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市场调查报告书
商品编码
1198066
薯片市场 - 增长、趋势和预测 (2023-2028)Potato Chips Market - Growth, Trends, and Forecasts (2023 - 2028) |
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未来五年，全球薯片市场预计将以 5.6% 的复合年增长率增长。
对于生活忙碌的人们来说，薯片是最方便的食物选择之一。 它减少了准备饭菜的时间，可以作为快餐或作为正餐的一部分。 因此，它的便利性也是全球薯片市场的推动力。 随着世界人口的健康意识越来越强，一些薯片公司正在生产比普通薯片更健康的增值产品。
这包括降低胆固醇、脂肪和卡路里含量并添加健康成分的食品。 用海盐烹製的无麸质、非转基因薯片、天然色素和风味比普通薯片更受欢迎。 例如，2022 年 6 月，SpudLove 有机厚切薯片宣布计划在其继续发展的同时向全国所有 509 家全食超市推出。
SpudLove 声称他们的新产品获得了美国农业部有机认证、非转基因项目认证和无麸质认证厚切薯片。 薯片市场充满活力。 随着市场上的多个参与者推动销售，公司不断创新他们的产品并使用不同的策略，例如独特的销售主张。 例如，在 2022 年，Lay's 通过推出一系列新的平切和最薄的薯片系列 Lay's Wafer Style 扩大了其在印度的足迹。
薯片市场趋势
零食产品日益流行
对于生活忙碌的人们来说，薯片是最方便的食物选择之一。 它减少了准备饭菜的时间，可以作为快餐或作为正餐的一部分。 薯片是一种咸味小吃，在西方国家尤其受欢迎。 在休閒食品市场占有重要地位。 产品多样性、不同地区的零食风味组合、不断变化的消费者生活方式和不断扩大的分销渠道是全球薯片销量增长的主要驱动力。
此外，随着健康零食趋势的持续发展，玩家正在向市场提供健康且强化的薯片。 例如，Prataap Snacks Ltd 以 Yellow Diamond 品牌提供富含欧米茄的薯片。 此外，2022 年 5 月，Uglies Kettle Chips 产品线中添加了一种名为 Uglies Sweets 的升级再造红薯片。 这些薯片中使用的红薯是小批量用水壶煮熟的，最后略带咸味。 据製造商称，这些薯片富含维生素 A、无麸质、非转基因项目认证、犹太洁食、纯素食和无坚果，是极好的营养来源。
此外，随着生活方式的快速变化，甚至成年人也可以轻鬆地进餐和吃零食，对即食、健康和方便食品的需求正在增加。 薯片是一种有益的食物，因为它们随手可得，可以携带和食用。 这些因素正在推动市场增长。
亚太地区仍然是增长最快的地区
世界各地的薯片消费水平差异很大，在咸味零食类别中规模较大。 由于超市和大卖场等现代分销渠道的快速增长，亚太地区是增长最快的地区。 生活方式的改变、科技的进步、该地区发达国家投资的增加、适口性的提升，都促成了薯片行业的崛起。
休閒食品在亚洲国家/地区日益流行，迫使该地区的参与者进行战略推进，以在休閒食品市场获得竞争优势。 例如，Universal Robina Corporation 收购了 Snack Brands Australia，以提高市场竞争力。 产品和包装创新战略有望进一步推动亚洲国家薯片市场的增长。 由于当地市场的需求相同，新加坡一家本地公司正在推出异国风味的薯片。 这些因素正在显着推动亚太地区的薯片市场。
薯片市场竞争对手分析
PepsiCo. 是无可争议的市场领导者之一，占据了炸薯条市场的大部分份额。 凭藉其在薯片市场的强大品牌组合，百事公司在其服务的每个市场都建立了独特的消费者基础。 公司领先的薯片品牌有乐事、Miss Vickie's、Red Rock Deli、Ruffles 和 Munchos。 全球其他主要市场参与者包括 Kellogg Company、Calbee、Intersnack Group、Campbell Soup Company 和 Orkla。 这些公司正在努力创新口味、扩大目标市场和加强分销渠道，以巩固其市场地位。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动力
- 市场製约因素
- 波特的五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 产品类型
- 烘焙
- 油炸食品
- 风味
- 原味/咸味
- 风味
- 分销渠道
- 超市/大卖场
- 便利店
- 网上购物
- 其他分销渠道
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 德国
- 英国
- 意大利
- 西班牙
- 法国
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东
- 沙特阿拉伯
- 南非
- 其他中东地区
- 北美
第六章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- Burts Potato Chips Ltd
- Calbee Inc.
- PepsiCo Inc.
- The Campbell Soup Company
- Utz Brands Inc.
- Great Lakes Potato Chips
- The Lorenz Bahlsen Snack-World GmbH & Co. KG
- Intersnack Group GmbH & Co. KG
- Herr Foods Inc.
- The Kellogg Company
第7章 市场机会今后动向
The Global Potato Chips Market is projected to register a CAGR of 5.6% over the next five years.
Potato chips are one of the most convenient food options for people to keep pace with their busy lifestyles. It shortens the meal preparation time and can be served as a quick snack or part of the meal. Hence, the convenience of the food is also driving the global potato chips market. As the world's population becomes more health-conscious, some potato chip companies are producing value-added products that are healthier than typical potato chips.
This includes items with lower cholesterol, fat, and calorie content, fortified with healthy components, and so forth. Gluten-free, non-GMO-verified chips prepared with sea salt, natural colors, and flavors are becoming more popular than ordinary chips. For example, in June 2022, SpudLove Organic Thick-Cut Potato Chips announced its plans to expand throughout the United States in all 509 Whole Foods Markets as it built on its development.
SpudLove claimed that the newly launched products were thick-cut potato chips that were USDA-certified organic, Non-GMO Project verified and certified gluten-free. The potato chip market is very dynamic. With the presence of several players in the market to increase their sales, the companies keep reinventing their products and using various strategies like unique selling propositions. For instance, in 2022, Lay's expanded its footprint in India by introducing a range of new flat-cuts and its thinnest range of chips, Lay's Wafer Style.
Potato Chips Market Trends
Rising Popularity of Snacking Products
Potato chips are one of the most convenient food options for people to keep pace with their busy lifestyles. It shortens the meal preparation time and can be served as a quick snack or part of the meal. Crisps are savory snacks that are particularly popular in Western countries. They constitute a significant part of the snack food market. Product variety, a mix of regional snack flavors, changing consumer lifestyles, and growth in distribution channels are major factors contributing to increasing sales of potato chips across the world.
Additionally, players have been offering healthy or fortified potato chips in the market due to the ongoing healthy snacking trends. For example, Prataap Snacks Ltd offers Omega-fortified potato chips under its Yellow Diamond brand. Additionally, in May 2022, upcycled sweet potato chips, known as Uglies Sweets, were added to the Uglies Kettle Chips product line. The sweet potatoes used to make the chips were kettle-cooked in small batches and mildly salted. According to the manufacturer, these chips were a good source of vitamin A, free of gluten, validated by the Non-GMO Project, kosher, vegan-friendly, and made in a facility without nuts.
Furthermore, owing to fast-paced lifestyles and the need for a quick meal or snack among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Potato chips are beneficial as they can be easily available and carried around for consumption. These factors have been propelling the market growth.
Asia-Pacific Remains the Fastest Growing Region
The consumption levels for potato chips vary extensively across regions across the world and have a massive scale in the salty snacks category. Asia-Pacific was the fastest-growing region due to the rapid growth of modern distribution channels, such as supermarkets and hypermarkets. Changes in lifestyles, technological improvements, increased investment in developed countries of the region, and a taste preference contributed to the rise of the potato chips industry.
The growing popularity of snacks in Asian countries compelled regional players to adopt strategic advancements to gain a competitive edge in the snack food market. For instance, the Universal Robina Corporation acquired Snack Brands Australia to gain a competitive advantage to its reputation in the market. The product and packaging innovation strategies are further expected to drive the growth of the potato chips market in Asian countries. The local players from Singapore are launching exotic flavors of potato chips, owing to the demand for the same in the local market. This factor is majorly driving the potato chips market in the Asia-Pacific.
Potato Chips Market Competitor Analysis
PepsiCo. Inc. is one of the undisputed market leaders, with a stronghold over the majority of the fried potato chips market. Through its portfolio of strong brands in the potato chips market, PepsiCo has been creating a separate consumer base in every market it enters. The leading potato chip brands for the company are Lay's, Miss Vickie's, Red Rock Deli, Ruffles, and Munchos. The other leading market players across the world include the Kellogg Company, Calbee, Intersnack Group, Campbell Soup Company, and Orkla. In order to strengthen their hold in the market, these companies are innovating their flavors, expanding their target markets, and strengthening their distribution channels.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Product Type
- 5.1.1 Baked
- 5.1.2 Fried
- 5.2 Flavor
- 5.2.1 Plain/Salted
- 5.2.2 Flavored
- 5.3 Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Online Retail Stores
- 5.3.4 Other Distribution Channels
- 5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 Italy
- 5.4.2.4 Spain
- 5.4.2.5 France
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East
- 5.4.5.1 Saudi Arabia
- 5.4.5.2 South Africa
- 5.4.5.3 Rest of Middle East
- 5.4.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Burts Potato Chips Ltd
- 6.3.2 Calbee Inc.
- 6.3.3 PepsiCo Inc.
- 6.3.4 The Campbell Soup Company
- 6.3.5 Utz Brands Inc.
- 6.3.6 Great Lakes Potato Chips
- 6.3.7 The Lorenz Bahlsen Snack-World GmbH & Co. KG
- 6.3.8 Intersnack Group GmbH & Co. KG
- 6.3.9 Herr Foods Inc.
- 6.3.10 The Kellogg Company
