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市场调查报告书
商品编码
1190969
炸薯条市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)Fried Potato Chips Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在 2022 年至 2027 年的预测期内，炸薯条市场的复合年增长率预计为 6.76%。
儘管马铃薯供应链中断，但 COVID-19 封锁和延长在家工作的情况积极支持家庭用餐和零食消费，从而增加了对薯片的需求。. COVID-19 大流行为许多新的独资经营者创造了进入市场并满足对薯片不断飙升的需求的机会。
此外，大流行加速了向数字社会的过渡并改变了可能会持续很长时间的在线购物习惯。 因此，薯片的互联网销售有望迅速扩大。
炸薯条在世界各地的消费者中非常受欢迎，尤其是千禧一代。 因此，厂商纷纷将目光投向民族风味，将业务拓展到海外，满足不同口味消费者的需求。 市场参与者正在试验和推出新口味以满足消费者的需求。 这些创新有望推动炸薯条市场的发展。
炸薯条市场趋势
咸味零食消费增加
不断变化的生活方式促使消费者在旅途中选择更方便的食物，这影响了人均在咸味零食产品（尤其是薯片）上的支出。 更忙碌的生活方式和更长的工作时间促使消费者从精緻的午餐和正餐转向桌上小吃和包装食品，从而推动了薯片的销售。 此外，种类繁多的休閒食品随手可得，主要製造商不断扩大的全球分销网络也推动了消费者对休閒食品的购买。 超市、大卖场和网上商店等现代分销渠道允许消费者购买更大包装的产品，以减少去商店的次数并节省更多的钱。 因此，这些因素也推动了对油炸土豆零食的需求。
北美市场份额最大
美国被认为是世界上最大的油炸薯片消费国。 预计在预测期内，口味数量的增加和对快餐的需求增加将对市场做出贡献。 为了满足美国消费者多样化的口味，薯片製造商通过提供广泛的选择来满足消费者对口味选择的需求，包括切达干酪和酸奶油、烧烤、甜辣、番茄酱和奶酪。 对低脂油炸薯片的需求也在增加。 此外，该地区零食的高消费量和对移动零食选择的需求不断增长正在显着推动该国市场。
法国薯片市场竞争分析
炸薯条市场高度分散，市场上有许多有组织和无组织的参与者。 随着对薯片的需求不断增长以及全球消费者支出模式的动态变化，公司正在寻求通过推出新口味和在全球扩张来创新其产品组合。 炸薯条市场的主要参与者包括 Kettle Foods Inc.、ITC Limited、PepsiCo Inc.、Herr's Foods Inc.、Burts Potato Chips Ltd.。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动力
- 市场製约因素
- 波特的五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按口味
- 原味，咸味
- 有味道
- 按分销渠道
- 超市/大卖场
- 便利店
- 网上购物
- 其他分销渠道
- 按地区细分
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 西班牙
- 英国
- 德国
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 南非
- 沙特阿拉伯
- 其他中东和非洲地区
- 北美
第六章竞争格局
- 最活跃的公司
- 最常采用的策略
- 市场份额分析
- 公司简介
- Kettle Foods Inc.
- Intersnack Foods
- ITC Limited
- Great Lakes Potato Chips Co.
- PepsiCo Inc.
- Orkla ASA
- Burts Potato Chips Ltd
- Calbee Inc.
- UTZ Quality Foods Inc.
- The Kellogg Company
第七章市场机会与未来趋势
第 8 章 COVID-19 对市场的影响
The fried potato chips market is projected to register a CAGR of 6.76% during the forecast period 2022-2027.
Despite the disruptions in the potato supply chain, the lockdown caused by COVID-19 and extended work-from-home scenario actively supported at-home food and snack consumption, which boosted the demand for potato chips. The COVID-19 pandemic has created chances for many new private entrepreneurs to enter the market and meet the soaring demand for potato chips.
The pandemic has also hastened the transition to a more digital society and generated changes in online shopping habits that are likely to last. As a result, internet sales of potato chips are likely to increase rapidly.
Fried potato chips are majorly enjoyed by consumers in different demographics across the world, especially by the millennials. Thus, the manufacturers are focusing on ethnic flavors to expand their business in foreign countries and meet the demand from consumers with different taste pallets. The players in the market are experimenting and introducing new flavors to suit consumer demands. These innovations are expected to drive the fried potato chips market.
Fried Potato Chips Market Trends
Increased Expenditure on Savory Snacks
Due to changing lifestyles, consumers are opting for convenient food options for on-the-go consumption, which is influencing per capita expenditure on savory snack products, especially potato chips. Busier lifestyles and longer working hours have propelled consumers to shift from elaborate luncheons and meals to desk snacks and packaged foods, thereby driving the sales of potato chips. Moreover, the easy availability of a variety of savory snack products and an increasingly strong distribution network of key players worldwide are encouraging consumers to purchase savory snack products. The modern distribution channels, such as supermarkets, hypermarkets, and online retail stores, encourage consumers to buy larger pack sizes to decrease their trips to the stores and achieve more value for their money. Thus, such factors also propel the demand for fried potato snacks.
North America Holds the Largest Market Share
United States is considered the highest consuming nation for fried potato chips in the world. The rising number of flavors and surging demand for quick snacks are projected to contribute to the market during the forecast period. To meet the varying tastes and preferences of American consumers, potato chip manufacturers are responding to consumer demand for flavored choices, offering a wide variety of options such as cheddar and sour cream, barbeque, sweet and spicy, ketchup, and cheese. In addition, fried potato chips with reduced fats are increasing in demand. Moreover, the high snack consumption in the region, coupled with the increasing demand for on-the-go snack options, is majorly driving the market in the country.
Fried Potato Chips Market Competitive Analysis
The fried potato chips market is highly fragmented, with many organized and unorganized players in the market. With the rising demand for potato chips and dynamic shifts in the consumption pattern of global consumers, companies are trying to innovate their portfolios by launching newer flavors and expanding themselves across the world. Some of the major players in the fried potato chips market are Kettle Foods Inc., ITC Limited, PepsiCo Inc., Herr's Foods Inc., and Burts Potato Chips Ltd.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Flavor
- 5.1.1 Plain and Salted
- 5.1.2 Flavored
- 5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
- 6.4 Company Profiles
- 6.4.1 Kettle Foods Inc.
- 6.4.2 Intersnack Foods
- 6.4.3 ITC Limited
- 6.4.4 Great Lakes Potato Chips Co.
- 6.4.5 PepsiCo Inc.
- 6.4.6 Orkla ASA
- 6.4.7 Burts Potato Chips Ltd
- 6.4.8 Calbee Inc.
- 6.4.9 UTZ Quality Foods Inc.
- 6.4.10 The Kellogg Company
