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市场调查报告书
商品编码
1190349
咖啡贸易分析 - COVID-19 的增长、趋势、影响和预测 (2023-2028)Coffee Trade Analysis - Growth, Trends, and Forecasts (2023 - 2028) |
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在 2022 年至 2027 年的预测期内,咖啡市场的复合年增长率预计为 2.5%。
儘管 COVID-19 限制规定了极其艰苦的工作条件,但咖啡种植者和供应链的弹性很大程度上归功于消费者进入市场的能力。. COVID-19 对咖啡生产的影响相对较小。 据欧盟(EU)外交部称,限制和社会排斥措施减少了消费。 这尤其会影响主要供应酒店、餐馆和咖啡馆 (HORECA) 的小型咖啡烘焙商和烘焙商。
另外,在咖啡行业,从农场到市场,由于不公平的工资、森林砍伐、烘焙工厂的空气污染以及咖啡定价不规范导致的恶劣工作条件等各种问题正在增加。 根据咖啡科学与信息研究所 (ISIC) 的一项调查,68% 的受访者表示他们经常在工作时喝咖啡。 随着消费者对咖啡质量的意识越来越强,这一趋势导致德国、意大利、西班牙和英国等欧洲国家的需求强劲。
咖啡中含有咖啡因,具有提神的作用。 它是世界上消费最多和最受欢迎的饮料之一。 咖啡的製作和供应方式多种多样。 几项临床研究表明,适度饮用咖啡对健康的成年人来说是温和的或略微有益的。 轮班工作文化,尤其是在企业行业,随着生活水平的提高,预计将进一步提振全球市场的需求。 多年来,对咖啡的需求已大大超出了欧盟 (EU)、美国和日本等成熟市场。
北美、亚太地区和欧洲是最大的咖啡消费者。 根据国际咖啡组织的数据,2020 年亚太和欧洲地区的咖啡消费量分别为 3650 万和 5410 万(60 公斤袋装),而 2019 年为 3600 万和 5340 万(60 公斤袋装)。 在亚太地区,日本仍然是市场领导者,其次是中国和韩国。 未来几年的长期需求可能会扩大,使其成为增长最快的市场之一。
公司正在重新考虑他们的服务策略并推出现代品牌以提高客户满意度和忠诚度,这是推动全球咖啡市场发展的因素之一。它是其中之一。 各种咖啡馆的出现和消费者可支配收入水平的提高也在推动这个市场。 所有这些因素都有望推动市场的增长。
巴西生产的咖啡约占世界总产量的 25%。 巴西种植的大部分咖啡是阿拉比卡咖啡,约占总量的 80%。 收穫季节是从五月到八月。 全球对咖啡的需求在巴西现代经济增长和工业化的早期阶段发挥了重要作用。
巴西目前大部分咖啡出口到德国和美国。 美国是全球最大的咖啡买家,北美咖啡市场占全球咖啡进口额的四分之一以上。 咖啡贸易帮助巴西保持美国十大贸易伙伴之一的地位。
根据国际咖啡组织的数据,巴西是世界市场上主要的咖啡生产国和出口国。 据巴西咖啡出口委员会(Cecafe)称,巴西咖啡出口的主要目的地是美国、德国、比利时、意大利、日本、土耳其、俄罗斯、墨西哥、西班牙和加拿大。
The coffee market is projected to register a CAGR of 2.5% during the forecast period, 2022-2027.
Despite the incredibly challenging working environment imposed by COVID-19 restrictions, consumers have still been able to access markets, largely owing to the resilience of coffee producers and supply chains. The impact of COVID-19 on coffee production is relatively minor. According to the European Union's Ministry of Foreign Affairs, lockdown and social distancing measures have caused a reduction in consumption. This particularly affects small coffee roasters and roasters that mainly supply hotels, restaurants, and cafes (HORECA).
Additionally, the coffee industry witnessed various issues from farms to markets like poor labor practices combined with unfair wages, deforestation, air pollution from roasting plants, and irregular pricing of coffee. According to a survey conducted by the Institute for Scientific Information on Coffee (ISIC), 68% of the respondents stated that they often consume coffee while working. This trend is leading to a huge demand for coffee in European countries like Germany, Italy, Spain, United Kingdom, and others, as consumers are becoming increasingly conscious of the quality of their coffee.
Coffee provides a revitalizing effect as it contains caffeine. It is one of the most consumed and popular drinks worldwide. It is prepared and presented in different ways. As per some clinical studies, modest coffee consumption is gentle or slightly beneficial for healthy adults. The shifting work culture, specifically in the corporate industry, along with enhancing living standards, is further anticipated to boost the demand in the global market. Over the years, the coffee demand has significantly broadened beyond mature markets such as the European Union (EU), United States, and Japan.
North America, Asia-Pacific, and Europe are the largest consumers of coffee. According to the International Coffee Organization, in 2020, coffee consumption in the Asia-Pacific and European regions was 36.5 million and 54.1 million (60 kg bags), respectively, which was 36.0 million and 53.4 million 60 kg bags in 2019. In Asia-Pacific, Japan still leads the market, followed by China and South Korea. Long-term demand is set to grow in the coming years, making it potentially one of the fastest-growing markets.
Companies overhauling their strategies in terms of service and emerging contemporary brands to enhance customer satisfaction and gain loyalty is another factor improving the coffee market across the world. This is supported by the emergence of various cafes and increased expendable income levels of consumers. All these factors are anticipated to bolster the market growth.
Brazil produces around 25% of the world's coffee supply. Coffee grown in Brazil is predominantly of the Arabica variety, making up around 80% of the total crop. Harvest season runs from May to August. The global demand for coffee heavily contributed to the early phase of Brazil's modern economic expansion and industrialization.
Brazil currently exports the majority of its coffee to Germany and United States. United States is the world's largest single buyer of coffee, with the North American coffee market accounting for over one-quarter of the global coffee imports in value. The coffee trade helps Brazil remain one of the ten major trading partners of United States.
According to the International Coffee Organization, Brazil is the major producer and exporter of coffee in the global market. According to the Council of Coffee Exporters of Brazil (Cecafe), the main destination markets for Brazil's coffee exports have been United States, Germany, Belgium, Italy, Japan, Turkey, Russia, Mexico, Spain, and Canada.