市场调查报告书
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1462785
全球热饮(咖啡/茶)市场:分析 - 按产品类型、通路、应用程式、区域、预测(截至 2030 年)Hot Beverages (Coffee & Tea) Market Forecasts to 2030 - Global Analysis By Product Type (Tea and Coffee), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores and Online Retail), Application and By Geography |
预计2023年全球热饮(咖啡和茶)市场规模将达7,618.2亿美元,预测期内复合年增长率为8.6%,到2030年将达到13,572.7亿美元。
咖啡是全世界消费最多的饮料之一,因其咖啡因含量而以其刺激作用而闻名。咖啡通常使用多种方法从烘焙咖啡豆中提取,包括滴滤法、浓缩咖啡和法式滤压壶法。红茶是从茶树(Camellia sinensis)植物的叶子中提取,加工成绿茶、红茶、乌龙茶、白茶、花草茶等多种茶类。
健康与保健趋势
健康和养生趋势导致人们对所谓更健康的选择的需求增加,例如花草茶、绿茶和具有抗氧化特性的专门食品咖啡。注重健康的消费者在选择饮料时优先考虑天然成分、功能优势和低糖含量。因此,製造商和零售商正在透过产品创新、强调健康益处的行销策略以及注重采购和製造方法的透明度来应对。
价格波动
天气、地缘政治事件和外汇波动等因素可能导致生产成本和零售价格出现不可预测的波动。这些波动会影响消费者的购买力和消费模式,导致生产者的盈利下降和消费者的负担能力问题。
产品供应创新
产品创新对于热饮市场来说是一个巨大的机会。这使得公司能够开发令人兴奋的新口味,为注重健康的消费者融入促进健康的成分,并在永续包装中创造出冷萃咖啡和硝基咖啡等方便的形式。透过响应不断变化的偏好并利用茶来适应原和益生菌等趋势,公司可以保持市场新鲜度并吸引更多消费者。
与替代饮料的竞争
杏仁奶、燕麦奶和豆奶等植物来源替代品被定位为更健康的选择,同时适应饮食限制和乳糖不耐症。机能饮料水富含电解质、维生素和矿物质,有助于保持水分并具有额外的健康益处。此外,康普茶(一种发酵茶饮料)具有肠道健康益处和独特的口味,吸引了新一波消费者。这些替代品限制了市场的成长。
COVID-19 的影响
COVID-19 的疫情对热饮市场产生了各种影响。最初,封锁和社交距离措施关闭了咖啡馆和餐馆,减少了户外消费。然而,随着人们开始关注如何在家中冲泡和喝咖啡,家庭饮用咖啡和茶的销售量增加。随着消费者转向电子商务购买热饮,线上销售管道大幅成长。
咖啡细分市场预计将在预测期内成为最大的细分市场
据估计,咖啡细分市场占最大份额。我们提供多种品种、萃取方法和风味特征,以满足世界各地消费者的偏好。从传统的浓缩咖啡饮料到专门食品混合咖啡和单一产地咖啡,咖啡细分市场涵盖了各种吸引不同人群和消费场景的产品。随着咖啡文化的发展和对优质专门食品产品的需求增加,咖啡在塑造消费趋势和推动创新方面发挥核心作用。
超级市场和大卖场领域预计在预测期内复合年增长率最高
预计超级市场和大卖场领域在预测期内将出现良好的成长。这些零售商提供多种热饮产品,以满足各种消费者的偏好和预算。此外,这些零售通路通常以促销活动、品嚐和产品演示为特色,以提高知名度和销售量。总体而言,超级市场和大卖场在让世界各地的消费者更容易获得和更容易消费热饮方面发挥着重要作用。
由于中国和日本等爱茶强国以及国际连锁店和可支配收入不断增长推动的咖啡文化的蓬勃发展,亚太地区在估计期间占据了最大的市场占有率。由于都市化加快、中阶不断壮大以及对优质方便热饮的偏好等因素,预计该地区将继续增长。
由于对优质饮料和方便型态的强烈偏好,预计北美地区在预测期内将实现盈利增长。随着健康意识的增强以及消费者对即时咖啡和预製拿铁咖啡等便携式咖啡的兴趣的增强,星巴克和邓肯甜甜圈等专门食品咖啡连锁店越来越受欢迎,从而支持了市场的扩张。
According to Stratistics MRC, the Global Hot Beverages (Coffee & Tea) Market is accounted for $761.82 billion in 2023 and is expected to reach $1357.27 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Coffee is one of the most consumed beverages globally, known for its stimulating effects due to its caffeine content. It is typically brewed from roasted coffee beans with various methods such as drip brewing, espresso, French press, and more. Tea is derived from the leaves of the Camellia sinensis plant and is processed into various types, such as green tea, black tea, oolong tea, white tea, and herbal infusions.
Health and wellness trends
Health and wellness trend has led to a growing demand for options perceived as healthier, such as herbal teas, green teas, and specialty coffees with antioxidant properties. Health-conscious consumers are prioritizing natural ingredients, functional benefits, and reduced sugar content in their beverage choices. As a result, manufacturers and retailers are responding with product innovations, marketing strategies emphasizing health benefits, and a focus on transparency in sourcing and production methods.
Price fluctuations
Factors such as weather conditions, geopolitical events, and currency fluctuations can lead to unpredictable changes in production costs and retail prices. This volatility may impact consumer purchasing power and consumption patterns, potentially leading to reduced profitability for producers and affordability challenges for consumers.
Innovation in product offerings
Innovation in product offerings is a golden opportunity for the hot beverage market. This allows companies to develop exciting new flavours, incorporate health-boosting ingredients for wellness-focused consumers, and explore convenient formats like cold brew or nitro coffee that utilize sustainable packaging. By catering to evolving preferences and capitalizing on trends like adaptogens in tea and probiotics, companies can keep the market fresh and attract a wider audience.
Competition from alternative beverages
Plant-based milk alternatives like almond, oat, and soy milk cater to dietary restrictions and lactose intolerance while also being positioned as healthier options. Functional waters infused with electrolytes, vitamins, and minerals offer a convenient way to stay hydrated with added health perks. Moreover, kombucha, a fermented tea drink, boasts gut health benefits and a unique taste profile, attracting a new wave of consumers. These alternatives are limiting market growth.
Covid-19 Impact
The COVID-19 pandemic has had a mixed impact on the hot beverages market. Initially, lockdowns and social distancing measures led to the closure of cafes and restaurants, reducing out-of-home consumption. However, the increased focus on home brewing and consumption has boosted sales of coffee and tea for at-home consumption. Online sales channels have seen significant growth as consumers shifted towards e-commerce for purchasing hot beverages.
The coffee segment is expected to be the largest during the forecast period
The coffee segment is estimated to hold the largest share. It offers diverse varieties, brewing methods, and flavour profiles to cater to consumer preferences worldwide. From traditional espresso-based drinks to specialty blends and single-origin coffees, the coffee segment encompasses a wide range of products that appeal to various demographics and consumption occasions. With a growing coffee culture and increasing demand for premium and specialty options, coffee plays a central role in shaping consumer trends and driving innovation.
The supermarkets and hypermarkets segment is expected to have the highest CAGR during the forecast period
The supermarkets and hypermarkets segment is anticipated to have lucrative growth during the forecast period. These retail outlets offer a wide assortment of hot beverage products, catering to diverse consumer preferences and budgets. Additionally, these retail channels often feature promotional activities, tastings, and product demonstrations, driving awareness and sales. Overall, supermarkets and hypermarkets play a vital role in facilitating the availability and consumption of hot beverages among consumers worldwide.
Asia Pacific commanded the largest market share during the extrapolated period owing to tea-loving giants like China and Japan, and a burgeoning coffee culture fuelled by international chains and rising disposable incomes. This region is expected to see continued growth due to factors like increasing urbanization, a growing middle class, and a growing preference for premium and convenient hot beverage options.
North America is expected to witness profitable growth over the projection period due to a strong preference for high-end brews and convenient formats. The ever-growing popularity of specialty coffee chains like Starbucks and Dunkin' Donuts, coupled with a rising health consciousness and consumer interest in on-the-go options like instant coffee and pre-made latte mixes, fuels market expansion.
Key players in the market
Some of the key players in the Hot Beverages (Coffee & Tea) Market include Unilever, Ajinomoto General Foods Inc., Keurig Green Mountain (KGM), The Coca-Cola Company, Starbucks Corporation, Caffe Nero, Kraft Foods, Celestial seasoning Inc., Costa Coffee, Nestle, Tata Global Beverages, Harney & Sons, Jacobs Douwe Egberts, Luigi Lavazza S.p.A., R. Twining and Company Limited, Tata Global Beverages, Tim Hortons Inc. and JDB Beverages Ltd.
In April 2023, Nescafe is launching Ice Roast, the brand's first ever soluble coffee designed especially for consumption with cold water or milk, over ice. With Ice Roast, they created a light-medium roast that's ideal to drink cold, with a smooth texture and cocoa notes that unlocks new sensory territory
In February 2020, Starbucks, in collaboration with PepsiCo Inc., launched ready-to-drink Starbucks Nitro Cold Brew cans. The Nitrogen-infused drinks are available in three flavours: black, vanilla sweet cream, and dark caramel.