6.5 兆美元。 此外,电子商务平台预计将占所有零售交易的22.3%,中国将继续保持最大电子商务市场的地位,其次是美国。 此外,根据 Shopify 的数据,到 2024 年底,约 21.2% 的零售总额将透过自有网站或第三方电子商务网站线上完成。 因此,蓬勃发展的电子商务行业正在刺激对 POS 显示器的需求并推动市场成长。
檯面显示器的推出大大推动了POS显示器市场的扩大。 这些显示器在收银台准确展示产品和促销活动,鼓励衝动购买,并改善顾客的购物体验。 零售商越来越多地采用檯面展示作为策略行销工具,有助于 POS 展示领域销售的增加和整体市场的成长。
视觉显示技术的引入对于推动 POS 显示市场的成长至关重要。 这些先进的显示器在零售环境中以动态和互动的方式吸引顾客、展示产品并传达讯息。 由于视觉显示技术能够吸引註意力并增强购物体验,企业越来越多地采用视觉显示技术,从而增加销售额并有助于扩大 POS 显示器市场。
电子产业在 POS 显示器领域提供了广阔的市场机会。 专注于创新的电子公司打造先进且适应性强的 POS 显示解决方案。 这些系统为消费者提供无缝且引人入胜的购物体验,并帮助零售商提高生产力和客户满意度。 此外,这些创新符合对电子商务平台不断增长的需求以及对高效、数据驱动的营运的需求。 这种动态方法使电子产业能够利用不断扩大的 POS 显示市场及其利润丰厚的未来前景。
由于多种因素的影响,亚太地区占据了全球 POS 显示市场的最大份额。 其强劲的零售业成长和快速的城市化正在推动 POS 显示器的需求。 此外,由于人口众多和中等收入群体的不断壮大,消费者支出正在增加。 此外,该地区还取得了显着的技术进步和数位支付方式的采用。 有利的政府政策和对企业的激励措施正在促进亚太地区 POS 显示市场的成长,使亚太地区在各方面成为全球领导者。
本报告研究和分析了全球 POS 显示市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global point of sale display market size was valued at USD 12.29 billion in 2022, which is expected to reach USD 21.27 billion in 2030, with a CAGR of 7.1% for the forecasted period between 2023 and 2030.
Point-of-sale displays offer several benefits, such as increased product visibility, higher sales, and enhanced customer engagement. These displays showcase products at key purchase points, attracting customer attention. Factors driving the POS display market growth include rising retail competition, the need for effective marketing strategies, the expansion of organized retail, and the growing influence of e-commerce. In addition, innovations in digital and interactive POS displays, demand for personalized shopping experiences, and importance of efficient inventory management contribute to the market's expansion.
The growing influence of e-commerce propels the market by necessitating more dynamic in-store shopping experiences. To get a competitive edge, retailers increasingly use eye-catching POS displays to engage customers. These displays create a tangible and immersive shopping environment, thereby proliferating in-store sales and enhancing customer experiences.
As per Manaferra Inc., by 2023, e-commerce is projected to hold a 20.8% share of the overall retail market, with e-commerce sales anticipated to exceed USD 6.5 trillion. Moreover, e-commerce platforms are set to account for 22.3% of total retail transactions with China continuing to maintain its position as the largest e-commerce market, followed by the United States. Furthermore, according to Shopify, approximately 21.2% of total retail sales will be conducted online through company-owned websites and third-party e-commerce sites by the end of 2024. Hence, the booming e-commerce industry is fueling the demand for point-of-sale displays, thereby augmenting the growth of the market.
The introduction of countertop displays significantly boost the POS display market's expansion. These displays adequately showcase products and promotions at the checkout counter, encouraging impulse purchases, enhancing the customer shopping experience. Retailers are increasingly adopting countertop displays as a strategic marketing tool, contributing to increased sales and overall market growth in POS display sector.
For example, in July 2023, Republic Technologies (UK) Ltd. launched a countertop display unit (CDU), allowing retailers to present and boost sales of the rapidly growing OCB Combi Paper brand in the United Kingdom. Each CDU can accommodate 10 booklets featuring the six different OCB variants, including OCB Slim and Tips in virgin, premium, and organic hemp, as well as OCB Ultimate, OCB Premium, and OCB Virgin Papers.
Introduction of visual display technology is pivotal in driving the market growth of POS displays. These advanced displays offer dynamic and interactive ways to engage customers, showcase products, and convey information in retail settings. With their ability to capture attention and enhance shopping experience, businesses are increasingly adopting visual display technology, resulting in increased sales, and contributing to the expansion of POS display market.
For example, in January 2023 during NRF 2023 Retail's Big Show, Samsung Electronics America, Inc., presented its visual display technology, providing retailers and system integrators with a preview of how these solutions can revitalize in-store experiences for customers and staff. By harnessing Samsung's visual display technology, businesses like Duck Donuts, The Honest Worm, and Beach People Studios have access to a gateway solution for delivering immersive and sensory experiences to their clients.
The electronics industry is leading to vast market opportunities in the POS display sector. With a focus on technological innovation, electronic companies are creating advanced and adaptable POS display solutions. These systems offer a seamless and engaging consumer shopping experience, supporting retailers in improving productivity and customer satisfaction. Furthermore, these innovations align with the rising demand for e-commerce platforms and the need for efficient and data-driven business operations. This dynamic approach enables the electronics industry to tap into the expanding POS display market and its lucrative prospects.
For example, in January 2023, Panasonic introduced a new line of DLP projectors, premium displays, and touchscreen displays. These high-quality, interactive multi-touch professional displays are bifurcated in six sizes ranging from 43 to 86 inches and feature Capacitive Touch Technology, enhancing collaboration in various settings like meetings and classrooms.
Asia-Pacific holds the largest share in the global point-of-sales display market due to several factors. Its robust retail industry growth and rapid urbanization have driven POS display demand. Additionally, a large population with a rising middle class has boosted consumer spending. Moreover, technological advancements and adoption of digital payment methods are prominent in the region. Favorable government policies and incentives for businesses have contributed to the enhancement of the point-of-sale display market growth in Asia-Pacific, thereby making it a global leader in all aspects.
For illustration, in February 2022, Digi POS registered the world's first touchless aerial display point-of-sale (POS) register, which uses holography for point-of-sale cash registers. The Digi POS registers were first rolled out across six 7-Eleven convenience stores in Tokyo, Japan. The holographic checkouts offer a touch-free experience whereby customers scan their goods, then finalize their purchase by simply poking the air to interact with the holographic display. Furthermore, the payments are accepted by cashless methods, including e-money cards, credit cards, and QR codes.
Government initiatives impacting the point-of-sale display market typically revolve around regulations, standards, and incentives to enhance cybersecurity, data protection, and accessibility. These measures promote secure and equitable transactions, foster innovation, and protect consumer interests while ensuring compliance with relevant laws and industry guidelines.
For example, in May 2021, the Indian Ministry of Electronics and Information Technology (MeitY) announced that it is seeking expressions of interest from companies looking to set up a display manufacturing unit in India. The data collected will play a crucial role in formulating a program to offer suitable incentives to these companies. Notably, displays represent over 25% of the bill of materials for smartphones and more than 50% for LCD/LED TVs.
The COVID-19 pandemic brought a profound transformation in the POS display market. Prior to the pandemic, the market experienced steady growth, primarily fueled by traditional in-store shopping experiences and payment methods. However, the onset of COVID-19 triggered a seismic shift in consumer behavior, as health concerns led to a rapid adoption of contactless and digital payment solutions. This surge in demand propelled digital POS displays and e-commerce into the spotlight, revolutionizing the market's dynamics. Post-COVID-19, the market saw a lasting change, with e-commerce and online shopping becoming the new norm, forcing traditional retail stores to adapt by integrating digital POS displays and innovative technologies. This transformation highlighted the need for adaptability and innovation in response to shifting consumer preferences, reshaping the future of the point-of-sale display market.
The global point of sale display sector is undergoing swift progress, characterized by prominent corporations enhancing their online retail platforms. The key players operating in global point of sale display market are Samsung Electronics Co. Ltd, Elo Touch Solutions Inc., Panasonic Corporation, HP Development Company, L.P., LG Electronics Inc., Dell Technologies Inc., NEC Corporation, NCR Corporation, Sharp Corporation, and Fujitsu Limited. Additionally, these businesses are allocating significant resources to enhance their competitive standing and financial results. They are actively participating in alliances, takeovers, and cooperative ventures, thereby reshaping the industry landscape, and propelling the overall market expansion.
In August 2023, Toshiba introduced the TCx 900, a robust and space-saving POS system. The latest POS system from Toshiba Global Commerce Solutions delivers cutting-edge technology features within a durable and adaptable compact design. Designed to provide long-lasting support for retailers, the TCx 900 enhances store efficiency, empowering retailers to reduce in-store operational costs and shift their focus towards delivering captivating shopping experiences for customers.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.